דרושים » פרסום שיווק ויחסי ציבור » B2C Go-to-market

We are Tailor Brands . We built a platform that builds businesses. From launching and managing to growing a business, Tailor Brands is the all-in-one solution that empowers any business owner. Our platform services over 40 million small businesses Our “Guidance Engine” assesses each new business introduced to our platform and devises a tailored plan that allows you to manage all your business needs from a single dashboard. Through our business-building platform, we’re turning the process of starting, managing, and growing a business into a better experience; we’re simplifying the business journey. At Tailor Brands, we believe in more than just handing you another tool; we are dedicated to teaching you the art of building a business About the Role Being a Senior Designer on Tailor’s creative team means autonomously ideating and executing performance-driven designs in a massively creative and agile environment. You will partner directly with stakeholders across marketing and growth to understand business objectives and turn them into effective, scalable design solutions, owning the entire creative process from initial concept to final pixel. You are someone who thrives in a fast-paced environment, seamlessly switching between high-level brand strategy, multi-channel campaign design, and elevating our core visual identity. Your goal is to step in, take the reins immediately, and produce exceptional assets that maintain our brand's premium feel while driving real engagement and conversions. What You’ll Be Working On Multi-Channel Marketing Design: Creating compelling full-funnel experiences, including landing pages, email campaigns, presentations, and digital collateral. Performance Creative: Conceptualizing and independently executing high-converting, data-backed ads for Meta, Google, and other acquisition channels. Brand Evolution: Lead the development, maintenance, and execution of brand identity assets, guidelines, and design systems. Strategic Partnerships Design: Collaborating closely with the Growth team to iterate on designs based on performance data, A/B testing, and user insights. Collaborative Campaigns: Work with the video creators to design and produce the core video creative ads that define our performance marketing campaigns.

We are looking for a Product Marketing Leader with deep strategic thinking and a passion for translating product value into clear, compelling customer narratives.
In this role, you will sit at the intersection of product strategy, customer insight, and marketing execution, owning the storytelling behind our most important initiatives and ensuring consistency across every customer touchpoint.
You will lead product value articulation end to end, from market and customer research, through defining core USPs and shaping launch narratives, to execution across landing pages, email, and full funnel marketing experiences.
We believe three things matter for every role : drive to push through challenges, efficiency that keeps standards high while moving fast, and adaptability that lets you pivot with data and AI insights. These aren't buzzwords, they're how we actually work.
Our AI-first approach isn't just a tagline either. We're building the future of insurance with AI at the center, and we need people who are genuinely excited to learn and grow alongside these tools.
In this role you'll
Own positioning and messaging for new products, major features, and strategic initiatives, defining what is new, why it matters, and why now
Translate product strategy and capabilities into clear, differentiated customer value that resonates across segments
Shape launch narratives end to end, from early go-to-market alignment with product teams through post-launch optimization
Lead qualitative and quantitative customer research to uncover real motivations, needs, and objections, and use those insights to sharpen messaging
Guide copy and narrative direction across landing pages, lifecycle emails, and marketing funnels to ensure consistent and compelling product storytelling
Improve conversion and feature adoption by continuously testing, measuring, and refining how we communicate value
Reduce go-to-market friction by embedding messaging strategy early in the product development process
Partner closely with leadership and cross-functional teams to shape go-to-market strategy, align on product narratives, and strengthen customer-facing communication across channels

The Role  is looking for a Product Marketing Manager to lead the go-to-market strategy, positioning, and messaging across GeoEdge's product portfolio, with a strong focus on our mobile and app security solutions. This is a highly strategic role at the intersection of Product, Marketing, and Sales. You'll own how the market understands our products - defining compelling positioning and messaging, leading our go-to-market strategy, and translating our technology into clear customer value. It's a high-impact role with significant ownership, working closely with senior leadership to shape both our market narrative and product direction. While you'll work across GeoEdge's product portfolio, a significant part of your role will focus on our growing mobile business. We're looking for someone with deep experience in the mobile app ecosystem who understands app developers, in-app advertising, mobile monetization, SDKs, mediation, and the broader ad tech landscape. You'll become the company's go-to expert in this space, bringing valuable market insights that help shape both our products and our commercial strategy. This position is a remote position.
Responsibilities
* Own product positioning, messaging, and value proposition across GeoEdge's product portfolio
* Lead the go-to-market strategy and execution for new products, features, and major releases
* Become GeoEdge's internal expert on the mobile app and in-app advertising ecosystem, identifying market trends, customer challenges, and competitive opportunities
* Conduct market, customer, and competitive research to influence Product Strategy, roadmap, and commercial priorities
* Act as the voice of the customer by bringing market insights directly into Product discussions
* Partner closely with Product Managers throughout the product lifecycle - from discovery and validation to launch and adoption
* Create high-impact sales enablement materials, including presentations, one-pagers, battlecards, case studies, competitive analysis, and product messaging
* Collaborate with the Marketing team to develop campaigns, content, thought leadership, and launch activities that drive awareness and demand
* Support Sales on strategic opportunities, customer presentations, and competitive deals
* Measure product launch success, gather customer feedback, and continuously refine positioning and go-to-market strategy

