דרושים » תוכנה » Sr. Mng, Product Marketing

As a Product Marketing Manager at our company, you will play a key role in planning and executing the product marketing strategy for our data security offerings. You will be the expert, voice, and go-to-market driver for our companys data security capabilities. You will drive positioning, messaging, content creation, and sales enablement for the product line that you are responsible for. You will work closely with stakeholders from product management, sales, field marketing, and technology partners to develop and execute your strategy and advance our mission.
Your Impact
Apply your data security knowledge to translate product capabilities into simple, compelling messages and tools that resonate with customers, with a clear understanding of the target markets and buyer personas
Work closely with Product Management to build a shared market and product vision, and a cooperative relationship that forms the foundation of all product marketing activities
Author compelling, high-quality content, both at a business and a technical level, in a variety of formats including print, web, social media, and video. You like to write and present
Launch products and collaborate with field teams to execute marketing campaigns; be a subject matter expert and a go-to resource for the sales and field marketing teams
Effectively work at building and executing plans that cross different functional groups, including product management, business development, and sales
Represent the company in customer engagements and at events, to evangelize our point of view
Track the data security market and competitive landscape in collaboration with product, marketing, and sales leadership.

We arelooking for an experienced Director of Product Marketing to articulate our value to the market, build successful GTM strategies and work at the intersection between product, marketing and sales.
Reporting to the Head of Product Marketing, you will join a team of product marketing leaders who own company and product messaging, market intelligence and positioning, analyst relations, effective marketing programs and sales enablement tools to empower GTM strategies. You will be the product evangelist and work cross-functionally to drive marketing campaigns, new product releases, joint value propositions with strategic alliances and enable sales to position and sell our platform across multiple personas.
This position is ideal for someone whos a leader at heart and has a proven track record as a B2B product marketer.
Responsibilities:
Develop messaging and positioning that differentiates us and enforce it through creative presentations, collateral, website content, white papers and playbooks.
Lead product launch processes and deliverables to drive marketing success factors and sales growth
Stay up-to-date with industry developments and competitive analysis as a basis for new original content.
Research and understand target buyer personas and market segments to ensure our offering is designed and delivered to create value for them.
Communicate the value proposition of XM Cybers products to the sales team and develop the sales tools that support the selling process.
Actively engage in customer-facing activities such as customer conferences, virtual events and webinars, and analyst briefings.
Drive integrated marketing campaigns for new business acquisition as well as product adoption by our current customer base.

In this role you have the opportunity to join a fast-growing company, disrupt billion dollars industry and improve millions of lives with unique medical device solutions. Your challenge will be to support the establishment of a new exciting business category in the US market in a challenging phase of aggressive growth and competitive environment. This role offers the unique opportunity to achieve a 360-degree view on go to market, product, marketing, and business aspects under the umbrella of a world leading organization.

As a Product Marketing Director you will own the marketing, product go-to-market and business strategy and deployment of a winning new market category.


Main Duties:

Own the go-to-market and marketing strategy and implementation of the assigned product portfolio across the different organizational functions and regional entities.

Develop the products key value proposition and messaging per key stakeholders throughout the conversion funnel, and develop sales and marketing, competitive and economic tools.

Perform business intelligence, market & competitive analysis and translate them into actionable business goals.

Take an active part in the product strategy and roadmap discussions of new products and their introduction to the market.

Work closely with our global markets and partners and actively drive the relationship, and translation of global marketing strategy to regional strategy.

Develop global go-to-market strategies (segmentation, targeting, positioning, pricing) to drive market share and profitable growth.

In cooperation with the Clinical department, developing educational tools and programs for customers on the clinical value and product use to drive adoption of our offering in the field.

Be the Global Product Champion! Instill a sense of excitement about our products within the organization, and the relevant community, and drive growth throughout our global markets.

We are looking for a Product Line Manager (PLM) to lead key software products in portfolio, including network planning tools, management systems, and intelligent automation capabilities.

This role sits at the intersection of network technology, software platforms, and customer needs. The PLM will define product strategy, drive roadmap execution, and work closely with R&D, sales, and customers worldwide to shape the next generation of software solutions.

You will play a key role in evolving platforms that support capabilities such as:

Network design and planning tools
Intelligent network management systems
Licensing and feature management frameworks
Analytics, automation and operational insights


Responsibilities

Product Strategy & Ownership

Own the product lifecycle for key Ceragon software solutions - from concept to market success
Define product vision, roadmap and business priorities aligned with market needs
Translate customer and operator requirements into clear product specifications and MRDs
Define differentiated product positioning versus competition
Cross-Functional Leadership

Work closely with R&D to define features, architecture direction and development priorities
Act as the bridge between engineering, sales, and customers
Drive product decisions across planning, design, deployment, and operational use cases
Customer & Market Engagement

Engage directly with global customers, operators and partners to understand real-world network challenges
Support sales teams with technical product positioning and solution guidance
Analyze market trends in wireless transport software, automation, and network operations
Product Delivery

