דרושים » פרסום שיווק ויחסי ציבור » Content Digital Marketing Specialist - B2B

Were seeking a highly skilled Marketing Manager to join our marketing team. In this role, you will manage all our social media channels, digital assets, support product launches, and be responsible for business growth.

We are seeking a creative, results and data-driven Marketing Manager to oversee the execution of digital marketing efforts, ensuring consistency, performance, and alignment with brand and business objectives. This role is responsible for managing social media channels, websites, SEO, marketing automation, driving digital customer journeys, leveraging AI and emerging technologies, as well as immersive formats to expand brand reach and engagement.

Key Responsibilities
Social Media Management: Oversee our Social Media channels (Instagram, TikTok, Facebook, and LinkedIn) by maintaining a content calendar, creating engaging posts, and collaborating with doctors and influencers. Track performance and optimize content to enhance brand presence.
Digital Marketing Collaboration: Develop and implement a digital marketing plan to drive brand growth. This includes managing and optimizing our websites and digital assets, focusing on user experience (UX), content, and SEO.
SEO Management: Lead and execute SEO strategy, including keyword research, on-page and technical optimization, performance tracking, and collaboration with content and web teams to drive organic traffic growth and improve search engine rankings.
Content & Campaign Development: Lead the creation and distribution of compelling marketing content and campaigns across multiple platforms to increase engagement and brand awareness. Manage and improve marketing automation, CRM engagement, and email campaigns.
Data-Driven Optimization: Monitor campaign performance and analyze customer data to identify trends and opportunities for improvement. Monitor key social media metrics, generate reports that show progress and optimizations.
Market Insights & Competitive Analysis: Conduct market research, monitor industry trends, and analyze competitive activity to inform and adapt our marketing strategies.
Cross-Functional Collaboration: Work closely with product, sales, and regional marketing teams to align global initiatives with local strategies, ensuring a consistent brand message across all regions.
Vendor Management: Oversee relationships with external vendors, ensuring high-quality service and exploring cost-efficient options to enhance project delivery.

We are looking for a Senior Demand Generation Manager (B2B) to join our Digital Marketing team. In this role, you will own and scale our global digital demand engine, driving awareness, engagement, and pipeline growth across key markets.
You will lead performance marketing across multiple channels, working closely with RevOps, Product Marketing, and Sales to deliver measurable business impact. This is a hands-on role for someone who combines strategic thinking with strong execution and is excited to scale a global B2B demand engine targeting enterprise clients.
If you are passionate about growth marketing, data-driven decision making, and working in a fast-paced, collaborative environment, wed love to meet you.
Responsibilities:
Own the B2B demand generation strategy and quarterly planning, aligned to revenue targets and ICP priorities.
Build, manage, and optimize multi-channel campaigns across paid search, paid social, SEO/GEO, email nurture, and ABM programs.
Own end-to-end funnel performance, from first touch to pipeline, with a focus on conversion rates, lead quality, and revenue impact.
Partner closely with RevOps to define and improve MQL/SQL criteria, SLAs, and lead routing processes.
Own campaign measurement and reporting, including dashboards, tracking, and attribution, and generate actionable insights to improve performance.
Run a structured testing program across creative, targeting, landing pages, and nurture journeys.
Collaborate with Marketing, Product Marketing, Design, and Sales to develop high-performing ads, landing pages, and lifecycle content.
Work with external agencies and vendors as needed to scale execution.
Stay up to date with emerging digital trends, tools, and AI to continuously improve performance and scale.

Were looking for a versatile, hands-on Marketing Manager to lead and execute our global marketing activities.
In this role, you will:
Own and manage the full marketing calendar across campaigns, events, and content.
Oversee our digital presence, including website, social media, email marketing, and online brand consistency.
Plan and execute industry events and conferences, coordinating logistics, booth presence, speaking opportunities, and post-event follow-ups.
Drive brand awareness across multiple channels with high-impact, creative marketing initiatives.
Develop and execute global marketing campaigns that align with company goals and support revenue growth.
Collaborate closely with internal teams (Sales, Product, Leadership) to ensure messaging alignment and campaign effectiveness.
Work with external partners and agencies to deliver campaigns, manage assets, and enhance brand reach.
Measure and analyze campaign performance, reporting key insights, and optimizing future activities.