Were looking for a Creative Operations Manager to build and run a modern, disciplined operating model for our Brand organization. This role is responsible for scaling how creative work is planned, produced, measured, governed, and improved across internal teams, agencies, and freelancers.
Youll sit at the intersection of brand, creative, production, systems, and operations. Your mandate is to make the work more efficient, more measurable, and easier to scale without lowering the creative bar. That includes owning workflows, resourcing, tool strategy, AI-enabled ways of working, budget visibility, digital asset management, and governance standards.
This is a strategic and hands-on role for someone who understands how high-performing creative teams operate and can translate that into systems, processes, and operating discipline people will actually use.

Operational Planning and Alignment:
Architect the global marketing operating model to bridge the gap between high-level strategy and technical execution.
Partner with the Marketing leadership team to track marketing KPIs, monitor performance metrics, and ensure targets are met.
Manage resource allocation and departmental budgets to ensure efficient spend and maximize Marketing ROI.

Marketing Process Optimization & GTM Execution:
Manage and optimize core marketing processes, including campaign execution, lead and MQA lifecycle, routing, scoring, and attribution.
Implement best practices, automation tools, and generative AI capabilities to increase marketing efficiency and scale workflows.
Ensure data management, workflows, and analytics are functioning properly to support data-driven decision-making.
Enforce core GTM processes and maintain SLAs in close partnership with Sales, BDR, and RevOps teams.

MarTech Stack and Data Management:
Manage and optimize our existing marketing technology ecosystem, including CRM, MAP, ABX/intent (e.g., 6sense), analytics, and data solutions.
Work alongside RevOps to support the Salesforce data model, maintain the integration of marketing systems, and ensure data integrity and CRM quality.
Own the MarTech roadmap and vendor rationalization strategy, ensuring a lean, integrated and future-proof stack.
Drive the implementation of Agentic AI for research, routing and predictive modeling within the customers buying journey while ensuring interaction with core systems (Salesforce, MAP, 6sense, etc.).
Ensure day-to-day compliance with global data privacy requirements across systems.

Performance Measurement & Reporting:
Manage the reporting framework for measuring marketing performance and tracking KPIs, delivering actionable insights to stakeholders.
Maintain clear economic models that track LCV and CAC by marketing motion and activity.
Generate regular reports and dashboards to communicate marketing results, trends, and campaign forecasts.
Track and report on the ROI for marketing events and demand generation programs.
Manage the modern demand gen waterfall and business development cadence to monitor lead quality and conversion rates.

Team Leadership & Management:
Manage and mentor a team of Marketing Operations professionals, ensuring their day-to-day performance and professional growth.
Foster a collaborative, execution-oriented culture within the Marketing Operations team.
Provide operational support and troubleshooting to other Marketing teams, such as demand generation, product marketing, and field marketing.
Manage stakeholders enterprise integration across and the broader SAP ecosystem, data privacy standards (GDPR/CCPA), and cross-functional attribution in a multi-product environment.

we are seeking a Digital & Brand Manager - Paediatric Nutrition to join our Paediatric Nutrition Business Unit.

This role is responsible for leading the digital strategy and execution across the PN portfolio, driving consumer awareness, engagement, and growth through impactful digital and content marketing initiatives. The position also serves as Pediasure Brand Manager, owning brand performance, digital innovation, and measurable business results.

What Youll Do:

Develop and execute an integrated digital and media strategy aligned with business and brand objectives.

Lead all digital marketing activities, including brand positioning, messaging, campaign planning, digital assets, and performance optimization.

Plan and implement full-funnel digital campaigns across paid, owned, and earned channels in collaboration with agency partners.

Drive performance marketing excellence across paid social, programmatic, and SEM to maximize ROI.

Own and manage all digital assets, including websites, UX/UI, SEO, and content platforms.

Partner with media agencies to optimize campaign delivery and improve effectiveness across platforms (e.g. Google Ads, Meta).

Analyze campaign performance and apply data-driven insights to continuously optimize results.

Manage digital marketing budgets with clear accountability for ROI.

Identify and implement new digital technologies and trends to enhance consumer engagement and marketing effectiveness.

Support CRM and consumer lifecycle initiatives, partnering with internal teams to deliver a seamless consumer journey.

Lead brand strategy and execution for Pediasure to achieve sales, market share, and profitability targets.

Analyze market trends, consumer insights, and competitive dynamics to identify growth opportunities.

Develop and implement brand plans, manage A&P investments, and oversee execution across functions.

Act as VEEVA initiator and business owner for the Paediatric Nutrition portfolio.

Collaborate cross‑functionally with Sales, Medical, Finance, and Supply Chain teams to deliver integrated brand initiatives.

