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חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
We are seeking an experienced Outsourcing Operations Team Lead to manage and optimize our data labeling and annotation operations. In this role, you will manage our relationships with international data suppliers and oversee a team in Israel responsible for suppliers performance, quality, and efficiency. You will design and improve workflows supporting our AI and machine learning products, collaborating closely with Product, and Data Analyst teams to ensure high-quality data pipelines.

What Youll Do:
Full commercial and operational accountability for international suppliers.
Managing and mentoring a local team overseeing outsource operations.
Designing and optimizing data analysis workflows.
Defining metrics, tracking KPIs, and driving continuous improvement.
Implementing new annotation tools and maintaining data guidelines.
Requirements:
5+ years of relevant experience in outsourcing/data operations management.
Managerial Experience - Proven leadership of Outsource operations (including OUtsource managers).
Excellent analytical, organizational, and problem-solving abilities.
Strong communication and stakeholder management skills.
Experience in data annotation.
Fluent English.
This position is open to all candidates.
 
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חברה חסויה
Location: Tel Aviv-Yafo and Yokne`am
Job Type: Full Time
Were seeking a highly skilled Marketing Manager to join our marketing team. In this role, you will manage all our social media channels, digital assets, support product launches, and be responsible for business growth.
We are seeking a creative, results and data-driven Marketing Manager to oversee the execution of digital marketing efforts, ensuring consistency, performance, and alignment with brand and business objectives. This role is responsible for managing social media channels, websites, SEO, marketing automation, driving digital customer journeys, leveraging AI and emerging technologies, as well as immersive formats to expand brand reach and engagement.

Key Responsibilities:
Social Media Management: Oversee our Social Media channels (Instagram, TikTok, Facebook, and LinkedIn) by maintaining a content calendar, creating engaging posts, and collaborating with doctors and influencers. Track performance and optimize content to enhance brand presence.
Digital Marketing Collaboration: Develop and implement a digital marketing plan to drive brand growth. This includes managing and optimizing our websites and digital assets, focusing on user experience (UX), content, and SEO.
SEO Management: Lead and execute SEO strategy, including keyword research, on-page and technical optimization, performance tracking, and collaboration with content and web teams to drive organic traffic growth and improve search engine rankings.
Content & Campaign Development: Lead the creation and distribution of compelling marketing content and campaigns across multiple platforms to increase engagement and brand awareness. Manage and improve marketing automation, CRM engagement, and email campaigns.
Data-Driven Optimization: Monitor campaign performance and analyze customer data to identify trends and opportunities for improvement. Monitor key social media metrics, generate reports that show progress and optimizations.
Market Insights & Competitive Analysis: Conduct market research, monitor industry trends, and analyze competitive activity to inform and adapt our marketing strategies.
Cross-Functional Collaboration: Work closely with product, sales, and regional marketing teams to align global initiatives with local strategies, ensuring a consistent brand message across all regions.
Vendor Management: Oversee relationships with external vendors, ensuring high-quality service and exploring cost-efficient options to enhance project delivery.
Requirements:
Bachelors degree in marketing, Business, Communications, or a related field.
5+ years of experience in a marketing management role, preferably in a global or corporate setting.
Proven experience leading social media, digital multi-channel campaigns, proven track record of managing content development, SEO, and running successful campaigns.
Strong project management skills, with the ability to manage multiple initiatives simultaneously with strong attention to detail.
Excellent communication and interpersonal skills for effective cross-functional collaboration.
Analytical mindset with experience in using data to optimize marketing strategies.
Be curious and independent - eager to learn new tech and stay ahead of trends by conducting market research, identifying emerging technologies and platforms to enhance reach and engagement.
A creative thinker, you will work independently while collaborating across teams to drive impactful campaigns that position our brand as a leader in the tech space.
Comfortable working across time zones and in a fast-paced, dynamic environment.
Fluent English (written and spoken).
This position is open to all candidates.
 
