דרושים » פרסום שיווק ויחסי ציבור » Director of Inbound Growth Marketing

We are seeking a strategic and results-driven Head of Paid Acquisition to oversee and optimize multi-channel paid media campaigns, driving pipeline growth by segment and region through data-driven acquisition strategies. This role requires a proven track record in managing Paid Search and Paid Social campaigns within B2B SaaS environments at scale, including large ARR goals and managed budgets, as well as strong leadership abilities to guide a team of campaign managers toward performance excellence.
What you will do..
Develop and execute multi-channel demand generation campaigns, leveraging data-driven paid acquisition strategies to drive user acquisition, conversions, and pipeline growth, with SQLs as the primary KPI across segments and regions.
Revamp search (Google, Bing) and paid social strategies (LinkedIn, Meta) to enhance performance, scalability, and efficiency, while exploring new opportunities for expansion.
Manage budgets efficiently, optimizing bids, targeting, and placements to maximize return on investment (ROI).
Lead, mentor, and develop a team of paid acquisition campaign managers, fostering a high-performance culture.
Conduct market research and in-depth analysis to inform campaign strategies and create data-driven, customer-centric messaging.
Collaborate with conversion optimization teams, website, creative performance, and revenue operations to align marketing efforts with business objectives and maximize impact.
Work closely with SEO, design, content, and product marketing teams to execute a full-funnel marketing strategy that expands audience reach, strengthens brand visibility, and drives business growth.
Implement A/B testing and conversion rate optimization (CRO) techniques to improve campaign performance.
Stay ahead of industry trends, emerging paid acquisition strategies, and platform updates to ensure best-in-class execution, with a focus on expanding visibility and readiness for advertising on AI-driven platforms.

We are looking for a Growth Marketing Manager to join our expanding marketing team.

As a Growth Marketing Manager, you will be responsible for developing and executing multi-channel demand generation campaigns that drive brand awareness, lead acquisition, and prospect engagement at every stage of the buyers journey, fueling our sales pipeline. You will take a data-driven approach to optimize paid advertising campaigns, to attract and nurture high-quality leads.

You have hands-on experience managing LinkedIn campaigns and a strong background in lead generation, funnel optimization, and performance-driven marketing in a tech environment.

If you thrive in a fast-paced, collaborative environment and want to be part of a dynamic team driving innovation in the construction tech industry, wed love to hear from you!

What you'll do:
Full, hands-on ownership of paid advertising in our company: Plan, execute, and optimize LinkedIn Ad campaigns as the main platform, as well as Google Ads, YouTube, and other B2B-relevant platforms.
Develop audience segmentation strategies, conduct A/B testing on ad creatives, messaging, and audience targeting to improve performance.
Work with content and design teams to develop and manage email marketing campaigns that engage leads and accelerate the sales pipeline.
Continuously optimize conversion paths to maximize lead capture and engagement.
Monitor, measure, optimize and report on ROI and key performance indicators (KPIs) using HubSpot, Salesforce, and other tools.
Manage budgets, timelines, and campaign execution using project management tools (Asana, Google Sheets).
Collaborate with content marketing and design teams to enhance user experience across landing pages, website assets, and ad content.
Work with cross-functional teams to ensure deliverables are on time, accurate and aligned with demand generation activities, campaigns, events and other key demand initiatives.
Work with the RevOps team to monitor and maintain data quality within the marketing database, ensuring accuracy, consistency, and reliability.
Research, evaluate, and implement new marketing technologies and tools to improve team performance and operational efficiency.

We seek a strategic Marketing Operations Manager to optimize our marketing processes and technology stack while driving operational excellence. You'll ensure seamless execution by aligning automation, analytics, and lead management to accelerate growth.

The ideal candidate combines strong analytical skills with technical proficiency in marketing automation and CRM systems. You'll enhance internal operations, ensure cross-functional alignment, and drive efficiencies supporting lead generation and pipeline acceleration.

This role will also explore AI-driven tools and automation innovations to improve performance. You should be enthusiastic about leveraging predictive analytics and cutting-edge platforms to drive smarter marketing decisions.

Key Responsibilities:
Own and optimize the marketing tech stack, including HubSpot, Zapier, