דרושים » פרסום שיווק ויחסי ציבור » Head of Marketing- תל אביב

We are now hiring a Content & Community Marketing Manager to own and scale our content engine, organic social presence, and community strategy. This role is responsible for turning content, social, and community into a measurable, repeatable growth engine, driving pipeline, building category authority, and influencing buying groups across the full B2B journey.
What You'll Do
Define and own our content strategy, aligned to pipeline generation, category positioning, and business goals.
Plan and execute high-impact content across blogs, whitepapers, eBooks, webinars, events, and campaigns.
Shift content toward problem-first, search-led, and high-intent topics to capture demand and increase category visibility.
Lead our organic social strategy (LinkedIn-first), driving engagement and growth among target accounts.
Manage and scale our employee advocacy programme, increasing participation, reach, and influence across the organisation.
Partner with leadership and subject matter experts to develop executive thought leadership and increase visibility with key buying groups.
Build and operate a repeatable distribution system across social, web, email, and syndication to maximise content impact.
Own the strategy and execution of webinars and events as a scalable demand and engagement programme, driving pipeline progression, audience growth, and community engagement.
Own our PR strategy and execution, managing external PR agencies and ensuring alignment with messaging and campaigns.
Develop press releases and proactive media initiatives that shape category narrative and expand share of voice.
Lead influencer and flagship programmes (Rising 30, B2B Innovation Awards) to strengthen authority and market presence.
Own the development of original research and reports, turning insights into content, PR, and demand generation assets.
Build and actively manage our community as a primary growth lever, driving ongoing engagement, advocacy, peer interaction, and long-term retention.
Lead and grow the Behind the Post podcast, repurposing content across channels.
Ensure all activity is tracked, attributed, and tied to pipeline and revenue outcomes.
Build repeatable systems and workflows that scale content, social, and community impact.
Continuously optimise performance using data, funnel insights, and account-level engagement signals.
Embed AI into workflows to increase output, speed, and personalisation without compromising quality.
Manage external agencies and partners, ensuring clear requirements, delivery, and performance standards.
Success in this role will be measured by increased category visibility, growth in engaged target accounts, and a clear, attributable contribution to pipeline and revenue.

Were seeking a highly skilled Marketing Manager to join our marketing team. In this role, you will manage all our social media channels, digital assets, support product launches, and be responsible for business growth.

We are seeking a creative, results and data-driven Marketing Manager to oversee the execution of digital marketing efforts, ensuring consistency, performance, and alignment with brand and business objectives. This role is responsible for managing social media channels, websites, SEO, marketing automation, driving digital customer journeys, leveraging AI and emerging technologies, as well as immersive formats to expand brand reach and engagement.

Key Responsibilities
Social Media Management: Oversee our Social Media channels (Instagram, TikTok, Facebook, and LinkedIn) by maintaining a content calendar, creating engaging posts, and collaborating with doctors and influencers. Track performance and optimize content to enhance brand presence.
Digital Marketing Collaboration: Develop and implement a digital marketing plan to drive brand growth. This includes managing and optimizing our websites and digital assets, focusing on user experience (UX), content, and SEO.
SEO Management: Lead and execute SEO strategy, including keyword research, on-page and technical optimization, performance tracking, and collaboration with content and web teams to drive organic traffic growth and improve search engine rankings.
Content & Campaign Development: Lead the creation and distribution of compelling marketing content and campaigns across multiple platforms to increase engagement and brand awareness. Manage and improve marketing automation, CRM engagement, and email campaigns.
Data-Driven Optimization: Monitor campaign performance and analyze customer data to identify trends and opportunities for improvement. Monitor key social media metrics, generate reports that show progress and optimizations.
Market Insights & Competitive Analysis: Conduct market research, monitor industry trends, and analyze competitive activity to inform and adapt our marketing strategies.
Cross-Functional Collaboration: Work closely with product, sales, and regional marketing teams to align global initiatives with local strategies, ensuring a consistent brand message across all regions.
Vendor Management: Oversee relationships with external vendors, ensuring high-quality service and exploring cost-efficient options to enhance project delivery.

we are seeking a Digital & Brand Manager - Paediatric Nutrition to join our Paediatric Nutrition Business Unit.