Guide product development through the entire lifecycle including releases, launches, and roadmap evolution
Define product KPIs and track adoption, usage, and customer feedback
Ensure solutions deliver measurable operational value for network operators

Senior Product Marketing Manager
As the Senior Product Marketing Manager, youll be at the forefront of our customer journey, responsible for driving user engagement and conversion at every touchpoint. This role will oversee optimizing lead nurturing workflows, boosting landing page conversion rates, and refining customer and audience messaging for the marketing and sales teams. Your goal is to ensure that every interaction with our brand is impactful and aligns with our strategic growth objectives. This role involves utilizing managerial experience to lead key marketing functions and includes overseeing the content team and providing strategic guidance.
Your Arena - Know your impact:
Brand Messaging and Website Ownership:
Plan, create, and test messaging that engages users at critical points in their journey, providing value, driving product adoption, and encouraging feature usage.
Partner with product teams to ensure messaging feels integrated and provides a smooth user experience.
Own the website experience for all users.
Sales Enablement:
Create and develop sales enablement materials and assets, such as pitch decks, one-pagers, battle cards, and customer success stories, to support the sales team in reducing friction during the sales process.
Work closely with the sales team to understand and address pain points, equipping them with the right messaging, tools, and data to effectively engage potential customers.
Provide ongoing training and resources to ensure the sales team is confident in communicating product benefits and handling objections.
Competitor Research & Market Analysis:
Conduct regular competitor research to understand product positioning, messaging, and market trends.
Use insights from competitor analysis to inform product positioning, marketing strategies, and sales enablement.
Cross-Functional Collaboration:
Collaborate with sales, product, and customer success teams to align on key messaging, positioning, and customer insights.
Support cross-functional projects and marketing initiatives to ensure consistency in customer communications and brand messaging.
Lead Nurturing & Email Workflow Optimization:
Design, optimize, and execute lead nurturing email workflows that drive engagement, improve conversion, and support a seamless sales funnel.
Work with content and design teams to craft compelling email content that resonates with our target audiences.
Ensure top-of-funnel asset engagement and
Landing Page Conversion Rate Optimization (CRO):
Lead initiatives to increase landing page conversions by optimizing messaging, CTAs, layout, and user experience.
Conduct A/B testing, user feedback sessions, and data analysis to refine landing page performance continuously.
Team and Content Management:
Oversee the content team, ensuring high-quality output and alignment with the overall brand strategy.
Apply managerial experience to guide and develop high-performing marketing initiatives.

The Product Market Development Senior Manager owns and leads the organizations market development strategy, driving strong market positioning, accelerated growth, and measurable long-term business impact.

This role bridges Product, Marketing, and Sales, translating complex technological capabilities into clear, differentiated market value and scalable go-to-market execution.

The position oversees multiple strategic domains- Market Development, Creative Hub, and Sales Enablement- and ensures alignment across strategy, messaging, and field enablement to meet evolving customer and business needs. Operating in a highly matrixed environment, the role partners closely with senior leadership and serves as a key driver of cross-functional execution.


Key Responsibilities
Define and execute the end-to-end market development strategy, aligned with business objectives, portfolio priorities, and growth targets

Lead and scale three core functions: Market Development, Creative Hub, and Sales Enablement

Develop clear value propositions, positioning, and messaging for complex products and solutions

Generate actionable market insights, competitive intelligence, and customer understanding to influence portfolio strategy and business decisions

Deliver high-impact sales enablement tools, content, and narratives that accelerate pipeline and revenue

Drive cross-functional collaboration with Product, Sales, and Regional Marketing to ensure successful go-to-market execution

Present strategies, plans, and performance outcomes to senior stakeholders and executive leadership with credibility and executive presence

Translate strategy into execution through structured planning, prioritization, and measurable KPIs

Welcome to Chargeflow Chargeflow is at the forefront of fintech + AI innovation, backed by leading venture capital firms. Our mission is to build a fraud-free global commerce ecosystem by leveraging the newest technology, freeing online businesses to focus on their core ideas and growth. We are building the future, and we need you to help shape it. Who We're Looking For - The Dream Maker As the Senior Product Marketing Manager at Chargeflow, you’ll be at the forefront of our customer journey, responsible for driving user engagement and conversion at every touchpoint. This role will oversee optimizing lead nurturing workflows, boosting landing page conversion rates, and refining customer and audience messaging for the marketing and sales teams. Your goal is to ensure that every interaction with our brand is impactful and aligns with our strategic growth objectives. This role involves utilizing managerial experience to lead key marketing functions and includes overseeing the content team and providing strategic guidance. Your Arena - Know your impact ?? Brand Messaging and Website Ownership
* Plan, create, and test messaging that engages users at critical points in their journey, providing value, driving product adoption, and encouraging feature usage.
* Partner with product teams to ensure messaging feels integrated and provides a smooth user experience.
* Own the website experience for all users. Sales Enablement
* Create and develop sales enablement materials and assets, such as pitch decks, one-pagers, battle cards, and customer success stories, to support the sales team in reducing friction during the sales process.
* Work closely with the sales team to understand and address pain points, equipping them with the right messaging, tools, and data to effectively engage potential customers.
* Provide ongoing training and resources to ensure the sales team is confident in communicating product benefits and handling objections. Competitor Research & Market Analysis
* Conduct regular competitor research to understand product positioning, messaging, and market trends.
* Use insights from competitor analysis to inform product positioning, marketing strategies, and sales enablement. Cross-Functional Collaboration
* Collaborate with sales, product, and customer success teams to align on key messaging, positioning, and customer insights.
* Support cross-functional projects and marketing initiatives to ensure consistency in customer communications and brand messaging. Lead Nurturing & Email Workflow Optimization
* Design, optimize, and execute lead nurturing email workflows that drive engagement, improve conversion, and support a seamless sales funnel.
* Work with content and design teams to craft compelling email content that resonates with our target audiences.
* Ensure top-of-funnel asset engagement and Landing Page Conversion Rate Optimization (CRO)
* Lead initiatives to increase landing page conversions by optimizing messaging, CTAs, layout, and user experience.
* Conduct A/B testing, user feedback sessions, and data analysis to refine landing page performance continuously. Team and Content Management
* Oversee the content team, ensuring high-quality output and alignment with the overall brand strategy.
* Apply managerial experience to guide and develop high-performing marketing initiatives.

