דרושים » פרסום שיווק ויחסי ציבור » Content Marketing Manager (TLV based)

A Senior Product Marketing Manager (5+ years of experience) who will play a crucial role in helping us transform the day to day operations and tenant experience for the trillion dollar commercial and multifamily real estate industry.

You will own product marketing plans and content that increase brand awareness, drive demand, and generate leads for our solutions in the U.S. commercial real estate market. A love for the Real Estate world is a big plus. This is a full-time position based out of Tel Aviv (hybrid). If you're looking for a position with tremendous impact and room to add your personal touch, then it's time to come to VIsitt!

Responsibilities
Develop and execute product marketing plans that increase brand awareness, drive demand, and generate leads for our products.
Develop messaging and positioning that resonates with our target audience and communicates the unique value of our products.
Work closely with the sales team to create sales enablement materials that help them sell our products more effectively.
Lead GTM activities and cross-team collaboration to develop and execute successful product launches
Own all product communication, including newsletters, feature announcements, web and social media content and other ad-hoc communications
Conduct market research to gain a deep understanding of our target audience and the competitive landscape.
Partner with customers and prospects to create case-studies and demonstrate key use cases and value.

We are looking for an Campaign Content Writer to join EMEAs Demand Generation team, who is as comfortable with campaign logistics as content writing. Translating complex technical concepts into compelling narratives that resonate with our audience is your skillset, while you uphold the highest standards of our global brand voice.In this role, you will be the engine behind our EMEA Demand Generation efforts. You will be the voice of our campaigns: writing and delivering high-converting English copy for emails, landing pages, ads and then executing those programs across the region.
As an Campaign Content Writer, you will
Take global campaign frameworks and "EMEA-ize" them to ensure they are culturally and linguistically relevant across the region while ensuring all stakeholders are aligned for on-time launches.
Deploy and manage end to end multi-channel campaigns (Email, Web, Social, Paid) leveraging AI tools, to research and tailor for the EMEA market.
Create the assets and narrative for demand gen campaigns, this includes writing email sequences, high-converting landing page copy, and paid campaigns via various channels (e.g LinkedIn ads, and webinar scripts).
Track and analyze KPIs (MQLs, SQLs, CTRs, pipeline). You don't just report numbers; you use them to tweak the next campaign for better performance and conversions.
Write and A/B test various subject lines and messaging angles to identify what resonates best with our personas and ensure all campaigns maintain a consistent brand voice while optimizing for SEO/AIO and user engagement
Support global communication projects targeted for the EMEA region.

We are creating an entirely new market - Application Risk Management - by reinventing the Secure Development Lifecycle for agile and cloud-native development. Our message is resonating: we won the RSA Conference Innovation Sandbox Contest for the Most Innovative Startup and were also named a Gartner Cool Vendor in DevSecOps.

Reporting directly into the VP of Marketing, you will play a pivotal role in marketing plans, from positioning and messaging to sales and partner enablement. The ideal candidate thrives at the cutting edge of creating customer-facing solutions, has a deep understanding of software development, security, and DevSecOps, is an articulate presenter, a strong writer, and is ready to be a key face of the company. This is a completely new role with the ability to create, manage, and execute the Product Marketing function.

What You Will Do

Develop and maintain positioning and messaging frameworks
Research industry trends to proactively recommend messaging and content that will resonate with target audiences
Create compelling assets to educate the market on risk-based application security and why it is essential for organizations of all types and sizes
Analyze competitors and develop battle cards
Understand the analyst landscape and helping to craft briefing materials and follow-up for them
Lead product launches, from building the message to overseeing the development and rollout of new collateral
Conduct regular conversations with our customers, prospects, and closed-lost deals to keep our pulse on the market
Lead sales and partner enablement
Work with cross-functional teams to develop persona-driven, high-performing content and content strategies to maximize conversion throughout the buyer journey

As a Product Marketing Manager at our company, you will play a key role in planning and executing the product marketing strategy for our data security offerings. You will be the expert, voice, and go-to-market driver for our companys data security capabilities. You will drive positioning, messaging, content creation, and sales enablement for the product line that you are responsible for. You will work closely with stakeholders from product management, sales, field marketing, and technology partners to develop and execute your strategy and advance our mission.
Your Impact
Apply your data security knowledge to translate product capabilities into simple, compelling messages and tools that resonate with customers, with a clear understanding of the target markets and buyer personas
Work closely with Product Management to build a shared market and product vision, and a cooperative relationship that forms the foundation of all product marketing activities
Author compelling, high-quality content, both at a business and a technical level, in a variety of formats including print, web, social media, and video. You like to write and present
Launch products and collaborate with field teams to execute marketing campaigns; be a subject matter expert and a go-to resource for the sales and field marketing teams
Effectively work at building and executing plans that cross different functional groups, including product management, business development, and sales
Represent the company in customer engagements and at events, to evangelize our point of view
Track the data security market and competitive landscape in collaboration with product, marketing, and sales leadership.