This role is responsible for leading the digital strategy and execution across the PN portfolio, driving consumer awareness, engagement, and growth through impactful digital and content marketing initiatives. The position also serves as Pediasure Brand Manager, owning brand performance, digital innovation, and measurable business results.

What Youll Do:

Develop and execute an integrated digital and media strategy aligned with business and brand objectives.

Lead all digital marketing activities, including brand positioning, messaging, campaign planning, digital assets, and performance optimization.

Plan and implement full-funnel digital campaigns across paid, owned, and earned channels in collaboration with agency partners.

Drive performance marketing excellence across paid social, programmatic, and SEM to maximize ROI.

Own and manage all digital assets, including websites, UX/UI, SEO, and content platforms.

Partner with media agencies to optimize campaign delivery and improve effectiveness across platforms (e.g. Google Ads, Meta).

Analyze campaign performance and apply data-driven insights to continuously optimize results.

Manage digital marketing budgets with clear accountability for ROI.

Identify and implement new digital technologies and trends to enhance consumer engagement and marketing effectiveness.

Support CRM and consumer lifecycle initiatives, partnering with internal teams to deliver a seamless consumer journey.

Lead brand strategy and execution for Pediasure to achieve sales, market share, and profitability targets.

Analyze market trends, consumer insights, and competitive dynamics to identify growth opportunities.

Develop and implement brand plans, manage A&P investments, and oversee execution across functions.

Act as VEEVA initiator and business owner for the Paediatric Nutrition portfolio.

Collaborate cross‑functionally with Sales, Medical, Finance, and Supply Chain teams to deliver integrated brand initiatives.

we are looking for a versatile, hands-on Marketing Operations & Growth Specialist who can bridge strategic content creation with technical campaign execution and business operations.
This role is ideal for someone who combines creativity with operational and analytical thinking, a marketer who knows how to write compelling content, manage complex campaigns, connect marketing systems, analyze performance data, manage and maintain related tools, and execute across multiple inbound and outbound channels.
We are specifically looking for someone with proven experience in B2B SaaS, mission-critical enterprise software, and mid-market to enterprise environments in North America.
Responsibilities:
Own the lead generation process, nurture programs, and GTM initiatives
Manage and optimize inbound and outbound marketing campaigns
Build and execute email sequencing and automation workflows
Manage HubSpot operations, CRM flows, and lifecycle automation
Create high-quality marketing content for campaigns, website, email, social media, and sales enablement
Connect and manage integrations between HubSpot and tools such as ZoomInfo, Gong, LinkedIn, and other sales/marketing platforms
Launch, monitor, and optimize paid digital campaigns across multiple channels
Build and maintain marketing and business BI reports and dashboards
Analyze campaign performance, funnel metrics, attribution, and ROI
Manage campaign budgets and operational execution
Work closely with Sales, Product, CS, and Leadership teams to align growth strategies
Assist in improving marketing processes, operational efficiency, and reporting structures

we are seeking a high-impact, execution-driven Demand Generation Manager to directly power our B2B revenue engine. This is a critical, hands-on role reporting to the Head of Marketing Ops, dedicated to rapidly scaling pipeline within complex B2B Enterprise and Government organizations. We are looking for highly motivated, operational marketers who are masters of modern growth playbooks and ABM, with a proven ability to leverage AI and automation to 10x their output. If your passion is building and owning end-to-end campaigns, launching high-converting pages, and executing sophisticated account-based strategies, you belong here.

