דרושים » פרסום שיווק ויחסי ציבור » Head of Digital Acquisition

We're looking for a Performance Marketing Lead to own acquisition across paid media, lead a high-performance team, and partner deeply with creative, tech, and analytics to scale customer growth across channels.
This isnt a siloed PPC role. Its a high-leverage seat at the table where youll influence strategy, messaging, team structure, and growth planning. Youll work in tight loops with creative and brand teams to test big ideas quickly-and kill what doesnt work even quicker.
Responsibilities
Lead paid growth strategy across core and emerging channels:
Own the full-funnel acquisition roadmap across Meta, Google, and emerging platforms like TikTok and AppLovin
Set budget allocation, ROAS targets, and test plans based on CAC and LTV performance
Translate performance data into clear decisions across creative, messaging, and media mix
Drive performance through data, iteration, and experimentation:
Build a testing engine across audiences, formats, offers, and creative angles
Work closely with analysts to build dashboards, interpret trends, and extract insights
Influence landing page and CRO strategy based on campaign performance (in collaboration with product and site teams)
Personally manage Google campaigns:
You will own Google hands-on-structure, scaling, retargeting, creative rotation, and budget pacing
Youve managed high 6- or 7-figure monthly budgets and know how to scale without compromising ROAS
Use AI + automation to scale smarter
Leverage AI tools for creative ideation, copywriting, research, and workflow optimization
Build a faster, leaner execution loop using automation and performance tooling
Lead and develop a lean performance team
Manage a cross-functional team, including performance marketers and an influencer marketing lead
Set clear KPIs, coaching cycles, and accountability across all paid activity
Collaborate closely with brand, creative, tech, and product teams to stay aligned and move fast
WHY THIS ROLE MATTERS
Youll own the most important revenue-driving engine in the company
Youll work with real creative freedom-test quickly, iterate fast, and see results clearly
Youll shape the growth stack from acquisition through retention.

we are looking for a Paid Acquisition Specialist to join its growing performance marketing team. We're looking for someone who can create, scale, and optimize high-volume campaigns on various channels such as YouTube. The PPC specialist is responsible for Fiverrs user acquisition campaigns, including overall strategy, innovation, optimization, and ROI analysis. The environment is fast-paced and teamwork-oriented. The candidate must be a super analytical, independent, out-of-the-box thinker, and a quick learner. If you have a proven record of success with managing high-scale budgets and have a great passion for PPC, programmatic, and social acquisition, come and join us at Fiverr.


What am I going to do?:

* Plan, execute, monitor, and optimize user acquisition efforts across digital channels to maximize revenue and reach growth targets.
* Analyze large datasets to drive business insights and action items.
* Initiate and implement improvements and creative solutions to improve campaign efficiency, including ad copy & landing page optimization, bidding strategies, and targeting.
* Develop and maintain a monthly media plan across all campaigns.
* Leverage analytics tools to optimize the performance of marketing campaigns.
* Manage multiple creative agencies
* Work with cross-functional teams to plan, design, and execute Landing Pages, Funnels, and supporting workflows to improve campaign success rates.
Equal opportunities:
At Fiverr, we prioritize diversity. We celebrate difference and embed it into every aspect of our workplace and product, as well as our community. Fiverr is proud and committed to providing equal opportunity employment to all individuals regardless of race, color, religion, sex, sexual orientation, citizenship, national origin, disability, Veteran status, or any other characteristic protected by law. In addition, Fiverr will provide accommodation to individuals with disabilities or a special need.

Were seeking a highly skilled Marketing Manager to join our marketing team. In this role, you will manage all our social media channels, digital assets, support product launches, and be responsible for business growth.

We are seeking a creative, results and data-driven Marketing Manager to oversee the execution of digital marketing efforts, ensuring consistency, performance, and alignment with brand and business objectives. This role is responsible for managing social media channels, websites, SEO, marketing automation, driving digital customer journeys, leveraging AI and emerging technologies, as well as immersive formats to expand brand reach and engagement.

Key Responsibilities
Social Media Management: Oversee our Social Media channels (Instagram, TikTok, Facebook, and LinkedIn) by maintaining a content calendar, creating engaging posts, and collaborating with doctors and influencers. Track performance and optimize content to enhance brand presence.
Digital Marketing Collaboration: Develop and implement a digital marketing plan to drive brand growth. This includes managing and optimizing our websites and digital assets, focusing on user experience (UX), content, and SEO.
SEO Management: Lead and execute SEO strategy, including keyword research, on-page and technical optimization, performance tracking, and collaboration with content and web teams to drive organic traffic growth and improve search engine rankings.
Content & Campaign Development: Lead the creation and distribution of compelling marketing content and campaigns across multiple platforms to increase engagement and brand awareness. Manage and improve marketing automation, CRM engagement, and email campaigns.
Data-Driven Optimization: Monitor campaign performance and analyze customer data to identify trends and opportunities for improvement. Monitor key social media metrics, generate reports that show progress and optimizations.
Market Insights & Competitive Analysis: Conduct market research, monitor industry trends, and analyze competitive activity to inform and adapt our marketing strategies.
Cross-Functional Collaboration: Work closely with product, sales, and regional marketing teams to align global initiatives with local strategies, ensuring a consistent brand message across all regions.
Vendor Management: Oversee relationships with external vendors, ensuring high-quality service and exploring cost-efficient options to enhance project delivery.