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20/07/2025
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
Required Senior Monetization Manager
The opportunity
We partner with leading OEMs and mobile carriers to elevate users device experiences through a rich content ecosystem while driving meaningful engagement and revenue.
As part of the Aura News team, youll be the strategic owner of our monetization roadmap, leading how we generate and grow revenue across both existing products and new offerings. This is a senior, high-impact role where your deep ad tech expertise, product thinking, and execution skills will directly shape our monetization success.
Were looking for someone with a visionary mindset and hands-on experience someone who can both define strategy and roll up their sleeves to implement, test, and optimize it in close collaboration with product, engineering, operations, and external demand partners.
What you'll be doing
Own and lead Aura Newss monetization strategy, including roadmap planning and day-to-day optimization
Drive revenue growth by testing and integrating new monetization technologies, formats, and demand partners
Collaborate cross-functionally with PMs, engineers, ops, BI, and business teams to ensure monetization is embedded across the product lifecycle
Define and execute high-impact projects from ad refresh strategies and ad unit formats, price floor testing and more.
Oversee and optimize all Google Ad Manager configurations, including new account setups, ad unit structures, line item management, and SSP integrations
Monitor performance metrics and market trends to identify growth opportunities and ensure we stay ahead of industry shifts.
Requirements:
5+ years of experience in ad monetization or ad tech, ideally with mobile publishers or platforms
Strong hands-on experience with Google Ad Manager
Deep understanding of the mobile advertising ecosystem including SSPs, SDK integrations, header bidding, Open Bidding and direct deals.
Analytical mindset with the ability to turn data into insights and insights into action
Proven ability to initiate, lead, and execute strategic monetization projects from start to finish
Excellent communication and collaboration skills, with experience working across technical and business teams
Fluent English (written and verbal)
You might also have
Experience with demand-side integrations like Amazon TAM, SDK bidding or Native Ads.
Familiarity with ad quality tools and managing direct-deals or campaigns
Industry connections and a strong pulse on monetization trends and best practices.
This position is open to all candidates.
 
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07/08/2025
Location: Tel Aviv-Yafo
Job Type: Full Time
Fiverr is seeking a Senior Paid Acquisition Specialist to join our growing paid acquisition team. In this role, you’ll take full ownership of creating, scaling, and optimizing high-volume paid campaigns across various search channels, with a primary focus on Google Search. As a Paid Acquisition Specialist, you’ll lead the development and execution of our paid search strategy, collaborating cross-functionally to deliver impactful, results-driven campaigns in a fast-paced, learning-oriented environment. You’ll be expected to leverage AI tools and automation to enhance performance, increase efficiency, and uncover smarter ways to manage and analyze campaign data. We’re looking for someone who is super analytical, independent, a quick learner, and a creative problem-solver, with a proven ability to work with large datasets, extract insights at both macro and micro levels, and continuously improve performance. The ideal candidate brings a rare combination of campaign ownership, data analysis fluency, AI-first thinking, and a strong sense of collaboration and tooling. Someone who can own performance end to end while helping the team work smarter.

What am I going to do?:

* Monitor and optimize large-scale paid search campaigns across multiple channels (primarily Google Search), ensuring alignment with business objectives.
* Leverage AI tools and emerging technologies to enhance workflows, improve operational efficiency, and strengthen campaign analysis.
* Stay up to date on the latest trends in paid search and digital marketing, continuously integrating new tactics to maintain a competitive edge.
* Use analytical tools to evaluate campaign performance and deliver actionable insights to stakeholders, helping the team make informed decisions and achieve its goals.
* Develop and manage monthly budget plans to optimize ROI.
* Serve as the paid acquisition team’s main point of contact for the external data & analytics team, aligning on measurement strategy, data access, and performance modeling.
* Build and maintain dashboards to monitor team KPIs, uncover performance patterns, and track progress toward goals.

