דרושים » פרסום שיווק ויחסי ציבור » B2B Marketing Specialist - Content Digital Growth

We are looking for a Senior Demand Generation Manager (B2B) to join our Digital Marketing team. In this role, you will own and scale our global digital demand engine, driving awareness, engagement, and pipeline growth across key markets.
You will lead performance marketing across multiple channels, working closely with RevOps, Product Marketing, and Sales to deliver measurable business impact. This is a hands-on role for someone who combines strategic thinking with strong execution and is excited to scale a global B2B demand engine targeting enterprise clients.
If you are passionate about growth marketing, data-driven decision making, and working in a fast-paced, collaborative environment, wed love to meet you.
Responsibilities:
Own the B2B demand generation strategy and quarterly planning, aligned to revenue targets and ICP priorities.
Build, manage, and optimize multi-channel campaigns across paid search, paid social, SEO/GEO, email nurture, and ABM programs.
Own end-to-end funnel performance, from first touch to pipeline, with a focus on conversion rates, lead quality, and revenue impact.
Partner closely with RevOps to define and improve MQL/SQL criteria, SLAs, and lead routing processes.
Own campaign measurement and reporting, including dashboards, tracking, and attribution, and generate actionable insights to improve performance.
Run a structured testing program across creative, targeting, landing pages, and nurture journeys.
Collaborate with Marketing, Product Marketing, Design, and Sales to develop high-performing ads, landing pages, and lifecycle content.
Work with external agencies and vendors as needed to scale execution.
Stay up to date with emerging digital trends, tools, and AI to continuously improve performance and scale.

Were looking for a Marketing Operations Manager to support and optimize our marketing automation ecosystem (HubSpot), segmentation, reporting, and website infrastructure (WordPress).
This role plays a key part in enabling scalable marketing operations by connecting strategy, technology, and execution across teams. You will own and optimize newsletter programs, campaigns, and nurture flows to drive customer engagement and business impact.
You will also manage and improve our website experience, support lead generation processes, optimize data flows, and collaborate closely with cross-functional teams across our company.
Responsibilities:
Own the execution and optimization of newsletter programs as a core marketing channel.
Manage and optimize marketing automation platforms (e.g., HubSpot) to support scalable campaign execution.
Build and support lifecycle marketing initiatives, including campaigns, newsletters, and nurture programs.
Ensure seamless lead flow across systems, from capture through to handoff to sales.
Set up and maintain lead capture integrations across multiple channels, including website (WordPress) .
Manage and optimize WordPress pages, forms, and integrations to support marketing initiatives and lead generation.
Support and execute data enrichment strategies using internal and external sources.
Maintain high standards of data accuracy, consistency, and scalable system structures.
Build and maintain reporting dashboards to measure performance and generate actionable insights.
Collaborate cross-functionally to translate business needs into effective marketing operations solutions.
Identify opportunities to leverage AI and automation to improve efficiency and performance.

Medison offers hope to patients suffering from rare and severe diseases by forming partnerships with emerging biotech companies to accelerate access to highly innovative therapies in international markets. As the creator and leader of the global partnership category in the pharma industry, we strive to be Always Ahead and work relentlessly to bring therapy to patients in need, no matter where they live. Our values are at the core of every action we take, and we are committed to going above and beyond to benefit the patients we serve. We are a dynamic, fast-paced company operating in over 34 countries on 5 continents. We are looking for out-of-the-box thinkers, people who are passionate, caring, agile, and adaptive, to join us on our mission. If you are looking to make a difference in people's lives, we invite you to join us! The Digital Manager will be responsible for leading the execution of Medison’s digital strategy, ensuring the seamless integration of digital initiatives. This role involves close collaboration with local market teams, commercial teams, medical, compliance, and other cross-functional departments to ensure the delivery of optimal customer engagement, experience, and omnichannel capabilities. The successful candidate will have a passion for innovation, a deep understanding of digital marketing and technology, and the ability to lead transformation efforts in a highly regulated industry.

Responsibilities:

* Lead the Digital Strategy: Drive the global digital transformation initiatives, ensuring alignment with Medison’s overall business goals. Lead the roll-out of digital capabilities, ensuring consistency and high standards in digital execution.
* Digital Customer Engagement: Work closely with local teams to develop and optimize customer engagement strategies, including multi and omni-channel campaigns, leveraging digital tools to enhance customer experiences.
* Collaboration with Stakeholders: Partner with local commercial, medical, and global cross-functional teams (e.g., IT, compliance, regulatory) to ensure the integration of digital solutions that support business objectives.
* Monitor and Optimize Digital Campaigns: Analyze and interpret data from digital campaigns to assess performance and make recommendations for improvement. Ensure campaigns are optimized to achieve maximum impact and ROI.
* Innovative Digital Solutions: Identify emerging digital technologies and trends that can drive innovation and differentiation in the marketplace. Apply technical acumen to adopt new tools such as AI and digital health applications where appropriate.
* Project Management: Manage multiple digital projects simultaneously, overseeing the execution and ensuring timelines are met across different markets and time zones.
* Regulatory Compliance: Ensure all digital marketing activities comply with local and global regulations, including industry-specific laws regarding pharmaceutical marketing and data privacy.


City:
Petah Tikva

We are hiring a Customer Marketing Manager to join our global marketing team and lead customer-focused campaigns and strategy execution for an industry leading, high-growth, pre-IPO company.

