דרושים » פרסום שיווק ויחסי ציבור » Digital Marketing Manager

Were looking for a Digital Marketing Manager to own how people discover, experience, and move through our company across our website, search, lifecycle, and performance channels. This role is responsible for turning intent into action through clear journeys, strong execution, and measurable outcomes.
What youll do
As our Digital Marketing Manager, youll own the systems that drive discovery, conversion, and lifecycle engagement across our companys digital surface area. Youll focus on building clear journeys, reliable infrastructure, and measurable performance across web, search, automation, and paid channels.
Youll own our website end to end: structure, navigation, landing pages, conversion flows, forms, routing, analytics, and ongoing optimization.
Youll lead SEO and GEO across search and LLM discovery, including strategy, technical SEO, keyword and entity mapping, monitoring performance, and visibility reporting.
Youll own marketing automation and lifecycle orchestration, including lifecycle orchestration, including workflows, lead stages, routing rules, CRM configuration, data integrity, and attribution across the full funnel.
Youll plan and execute paid and performance channels, including channel setup, budgets, pacing, experimentation, performance tracking, and tuning.
Youll support all marketing and product teams by shipping content updates, testing messaging, and enabling new use cases across digital channels.

We are looking for an experienced Growth Marketing Manager (Enterprise B2B) to join our Demand Generation Marketing team. In this role, you will own and scale our global digital demand engine, driving awareness, engagement, and pipeline growth across key markets.

You will lead performance marketing across multiple channels, working closely with content, Product Marketing, and Sales to deliver measurable business impact. This is a hands-on role for someone who combines strategic thinking with strong execution and is excited to scale a global B2B demand engine targeting enterprise healthcare clients. In this role you will manage external providers and agencies.

If you are passionate about growth marketing, data-driven decision making, and working in a fast-paced, collaborative environment, wed love to meet you.

Responsibilities
Implement the B2B demand generation strategy and quarterly planning across various channels
Build, manage, and optimize multi-channel campaigns across paid search, paid social, SEO/GEO, and ABM programs.
Lead SEO and GEO across search and LLM discovery, including strategy, technical SEO, keyword and entity mapping, monitoring performance, and visibility reporting.
Own website conversion optimization, continuously improving user journeys, landing pages, messaging, forms, CTAs, and overall conversion rates through data-driven experimentation.
Identify, evaluate, and scale emerging acquisition channels, technologies, and AI-powered marketing opportunities to drive efficient pipeline growth.
Collaborate with Marketing, Design, and the content team to develop high-performing ads, landing pages, and lifecycle content, including tailored ABM campaigns
Work with external agencies and vendors as needed to scale execution.
Stay up to date with emerging digital trends, tools, and AI to continuously improve performance and scale.

We are looking for a Head of Marketing Operations to build, scale, and optimize our marketing technology stack and revenue infrastructure. Reporting directly to the Sr. Director of Demand Generation, this strategic operational role will own full-funnel optimization, act as the primary marketing point of contact for HubSpot, drive advanced analytics, manage tool procurement, and ensure cross-functional alignment with Sales and Data Science. You will act as the operational backbone for the marketing team, turning data into actionable insights and ensuring frictionless lead-to-revenue execution.
What youll do:
Funnel Optimization: Map, analyze, and continually optimize the end-to-end marketing and sales funnel to eliminate drop-off, increase conversion rates, and accelerate pipeline velocity.
Digital Channel Management: Execute and optimize digital channel campaigns across digital channels like email, paid media, paid social, search and display advertising, ensuring campaigns launch on schedule and meet established KPIs.
HubSpot Marketing Operations: Serve as the Marketing main point of contact for HubSpot marketing operations, partnering with system admins to manage marketing workflows, lead scoring models, email campaign execution, and lifecycle stage tracking.
Analytics, GA4 & Advanced Reporting: Build, maintain, and deliver robust reporting dashboards using Google Analytics 4 (GA4) and HubSpot; establish multi-touch attribution models to evaluate ROI across campaigns.
Data Analyst & Sales Alignment: Partner closely with Data Analysts and Revenue Operations to standardize tracking metrics, streamline lead handoff SLAs with Sales, and ensure data integrity across systems.
Tool Operations & Procurement: Own the marketing technology ecosystem, including evaluation, procurement, implementation, and ongoing optimization of martech platforms and AI tools; lead cross-functional adoption and training; maintain performance standards and drive continuous improvement.
Comprehensive People Management: Manage a distributed global team; set clear goals and performance metrics; drive accountability, provide coaching and development, and create processes that enable team effectiveness across geographies and functions.
Operational Project Management: Oversee all marketing operations projects, providing cross-functional technical support to demand generation, content, and growth teams.