Key Responsibilities:

Drive Enterprise & Gov Pipeline: Strategically design and deploy targeted multi-channel campaigns (digital, email, webinars, events) to secure engagement and drive conversion among long-cycle B2B Enterprise and Government decision-makers.
Master HubSpot & Automation: Own the day-to-day execution within HubSpot. Build automated workflows, manage database segmentation, and guarantee flawless lead routing and attribution.
Build & Optimize Landing Pages: Lead the creation, A/B testing, and iteration of high-converting landing pages to maximize ROI from paid media, organic content, and targeted outbound campaigns.
Accelerate ABM Initiatives: Collaborate closely with Sales to execute advanced Account-Based Marketing (ABM) plays, developing personalized buyer journeys for strategic accounts in the maritime, risk, and government sectors.
Achieve 10x Output with AI: Mandatorily integrate AI agents, LLMs, and modern automation tools into your daily workflow to dramatically accelerate content creation, massively scale personalization, and ensure world-class operational efficiency.
Data-Driven Optimization: Rigorously monitor campaign performance, meticulously track pipeline generation, and proactively report on key metrics to continuously optimize conversion rates across every stage of the funnel.

Were looking for a Multi-Brand Social Growth & Community Manager (B2C) to build, scale, and operate the social presence, communities, and growth engines of multiple consumer brands across global markets.
This is not a standard social media role.
It is not about managing one brand page, one geography, or one content calendar. This is a RARE opportunity to shape social strategy, community infrastructure, creator programs, and scalable growth systems across multiple B2C products, multiple platforms, and multiple audience segments inside a unique organisation.
The right person for this role lives and breathes social. They understand internet culture, creator ecosystems, platform behaviour, community psychology, and the technologies that power modern social operations. They think like a builder, act like an owner, and know how to take something from 0 to X with real proof to show for it.
What will you be doing all day:
Build and grow social media communities across multiple B2C brands and platforms
Own the social & community engine end-to-end: strategy, content, publishing, engagement, and optimization
Develop and execute global social, influencer, and creator strategies across different markets and audiences
Create and manage content calendars aligned with brand, product, and business goals
Identify, recruit, and manage influencers, creators, ambassadors, and partners
Build scalable playbooks, frameworks, and workflows across multiple brands
Spot trends and turn them into relevant, high-impact content opportunities
Collaborate closely with marketing, product, analytics, and creative teams
Analyze performance and continuously optimize for growth, engagement, and impact
Use AI and modern tools to improve content creation, workflows, and insights
Monitor conversations, sentiment, and risks, and act quickly when needed

We are now hiring a Growth Marketing Engineer to own and evolve our marketing infrastructure, demand generation engine, and data architecture. This role represents a shift from campaign execution to system ownership, where success is defined by the reliability of data, the integrity of attribution, and the ability to turn marketing activity into a measurable pipeline.
You will work closely with Marketing, Sales, and Revenue Operations, as well as external partners, to ensure that every interaction across our digital ecosystem is captured, structured, and translated into actionable insight and revenue impact.
This role requires working from our Ramat Gan office a minimum of 3 days per week to enable close collaboration across teams.
What You'll Do
Own our marketing infrastructure across web, marketing automation, CRM, and paid media platforms, ensuring systems are correctly configured, connected, and maintained.
Design and manage end-to-end data flows from first touch through to pipeline and revenue, ensuring accuracy and consistency across all systems.
Own tracking architecture across all digital channels, including Google Tag Manager, conversion events, pixels, and attribution models.
Ensure accurate syncing of online and offline conversions, including Salesforce to Google Ads and LinkedIn, supporting optimisation and reporting.
Define and maintain lead capture, routing, enrichment, and lifecycle processes, ensuring clean and structured data enters and moves through the CRM.
Own the operational maintenance of marketing automation workflows in Marketo, including lead processing, scoring, lifecycle management, and system handoffs.
Partner with Revenue Operations and Sales to ensure alignment between marketing activity, pipeline creation, and reporting accuracy.
Own the design and execution of our demand generation strategy, ensuring programmes are structured, scalable, and measurable across all channels.
Define and execute account-based marketing programmes, including target account selection, segmentation, and coordinated engagement across paid, organic, and advocacy channels.