Reporting directly to the Director of Product Marketing, you will be responsible for building, executing, and analyzing enterprise customer marketing campaigns across multiple channels that drive pipeline and growth with all our customers/ existing prospect pipeline and across all geographies.

Responsibilities:

Build a customer advocacy program and execute on it to collect and publish customer reviews and case studies.

Quickly achieve high-level knowledge of the company solution suite and deep understanding of our positioning statements, buyer personas and business needs.

Develop and drive strategic and prescriptive demand generation strategy for moving forward early stage pipeline by segment and persona to existing install base and new.

Analyze campaign ROI and effectiveness to optimize future programs based on learnings.

Work closely with the Marketing teams to provide reporting and actively monitor and analyze the health of marketing contribution to the sales expansion pipeline.

we are seeking a Head of Marketing & Communications to define, lead, and shape the companys positioning to the world at a critical stage of its global growth. This is a unique and high-impact role, responsible for building and driving the companys global positioning, narrative, and voice across multiple stakeholders, including investors, financial institutions, biotech partners, and employees. If you thrive in strategic environments, are passionate about shaping purpose-driven narratives in complex global environments, and want to build something meaningful on a global scale- this role is for you.
About Medison: Medison is on a mission to ensure that every patient, regardless of where they live, has the opportunity to benefit from breakthrough therapies. We are addressing one of the pharma industrys most urgent challenges: enabling access to life-changing treatments for patients with severe and rare diseases in international markets where traditional commercialization models fall short. As the creator and leader of the global partnership category, we have built a first-of-its-kind unified commercialization platform that enables biotechs to effectively plan, optimize, and launch their therapies on a global scale. With a strong leadership team and a proven track record, we are the partner of choice for innovative biotech companies aiming to expand beyond the US, Western Europe, and Japan, into regions where most of the worlds population resides. Our Affiliate -like model seamlessly integrates commercial, medical, and operational capabilities across diverse geographies, accelerating access and delivering life-changing treatments to more patients, faster.
The Impact Youll Create As the creator and leader of the global commercialization platform, Medison requires a distinctive and forward-thinking marketing and communications strategy. In this role, you will play a critical part in articulating and elevating Medisons identity, ensuring clarity, consistency, and differentiation across all communications, while strengthening our presence and visibility within the global biotech ecosystem. You are expected to define, lead, and personally deliver key strategic outputs, including messaging frameworks, presentations, investor materials, and strategic content; all while maintaining a builder mentality and showcasing strong execution skills. Reporting directly to the CEO, you will collaborate closely on planning and executing high-impact communications and strategic narratives, while operating with a high degree of independence and driving outputs end-to-end.
Responsibilities:
What You Will Lead: 1. Strategic Marketing & Positioning
* Lead global positioning and brand strategy, clearly articulating our unique platform and value proposition
* Develop and communicate compelling narratives tailored to key stakeholders: investors, banks, biotech partners, and internal audiences
* Translate the business model into clear, differentiated, and impactful messaging
* Lead marketing efforts for corporate initiatives and strategic projects
* Ensure consistency and alignment of messaging across all geographies and business units
?2. External Communications
* Own and drive Medisons external communications strategy and execution
* Build and nurture relationships with media, key conferences, and industry platforms
* Position Medison as a distinct and credible global player in the biotech ecosystem
* Manage external vendors and partners to ensure high-quality delivery
?3. Internal Communications & Engagement
* Lead internal communication efforts to strengthen employee engagement, alignment, and connection to Medisons vision and values
* Ensure clear, transparent, and inspiring communication across the organization
* Support leadership communication and key organizational messages
* Work closely with the HR team to

We are looking for a strategic Channel Manager to own and scale our international reseller relationships.
Based in Israel, you will serve as the primary commercial and operational bridge between our company and
our key partners in Israel, and extending across our EMEA reseller portfolio. This is a high-impact role for
someone who thrives at the intersection of strategic partner development and hands-on deal
orchestration.
What You Will Do
Partner Revenue & Pipeline Ownership: Own a partner-sourced ARR quota and manage pipeline
generation targets. You will build and execute joint business plans, including revenue targets and QBR
cadences, while co-selling with partner teams into enterprise FSI accounts.
Strategic Anchor Management: Serve as the primary relationship owner for Ness Technologies in
Israel. Youll manage the partnership end-to-end, aligning sales leadership on Glassboxs ICP,
coordinating enablement sessions, and monitoring pipeline health and deal velocity.
Partner Enablement & GTM: Design and deliver onboarding programs to accelerate deal cycles. Youll
develop partner-facing sales playbooks and ROI tools, while collaborating with Marketing to create co-
branded campaigns and webinars that ensure partners are experts on the company platform.
Ecosystem Expansion: Proactively identify, recruit, and onboard new reseller partners across EMEA,
LATAM, and APAC. You will evaluate potential partners based on their FSI customer base and DXI
expertise, negotiating reseller agreements and margin structures.
Cross-Functional Collaboration: Work closely with our AEs, AMs, and SEs on co-sell motions to
ensure seamless execution. You will provide critical partner feedback to the Product team regarding
market needs and report regularly on pipeline health to the VP of Strategic Partnerships.

We are hiring Sales Development Representative to join our Global Sales Development team. 
Responsibilities:
Strategize with Regional Sales Managers to identify and target key prospects using 6sense and other tech stack tools at your disposal.
Heavy outbound activity including cold calling, emailing and LinkedIn.
Schedule introduction calls for Regional Sales Managers for further qualification or demos.
Successfully handle and overcome objections.
Grow, manage and maintain top of the funnel pipeline.