Equal opportunities:
At Fiverr, we prioritize diversity. We celebrate difference and embed it into every aspect of our workplace and product, as well as our community. Fiverr is proud and committed to providing equal opportunity employment to all individuals regardless of race, color, religion, sex, sexual orientation, citizenship, national origin, disability, Veteran status, or any other characteristic protected by law. In addition, Fiverr will provide accommodation to individuals with disabilities or a special need.
Requirements:
* 3+ years of hands-on experience in paid search or performance marketing, with a strong track record in data-driven campaign execution and optimization.
* High level of AI fluency, including the use of automation and AI tools to streamline workflows, optimize campaign execution, and improve analytical processes.
* Proven ability to manage and scale campaigns in Google Ads with clear performance ownership.
* Proficient in Excel & Google Sheets, with experience organizing and analyzing large sets of data to generate actionable insights that support business decisions. Familiarity with SQL is a plus.
* Experience with data visualization tools such as Tableau, Looker, Power BI, or similar platforms is a plus.
* Comfortable conducting both ad hoc and in-depth analyses, identifying trends, performance gaps, and making projections to support strategic planning.
* Strong communication skills, including the ability to present complex data clearly and deliver actionable insights and recommendations to senior stakeholders.
* Strong problem-solving skills, with an innovative mindset and the ability to adapt quickly in a fast-paced, dynamic environment.
* Proven ability to collaborate effectively with cross-functional teams while demonstrating strong ownership
This position is open to all candidates.
 
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1 ימים
Location: Tel Aviv-Yafo
Job Type: Full Time
Entain is one of the world's largest sports betting and gaming groups operating in the online sector. We are establishing a new Performance Marketing Growth Group in Tel Aviv to serve Entain’s Performance Marketing business units. We are seeking a Solutions Manager who will be the go-to expert for problem-solving production incidents. This role is critical for ensuring accurate tracking, reporting, and attribution across all digital marketing channels. The ideal candidate combines strong analytical skills with hands-on experience in marketing platforms, tracking systems, and data analysis, ensuring that our campaigns are measured accurately and efficiently while risk is being managed.

Responsibilities:

* Take full ownership of marketing performance data, ensuring its accuracy, integrity, and reliability.
* Lead problem-solving for any production incidents affecting paid media performance data, from detection to root cause analysis to resolution.
* Analyze performance data to identify trends, anomalies, and user behavior patterns that impact marketing attribution and campaign effectiveness.
* Maintain and optimize Marketing Platforms, including GA4, CAPI, GTM, and integrations with Google Ads, Meta, and programmatic platforms.
* Understand the difference between client-side and backend events, ensuring proper measurement and alignment across systems.
* Collaborate closely with marketing, analytics, operations, and Developers teams to ensure seamless execution and accurate reporting/production fix.
* Lead cross-functional projects related to data tracking, attribution, and analytics, ensuring timely delivery and process optimization.
* Provide actionable insights and regular reports to senior leadership on data quality and operational improvements.
* Document processes, best practices, and incident resolutions to build a knowledge base for continuous improvement.
Requirements:
* 2-3+ years of experience in Project/solution management, ideally with experience in Data oriented production incident management within the marketing field.
* Highly technical and analytical, with strong SQL skills, capable of identifying trends and anomalies, diagnosing root causes, and effectively communicating issues to BAs and developers. Able to use data to support recommendations and drive resolution.
* Strong understanding of marketing technology, tracking, attribution, production support and analytics systems.
* Skilled at differentiating and managing client-side and backend event tracking.
* Proven problem-solving skills and experience resolving issues in fast-paced production environments.
* Excellent communication and leadership skills, able to collaborate across teams and influence stakeholders.
* Strong organizational skills and the ability to manage multiple projects simultaneously.
* Experience with process development, optimization, and documentation.
* Hands-on experience with GTM, Google Ads, Meta Ads, programmatic platforms, GA4, CAPI is a plus.
* Familiarity with Monday.com, Snowflake, web tracking and Appsflyer is a plus.
This position is open to all candidates.
 
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חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
Were hiring a Growth Team Lead to own and scale the products user acquisition and user flow from funnels to onboarding and activation efforts. Managing and building a team that will be responsible for execution, testing, analysis, and ongoing optimization.
An accomplished and profitable data-science and engineering powerhouse, developing algorithms for media buying and user-acquisition with clients spanning from growth startups to companies like Google & Microsoft.
What youll do
Lead and scale growth initiatives across the full user funnel from acquisition, activation to retention with a hands-on, data-driven approach.
Own onboarding flows, landing pages, A/B tests and in-product experiences through structured A/B testing and experimentation
Manage media buying operations, explore new channels, and optimize campaigns toward ROAS goals.
Collaborate with product, data, design, and dev teams to launch new growth experiments.
Set and monitor KPIs, analyze user behavior and cohort data, and constantly iterate on roadmap.
Build processes and structure that will allow for rapid growth and scale.
Help recruit and onboard new team members as the team expands.
Requirements:
3+ years of hands-on experience in B2C growth, user acquisition or performance marketing ideally in ad-tech or consumer apps.
Proven track record of running and optimizing paid campaigns and/or product funnels.
Analytical mindset comfortable working with numbers, data platforms, and A/B testing tools.
Experience collaborating with product and R&D teams to execute growth initiatives.
A strong executor whos comfortable getting hands dirty, but also capable of mentoring others.
Curious, fast-learning, and excited about experimenting and moving quickly.
Fluent in English and Hebrew.
This position is open to all candidates.
 
