our company, a growing technology company in the financial sector is looking for a hands-on Performance Marketing Lead. This is a roll-up-your-sleeves role for someone who thrives on building pipelines, optimizing results, and leading by example. Key Responsibilities:
* Personally plan, build, and execute multi-channel B2B lead generation campaigns ( SEO, paid, social, direct).
* Use AI tools to boost campaign efficiency, content production, and analytics.
* Take full ownership of performance marketing KPIs and continuously optimize for results.
* Develop and manage digital and offline marketing strategies with clear ROI goals.
* Align marketing activities with sales targets and business priorities.
* Lead and mentor a lean marketing team while actively contributing to day-to-day execution.
* Analyze data to identify trends, improve funnel metrics, and uncover growth opportunities.
* Maintain brand consistency while adapting to market dynamics.
Requirements: * 5+ years in hands-on marketing leadership roles in B2B companies (experience in trading, investing, or gaming is a strong plus).
* Deep expertise in performance marketing: paid acquisition (Google Ads, Meta), tracking, reporting, and A/B testing.
* Strong grasp of SEO, content marketing, and conversion optimization.
* Experience using AI tools across campaign workflows (e.g. content, audience targeting, analytics).
* Comfortable working with WordPress and Marketing Automation platforms.
* Highly analytical with a bias for action and measurable outcomes.
* Self-motivated, proactive, and able to work independently in a fast-paced environment.
* Excellent communication and team leadership skills.
* Fluent in English.
This position is open to all candidates.