Medison offers hope to patients suffering from rare and severe diseases by forming partnerships with emerging biotech companies to accelerate access to highly innovative therapies in international markets. As the creator and leader of the global partnership category in the pharma industry, we strive to be Always Ahead and work relentlessly to bring therapy to patients in need, no matter where they live. Our values are at the core of every action we take, and we are committed to going above and beyond to benefit the patients we serve. We are a dynamic, fast-paced company operating in over 34 countries on 5 continents. We are looking for out-of-the-box thinkers, people who are passionate, caring, agile, and adaptive, to join us on our mission. If you are looking to make a difference in people's lives, we invite you to join us! The Digital Manager will be responsible for leading the execution of Medison’s digital strategy, ensuring the seamless integration of digital initiatives. This role involves close collaboration with local market teams, commercial teams, medical, compliance, and other cross-functional departments to ensure the delivery of optimal customer engagement, experience, and omnichannel capabilities. The successful candidate will have a passion for innovation, a deep understanding of digital marketing and technology, and the ability to lead transformation efforts in a highly regulated industry.

Responsibilities:

* Lead the Digital Strategy: Drive the global digital transformation initiatives, ensuring alignment with Medison’s overall business goals. Lead the roll-out of digital capabilities, ensuring consistency and high standards in digital execution.
* Digital Customer Engagement: Work closely with local teams to develop and optimize customer engagement strategies, including multi and omni-channel campaigns, leveraging digital tools to enhance customer experiences.
* Collaboration with Stakeholders: Partner with local commercial, medical, and global cross-functional teams (e.g., IT, compliance, regulatory) to ensure the integration of digital solutions that support business objectives.
* Monitor and Optimize Digital Campaigns: Analyze and interpret data from digital campaigns to assess performance and make recommendations for improvement. Ensure campaigns are optimized to achieve maximum impact and ROI.
* Innovative Digital Solutions: Identify emerging digital technologies and trends that can drive innovation and differentiation in the marketplace. Apply technical acumen to adopt new tools such as AI and digital health applications where appropriate.
* Project Management: Manage multiple digital projects simultaneously, overseeing the execution and ensuring timelines are met across different markets and time zones.
* Regulatory Compliance: Ensure all digital marketing activities comply with local and global regulations, including industry-specific laws regarding pharmaceutical marketing and data privacy.


City:
Petah Tikva

Were looking for a Marketing Operations Manager to support and optimize our marketing automation ecosystem (HubSpot), segmentation, reporting, and website infrastructure (WordPress).
This role plays a key part in enabling scalable marketing operations by connecting strategy, technology, and execution across teams. You will own and optimize newsletter programs, campaigns, and nurture flows to drive customer engagement and business impact.
You will also manage and improve our website experience, support lead generation processes, optimize data flows, and collaborate closely with cross-functional teams across our company.
Responsibilities:
Own the execution and optimization of newsletter programs as a core marketing channel.
Manage and optimize marketing automation platforms (e.g., HubSpot) to support scalable campaign execution.
Build and support lifecycle marketing initiatives, including campaigns, newsletters, and nurture programs.
Ensure seamless lead flow across systems, from capture through to handoff to sales.
Set up and maintain lead capture integrations across multiple channels, including website (WordPress) .
Manage and optimize WordPress pages, forms, and integrations to support marketing initiatives and lead generation.
Support and execute data enrichment strategies using internal and external sources.
Maintain high standards of data accuracy, consistency, and scalable system structures.
Build and maintain reporting dashboards to measure performance and generate actionable insights.
Collaborate cross-functionally to translate business needs into effective marketing operations solutions.
Identify opportunities to leverage AI and automation to improve efficiency and performance.

