דרושים » פרסום שיווק ויחסי ציבור » UA Manager

Manage full-cycle in-app campaign calendar, including planning short & long-term activities, defining goals, executing, and analyzing performance. Possess a deep understanding of existing game mechanics and how to best utilize them within Monetization tools.

Develop quarterly, monthly, and daily promotional plans according to the monetization strategy.
In charge of the implementation of promotions through the campaign design and creative creation in all communication channels.
Responsible for the operational launch of campaigns, QA, monitoring results, reacting accordingly, analyzing the campaigns, and bringing insights for optimization.
Leverage product features and marketing tools to drive revenue growth and provide a good game experience to our players.
Constantly coming up with exciting new innovative ideas.
Constantly improving and optimizing in a data-driven manner the game experience and performance in order to hit the company KPIs.
Collaborate with the creative team, operations team, economy team, BA, and product managers in order to execute in-game events & promotions.

We are seeking a strategic and results-driven Head of Paid Acquisition to oversee and optimize multi-channel paid media campaigns, driving pipeline growth by segment and region through data-driven acquisition strategies. This role requires a proven track record in managing Paid Search and Paid Social campaigns within B2B SaaS environments at scale, including large ARR goals and managed budgets, as well as strong leadership abilities to guide a team of campaign managers toward performance excellence.
What you will do..
Develop and execute multi-channel demand generation campaigns, leveraging data-driven paid acquisition strategies to drive user acquisition, conversions, and pipeline growth, with SQLs as the primary KPI across segments and regions.
Revamp search (Google, Bing) and paid social strategies (LinkedIn, Meta) to enhance performance, scalability, and efficiency, while exploring new opportunities for expansion.
Manage budgets efficiently, optimizing bids, targeting, and placements to maximize return on investment (ROI).
Lead, mentor, and develop a team of paid acquisition campaign managers, fostering a high-performance culture.
Conduct market research and in-depth analysis to inform campaign strategies and create data-driven, customer-centric messaging.
Collaborate with conversion optimization teams, website, creative performance, and revenue operations to align marketing efforts with business objectives and maximize impact.
Work closely with SEO, design, content, and product marketing teams to execute a full-funnel marketing strategy that expands audience reach, strengthens brand visibility, and drives business growth.
Implement A/B testing and conversion rate optimization (CRO) techniques to improve campaign performance.
Stay ahead of industry trends, emerging paid acquisition strategies, and platform updates to ensure best-in-class execution, with a focus on expanding visibility and readiness for advertising on AI-driven platforms.

We seek a strategic Marketing Operations Manager to optimize our marketing processes and technology stack while driving operational excellence. You'll ensure seamless execution by aligning automation, analytics, and lead management to accelerate growth.

The ideal candidate combines strong analytical skills with technical proficiency in marketing automation and CRM systems. You'll enhance internal operations, ensure cross-functional alignment, and drive efficiencies supporting lead generation and pipeline acceleration.

This role will also explore AI-driven tools and automation innovations to improve performance. You should be enthusiastic about leveraging predictive analytics and cutting-edge platforms to drive smarter marketing decisions.

Key Responsibilities:
Own and optimize the marketing tech stack, including HubSpot, Zapier, Zoominfo LeanData, and other automation tools to streamline marketing workflows and data management.
Ensure seamless integration between HubSpot and Salesforce, improving lead flow, pipeline tracking, and campaign attribution.
Develop and manage marketing automation workflows, including lead routing, lead scoring, data enrichment, and nurture campaigns to enhance conversion rates.
Lead campaign setup, tracking, and reporting across marketing channels, including email marketing, paid campaigns, and events to improve performance visibility.
Drive our website AI chatbot strategy to boost visitor engagement, increase demo requests, and generate actionable insights for GTM stakeholders.
Collaborate cross-functionally with teams including Demand Generation, Content, Events, RevOps, and Sales to optimize marketing operations and ensure alignment with business goals.
Create and maintain dashboards and reporting frameworks in Looker Studio, HubSpot, and Salesforce to track KPIs, analyze performance, and provide actionable insights.
Ensure compliance with data privacy regulations and implement best practices in data governance.
Partner with digital marketing teams, gaining hands-on experience in paid media execution, campaign optimization, and audience segmentation to expand your skill set.
Research and implement innovative marketing technologies, AI-driven tools, and automation advancements to enhance marketing effectiveness.

We are looking for a Growth Marketing Manager to join our expanding marketing team.

As a Growth Marketing Manager, you will be responsible for developing and executing multi-channel demand generation campaigns that drive brand awareness, lead acquisition, and prospect engagement at every stage of the buyers journey, fueling our sales pipeline. You will take a data-driven approach to optimize paid advertising campaigns, to attract and nurture high-quality leads.

You have hands-on experience managing LinkedIn campaigns and a strong background in lead generation, funnel optimization, and performance-driven marketing in a tech environment.