Were looking for a GTM growth Account Executive to drive revenue growth by finding builders in the market, speaking their language, and showing them what becomes possible at the center of their revenue motion. This role sits at the core of our growth strategy and focuses on winning new business by converting technical, modern GTM stacks into high-value commercial solutions.
You dont need to be a traditional salesperson to apply for this role. We are looking for a RevOps practitioner, Automation Expert, or GTM Engineer who wants to step out from behind the scenes, learn how to sell, and own full-cycle deals with mid-market and enterprise GTM teams.
Experience using GenAI to improve prospecting, deal strategy, stakeholder mapping, and pipeline execution is a must for this role.
This role is based in Tel Aviv. We work in a hybrid model, with 3 days a week in the office. This is a Monday-Friday role.
This might be for you if:
You enjoy hunting for new opportunities and closing complex, technical commercial deals
Youre comfortable running consultative discovery processes with senior stakeholders like CROs and Heads of RevOps
You like working in fast-growing, high-performance sales environments where you don't just pitch, you diagnose
Youre data-driven, structured, and disciplined in how you orchestrate advanced data pipelines
You care about ownership, results, and helping existing accounts build custom solutions using Webhooks and APIs
You actively leverage AI tools, LLMs, and workflows (n8n, Claude) to increase efficiency, personalization, and win rates

We are looking for a CRO Manager to take ownership of conversion and funnel optimization across both hands-on execution and strategic design.

In this role, you will run and lead optimization initiatives, owning the full funnel end-to-end - from landing pages to purchase and growth - while also defining how optimization should be structured and scaled across brands.



What you'll do
Own and optimize conversion across the full funnel (landing page to purchase), driving CVR, subscription opt-ins, and expansion (upsell/cross-sell).
Close the loop between creative, audience, and performance to the funnel - match the right creative, messaging, and offers to the right audience and funnel stage.
Optimize for economics, not just conversion - balancing immediate CVR with LTV and CAC payback, and weighing acquisition against long-term retention.
Lead experimentation, moving from ad-hoc testing to repeatable, systematic learning loops.
Build reusable optimization systems that scale across all current and future brands.
Translate brand learnings into structured, AI-ready inputs that power automated variant generation and personalization.
Take ownership of CRO KPIs, analyze performance, translate insights into continuous improvements, and communicate results clearly to leadership.
Work closely with Engineering, Data, and cross-functional teams (performance, creative, lifecycle, partnerships) to align and scale growth.

We are looking for a Product Marketing Manager to lead the go-to-market strategy, positioning, and messaging across our product portfolio.

This is a highly strategic role at the intersection of Product, Marketing, and Sales. You'll own how the market understands our products - defining compelling positioning and messaging, leading our go-to-market strategy, and translating complex technology into clear customer value. It's a high-impact role with significant ownership, working closely with senior leadership to shape both our market narrative and product direction.

We're looking for a strong product marketer with proven experience marketing complex technical products to US-based B2B audiences.

This position is based in Tel Aviv, Israel.

Responsibilities
Own product positioning, messaging, and value proposition across our product portfolio.
Lead the go-to-market strategy and execution for new products, features, and major releases.
Become our internal expert on the ad security and digital advertising ecosystem, identifying market trends, customer challenges, and competitive opportunities.
Conduct market, customer, and competitive research to influence product strategy, roadmap, and commercial priorities.
Act as the voice of the customer by bringing market insights directly into Product discussions.
Partner closely with Product Managers throughout the product lifecycle - from discovery and validation to launch and adoption.
Create high-impact sales enablement materials, including presentations, one-pagers, battlecards, case studies, competitive analysis, and product messaging.
Collaborate with the Marketing team to develop campaigns, content, thought leadership, and launch activities that drive awareness and demand.
Support Sales on strategic opportunities, customer presentations, and competitive deals.
Measure product launch success, gather customer feedback, and continuously refine positioning and go-to-market strategy.

Were looking for a Brand & Marketing Design Team Lead to join our marketing team to lead our internal design studio. Youll be responsible for building and managing a team of designers, copywriter and animator delivering world-class creative assets that power everything from product launches to brand assets and our global websites. Youll be responsible for all aspects of design from planning to execution.
This is a unique opportunity to shape the voice, look, and feel of one of the most exciting SaaS brands out there. If you thrive in fast-paced environments, love design and structures, know how to bring clarity to complexity. Someone that enjoys when great design meets a great story this role is for you.
Key Responsibilities:
Set the creative bar and hold it. Give direction, step in when something isn't working, fix it yourself. Visual direction here isn't a memo, it's a conversation that happens in the file.
Own the brand across every surface. Website, landing pages, events, films, social, decks, employer brand.
Build the production infrastructure. Briefing, review cycles, asset management, AI-assisted pipelines its the systems that let a lean studio produce at volume without cutting corners on craft.
Bring generative AI into the actual workflow. Not as an experiment but as a production tool. From: Midjourney, Figma AI or MCP, Higgsfield or other tools: compress timelines, multiply output, free up the team for decisions that require real judgment.
Be the creative counterpart to the rest of the company. Translate business briefs into creative and design that moves people. Understand what each team actually needs, not just what they ask for.