Required Digital Marketing Manager
About the role:
Our Marketing team is responsible for all of the demand generation challenges the company is facing, tackling complex real-world problems that directly affect the companys success. Youd be joining our expanding team as a Digital Marketing Manager.
In this role, you will develop and execute data-driven, multi-channel campaigns (LinkedIn, Google Ads) to drive brand awareness, optimize the buyer's funnel, and nurture high-quality leads that fuel our sales pipeline.
If you have a strong background in performance marketing within a fast-paced tech environment and want to drive innovation in the construction tech industry, wed love to hear from you!
What you'll do:
Full, hands-on ownership of paid advertising: Plan, execute, and optimize paid campaigns on Linkedin, Google Ads, and other B2B-relevant platforms, with a focus on lead generation and pipeline growth
Develop audience segmentation strategies, conduct A/B testing on ad creatives, messaging, and audience targeting to improve performance
Monitor, measure, optimize and report on ROI and key performance indicators (KPIs) using HubSpot, Salesforce, AI and other tools
Continuously optimize conversion paths to maximize lead capture and engagement
Manage budgets, timelines, and campaign execution using project management tools (Asana, Google Sheets)
Collaborate with growth, content marketing and design teams to enhance user experience across landing pages, website assets, and ad content
Research, evaluate, and implement new marketing technologies and tools to improve team performance and operational efficiency

We're looking for a Senior Marketing Operations & AI Manager to own the systems, processes, and data that power our marketing machine. This is a multidimensional role: you'll be the operational backbone of the marketing team, own performance analytics and funnel visibility, and actively drive AI adoption across marketing workflows, all in close collaboration with the Growth and GTM teams.

Own and optimize HubSpot end-to-end, with working knowledge of Salesforce for field mapping and lead flow alignment
Design, implement, and continuously improve email marketing and nurture campaign strategies to drive engagement, lead progression, and conversion
Maintain operational workflows, scoring models, and segmentation strategies that support personalized, scalable campaign execution
Build and own marketing analytics frameworks, including dashboards, attribution models, and funnel reporting, to give clear visibility into campaign ROI and pipeline contribution
Analyze campaign and channel performance and translate findings into actionable recommendations for the team
Partner with the GTM Operations team to ensure data integrity and unified reporting across marketing and sales
Identify, pilot, and scale AI-powered tools and workflows within the marketing team, from intelligent segmentation and lead scoring to content automation and campaign optimization
Assist with event operations: flows, routing, landing pages, and reporting
Work cross-functionally with content, demand generation, and SDR teams to support pipeline growth
Serve as the go-to operational and data resource for the marketing team

We are looking for a Marketing Director to lead our marketing efforts and build a smart, scalable growth engine for the company. This individual will play a critical role in strengthening our market positioning, driving qualified demand, and helping translate our product capabilities into a clear and compelling narrative for the market.
The role requires someone who combines strategic thinking with hands-on execution, and who can work closely with sales, product, and leadership to turn marketing into a measurable growth driver for the business.
If you are passionate about marketing innovation, measurement, and building a category-leading brand in a fast-moving industry, we want to hear from you.
As a Marketing Director your role will be:
Lead all marketing activities at our company and take ownership of the companys marketing strategy and execution.
Strengthen our companys positioning as a leader in marketing measurement and incrementality.
Maintain and protect the companys brand while ensuring it remains relevant, differentiated, and trusted in the market.
Work closely with the sales team to create a smart inbound and outbound marketing engine that consistently drives qualified opportunities.
Drive marketing performance including MQL and SQL generation, while continuously identifying opportunities to improve funnel performance and unit economics.
Lead SEO, GEO, and AEO initiatives to ensure strong visibility across traditional search engines and AI-driven discovery platforms.
Plan, evaluate, and manage the industry events where our company should participate, sponsor, or speak.
Manage and grow the companys social channels, with a strong focus on building industry credibility and engagement.
Create and manage marketing automation scenarios that support prospect education and customer engagement at scale.
Produce regular marketing content including articles, reports, case studies, and thought leadership pieces.
Lead co-marketing initiatives with customers, partners, and relevant industry leaders.
Develop marketing partnerships including joint reports, research initiatives, quotes, and collaborative content.
Work closely with Product, Customer Success, and Sales teams to translate customer outcomes and product capabilities into compelling marketing narratives.
Continuously analyze marketing performance and optimize campaigns, channels, and messaging based on data.
Monitor industry trends, competitive activity, and emerging developments in marketing measurement.
You will also participate in important decisions around the product, our strategy as well as have the opportunity to choose the areas you work on based on what you want or like to do the most.
We believe in helping each other get most of ourselves rather than do what were not interested in doing.

We're a well-funded, early-stage startup, hiring our Director of Growth to build and own our pipeline generation engine from the ground up. This role is ideal for a hands-on, data-driven operator who thrives in early-stage environments, is comfortable creating structure where none exists, and works closely with founders, Sales, and Product to drive enterprise pipeline and revenue.

You will own pipeline generation end-to-end, from first touch through sales-accepted opportunity, across paid, outbound, content, ABM, and inbound. You will also own the operational backbone (scoring, routing, nurture) that connects Marketing to Sales, and the budget to hit the number.

Selling enterprise AI is a craft: thoughtful buyers, real buying committees, and a category that is still being defined. You will shape how the market thinks, build the systems that scale it, and own pipeline and revenue as the proof you are winning.


Your Impact
Pipeline & Demand Generation

Own all pipeline generation activities and the programs that feed them, including meeting/appointment-setting programs and outbound email

Own targets, forecast pipeline, and report against them on a regular cadence

Build for enterprise reality: multi-touch, multi-stakeholder journeys rather than single-lead conversion

Paid Media

Plan, run, and optimize all paid advertising (LinkedIn, Meta, and additional channels as they prove out), owning spend and ROI by channel

Lean into the channels where enterprise and technical buyers actually are (LinkedIn, niche/industry placements, retargeting against target accounts)

Campaigns & Content

Build integrated campaigns spanning content distribution, webinars, and podcasts, each with a clear thesis and measurable goals

Drive content credible enough for a technical audience and clear enough for executives - thought leadership that builds trust and educates the category

Coordinate the calendar so channels reinforce rather than compete

Inbound, Organic & Website

Own SEO and organic growth, including category and bottom-funnel content that captures intent as the market matures

Own the website as a conversion asset: landing pages, messaging, and CRO across the funnel

Build inbound capture and routing so demand created by content and brand converts into pipeline rather than leaking

(If another team owns part of this - e.g. product marketing owns messaging, or eng owns the site - we'll define the seams clearly. As written, this role owns inbound performance and the conversion path.)

ABM & Marketing Operations

Own marketing operations and build the ABM strategy: account scoring models, tiering, and pod-based distribution / routing - essential when you're selling to a finite list of named enterprise accounts

Define and maintain the lead and account lifecycle (stages, MQL/SQL definitions, handoff SLAs with sales)

Lifecycle & Nurture

Design nurture flows that move accounts and buying committees through long sales cycles, and keep account scores current and accurate

Re-engage stalled accounts and recycle them back into the funnel

Analytics & Reporting

Build dashboards and own attribution so every dollar and program ties back to pipeline and revenue - including multi-touch attribution that holds up over long, multi-threaded cycles

