דרושים » פרסום שיווק ויחסי ציבור » Director of Product Marketing

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07/01/2026
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10/02/2026
Location: Tel Aviv-Yafo
Job Type: Full Time
we are a leading SaaS and FinTech platform transforming how real estate investment firms manage their capital, investors, and operations. Trusted by 700+ GPs, owners/operators, and investment firms globally, we help teams streamline the full lifecycle of investment management-from fundraising and onboarding to reporting, distributions, tax, and back-office automation. But were more than just software. Were a team of bold thinkers, innovators, and real estate enthusiasts who believe complex processes should feel simple. Our platform combines modern technology with expert services, helping our customers raise more capital, deliver a better investor experience, and scale their businesses smarter. we are backed by top-tier VCs like Insight Partners and Qumra Capital, and were growing fast. Weve been named one of Globes Most Promising Startups, recognized as a Best Start-Up Companies to Work For by Duns 100, and one of Business Insiders Hottest PropTech Startups
About the Role We are seeking a Director of Go-to-Market Enablement to build and lead our GTM Enablement function. This strategic, hands-on role, based either in New York City or Tel Aviv, is responsible for increasing the productivity, effectiveness, and consistency of our revenue-generating teams including SDRs, Account Executives, and Customer Success across the full Go-to-Market funnel. The Director will combine strategic thinking with practical execution, analyzing performance, identifying gaps, building enablement frameworks, and ensuring teams are equipped to perform at scale in a high-volume SMB sales environment. This is a hands-on role for someone who can hit the ground running, owning and executing enablement initiatives from day one while quickly diagnosing whats working and whats not. Over time, this leader will build, manage, and scale a small enablement team. The role reports directly to the CRO/CEO and works closely with RevOps, Sales Leadership, Product Marketing, and Customer Success.
What are we looking for:
Go-to-Market & Revenue Enablement
* Establish and lead the GTM Enablement function
* Own an end-to-end view of the revenue funnel: SDR Sales Customer Success
* Identify performance gaps, inefficiencies, and bottlenecks across GTM teams
* Design and execute enablement initiatives that drive measurable revenue impact Enablement Programs & Playbooks
* Build structured enablement programs for SDRs, AEs, and Customer Success
* Develop and maintain playbooks, sales processes, messaging frameworks, and SMB best practices
* Improve onboarding, ramp time, and ongoing skill development
* Translate Product Marketing messaging into actionable sales execution data, Measurement & Performance Tracking
* Partner with RevOps to define and track key GTM performance metrics including funnel conversion rates, win rates, pipeline velocity, and activity-to-outcome efficiency
* Build dashboards and reporting to monitor performance and progress
* Measure the impact of enablement initiatives and optimize programs based on data Cross-Functional Leadership
* Act as a strategic partner to Sales, SDR, and Customer Success leadership
* Collaborate closely with Product Marketing to align positioning, messaging, and field execution
* Serve as a central point of alignment between strategy, data, and frontline execution
* Influence without formal authority to drive adoption across teams Scale & Continuous Improvement
* Design enablement processes to support a growing, high-velocity sales organization
* Continuously raise execution quality, consistency, and productivity across GTM teams
* Build a scalable enablement foundation including processes, content, metrics, and tooling
* Lay the groundwork for a future enablement team as the company grows
This position is open to all candidates.
 
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Location: Tel Aviv-Yafo
Job Type: Full Time
We're seeking an experienced Senior Product Marketing Manager to evolve and own Agora's investment management, embedded payments, and financial services solutions. In this high-impact role, you'll lead go-to-market strategies and product positioning, working cross-functionally with product, GTM, and financial services teams from pre-sales to customer engagement, upsell, and cross-sell. You'll gain a deep understanding of customer needs, conduct insightful market and competitive research, and translate findings into compelling messaging and effective marketing materials that bridge the gap between software and services.

