דרושים » תוכנה » MARKETING data ANALYST

we are seeking a strategic and data-driven Business Data Analyst to join our team.
In this role, you will take a meaningful part in analyzing business performance, customer acquisition, and go-to-market strategies. You will work with multiple data sources, refine and develop key performance metrics, and surface opportunities to optimize our market penetration and customer engagement efforts. Your analytical insights will directly support strategic decision-making and drive growth across our marketing functions. You will leverage strong analytical expertise to deliver clear, actionable insights that shape our business strategies and overall performance.
Responsibilities:
Develop a deep and holistic understanding of data models related to customer acquisition, marketing funnel, new product launches, revenue, and broader business performance.
Design and implement scalable data models, KPIs, and predictive analytics to support go-to-market and broader strategic initiatives.
Build, maintain, and monitor reports, dashboards, and performance metrics to track business health and progress toward growth targets.
Analyze large and complex datasets to identify trends, opportunities, and potential risks across customer segments and market channels.
Communicate insights, findings, and strategic recommendations to executive leadership and cross-functional partners.
Collaborate closely with stakeholders to align data initiatives with business objectives and serve as a trusted analytics partner.

Analyze and interpret marketing data, including customer behavior, campaign performance, and market trends, to identify insights and opportunities for business growth
Leverage multiple complex big data sets to identify patterns, trends, opportunities, and threats to our marketing operations
Monitor and report on key performance indicators (KPIs) to track the effectiveness of marketing campaigns and initiatives
Develop and maintain dashboards and reports to communicate insights and recommendations to senior leadership
Use advanced analytics, data mining, business intelligence, and statistical tools, combined with a strategic and industry point of view, to drive marketing growth
Continuously identify and implement improvements to marketing processes and systems to increase efficiency and effectiveness
Be a leader in the marketing analysis field in the company

Datasets, Reporting & Dashboards: Build complex datasets that will be used for creation and maintenance of intuitive dashboards and recurring reports that effectively communicate key findings and recommendations to stakeholders and leadership.
Control and tracking: build and set up KPIs tracking system across the user funnel, from user acquisition to stickiness , retention and LTV.
Data Exploration: Leverage large and diverse datasets to uncover patterns, trends, and potential growth drivers across all marketing channels.
Insight Generation: Analyze and interpret complex B2C and user data (customer behavior, results, market trends) to identify key insights and opportunities for optimization.
Performance Optimization: Monitor key performance indicators (KPIs) to evaluate effectiveness, identify areas for improvement, and drive continuous optimization of user acquisition and engagement efforts.
Cross-Functional Collaboration: Partner closely with business managers, product teams, analysts, and data engineers to provide analytical support for strategic decision-making and business planning.
Process Improvement: Proactively identify opportunities to optimize analytics processes, automate reporting, and enhance data accuracy.