were looking for a User Acquisition Manager to join our growing team and drive success through search-based platforms.
This role requires expertise in Google App Campaigns, Apple Search Ads, and scaling successful mobile apps. If you thrive in a data-driven, fast-paced environment and are passionate about mobile app growth, wed love to hear from you!
Responsibilities:
Hands-on campaign management for search platforms like Google Ads (UAC), Apple Search Ads, and others.
Execute and manage multi-million dollar campaigns / large-scale campaigns for mobile apps across search-based platforms, ensuring optimal performance and ROI.
Develop and implement strategies for scaling successful apps while maintaining efficiency and achieving KPIs.
Create and analyze data-driven reports, drawing actionable insights to drive growth and improve results.
Conduct A/B testing to measure performance uplift and optimize conversion rates.
Monitor and optimize campaign performance based on data, trends, and industry benchmarks.
Stay up-to-date with developments in mobile advertising platforms and identify new growth opportunities.
Collaborate with the creative team to develop high-performing ad assets tailored to the platform and audience.

were looking for a User Acquisition Manager to join our growing team and drive success through search-based platforms.This role requires expertise in Google app campaigns, Apple Search Ads, and scaling successful mobile apps.
If you thrive in a data-driven, fast-paced environment and are passionate about mobile app growth, wed love to hear from you!
Responsibilities:
Hands-on campaign management for search platforms like Google Ads (UAC), Apple Search Ads, and others.
Execute and manage multi-million dollar campaigns / large-scale campaigns for mobile apps across search-based platforms, ensuring optimal performance and ROI.
Develop and implement strategies for scaling successful apps while maintaining efficiency and achieving KPIs.
Create and analyze data-driven reports, drawing actionable insights to drive growth and improve results.
Conduct A/B testing to measure performance uplift and optimize conversion rates.
Monitor and optimize campaign performance based on data, trends, and industry benchmarks.
Stay up-to-date with developments in mobile advertising platforms and identify new growth opportunities.
Collaborate with the creative team to develop high-performing ad assets tailored to the platform and audience.

we are looking for a Client Solutions Manager (Aggregators).
As a Client Solutions Manager, you will collaborate cross-functionally with teams across the organization to support leading advertisers from diverse industries, with a primary focus on paid user acquisition. You will serve as a trusted advocate, connecting key stakeholders, providing data driven insights, and driving collaboration that fosters long-term client partnerships and growth. You will oversee day-to-day client relationships and ensure the success of advertiser investments. As a proactive partner, youll identify opportunities and offer solutions that exceed client expectations, securing future investments.
- Manage and grow post-sale client relationships of auction ads offerings by monitoring and analyzing ad campaigns, and proactively take initiative to improve results.
- Analyze campaign performance data to offer clients data-driven business insights, at the same time use those insights to improve our advertising offerings.
- Establish long-term relationships with key clients and make sure their business needs are taken care of by cross-functional team.
- Drive education on product and company updates, and share company best practices as relevant to clients or agencies' business.
- Share marketplace feedback and guide our advertising strategy;
- Conduct regular business reviews and take a consultative, long-term approach to build productive relationships with clients, in collaboration with the sales team;
- Investigate and work directly with product & engineering teams to help them troubleshoot client issues during a campaign and provide technical support.
- Responsible for improvement of product feature adoption and consistently drive the product improvement from market feedback.
- Develop automated reports utilizing the company's internal data tools and Excel.

Were looking for a Senior Marketing Operations Manager to take ownership of our marketing infrastructure, automation, technology stack, processes, and data strategy.
Marketing Operations plays a critical role in connecting data, systems, and teams to drive scalable growth across both Sales-Led (SLG) and Product-Led (PLG) motions. This role sits at a key intersection within our Marketing organization, enabling alignment across teams, technologies, and processes.
You will be both a hands-on builder and a strategic partner, working closely with Lifecycle Growth, Product Marketing, Demand Generation, BI, MIS and GTM teams to design and scale high-impact marketing workflows.
Youll play a central role in transforming how we operate, bringing a modern, AI-first approach to marketing operations, simplifying complex legacy processes, and driving measurable business impact.
Key Responsibilities:
Own and optimize marketing automation platforms, building scalable multi-channel campaigns, lifecycle journeys, and nurture programs
Lead advanced audience segmentation and ensure seamless lead flow across SLG and PLG funnels
Design and implement scalable marketing processes, including campaign execution, lead management, and data governance
Set up and maintain lead capture integrations while operating data enrichment strategies using internal and external sources, ensuring accurate data flow and improving segmentation, targeting, and personalization
Own data governance across marketing systems and CRM, ensuring high standards of accuracy, consistency, and scalable data structures across multiple objects
Collaborate cross-functionally to translate business needs into operational solutions and drive alignment on GTM and KPIs
Analyze campaign and funnel performance, delivering actionable insights and defining measurement frameworks with BI and Analytics teams
Drive AI innovation, including redesigning workflows and implementing AI-driven solutions

we are looking for a Client Solutions Manager .
As a Client Solutions Manager, you will collaborate cross-functionally with teams across the organization to support leading advertisers from diverse industries, with a primary focus on paid user acquisition. You will serve as a trusted advocate, connecting key stakeholders, providing data driven insights, and driving collaboration that fosters long-term client partnerships and growth. You will oversee day-to-day client relationships and ensure the success of advertiser investments. As a proactive partner, youll identify opportunities and offer solutions that exceed client expectations, securing future investments.
Responsibilities
- Manage and grow post-sale client relationships of auction ads offerings by monitoring and analyzing ad campaigns, and proactively take initiative to improve results.
- Analyze campaign performance data to offer clients data-driven business insights, at the same time use those insights to improve our advertising offerings.
- Establish long-term relationships with key clients and make sure their business needs are taken care of by cross-functional team.
- Drive education on product and company updates, and share company best practices as relevant to clients or agencies' business.
- Share marketplace feedback and guide our advertising strategy;
- Conduct regular business reviews and take a consultative, long-term approach to build productive relationships with clients, in collaboration with the sales team;
- Investigate and work directly with product & engineering teams to help them troubleshoot client issues during a campaign and provide technical support.
- Responsible for improvement of product feature adoption and consistently drive the product improvement from market feedback.
- Develop automated reports utilizing the company's internal data tools and Excel.

We're looking for a User Acquisition Manager to own Search channels end-to-end. You'll run our Google and Bing Search campaigns, build the reporting infrastructure that keeps our growth engine honest, and drive mobile app install efforts, all while finding smart ways to use AI to move faster and scale further.
This is a high-autonomy role on a lean, impact-driven team where you'll have direct ownership over a meaningful budget and real business outcomes.
What you'll do:
Search campaign ownership: Full ownership of Google & Bing Search campaigns: optimization, keyword research, bid strategy, ad copy testing, localization, and finding the growth angles that others miss. You'll manage meaningful budgets and be accountable for efficiency and scale, not just activity.
Campaign data operations: Own the reporting infrastructure that the team relies on. Conversion tracking, UTM governance, dashboards, and attribution. Built and maintained in close collaboration with our Data and Marketing Ops teams. When something breaks or numbers don't add up, you're the one who finds out why and helps fix it.
Mobile app install campaigns: Manage and scale app install campaigns across Google and Meta, working with creative and product teams to drive installs and downstream activation.
AI-driven automation & scale: Leverage AI tools to automate repetitive workflows, generate insights faster, and push campaign operations beyond what's possible manually. We're looking for someone who's already using it on a day-to-day basis.

Were looking for a Senior Growth Content Marketing Manager to own performance messaging end-to-end, from insight and concept through execution and iteration.

This is a maternity leave replacement role for a period of six months, with an option to extend.

This role is responsible for developing our messaging framework and delivering high-performing copy that drives lead generation and conversion across ads, emails, landing pages, and partner marketing assets. You will shape and evolve positioning for weight loss and GLP-1 audiences, translating insights, strategy, and performance data into clear, compelling messaging that can be deployed and iterated at scale.

This is a hands-on role that requires strategic thinking, strong execution, and use of AI to scale both the quality and quantity of performance content. You will have direct ownership of copy quality, consistency, and iteration, and operate as a core partner to Acquisition, Lifecycle, CRO, and Partnerships.

Responsibilities
Own messaging across paid ads, emails, landing pages, and partner marketing assets.
Write, test, and iterate conversion-focused copy for paid ads (static copy and video scripts), emails, landing pages, and partner marketing assets.
Design and use AI-powered workflows to accelerate ideation, variation, versioning, and iteration of copy while maintaining quality.
Develop hooks, angles, value propositions, objections, and narratives for performance marketing.
Translate performance data, user insights, and growth priorities into clear creative concepts and copy hypotheses.
Iterate copy based on performance feedback and clearly connect changes to outcomes.
Create partner-ready copy for co-branded assets, landing pages, emails, and enablement materials.
Adapt core messaging for different audiences, channels, and partner contexts.
Stay informed on content marketing trends, competitor messaging, and category best practices to inform positioning and copy decisions.

We work four days per week from the office.