Key Responsibilities:

Go-to-Market Strategy: Develop and execute comprehensive GTM strategies for product launches and our evolved offering, ensuring stakeholder alignment across channels.
Product Messaging & Positioning: Define and refine strategic positioning and messaging to differentiate Agoras unique value in a way that resonates with our target market.
Market Research: Continuously analyze market trends, competitive landscape, and customer insights, informing strategic product, marketing & messaging decisions.
Sales Enablement: Create impactful collateral (battlecards, slide decks, case studies) and narratives for the GTM team that highlight our capabilities and benefits.
Packaging & Pricing: Evolve pricing and packaging strategies aligned with customer value perceptions and market conditions to maximize revenue potential.
Metrics & Optimization: Leverage data-driven insights to optimize product marketing initiatives, enhancing ARR impact and stakeholder satisfaction.
Requirements:
Minimum 3+ years in B2B SaaS product marketing, ideally within fintech.
Proven experience leading GTM strategies for comprehensive product offerings (beyond feature-level) in saturated markets.
Proven success managing complex product launches holistically.
Skilled in cross-functional leadership without formal authority, collaborating effectively at all organizational levels, including executives. Knows how to generate trust, ensure alignment, and build strong relationships with internal teams, providing advice and guidance. A person others love to work with.
Adept at guiding content creation across marketing channels, ensuring clarity, impact, and strategy execution at scale.
Strategic thinker with exceptional execution skills, balancing depth, quality, and speed. You know how to move necessary mountains and get things done, whether its developing strategic positioning with the CPO or writing new marketing e-mail content.
Analytical, integrative mindset, leveraging data to derive actionable insights and measurable outcomes. You know how to connect multiple pieces of data, separate anecdotes from trends, and are skilled at measuring the success of product marketing initiatives.
Outstanding messaging & communication skills: proficient in translating complex, technical concepts into simple, persuasive values, clear differentiation, and engaging sales materials.
This position is open to all candidates.
 
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26/02/2026
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time and Hybrid work
Were looking for a hands-on Product Marketing Manager to join our Product Marketing Team. This role sits at the intersection of technical product depth and clear storytelling: translating complex capabilities into clear, compelling value for prospects and customers.

You will work closely with Product, Marketing, Sales, and Customer Success to bring new features to market, sharpen messaging, and produce high-quality product content that drives demand and supports adoption. This is an execution-heavy role for someone who moves fast, stays organized, and sweats the details.

What youll do:
Product messaging: Drive and maintain core messaging and value propositions across key features and use cases. Partner with Product and Marketing to ensure consistent narratives across channels.

Manage product launches: Execute go-to-market plans for new feature releases, working directly within the Product organization to align marketing motions with development cycles.

Content Development: Create technical marketing assets and blogs, white papers, and solutions content that educate practitioners and explain complex features clearly.

Website & Digital Presence: continuously update and optimize the website messaging to reflect new product capabilities and ensure clear communication of value to inbound visitors.

Market and competitive research: Monitor the market and competitors, identify differentiation, and translate insights into messaging and practical materials (e.g., comparisons, lightweight battlecards).

Measure Performance: Report on the effectiveness of product content and messaging, tracking top-of-funnel metrics and engagement with product materials.

Cross-functional execution: Coordinate timelines and stakeholders across Product, Design, Growth/Demand Gen, Sales/RevOps, and CS to deliver high-quality outputs on time.
Requirements:
2-3 years of product marketing experience, preferably in B2B SaaS.

Experience working with a complex technical product (cloud/DevOps/FinOps/data/security is a strong advantage.

Proven experience writing website copy and landing pages for B2B audiences.

Native-level English or extremely high proficiency (this is a writing-heavy role).

Strong project management skills: ownership, prioritization, running multiple workstreams, hitting deadlines.

High attention to detail, strong collaboration skills, and comfort moving quickly in a fast-paced environment.
This position is open to all candidates.
 