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חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
our Marketing Team is looking for an experienced and creative Head of Content & Social to develop and execute a content strategy that educates, inspires, and engages consumers while positioning as the definitive voice in metabolic health.
In this role, you will lead our Content & Social Team, oversee the creation and distribution of high-quality content across multiple channels, and align content initiatives with our broader marketing objectives. If youre a strategic storyteller with a passion for digital content, audience engagement, and data-driven decision-making, this role is for you.
What youll own:
Content strategy & execution: Develop and implement a comprehensive content strategy that supports business goals, brand voice, and audience engagement across web, blog, social media, email, and multimedia platforms.
Team leadership: Build, mentor, and manage a team of content creators, including writers and social specialists, ensuring high-quality output and alignment with marketing priorities.
Content production & distribution: Oversee the creation, repurposing, and distribution of various content formats, including blog posts, ads, emails, videos, social media content, and web copy.
Cross-functional collaboration: Work closely with teams company-wide to align content with campaigns, product messaging, and key business objectives.
Social media & community growth: Guide global social media strategy, helping the team develop platform-specific approaches that drive engagement, build community, and amplify key brand messages.
SEO & performance optimization: Ensure all content is optimized for search, performance, and engagement, leveraging SEO best practices and analytics to drive visibility and conversion.
Editorial & brand consistency: Establish and maintain editorial guidelines, ensuring a consistent voice, tone, and messaging across all content touchpoints.
Data-driven insights: Analyze content performance, engagement metrics, and audience behavior to refine strategy and improve effectiveness.
Trend & technology adoption: Stay up-to-date with industry trends, content marketing innovations, and emerging platforms, including hands-on experience with AI-driven content tools.
Influencer & thought leadership development: Build relationships with industry influencers and position as a thought leader in the metabolic health space.
Requirements:
7+ years of experience in content creation, content marketing, and social media strategy, preferably in a consumer tech [B2C], health tech, or a high-growth startup environment.
3+ years of leadership experience, managing content teams and cross-functional collaboration.
Exceptional storytelling skills with the ability to translate complex health and technology topics into compelling, accessible content.
Deep understanding of social media platforms, trends, and community-building strategies.
Strong SEO knowledge and experience optimizing content for search and engagement.
Excellent project management skills, with the ability to manage multiple content streams simultaneously.
An entrepreneurial, proactive mindsetyou thrive in fast-paced environments and are always looking for new opportunities to engage and grow audiences.
Passion for health and wellness, with an understanding of consumer behavior in the space.
This position is open to all candidates.
 
