דרושים » מוצר » Product Marketing Manager

We're looking for someone with deep experience in the mobile app ecosystem who understands app developers, in-app advertising, mobile monetization, SDKs, mediation, and the broader ad tech landscape. You'll become the company's go-to expert in this space, bringing valuable market insights that help shape both our products and our commercial strategy. This position is based in Tel Aviv, Israel.
Responsibilities
* Own product positioning, messaging, and value proposition across GeoEdge's product portfolio
* Lead the go-to-market strategy and execution for new products, features, and major releases
* Become GeoEdge's internal expert on the mobile app and in-app advertising ecosystem, identifying market trends, customer challenges, and competitive opportunities
* Conduct market, customer, and competitive research to influence Product Strategy, roadmap, and commercial priorities
* Act as the voice of the customer by bringing market insights directly into Product discussions
* Partner closely with Product Managers throughout the product lifecycle - from discovery and validation to launch and adoption
* Create high-impact sales enablement materials, including presentations, one-pagers, battlecards, case studies, competitive analysis, and product messaging
* Collaborate with the Marketing team to develop campaigns, content, thought leadership, and launch activities that drive awareness and demand
* Support Sales on strategic opportunities, customer presentations, and competitive deals
* Measure product launch success, gather customer feedback, and continuously refine positioning and go-to-market strategy

We are looking for a Product Marketing Manager, B2B Platforms to help drive the growth and market presence of our company technology platform business.

This role sits at the intersection of Product, Tech, Business Development, Marketing, and Executive Leadership. You will own product positioning, go-to-market communications, sales enablement, customer storytelling, and strategic marketing initiatives that support awareness, adoption, and revenue growth across our platform portfolio.

Success in this role requires the ability to quickly develop a deep understanding of complex products, technologies, and industry dynamics. You will serve as a bridge between technical and commercial teams, translating platform capabilities into compelling customer value, identifying market opportunities, and helping ensure customer and industry insights influence both go-to-market strategy and product direction.

This role is based in Israel and partners closely with colleagues across North America and Europe. Success in the role requires regular collaboration during overlapping hours with the US East Coast and the ability to work effectively across multiple teams, functions, and time zones.

Were looking for someone who is strategic, proactive, resourceful, and excited to build. The right person enjoys turning complex technology into compelling customer stories, shaping how products are brought to market, and identifying new ways to increase awareness, showcase customer success, support revenue growth, and elevate the visibility and impact of our platform business.



Responsibilities:

Own product positioning, messaging, and value propositions across our platform portfolio, including video, monetization, distribution, and publisher technology solutions.
Build and maintain deep knowledge of platform capabilities, customer needs, competitive dynamics, and industry trends through ongoing research, analysis, and industry monitoring, and translate it into clear, compelling customer-facing narratives.
Create and maintain customer-facing collateral including product decks, one-sheets, solution overviews, demo materials, and sales enablement content.
Partner closely with Business Development and Sales teams to support strategic opportunities, including RFPs, RFIs, partner proposals, customer presentations, and enterprise sales efforts.
Lead go-to-market planning and communications for new products, platform enhancements, and strategic initiatives.
Develop customer success stories, thought leadership, and proof points, and amplify them with Marketing, PR, and Commercial teams through content, partnerships, events, social channels, and customer advocacy.
Act as the voice of the customer and market inside the organization by partnering with Product and Tech to channel customer and competitive feedback into the roadmap, and identify opportunities that shape future priorities.
Apply AI-native workflows, automation, and emerging tools to accelerate research, content creation, competitive intelligence, sales enablement, and operational efficiency.