Run experiments, read the data, and reallocate toward what works

We're looking for a Growth Marketing Manager to conduct the entire growth orchestra: paid acquisition, landing pages, experimentation, SEO and LLM visibility, partners and vendors. You'll own the full funnel from first impression to qualified pipeline, and you'll own the number.
This is a hands-on, high-ownership role. You won't hand off briefs and wait - youll build the page, launch the test, read the data, and kill what doesn't work. You'll report to the Head of Growth and work day-to-day with Content, Product Marketing, Design, Sales, and RevOps. It's an individual contributor role today with a clear path to building a team as the function scales.
We work AI-natively. We expect you to reach for AI tools by default - to research, build, analyze, and ship at a pace that would have needed a team of five two years ago.
What You'll Do:
Own paid acquisition end to end.
Plan, launch, and optimize Google Ads and LinkedIn Ads - targeting, creative, bidding, budget allocation - against pipeline and CAC targets, not clicks. Open new channels as we grow.
Own the conversion path.
Partner with Content Marketing and Design to build landing pages and campaign assets, then run a continuous A/B testing program on messaging, layout, offers, and forms to move conversion rate.
Run growth as an experiment engine.
Build a testing roadmap, prioritize by expected impact, run clean experiments, and turn results into decisions the whole team can act on.
Own organic and AI visibility.
Drive technical and content SEO alongside LLM citation optimization- making sure we show up when security engineers and CISOs ask AI assistants about cloud security.
Manage partners and vendors.
Agencies, review sites, syndication, co-marketing, events - hold them to clear KPIs and make each one earn its budget.
Build the AI-native marketing stack.
Use AI tools across research, creative production, analysis, and automation to compress cycle times and scale output without scaling headcount.
Report on what matters
. Build the reporting that connects spend to pipeline to revenue, and bring a clear point of view on where the next dollar should go.
Work like a seller.
Sit close to Sales, understand the buyer and the deal cycle, and optimize for pipeline quality - not lead volume.

Were looking for a strategic, data-driven Customer Lifecycle Marketing Manager to build and own the lifecycle marketing motion for our companys existing customer base.
Your mission is to drive customer growth and expansion by connecting the right customers with the right products, features, and experiences at the right moment in their journey.
Youll define how we segment, engage, and nurture customers across the lifecycle using product behavior, customer data, and commercial signals to build scalable programs that increase adoption, uncover expansion opportunities, and contribute to Expansion ARR.
Youll also own the orchestration of customer communications across our company, creating a cohesive experience and ensuring we engage customers with relevance and intent.This is a highly cross-functional role at the intersection of Growth Marketing, Customer Marketing, Product, Customer Success, Account Management, and RevOps. Youll set the strategy and build the operating model, while remaining close enough to execution to turn ideas into measurable programs.
Job responsibilities
Build the Customer Lifecycle Strategy
Define and own our companys lifecycle marketing strategy for existing customers, identifying the key moments, behaviors, and signals that should trigger engagement.
Develop meaningful customer segments based on factors such as product adoption, lifecycle stage, customer profile, engagement, and expansion potential.
Identify opportunities across the customer journey to increase adoption, deepen engagement, and accelerate customer growth.
Drive Expansion
Build scalable, multi-channel lifecycle programs that generate demand for our companys add-on modules and create qualified expansion opportunities for Account Management.
Partner with Customer Marketing, AM, CS and Product to define audiences, qualification criteria, signals, and routing for expansion opportunities.
Continuously identify and test new lifecycle plays based on customer behavior, product usage, and commercial signals.
Accelerate Product & Feature Adoption
Design always-on adoption journeys for strategic modules and features across email, in-app, and other customer touchpoints.
Partner with Product and Product Analytics to identify adoption gaps, activation milestones, and behaviors associated with customer value and expansion.
Connect adoption programs to broader commercial outcomes, turning product engagement into a lever for retention and growth.
Orchestrate the Customer Experience
Own the strategic governance and orchestration of lifecycle communications across the customer base.