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חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
Were looking for a Product Marketing Lead to join our growing team in Tel Aviv. In this role, youll develop strategies and go-to-market (GTM) plans that drive product adoption, engagement, and growth across key segments and industries.
Youll work cross-functionally with different Product and Marketing teams to ensure our market and our existing members not only understand what we build, but love using it. Youll own positioning, messaging, and market insights that shape how we bring us to market and create real impact.
This is a hands-on role that requires both strategic thinking and flawless execution - turning insights into campaigns that move the needle.
AI Fluency is a Must
AI Fluency means being able to leverage AI tools and automations to dramatically accelerate your work - turning processes that once took days into hours (or less). Its the ability to communicate ideas not just with words, but through prototypes, visual mockups, and AI-generated demos or clips that bring concepts to life.
We know not everyone has worked in an AI-first culture like us- and thats okay. What matters most is a proven track record of curiosity, experimentation, and self-driven learning when it comes to new technologies.
Here are a few of the things you will do:
Develop and execute GTM strategies and campaigns for priority segments and verticals.
Define clear product positioning, messaging, and value propositions that differentiate us in the market.
Partner with Product Managers to align on roadmaps and build adoption strategies for new features and launches.
Lead cross-functional teams to execute marketing programs that drive awareness, consideration, and conversion.
Conduct market and customer research to uncover insights, pain points, and barriers to adoption.
Build vertical buyer personas and map customer journeys to inform strategy and optimize campaigns.
Monitor and analyze adoption, funnel conversion, and competitive trends to continuously improve performance.
Create marketing content tailored to different customer segments.
Develop testing and learning plans to refine GTM initiatives over time.
Requirements:
8+ years of experience, including at least 4 years in a Product Marketing role in a B2C/B2B2C SaaS company.
Proven track record of developing and executing multi-channel GTM strategies that drive measurable results.
Strong stakeholder management skills with the ability to collaborate across Product, Marketing, and GTM teams.
Excellent storytelling and communication skills (native-level English proficiency, verbal and written).
Analytical mindset, with experience using data to generate insights and recommendations.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
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03/03/2026
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
we are looking for a Product Marketing Lead.
As a Product Marketing Lead youll help define how our products show up in the market and tell the story of how we drive real value for our customers.
Key Responsibilities:
Develop go-to-market strategies for new product launches and feature releases, ensuring alignment across Product, Sales, and Marketing teams.
Create clear and compelling product messaging and positioning that communicates value to target audiences.
Collaborate closely with Product Management to translate technical capabilities into customer-centric stories and use cases.
Enable Sales and Customer Success teams with effective collateral, training, and competitive insights.
Requirements:
At least 4 years of experience in product marketing, ideally within a fast-paced tech environment.
Native-level English communication skills, both written and verbal.
Exceptional storytelling and messaging abilities with a focus on clarity and impact.
Strong collaboration skills and the ability to work cross-functionally with Product, Sales, and Marketing teams.
Preferred Qualifications (Nice to Have):
Experience in B2B SaaS environments.
Experience in eCommerce.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
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08/02/2026
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
Were looking for a strategic, hands-on Product Marketing Manager to lead the marketing strategy for our companys fastest-growing solution. This role sits at the center of VPs, Product, Sales, and Marketing - owning messaging, product launches, PLG funnels, pipeline impact, and sales enablement across core industries.
Youll act as the CMO for App Intelligence, shaping how its positioned both externally and internally, and directly influence ARR (revenue) by leading marketing that drives new business, upsell, and cross-sell.
So, what will you be doing all day?
Cross-functional leadership: Operate at the intersection and build strong relationships with Solution VP, Head of Solution, Product, GTM, and Marketing teams (campaigns, operations, Demand Gen, etc).
Product launches: Orchestrate the release of new features across industries and personas, from messaging and packaging to campaign strategy.
PLG funnel optimization: Optimize lead gen via website pages, free tools, PPC, outbound campaigns and trial funnels, driving conversions and sales meetings.
Positioning & messaging: Craft competitive value propositions and translate product features into benefit-driven use cases for buyers and customer-facing teams.
Sales enablement: Equip sales with training, decks, battlecards, and competitive positioning.
Requirements:
3+ years of product marketing experience for a B2B product
Familiarity with Appcues, Salesforce, Figma, and Mixpanel.
Creative, out-of-the-box thinker with strong ideation skills
Exceptional storyteller with strong presentation abilities
A natural collaborator who builds trust and navigates multiple stakeholders with ease
Comfortable moving fast and executing existing marketing roadmap plans .
This position is open to all candidates.
 