We're seeking an experienced Senior Product Marketing Manager to evolve and own our investment management, embedded payments, and financial services solutions. In this high-impact role, you'll lead go-to-market strategies and product positioning, working cross-functionally with product, GTM, and financial services teams from pre-sales to customer engagement, upsell, and cross-sell. You'll gain a deep understanding of customer needs, conduct insightful market and competitive research, and translate findings into compelling messaging and effective marketing materials that bridge the gap between software and services.

Key Responsibilities:

Go-to-Market strategy & execution:
Lead end-to-end GTM strategies for new capabilities, platform evolutions, and AI-driven workflows, from early discovery through launch and post-launch optimization.

Drive alignment across Product & GTM teams to ensure focused, timely, and measurable launches.

Product messaging & positioning:
Define and evolve our positioning and messaging at the platform and solution level, across different customer segments and stages.

Translate complex software, workflows, and AI capabilities into clear, compelling value narratives that resonate with buyers and users.

Customer journey & product-led sales:
Own product marketing across the full customer lifecycle: awareness, activation, onboarding, adoption, expansion, and retention.

Strengthen Agoras product-led sales motion by shaping in-product messaging, value moments, onboarding narratives, and upgrade paths, in close partnership with Product and GTM.

Market, customer & competitive insights:
Continuously gather insights from customers, prospects, sales calls, win/loss analysis, and market research.

Track and analyze competitors (including Juniper Square) to sharpen differentiation and inform GTM, sales and product decisions.

Sales & customer enablement:
Create and maintain high-impact enablement assets (decks, battlecards, narratives, case studies) that help teams sell the platform, not just features.

Ensure messaging consistency across all GTM motions.

Create impactful collateral (battlecards, slide decks, case studies) and narratives for the GTM team that highlight our capabilities and benefits.

Packaging, pricing & monetization:
Partner with relevant teams nd pricing evolution, aligning customer value with monetization and expansion opportunities.

Metrics & Optimization: Define success metrics, track performance, and continuously optimize product marketing initiatives based on data and feedback.

We are looking for a strategic, data-driven, and commercially minded acquisition leader to own and scale our global paid growth engine across segments and regions.
This role requires a proven track record in managing Paid Search and Paid Social campaigns within B2B SaaS environments at scale, including large ARR goals and managed budgets, as well as strong leadership abilities to guide a team of campaign managers toward performance excellence.
What Youll Do
Own and scale our global paid acquisition strategy across Search, Paid Social, retargeting, and emerging channels to drive efficient SQL and pipeline growth across segments and regions.
Optimize and evolve paid media programs across Google, LinkedIn, Meta, Bing, and AI-driven advertising platforms, continuously improving targeting, creative performance, automation, and campaign efficiency.
Leverage AI tools and capabilities to improve campaign execution, audience segmentation, bidding strategies, testing velocity, reporting, and overall operational scale.
Manage and optimize significant paid media budgets, ensuring efficient allocation, forecasting, pacing, and ROI performance across channels and markets.
Lead a high-performing team of paid acquisition managers, fostering a culture of experimentation, accountability, innovation, and continuous improvement.
Partner closely with Regional Marketing, Web, Creative, RevOps, and Operations teams to align acquisition strategies with business goals and improve funnel performance end-to-end.
Drive ongoing experimentation through A/B testing, landing page optimization, and conversion rate optimization (CRO) initiatives to improve conversion quality and pipeline impact.
Analyze market trends, audience behavior, competitive insights, and campaign performance data to inform strategy, messaging, and growth opportunities.
Stay ahead of industry shifts, platform changes, and emerging AI capabilities to ensure we remain at the forefront of modern B2B acquisition marketing.