We are looking for a strategic and hands-on Director of Marketing to scale our marketing impact and accelerate growth. This is a unique opportunity to join a category leader and help shape the go-to-market strategy of one of the most innovative companies in maritime technology.
Role Overview:
As Director of Marketing, you will play a central role in our companys go-to-market strategy. You will own the development of compelling messaging, drive market awareness, and generate pipeline through integrated marketing programs.
This role combines strategic leadership with hands-on execution. You will work closely with Sales, Product, and Customer Success to position our company effectively in the market, shorten sales cycles, and support expansion within existing customers.
You will lead a high-performing marketing team while also contributing directly to key initiatives - setting the bar for quality, speed, and storytelling across our companys most important campaigns.
Key Responsibilities:
Own and execute our companys marketing strategy to support brand growth, new logo acquisition, and customer expansion.
Drive demand generation through integrated campaigns across digital, content, events, paid media, social, PR, and partner channels.
Lead field marketing initiatives that support enterprise sales and industry engagement.
Develop compelling messaging and positioning that clearly communicate our companys differentiated value.
Partner closely with Sales to ensure strong alignment on pipeline generation, account-based marketing, and sales enablement.
Measure, analyze, and optimize marketing performance to maximize pipeline contribution and ROI.
Build, mentor, and scale a world-class marketing team across Content, Demand Generation, Community, Partnerships, and more.

As a Marketing Manager at our company, you will turn strategy into execution across campaigns, content, and product storytelling.
Working closely with the VP of Marketing, Director of Product Marketing, and cross-functional teams, you'll own day-to-day marketing initiatives that drive awareness, pipeline, and product adoption.
This role is ideal for someone who thrives in a fast-paced environment, enjoys building and shipping, and knows how to translate complex product capabilities into clear, compelling narratives that resonate with finance and operations leaders.
You'll play a key role in shaping how our products show up in the market across our website, campaigns, launches, events, PR, and partner channels.
Responsibilities
Content & Social Media
Create and manage high-quality marketing content (landing pages, blogs, reports, etc.)
Create and manage social media content that reinforces product positioning, builds brand credibility, and drives awareness, while continuously testing and optimizing performance.
Collaborate with Demand Gen to develop and launch high-impact campaign assets that drive pipeline
Website Experience
Own and continuously improve the website as a core growth channel, ensuring pages and key journeys are clear, up to date, and optimized for conversion. Collaborate with Product,Design, and Demand Gen to launch new pages, test messaging and layouts, and use data and AI tools to improve performance and user experience.
Email marketing
Plan and execute targeted email campaigns across the funnel from event promotions to lifecycle and nurture sequences, optimizing for engagement and conversion.
Lead Field Marketing & Events
Plan and own end-to-end event execution for field marketing initiatives, including industry events, trade shows, and hosted experiences
Partner with Sales to maximize pipeline generation from events (pre-event outreach, onsite engagement, post-event nurture)
Develop event-specific content and campaigns to drive attendance and engagement
Measure and report on event performance and ROI

Were looking for a Global Marketing Manager (maternity leave replacement) to join our team and oversee the marketing strategy and deliver campaigns for core solution - Web Intelligence.
This role oversees the full marketing strategy for Marketing solutions (Competitive Intelligence, Gen AI, SEO, Ads) and plans global marketing programs to drive awareness and create a pipeline to support awareness and product growth.
This role will report to the Director of Product Marketing, Marketing Solutions.
So, what will you be doing all day?
Your role as a Global Marketing Manager means your daily responsibilities may include:
Develop and implement short and long-term marketing strategies in order to increase brand awareness, lead generation, and pipeline creation.
Design and deliver highly effective campaigns to support - Product releases, business needs or conversion optimization.
Partnering with the field marketing programs to execute the marketing campaigns in the region.
Measure and analyze the effectiveness of marketing campaigns and adjust strategies accordingly to business needs and results
Work closely with the product marketing, content and design teams to create compelling collateral for our offering