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11/02/2026
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time and Hybrid work
We are looking for a Marketing Programs Manager to lead the marketing strategy and execution for one of our lines of business. In this role, you will become the internal expert on this specific market, customers, and competition. You will use this knowledge to design high-impact plans, ranging from focused Account-Based Marketing (ABM) for top-tier accounts to broader strategies for other market segments. You will be responsible for defining the strategy and goals, while working closely with sales, product, and marketing teams to execute the plans.
Main Responsibilities:
Develop and lead integrated marketing programs from idea to measurable results, ensuring alignment with business goals.
Build creative concepts and campaign strategies that engage highly technical audiences.
Define and oversee the content strategy for each program, ensuring messaging accuracy, technical depth, and alignment with campaign objectives.
Work with product solution physicists to develop accurate, compelling content and messaging frameworks.
Coordinate cross-functional execution with design, digital, and operations to deliver programs on time and on brand.
Manage the creation of campaign assets (written, visual, and multimedia) by providing clear briefs and direction to writers, designers, and other contributors.
Activate programs across multiple channels, including web, social, email, events, and partnerships.
Monitor performance against KPIs, report insights, and continuously optimize campaigns.
Maintain a deep understanding of our technology, market trends, customer challenges, and competitive positioning.
Requirements:
Over 10 years in B2B marketing roles.
Proven experience leading Account-Based Marketing (ABM) and tiered account strategies.
Experience marketing hardware or complex deep-tech products.
Demonstrated success working closely with Sales and Product teams to drive revenue.
Technical Aptitude:
BSc or MSc in physics, engineering, or a related technical field - an advantage.
Strong ability to learn and comprehend complex scientific and engineering concepts to effectively plan strategies.
Autodidact eager to master new technologies
Skills & Competencies:
Ability to acquire a deep understanding of the market, customers, and competition.
Strong strategic thinking paired with the ability to lead collaborative projects.
Team-player with exceptional collaboration skills to work across Sales, Product, Content, and Digital functions.
Data-driven mindset with experience defining and tracking KPIs.
Preferred Skills
Skills & Competencies:
Strong creative instincts paired with strategic thinking and analytical skills.
Proven ability to translate complex technologies into clear, engaging narratives for highly technical audiences.
Excellent project management and organizational skills, with experience leading cross-functional initiatives.
Data-driven mindset with experience defining and tracking KPIs.
Team player with exceptional collaboration skills.
This position is open to all candidates.
 
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04/03/2026
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
Required Head of Brand Marketing
About The Position
As a core management leader, you will evolve our brand from awareness to measurable impact. You'll own and scale all brand performance activities, ensuring brand efforts directly drive user engagement, revenue growth, and customer trust across all touchpoints.
This role sits at the intersection of creativity, storytelling, and execution ensuring our stands out in a crowded + creative space. You'll lead a multidisciplinary team - including PR, social media, community, events, and studio production - to build a globally trusted brand with clear Impact. Reporting directly to the CMO, you'll collaborate closely with the Head of Growth and Acquisition to align the brand with performance goals.
Responsibilities
Lead, develop and execute global and localized brand and marketing strategies.
Lead and manage teams across social, events, content, PR, community, and studio.
Align brand storytelling with user acquisition and product adoption goals.
Build systems to track brand campaign effectiveness and business contribution.
Own brand performance metrics, reporting, and optimization.
Partner cross-functionally with Product, Sales, and CS to ensure consistency and cohesion.
Maintain brand integrity and voice across all touchpoints.
Identify creative opportunities to push brand visibility in new channels and geos.
Requirements:
- 8+ years of experience in brand, marketing, or communications leadership, with at least 5 years in a senior management role.
- Proven track record of building and scaling global brands in fast-growth environments (ideally SaaS, consumer tech, or creative industries).
- Strong understanding of both creative brand building and performance marketing alignment.
- Demonstrated ability to lead multidisciplinary teams (social, PR, content, events, production).
- Experience managing global and localized campaigns across multiple regions.
- Data-driven mindset with expertise in measuring and optimizing brand impact.
- Excellent communication and storytelling skills, with the ability to inspire internal teams and external audiences.
- Deep knowledge of digital, social, and emerging media channels.
- Strong project management skills and ability to execute at speed.
- Comfortable working cross-functionally with leadership in Product, Growth, Sales, and CS.
- Strategic thinker with hands-on execution ability - able to go from vision to action.
Bonus: Experience in photography, video, creative industries, or SaaS platforms.
This position is open to all candidates.
 