A Senior Product Marketing Manager (5+ years of experience) who will play a crucial role in helping us transform the day to day operations and tenant experience for the trillion dollar commercial and multifamily real estate industry.

You will own product marketing plans and content that increase brand awareness, drive demand, and generate leads for our solutions in the U.S. commercial real estate market. A love for the Real Estate world is a big plus. This is a full-time position based out of Tel Aviv (hybrid). If you're looking for a position with tremendous impact and room to add your personal touch, then it's time to come to VIsitt!

Responsibilities
Develop and execute product marketing plans that increase brand awareness, drive demand, and generate leads for our products.
Develop messaging and positioning that resonates with our target audience and communicates the unique value of our products.
Work closely with the sales team to create sales enablement materials that help them sell our products more effectively.
Lead GTM activities and cross-team collaboration to develop and execute successful product launches
Own all product communication, including newsletters, feature announcements, web and social media content and other ad-hoc communications
Conduct market research to gain a deep understanding of our target audience and the competitive landscape.
Partner with customers and prospects to create case-studies and demonstrate key use cases and value.

Required Product Marketing Manager - SMART Solutions (Non-Automotive)
Rosh Ha'Ayin - Israel Full-time
About The Position
A global leader in advanced LiDAR and perception solutions, trusted by leading automotive and industrial brands to enable safer, smarter autonomous vehicles worldwide.
The team is responsible for executing the company's business prospects within the non-automotive sector. This market spans diverse industries, e.g., Intelligent Transportation Systems (ITS), construction, drones, security, smart infrastructure, and parking. Each vertical presents unique use cases and customer needs.
As a Product Marketing Manager, you will play an essential role in building market knowledge, structuring specific applications, and translating our core LiDAR technology into clear value propositions across these high-growth verticals.
What you'll do
Market Vertical Strategy: Continuously build and maintain deep market knowledge across non-automotive sectors such as ITS, construction, drones, and security
Value Proposition Development: Translate complex LiDAR and perception technology into clear, industry-specific value propositions that resonate with diverse customer needs
Application Structuring: Identify and structure specific use cases within new verticals to guide product development and sales efforts
Sales Enablement: Create high-impact technical content, sales collateral, and presentations tailored to non-automotive partners and customers
Cross-Functional Collaboration: Work closely with the sales team and company departments to align our technological capabilities with the requirements of various industrial sectors
Competitive Analysis: Monitor industry trends and competitor activities within the global industrial and smart infrastructure markets.

We are looking for a Lead Product Manager to lead the execution, roadmap and cross functional alignment of the Meeting Insights product.

This role blends product leadership with hands-on ownership of execution, customer value, usability, and delivery quality. The Lead Product Manager will report to the MIA Senior Product Manager and work closely with R&D to shape the product roadmap and evolution. The role also works across Customer Success, Support, and Operations to scale enterprise SaaS capabilities and drive business growth.

This role requires strong execution, solid business judgment, a customer-focused mindset, and the ability to lead complex product initiatives across global teams.

Responsibilities:

Own the product execution plan, roadmap, and prioritization for Meeting Insights. Be part of the leadership team that sets the vision and strategy for Meeting Insights.
Define product requirements, use cases, feature scope, and business priorities
Lead cross functional execution processes with R&D, architecture, QA, Product Design, Operations, Sales, Customer Success, Marketing, and Support teams
Ensure product delivery milestones are achieved with high quality standards and execution discipline
Monitor customer adoption, product usage metrics, feedback trends, and business impact to support roadmap decisions and continuous improvement
Support strategic customers, enterprise opportunities, and vertical specific initiatives
Serve as a key product knowledge leader and trusted cross functional stakeholder
Lead customer discovery activities, usability validation, and user experience feedback processes