Were looking for a Product Marketing Manager to own the go-to-market strategy for our data and AI product portfolio: APIs, MCP, data feeds, integrations, and our own AI-powered products, including AI Studio, our natural language analytics tool. Our data already feeds into platforms like ChatGPT, Claude, and Cursor, and demand is accelerating as more enterprises build AI-powered workflows that depend on real-world digital intelligence.
Our data is our biggest competitive advantage. No other company offers the same breadth, depth, and granularity of digital intelligence, covering web traffic, app usage, search behavior, and consumer trends across virtually every market and geography. The opportunity here is massive: youll be marketing a product that the market is actively looking for, at the exact moment when AI is reshaping how businesses consume and act on data.
Your audience is data-savvy: buyers and users who evaluate products based on data quality, methodology, coverage, and integration fit. They care about substance over packaging. Youll need to match that mindset, balancing creative storytelling with real technical fluency to earn their trust and drive adoption.
Youll work closely with Product Management, Sales, Customer Success, and the broader GTM organization. This role sits within the Data Pod marketing team, reporting to the Pod Lead based in the UK, and is based in Israel on a hybrid model.
What Youll Do:
Own the Go-to-Market for Data & AI Products
Define and execute go-to-market strategies for our Data and AI product portfolio, including our API, data feeds, MCP integrations and our innovative AI solutions.
Lead product launches end-to-end: positioning, messaging, launch execution, enablement, and post-launch adoption. You ship, you dont hand off.
Partner with Product Management to translate roadmap priorities into market-facing narratives and launch plans that drive awareness, adoption, and revenue growth in a consumption-based model.
Build the Narrative That Earns Trust
Develop positioning and messaging for data and AI products that resonates with data-savvy audiences: analysts, data teams, and technical buyers across various categories.
Create compelling customer-facing content: landing pages, product pages, one-pagers, pitch decks, case studies, email campaigns, and product guides.

The Product Marketing Manager (PMM) is a strategic role reporting to the Vertical Product Solutions & Operations Lead (PSO) and sits within the Regional Product Solutions & Operations (RPCS) organization. Our mission is to help businesses have seamless experiences with our advertising solutions, by crafting activations to push our most strategic ad solutions to market and identifying key product needs from our biggest clients.
The PMM leads go-to-market strategy and execution for our companys advertising solutions with a vertical-first lens, driving product education, adoption, and revenue growth. This role partners closely with in-market Sales teams, priority clients, cross-functional stakeholders, and HQ Product and Product Marketing teams in a fast-paced, high-growth environment.
Success in this role requires strong self-motivation, sharp prioritisation, the ability to translate data into actionable insights and opportunities, and the confidence to influence senior partners and clients. The ideal candidate brings experience in digital media and performance marketing, ideally within a product marketing or client solutions context.
Key responsibilities:
Go-to-Market & Product Adoption
- Own go-to-market strategy and adoption for our companys advertising solutions, with a vertical-first lens
- Design and execute in-market activations and programs to accelerate product adoption and revenue growth
- Identify opportunities to simplify, scale, and strengthen GTM execution across markets
Market & Vertical Expertise
- Serve as the in-market product expert by partnering closely with Sales to deeply understand client pain points, vertical needs, and business objectives
- Ensure all GTM strategies are grounded in market and vertical insights, and translate these into clear, scalable recommendations
Cross-Functional Leadership
- Collaborate with Sales, Product, PMMs, and other XFN partners to develop vertical strategies, including narratives, solution packages, and product recommendations
- Act as the voice of the market into Product, synthesising insights and influencing roadmap discussions with regional and global teams
Sales Enablement & Excellence
- Develop and drive a sales education strategy to raise the baseline of product knowledge across the Sales organisation
- Partner with product champions to ensure consistent, high-quality enablement and execution
Insight, Innovation & Growth
- Turn data and market signals into actionable insights that unlock growth opportunities
- Lead pilots, tests, and innovation programs to expand adoption and inform future product strategy
Operational & Strategic Impact
- Raise the floor: Establish and scale best practices to improve operational excellence across Sales
- Raise the ceiling: Guide teams on leveraging our companys solutions to drive vertical-specific growth and expansion opportunities
- Expand the room: Lead experimentation and new initiatives to open up incremental revenue streams
Core KPIs
- Vertical-first solution and product adoption
- Quality and impact of product insights and feedback
- New product tests and scaled learnings.