If you thrive in a fast-paced, collaborative environment and want to be part of a dynamic team driving innovation in the construction tech industry, wed love to hear from you!

What you'll do:
Full, hands-on ownership of paid advertising in our company: Plan, execute, and optimize LinkedIn Ad campaigns as the main platform, as well as Google Ads, YouTube, and other B2B-relevant platforms.
Develop audience segmentation strategies, conduct A/B testing on ad creatives, messaging, and audience targeting to improve performance.
Work with content and design teams to develop and manage email marketing campaigns that engage leads and accelerate the sales pipeline.
Continuously optimize conversion paths to maximize lead capture and engagement.
Monitor, measure, optimize and report on ROI and key performance indicators (KPIs) using HubSpot, Salesforce, and other tools.
Manage budgets, timelines, and campaign execution using project management tools (Asana, Google Sheets).
Collaborate with content marketing and design teams to enhance user experience across landing pages, website assets, and ad content.
Work with cross-functional teams to ensure deliverables are on time, accurate and aligned with demand generation activities, campaigns, events and other key demand initiatives.
Work with the RevOps team to monitor and maintain data quality within the marketing database, ensuring accuracy, consistency, and reliability.
Research, evaluate, and implement new marketing technologies and tools to improve team performance and operational efficiency.

We are seeking an experienced Growth and Operations manager to oversee user acquisition and monetization operations for a new app. You will play a critical part in setting the groundwork for the apps launch and long-term success.
What you'll be doing:
User Acquisition and Growth Strategy:
Develop and implement growth strategies to increase app downloads and active users.
Manage and optimize user acquisition campaigns across performance UA channels. Optimize allocation of budget.
Collaborate and build relationships with various marketing partners / channels.
Monitor and analyze key performance metrics, identify growth opportunities and make data-driven decisions.
User Engagement and Retention.
Design strategies and manage day-to-day execution to improve user engagement, loyalty, and retention.
Analyze user behavior and implement changes to enhance user experience.
Work with the product team to introduce and AB test features that align with user needs and optimize performance KPIs.
Optimize Operations and Collaborate Cross-functionally.
Optimize operational processes, implement automation tools to streamline workflows, and define best practices.
Collaborate with data, marketing, business operations teams, and management.

We are seeking a strategic and technical leader to serve as the Director of Marketing Automation and Analytics. This role will be responsible for owning and optimizing the marketing technology stack, automation processes, and data-driven decision-making to enhance marketing effectiveness and drive revenue impact. The ideal candidate will bring expertise in marketing automation platforms, data analysis, and operational efficiencies to support go-to-market (GTM) success.
Responsibilities:
Strategic Planning and Execution:
Develop and implement comprehensive marketing automation strategies aligned with business objectives.
Collaborate with cross-functional teams, including sales, product, IT/IS, to ensure cohesive go-to-market (GTM) initiatives.​
Marketing Technology Management:
Oversee the selection, implementation, and optimization of marketing tech stack.
Optimize lead scoring, nurturing workflows, and multi-channel automation strategies to improve conversion rates.
Implement AI-driven and predictive analytics solutions to enhance data analysis and campaign effectiveness.
Ensure seamless integration of various marketing tools to create a unified tech stack.
Process Optimization and Automation:
Establish best practices and models for marketing Operations and Analytics, ensuring clean data, automation efficiency, and workflow standardization.
Continuously improve operational processes to increase speed, efficiency, and marketing impact.
Identify opportunities to enhance campaign scalability, lead-to-revenue funnel efficiency, and customer lifecycle automation.
Implement scalable systems that reduce manual efforts and enhance operational efficiency.
Data Analysis and Reporting:
Utilize data analytics to monitor campaign performance, customer behavior, and ROI
Develop dashboards and reports to provide actionable insights to stakeholders.
Knowledge and Onboarding
Develop and broadly communicate a clear onboarding plan for each new marketing employee, including structure and timelines.
Ensure the plan concludes only when the new hire is fully equipped to utilize the relevant marketing tech stack. Additionally, conduct refreshers as needed, informed by data from reports and tools in use.