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חברה חסויה
Location: Tel Aviv-Yafo
Job Type: More than one
We are seeking an experienced and strategic Director of Customer Marketing to join our team on a maternity leave cover basis.
In this role, you will lead and inspire a high-performing team responsible for cultivating customer engagement and cross-functional influence through advocacy, education, and community. You will guide the team through a period of transition and restructure, ensuring continued excellence and alignment with broader company goals.
Leadership & Team Management
Lead and mentor a high-performing Customer Marketing team through a critical phase of transition.
Ensure continuity of strategy and execution during the maternity leave period.
Inspire a culture of excellence, collaboration, and accountability within the team.
Customer Engagement & Advocacy
Oversee and evolve customer advocacy programs, including reference management, case studies, reviews, and awards.
Strengthen and grow the customer community platform to drive deeper engagement, product adoption, and brand affinity.
Develop and manage customer lifecycle campaigns that highlight success stories and encourage product evangelism.
Education & Adoption
Drive the development and promotion of customer education, learning paths, and certification programs that empower users and increase product proficiency.
Collaborate with Enablement and Customer Success teams to deliver impactful content and training.
Cross-Functional Collaboration
Build strong partnerships with Customer Success, Sales, Product, and Services teams to align on shared goals, surface customer insights, and maximize impact.
Collaborate with Product Marketing on go-to-market plans for new features, customer communication strategies, and voice-of-the-customer initiatives.
Strategic Planning & Performance
Define and track key performance indicators for customer marketing efforts, ensuring measurable impact on pipeline influence, retention, and adoption.
Partner with Marketing Operations and Analytics to report on program performance and drive continuous improvement.
Collaborate with marketing leadership on annual planning and budgeting for 2026.
Requirements:
This role requires a proven track record in B2B SaaS marketing, a passion for customer-centric strategies, and strong cross-functional collaboration with Customer Success, Sales, Product, and Services teams. You will be instrumental in driving pipeline influence, retention, adoption, and scaled customer success strategies through innovative marketing programs.
8-10 years of progressive experience in B2B SaaS marketing, with a deep understanding of customer engagement strategies.
57 years of leadership experience with a demonstrated ability to lead teams through change and growth.
Proven success evolving customer adoption, advocacy, community engagement, and education/certification programs at a company scales
Exceptional cross-functional collaboration and stakeholder management skills.
Strong strategic thinking paired with excellent executional capabilities.
Excellent written and verbal communication skills.
Experience with customer engagement platforms (e.g. Gainsight, UserEvidence) is a plus.
This position is open to all candidates.
 
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חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
Were looking for a Senior FP&A Analyst to join our finance team and play a critical role in driving and impacting business success through data-driven insights. As a Senior FP&A, you will partner with our Go-To-Market and will have a direct impact on revenue growth strategies, sales efficiency, and ROI by managing key SaaS performance indicators.
This role will work closely with our Sales and Marketing leadership to provide strategic financial insights that optimize growth investments and improve revenue performance. You will report to the FP&A Director and be part of the finance team in our Tel Aviv offices.
Were looking for a self-motivated and proactive individual who thrives in a fast-paced environment and is eager to make a significant impact on the business. If youre passionate about using financial data to drive strategic decisions, improve GTM efficiency, and accelerate business growth, this is the role for you.
You will:
Drive FP&A Strategy Develop, implement, and lead forecasting, budgeting, and business planning processes to support revenue growth and operational efficiency.
Develop GTM Insights & KPIs Identify, track, and analyze SaaS business metrics like LTV/CAC, payback period, pipeline conversion rates, NRR, churn, and ARR growth drivers.
Enhance Revenue Forecasting Build data-driven revenue and pipeline models, aligning Sales and Marketing spend with performance impact
Implement Systems & Best Practices Identify and implement FP&A tools, automation solutions, and scalable processes to support a fast-growing organization.
Manage Annual Operating Plan, short-term and long-term business plans and support strategic growth initiatives
Requirements:
5+ years of FP&A experience, preferably in SaaS, with a strong focus on GTM (Sales & Marketing) teams
Experience with Product-Led Growth (PLG) strategies or top-of-funnel performance analysis is a strong plus
Proven track record of impacting business performance (revenue) through financial insights and strategic planning
Strong business acumen ability to translate financial data into actionable strategies for GTM teams
Highly analytical mindset ability to build, interpret, and present complex financial models and analyze large datasets.
Deep understanding of SaaS business models, including recurring revenue metrics, pipeline forecasting, and marketing efficiency KPIs
Hands-on and strategic thinker comfortable diving into data while also influencing high-level business decisions
Bachelors degree in Economics, Finance, or related field (MBA is a plus)
Expert Excel skills; extensive experience building financial models and analyzing large data set
AI-savvy: Demonstrated experience working with AI tools, with a proactive approach to exploring new technologies and staying ahead of emerging AI trends.
This position is open to all candidates.
 
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חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
We are seeking a data-driven Growth hacker / Growth Marketing Manager to own multi-channel demand generation campaigns and full-funnel optimisation. The ideal candidate combines classic demand-generation skills with a growth-hacker mindsetrapid experimentation, technical automation, and continuous iterationto increase brand awareness, generate qualified pipeline and lower customer-acquisition cost.