We are looking for a Product Marketing Leader with deep strategic thinking and a passion for translating product value into clear, compelling customer narratives.
In this role, you will sit at the intersection of product strategy, customer insight, and marketing execution, owning the storytelling behind our most important initiatives and ensuring consistency across every customer touchpoint.
You will lead product value articulation end to end, from market and customer research, through defining core USPs and shaping launch narratives, to execution across landing pages, email, and full funnel marketing experiences.
We believe three things matter for every role : drive to push through challenges, efficiency that keeps standards high while moving fast, and adaptability that lets you pivot with data and AI insights. These aren't buzzwords, they're how we actually work.
Our AI-first approach isn't just a tagline either. We're building the future of insurance with AI at the center, and we need people who are genuinely excited to learn and grow alongside these tools.
In this role you'll
Own positioning and messaging for new products, major features, and strategic initiatives, defining what is new, why it matters, and why now
Translate product strategy and capabilities into clear, differentiated customer value that resonates across segments
Shape launch narratives end to end, from early go-to-market alignment with product teams through post-launch optimization
Lead qualitative and quantitative customer research to uncover real motivations, needs, and objections, and use those insights to sharpen messaging
Guide copy and narrative direction across landing pages, lifecycle emails, and marketing funnels to ensure consistent and compelling product storytelling
Improve conversion and feature adoption by continuously testing, measuring, and refining how we communicate value
Reduce go-to-market friction by embedding messaging strategy early in the product development process
Partner closely with leadership and cross-functional teams to shape go-to-market strategy, align on product narratives, and strengthen customer-facing communication across channels

The Product Marketing Manager (PMM) is a strategic role reporting to the Vertical Product Solutions & Operations Lead (PSO) and sits within the Regional Product Solutions & Operations (RPCS) organization. Our mission is to help businesses have seamless experiences with our advertising solutions, by crafting activations to push our most strategic ad solutions to market and identifying key product needs from our biggest clients.
The PMM leads go-to-market strategy and execution for our companys advertising solutions with a vertical-first lens, driving product education, adoption, and revenue growth. This role partners closely with in-market Sales teams, priority clients, cross-functional stakeholders, and HQ Product and Product Marketing teams in a fast-paced, high-growth environment.
Success in this role requires strong self-motivation, sharp prioritisation, the ability to translate data into actionable insights and opportunities, and the confidence to influence senior partners and clients. The ideal candidate brings experience in digital media and performance marketing, ideally within a product marketing or client solutions context.
Key responsibilities:
Go-to-Market & Product Adoption
- Own go-to-market strategy and adoption for our companys advertising solutions, with a vertical-first lens
- Design and execute in-market activations and programs to accelerate product adoption and revenue growth
- Identify opportunities to simplify, scale, and strengthen GTM execution across markets
Market & Vertical Expertise
- Serve as the in-market product expert by partnering closely with Sales to deeply understand client pain points, vertical needs, and business objectives
- Ensure all GTM strategies are grounded in market and vertical insights, and translate these into clear, scalable recommendations
Cross-Functional Leadership
- Collaborate with Sales, Product, PMMs, and other XFN partners to develop vertical strategies, including narratives, solution packages, and product recommendations
- Act as the voice of the market into Product, synthesising insights and influencing roadmap discussions with regional and global teams
Sales Enablement & Excellence
- Develop and drive a sales education strategy to raise the baseline of product knowledge across the Sales organisation
- Partner with product champions to ensure consistent, high-quality enablement and execution
Insight, Innovation & Growth
- Turn data and market signals into actionable insights that unlock growth opportunities
- Lead pilots, tests, and innovation programs to expand adoption and inform future product strategy
Operational & Strategic Impact
- Raise the floor: Establish and scale best practices to improve operational excellence across Sales
- Raise the ceiling: Guide teams on leveraging our companys solutions to drive vertical-specific growth and expansion opportunities
- Expand the room: Lead experimentation and new initiatives to open up incremental revenue streams
Core KPIs
- Vertical-first solution and product adoption
- Quality and impact of product insights and feedback
- New product tests and scaled learnings.