One of the worlds most popular sports applications, serving tens of millions of passionate fans across the globe with Real-Time scores, personalized updates, and immersive content. Backed by our strategic partnership with Entain and fueled by cutting-edge technology, we operate a diverse portfolio of mobile products across both Android and IOS. We are now seeking a Senior Monetization Manager with a proven track record in mobile ad monetization, Adx optimization, and advanced GAM configurations to help lead the next phase of our monetization strategy.
Responsibilities:
As a Senior Monetization Manager, youll take a central role in optimizing ad revenue across our mobile apps. Youll lead adx operations, implement high-performing monetization strategies, and serve as a key driver of experimental A/B testing and partner integrations. Youll work cross-functionally with product, dev, and analytics teams while managing a sophisticated infrastructure of over 100 ad yield groups. Key Responsibilities- Strategic Ad Operations
* Manage and optimize over 100 Yield Group (YG) configurations across platforms.
* Plan and execute ad stack experiments, including frequency capping, format strategy, and bidding vs. waterfall logic.
* Design and analyze A/B tests with statistical rigor to drive revenue-impacting decisions. Google Ad Manager (GAM) Expertise
* Deploy, configure, and QA new ad units in GAM while maintaining a clean & scalable ad unit & placement architecture.
* Manage multisize bidding strategies and pricing floor libraries.
* Work with Prebid integration teams to ensure efficient and fair competition between demand sources.
* Analyze Prebid auction behavior and support optimization of bidder performance, latency, and overall impact on CPM and fill. Partner & Performance Management
* Onboard and integrate new SSP partners, including documentation and QA validation.
* Monitor ongoing performance of ad partners, identifying and blocking problematic creatives or demand sources.
* Lead debugging efforts for ad issues, latency, or session anomalies using MANUAL QA tools and in-app session testing. Cross-Functional Project Leadership
* Work closely with the product team to define, scope, and spec out new monetization initiatives.
* Contribute to the roadmap of automation tools, smart waterfall systems, and AI-powered optimization.
* Track and document every monetization setup, partner config, and experimental result for full operational transparency.

We are looking for a User Acquisition Manager to optimize our tech sales funnel, build a team, reach new audiences, and expand to new territories. This role involves strategizing, executing, and optimizing user acquisition efforts across multiple platforms to drive engagement and user growth from the start to the finish of the entire marketing funnel. The ideal candidate will have a proven track record in user acquisition and team management, a strong understanding of analytics, and the ability to collaborate with cross-functional teams to achieve aggressive growth targets.

What You'll Be Doing
Manage the full funnel from awareness to conversion, including testing and deploying various tactics to increase conversion rates and user engagement.
Work closely with product teams, developers, and marketing to ensure a seamless user experience and maintain brand consistency.
Launch, manage, and optimize campaigns across various channels, including social media, search engines, and digital ad platforms.
Design and implement comprehensive user acquisition strategies that align with our overall business objectives
Monitor campaign performance, analyze key metrics, and provide actionable insights and detailed reporting to stakeholders.
Stay abreast of industry trends, emerging technologies, and competitor strategies to adapt and refine user acquisition strategies continually.

Required Client Solutions Manager, Ecommerce
Responsibilities:
The e-commerce team partners with leading commerce clients in the Israeli market, helping them scale their businesses through our advertising worldwide. We act as strategic advisors, providing expert guidance, data-driven insights, and best-in-class support to maximize their success on our platform.
Responsibilities:
- Manage and grow post-sale client relationships of auction ads offerings by monitoring and analyzing ad campaigns, and proactively take initiative to improve results.
- Analyze campaign performance data to offer clients data-driven business insights, at the same time use those insights to improve our advertising offerings.
- Establish long-term relationships with key clients and make sure their business needs are taken care of by cross-functional team.
- Drive education on product and company updates, and share company best practices as relevant to clients or agencies' business.
- Share marketplace feedback and guide our advertising strategy.
- Conduct regular business reviews and take a consultative, long-term approach to build productive relationships with clients, in collaboration with the sales team.
- Investigate and work directly with product & engineering teams to help them troubleshoot client issues during a campaign and provide technical support.
- Responsible for improvement of product feature adoption and consistently drive the product improvement from market feedback.
- Develop automated reports utilizing the company's internal data tools and Excel.

Were seeking a Director of Inbound Growth to lead and scale our inbound customer acquisition engine. Reporting to the CMO, youll own our Paid Acquisition and SEO strategies, leading a cross-functional team and agency partners to drive qualified traffic, conversions, and pipeline growth. Youll balance high-level strategy with in-the-weeds execution to deliver measurable results and help us achieve our next stage of growth.

Responsibilities
Own the inbound growth strategy across Paid Acquisition and SEO channels, aligned to revenue and pipeline goals.
Develop and scale multi-channel paid acquisition campaigns, including search, social, display, and emerging platforms. Optimize Opportunities, CAC, ROAS, and pipeline contribution.
Drive SEO strategy, including on-page, off-page, and technical SEO initiatives. Lead content strategies that enhance organic visibility, authority, and traffic growth.
Partner with Product Marketing, Brand and Content teams to align messaging, landing pages, and content with customer pain points and personas.
Test and experiment across channels to identify and scale new inbound growth levers.
Own the analytics and reporting frameworktrack performance, report on KPIs, and optimize based on data-driven insights.
Lead, mentor, and grow a high-performing team, including in-house talent and external agency partners.
Collaborate with Sales, RevOps and BI/ Analytics team to ensure seamless lead handoff, pipeline quality, and closed-loop reporting.
Manage and allocate multi-million dollar budgets efficiently to maximize impact.
Stay ahead of industry trends, algorithm changes, and best practices to keep us competitive and innovative.