What you'll do:
Full, hands-on ownership of paid advertising in Buildots: Plan, execute, and optimize LinkedIn Ad campaigns, Google Ads, YouTube, and other B2B-relevant platforms.
Develop audience segmentation strategies, conduct A/B testing on ad creatives, messaging, and audience targeting to improve performance.
Monitor, measure, optimize and report on ROI and key performance indicators (KPIs)
Manage budgets, timelines, and campaign execution using project management tools (Asana, Google Sheets).
Build and maintain automated lead-capture, enrichment, analysis and scoring workflows using HubSpot, Salesforce, Zapier/Make, and custom scripts (Python/JavaScript/SQL).
Collaborate with content marketing and design teams to enhance user experience across landing pages, website assets, and ad content.
Work with the RevOps team to monitor and maintain data quality within the marketing database, ensuring accuracy, consistency, and reliability.
Research, evaluate, and implement new marketing technologies and tools to improve team performance and operational efficiency including applying lightweight technical solutions (e.g., scripting, automation, AI agents) to accelerate marketing initiatives.
Requirements:
3+ years of in-house experience in growth, demand generation, or performance marketing roles in a B2B SaaS growth stage tech company (Or similar experience with an agency working with B2B clients).
Proven hands-on expertise in LinkedIn Ads, Google Ads and programmatic advertising - campaign strategy, execution, and optimization.
Strong analytical skills and proficiency in Salesforce, GA4. Familiarity with PowerBI, Tableau or similar tools - an advantage.
Build and maintain automated lead-capture, enrichment, analysis and scoring workflows using HubSpot, Salesforce, Zapier/Make, and custom scripts (Python/JavaScript/SQL or similar).
A geeky number cruncher who is comfortable and experienced in applying technical solutions (e.g., scripting, APIs, automation tools like Python, JavaScript, SQL, Zapier, Make, or similar tools/languages).
Hands-on experience with email marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
Superb project management, operational skills and attention to detail
Native or Native-equivalent English proficiency.
Experience with SEO and website optimization - an advantage.
This position is open to all candidates.
 
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06/08/2025
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
We are seeking a Senior Paid Acquisition Manager to join our Growth Marketing team.
Were looking for a strategic, data-driven marketer who thrives at the intersection of performance marketing, creativity, and analytics. In this role, youll own the strategy and execution of paid acquisition across both search and social channels, driving measurable growth for the business.
The Paid Acquisition Team is a part of the Marketing department and works cross-functionally with multiple departments, including design, web, CRO, SEO, content, product marketing, sales, marketing operations, and data.
Responsibilities:
Lead, optimize, and scale Paid Search and Paid Social campaigns across platforms such as Google Ads (Search, YouTube, GDN), Bing, Meta, LinkedIn, and others.
Manage campaigns end-to-end, including budget allocation, bidding strategies, account structure, targeting, creatives, landing pages, and conversion optimization.
Partner with in-house design and content teams to create compelling ad creatives and continuously test variations for improved performance.
Analyze performance data and provide actionable insights to improve ROI and identify new growth opportunities.
Collaborate with cross-functional teams to align campaigns with product launches, A/B tests, and overall marketing goals.
Create reports on paid acquisition performance, trends, and recommendations to key stakeholders.
Requirements:
4 years of experience leading and managing paid campaigns, out of which 2+ years in a B2B SaaS / eComm company
Experience in managing global campaigns
Strong analytical skills with experience in campaign optimization and performance reporting
Working experience with data and analytics platforms such as Google Analytics
Autodidact: Highly skilled self-learner, eager to master new concepts independently, naturally analytic, and curious
People-person with strong interpersonal skills who can work as part of a team
Able to manage several cross-team projects
Outstanding Excel & data analysis skills (pivot tables, VLOOKUP, etc.)
High level of English (written and spoken)
Hands-on experience with WordPress, HubSpot, Amplitude advantage.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
עדכון קורות החיים לפני שליחה
עדכון קורות החיים לפני שליחה
8292602
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שירות זה פתוח ללקוחות VIP בלבד