The Product Marketing Manager (PMM) is a strategic role reporting to the Vertical Product Solutions & Operations Lead (PSO) and sits within the Regional Product Solutions & Operations (RPCS) organization. Our mission is to help businesses have seamless experiences with our advertising solutions, by crafting activations to push our most strategic ad solutions to market and identifying key product needs from our biggest clients.
The PMM leads go-to-market strategy and execution for our companys advertising solutions with a vertical-first lens, driving product education, adoption, and revenue growth. This role partners closely with in-market Sales teams, priority clients, cross-functional stakeholders, and HQ Product and Product Marketing teams in a fast-paced, high-growth environment.
Success in this role requires strong self-motivation, sharp prioritisation, the ability to translate data into actionable insights and opportunities, and the confidence to influence senior partners and clients. The ideal candidate brings experience in digital media and performance marketing, ideally within a product marketing or client solutions context.
Key responsibilities:
Go-to-Market & Product Adoption
- Own go-to-market strategy and adoption for our companys advertising solutions, with a vertical-first lens
- Design and execute in-market activations and programs to accelerate product adoption and revenue growth
- Identify opportunities to simplify, scale, and strengthen GTM execution across markets
Market & Vertical Expertise
- Serve as the in-market product expert by partnering closely with Sales to deeply understand client pain points, vertical needs, and business objectives
- Ensure all GTM strategies are grounded in market and vertical insights, and translate these into clear, scalable recommendations
Cross-Functional Leadership
- Collaborate with Sales, Product, PMMs, and other XFN partners to develop vertical strategies, including narratives, solution packages, and product recommendations
- Act as the voice of the market into Product, synthesising insights and influencing roadmap discussions with regional and global teams
Sales Enablement & Excellence
- Develop and drive a sales education strategy to raise the baseline of product knowledge across the Sales organisation
- Partner with product champions to ensure consistent, high-quality enablement and execution
Insight, Innovation & Growth
- Turn data and market signals into actionable insights that unlock growth opportunities
- Lead pilots, tests, and innovation programs to expand adoption and inform future product strategy
Operational & Strategic Impact
- Raise the floor: Establish and scale best practices to improve operational excellence across Sales
- Raise the ceiling: Guide teams on leveraging our companys solutions to drive vertical-specific growth and expansion opportunities
- Expand the room: Lead experimentation and new initiatives to open up incremental revenue streams
Core KPIs
- Vertical-first solution and product adoption
- Quality and impact of product insights and feedback
- New product tests and scaled learnings.

The Product Marketing Manager (PMM) is a strategic role reporting to the Vertical Product Solutions & Operations Lead (PSO) and sits within the Regional Product Solutions & Operations (RPCS) organization. Our mission is to help businesses have seamless experiences with our advertising solutions, by crafting activations to push our most strategic ad solutions to market and identifying key product needs from our biggest clients.
The PMM leads go-to-market strategy and execution for our companys advertising solutions with a vertical-first lens, driving product education, adoption, and revenue growth. This role partners closely with in-market Sales teams, priority clients, cross-functional stakeholders, and HQ Product and Product Marketing teams in a fast-paced, high-growth environment.
Success in this role requires strong self-motivation, sharp prioritisation, the ability to translate data into actionable insights and opportunities, and the confidence to influence senior partners and clients. The ideal candidate brings experience in digital media and performance marketing, ideally within a product marketing or client solutions context.
Key responsibilities:
Go-to-Market & Product Adoption
- Own go-to-market strategy and adoption for our companys advertising solutions, with a vertical-first lens
- Design and execute in-market activations and programs to accelerate product adoption and revenue growth
- Identify opportunities to simplify, scale, and strengthen GTM execution across markets
Market & Vertical Expertise
- Serve as the in-market product expert by partnering closely with Sales to deeply understand client pain points, vertical needs, and business objectives
- Ensure all GTM strategies are grounded in market and vertical insights, and translate these into clear, scalable recommendations
Cross-Functional Leadership
- Collaborate with Sales, Product, PMMs, and other XFN partners to develop vertical strategies, including narratives, solution packages, and product recommendations
- Act as the voice of the market into Product, synthesising insights and influencing roadmap discussions with regional and global teams
Sales Enablement & Excellence
- Develop and drive a sales education strategy to raise the baseline of product knowledge across the Sales organisation
- Partner with product champions to ensure consistent, high-quality enablement and execution
Insight, Innovation & Growth
- Turn data and market signals into actionable insights that unlock growth opportunities
- Lead pilots, tests, and innovation programs to expand adoption and inform future product strategy
Operational & Strategic Impact
- Raise the floor: Establish and scale best practices to improve operational excellence across Sales
- Raise the ceiling: Guide teams on leveraging our companys solutions to drive vertical-specific growth and expansion opportunities
- Expand the room: Lead experimentation and new initiatives to open up incremental revenue streams
Core KPIs
- Vertical-first solution and product adoption
- Quality and impact of product insights and feedback
- New product tests and scaled learnings.