You will be the expert developing our go-to-market strategies, including segmentation, pricing and packaging plans and product naming.
Youll collaborate with the marketing and product teams to lead product launches, and own the creation of product-specific sales and marketing collateral that includes one pagers, decks, landing pages, webinars and more
Youll own competitive intelligence and market analysis, identifying trends, threats, and opportunities for growth and conveying differentiation to our GTM teams.
Youll collaborate closely with the sales teams and product teams to create a feedback loop that delivers insights that impact the product roadmap
You will be responsible for developing positioning, messaging, competitive differentiation, and enabling the sales and marketing teams to work efficiently together to generate and close opportunities
Youll find creative ways to tie our value props into strong brand campaigns, alongside our growth and content marketers

Incredibuild empowers developers to radically accelerate their work by shortening build times, enabling more iterations, and speeding up product releases. Thousands of customers, including world-leading brands, rely on our platform to streamline and accelerate everything from compilation, release automation, and Agentic Dev Cycles. We are looking for a GTM Engineer to own and develop our technical growth and revenue engine. You will be the architect of our go-to-market infrastructure, securing our competitive advantage by building the agentic workforce that power our funnel. This is a highly technical role for someone who wants to apply engineering principles to marketing and sales, replacing manual processes with sophisticated, AI-driven automation. Key Responsibilities:
* Funnel Architecture & Development: Own the data pipelines across the business unit toolchain (SFDC, HubSpot, PostHog, Gong, etc.) and user behavior usage to provide reliable data visibility and high velocity lead and user engagements.
* Outbound workflows: Build automated outbound agents to prospect and acquire leads, relying on inbound, website, and social analytics using tools like Hey-Reach, ZoomInfo and others.
* Cross-team alignment: Build internal triggers that notify Marketing, Sales, and CS stakeholders on key usage events to allow improved outreach.
* Market Intelligence: Develop AI agents to monitor market trends, analyze customer/prospect sentiment, driving qualitative data into actionable marketing plays.
* Generative Content Engine: Create and manage AI agents that leverage SEO/GEO data and market trends to accelerate PMMs creation of high-intent content delivery.
* Team Efficiency: Develop internal marketing and sales tools to resolve operational bottlenecks and eliminate the "manual tax" on the team.

We are looking for a Product Marketing Leader with deep strategic thinking and a passion for translating product value into clear, compelling customer narratives.
In this role, you will sit at the intersection of product strategy, customer insight, and marketing execution, owning the storytelling behind our most important initiatives and ensuring consistency across every customer touchpoint.
You will lead product value articulation end to end, from market and customer research, through defining core USPs and shaping launch narratives, to execution across landing pages, email, and full funnel marketing experiences.
We believe three things matter for every role : drive to push through challenges, efficiency that keeps standards high while moving fast, and adaptability that lets you pivot with data and AI insights. These aren't buzzwords, they're how we actually work.
Our AI-first approach isn't just a tagline either. We're building the future of insurance with AI at the center, and we need people who are genuinely excited to learn and grow alongside these tools.
In this role you'll:
Own positioning and messaging for new products, major features, and strategic initiatives, defining what is new, why it matters, and why now
Translate product strategy and capabilities into clear, differentiated customer value that resonates across segments
Shape launch narratives end to end, from early go-to-market alignment with product teams through post-launch optimization
Lead qualitative and quantitative customer research to uncover real motivations, needs, and objections, and use those insights to sharpen messaging
Guide copy and narrative direction across landing pages, lifecycle emails, and marketing funnels to ensure consistent and compelling product storytelling
Improve conversion and feature adoption by continuously testing, measuring, and refining how we communicate value
Reduce go-to-market friction by embedding messaging strategy early in the product development process
Partner closely with leadership and cross-functional teams to shape go to-market strategy, align on product narratives, and strengthen customer-facing communication across channels

Were looking for a highly motivated and experienced Senior User Acquisition Manager to drive the growth of our games combining strategic thinking with hands-on execution. You will be responsible for developing, implementing, and optimizing high-impact user acquisition campaigns across various channels. The ideal candidate will possess a strong understanding of digital marketing, a data-driven mindset, and a proven track record of successfully acquiring quality users at scale within budget. It is a cross-functional role, where close collaboration with Creative, Product, Legal, and external partners will be required to ensure all programs are brand-aligned, legally compliant, as well as performance-driven.
*Located in Tel-Aviv we work on site.
Responsibilities
Develop and execute UA strategies across multiple marketing channels to grow our player base profitably.
Continuously monitor campaign performance, analyze key metrics (CPI, CPA, LTV, ROI), and identify opportunities for optimization and scaling.
Monitor marketing campaigns across paid social (Facebook, Instagram, Snapchat, TikTok, Reddit), search (Apple Ads), programmatic, affiliates, CTV, and other relevant networks.
Collaborate with creative, product, and analytics teams to test and scale winning strategies
Manage budgets effectively, ensuring efficient allocation of resources and maximizing return on investment.
Build and manage relationships with agencies, affiliates, and key external industry partners.
Conduct market research to identify trends & new opportunities and to keep up to date with the games industry, especially the social casino games vertical.

we are looking for a Product Marketing.
Key Responsibilities:
Own the development of Zotas vertical messaging by translating product capabilities into clear value propositions and impactful market narratives.
Lead creative messaging and campaign angles in close partnership with the Sales team to ensure a unified voice across the website, marketing campaigns, and sales collateral.
Leverage user insights, data, and market segmentation to identify new growth opportunities and optimize funnel performance.
Manage new lead communication and engagement programs, including designing lifecycle email flows and supporting outbound marketing initiatives.
Guide the direction of organic content (SEO and GEO) by aligning topics with market demand, strategic verticals, and user data.
Drive both top of funnel and bottom of funnel initiatives by crafting positioning that moves prospects from initial interest to conversion and action.