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חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
Were looking for a highly motivated and versatile Marketing Manager to join our dynamic Global Marketing team. Reporting to the Head of Global Marketing Programs, you will play a crucial role in supporting various strategic marketing initiatives, including go-to-market and country launches, the creation and execution of office-related events, and the development of marketing campaigns in specialized markets. This role requires a proactive individual with a broad marketing skill set and the ability to manage diverse projects simultaneously in a fast-paced tech environment.
Responsibilities
Go-to-Market & Country Launches: Support the development and execution of go-to-market strategies for new product features and contribute to the marketing plans for country launches, ensuring alignment with global objectives.
Office-Related Events: Conceptualize, plan, and execute a variety of office-related events, including internal team gatherings, client visits, and potentially small-scale industry meetups hosted in our offices. This includes managing logistics, vendor relationships, and on-site execution.
Specialty Market Campaigns (Africa, Iceland and Israel Focus): Develop and implement targeted marketing campaigns for specialized markets, with a particular focus on the EMEA region, considering local nuances and market opportunities. Other markets may also require support.
PR Support (Israel): Manage PR efforts with Head of Global Marketing Programs, CMO and CEO, including managing Israel based media. Collaborate with the global communications and PR team and potentially external agencies to provide support for public relations activities in Israel, where our corporate headquarters is located. This may include content adaptation, media outreach assistance, and internal communications support.
Content Writing: Create compelling and informative marketing content across various formats, including blog posts, website copy, email marketing materials, social media updates, and presentations, ensuring brand consistency and target audience relevance.
Product Marketing Support: Assist the Product Marketing team in the development and execution of product marketing initiatives, including the creation of product-related content, sales enablement materials, and participation in product launches notably for the launch of our Card Acquiring effort to occur in Israel in 2025.
Collaborate cross-functionally with Demand Generation, Sales Development, Sales, Product Marketing, and Customer Success teams to ensure integrated marketing efforts and alignment with overall business goals.
Support the measurement and analysis of marketing activities, providing insights and recommendations for optimization.
Manage project timelines and budgets effectively for assigned responsibilities.
דרישות:
4+ years of B2B marketing experience in a generalist role or with demonstrable experience across the responsibilities outlined above.
Proven experience in managing marketing projects, with strong attention to detail and organizational skills.
Experience contributing to go-to-market strategies and/or supporting country launches is highly desirable.
Demonstrated ability to plan and execute successful events, both large and small scale.
Experience developing and implementing marketing campaigns for diverse audiences, with specific experience in the African market being a significant advantage.
Strong writing and communication skills with the ability to create engaging marketing content.
Familiarity with the principles of product marketing and the ability to support product-related initiatives.
Excellent project management and time management skills with the ability to prioritize and manage multiple tasks simultaneously.
Strong collaborative skills and the ability to work effectively across different teams and geographies.
Proficiency in marketing automation platforms (e.g., Hubspot), CRM systems (e.g., Salesforce), and other relevant marketing tools is a המשרה מיועדת לנשים ולגברים כאחד.
 
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22/02/2026
Location: Tel Aviv-Yafo
Job Type: Full Time
As a Product Marketing Manager focused on our mobile app experience, you will drive new ARR from subscriptions sold on our massively popular products and act as a key focal point between Product and Marketing teams. You will collaborate with internal teams across product, user experience, marketing, R&D, customer success, and more, to drive go-to-market and growth strategies for the apps.

What youll be doing:

Collaborate and become the liaison for mobile app product managers to fuel decision-making with marketing understanding and insights.
Craft compelling positioning and messaging frameworks that articulate the unique mobile apps value propositions, across different user segments.
Orchestrate comprehensive GTM strategies for new app features and launches, aligning cross-functional stakeholders to deliver impactful multi-channel campaigns.
Analyze market trends, competitor landscapes, and user behaviors to serve as the voice of the customer, turning deep insights into actionable recommendations for the product roadmap.
Drive adoption, retention, and growth KPIs by optimizing marketing funnels and collaborating closely with UA, ASO, and CRM teams on user acquisition and lifecycle initiatives.
Collaborate with the pricing team to define subscription tier positioning and packaging strategies that maximize revenue and user value.
Develop robust product onboarding and education experiences that bridge the gap between complex technical features and the optimal customer experience.
Requirements:
3+ years of product marketing experience
In-depth understanding of the mobile apps world, especially in the B2C field
Background in investing with a good understanding of why and how people invest as well as market dynamics
Can-do approach, enablement mindset, and strong collaboration skills
Analytical and quantitative/statistical skills to support data-driven decision-making. You will build your own MixPanel dashboard and reports
Strong project management, communication, and presentation skills
Self-driven, problem-solving mindset, motivated with strong interpersonal skills - you will collaborate with diverse stakeholders and must be able to navigate and drive outcomes
Ability to thrive in a team environment
Bachelors degree (B.A/B.Sc) in communication, marketing, business management, or economics from leading universities
Native-level proficiency in English
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
עדכון קורות החיים לפני שליחה
עדכון קורות החיים לפני שליחה
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