The Product Marketing Manager (PMM) is a strategic role reporting to the Vertical Product Solutions & Operations Lead (PSO) and sits within the Regional Product Solutions & Operations (RPCS) organization. Our mission is to help businesses have seamless experiences with our advertising solutions, by crafting activations to push our most strategic ad solutions to market and identifying key product needs from our biggest clients.
The PMM leads go-to-market strategy and execution for TikToks advertising solutions with a vertical-first lens, driving product education, adoption, and revenue growth. This role partners closely with in-market Sales teams, priority clients, cross-functional stakeholders, and HQ Product and Product Marketing teams in a fast-paced, high-growth environment.
Success in this role requires strong self-motivation, sharp prioritisation, the ability to translate data into actionable insights and opportunities, and the confidence to influence senior partners and clients. The ideal candidate brings experience in digital media and performance marketing, ideally within a product marketing or client solutions context.
Key responsibilities:
Go-to-Market & Product Adoption
- Own go-to-market strategy and adoption for TikToks advertising solutions, with a vertical-first lens
- Design and execute in-market activations and programs to accelerate product adoption and revenue growth
- Identify opportunities to simplify, scale, and strengthen GTM execution across markets
Market & Vertical Expertise
- Serve as the in-market product expert by partnering closely with Sales to deeply understand client pain points, vertical needs, and business objectives
- Ensure all GTM strategies are grounded in market and vertical insights, and translate these into clear, scalable recommendations
Cross-Functional Leadership
- Collaborate with Sales, Product, PMMs, and other XFN partners to develop vertical strategies, including narratives, solution packages, and product recommendations
- Act as the voice of the market into Product, synthesising insights and influencing roadmap discussions with regional and global teams
Sales Enablement & Excellence
- Develop and drive a sales education strategy to raise the baseline of product knowledge across the Sales organisation
- Partner with product champions to ensure consistent, high-quality enablement and execution
Insight, Innovation & Growth
- Turn data and market signals into actionable insights that unlock growth opportunities
- Lead pilots, tests, and innovation programs to expand adoption and inform future product strategy
Operational & Strategic Impact
- Raise the floor: Establish and scale best practices to improve operational excellence across Sales
- Raise the ceiling: Guide teams on leveraging our companys solutions to drive vertical-specific growth and expansion opportunities
- Expand the room: Lead experimentation and new initiatives to open up incremental revenue streams
Core KPIs
- Vertical-first solution and product adoption
- Quality and impact of product insights and feedback
- New product tests and scaled learnings.

We are looking for an exceptional Senior Product Manager to join our AI Security group and play a key role in shaping the future of AI Security at our company. As a Product Manager, you will drive product strategy, define innovative security capabilities, and work closely with engineering, security researchers, and customers to build solutions that help organizations securely embrace the AI era.
Responsibilities:
Identify emerging challenges, opportunities, and customer requirements related to AI Security, AI applications, AI agents, and data protection.
Define and drive product strategy for AI Security initiatives across our company's platform.
Break down strategic product goals into actionable plans and lead execution across engineering, research, design, and go-to-market teams.
Define product requirements and oversee the implementation of new AI Security capabilities and services.
Conduct market research, competitive analysis, and customer discovery to understand evolving AI Security threats, trends, and customer needs.
Work closely with customers, partners, and internal stakeholders to validate problems, prioritize opportunities, and shape product direction.
Analyze product performance, user behavior, and customer feedback to continuously improve product effectiveness and business impact.
Collaborate closely with world-class engineering and security teams to bring innovative AI Security solutions to market.
Drive cross-functional initiatives involving Product, R&D, Security Research, Sales, Marketing, and executive leadership.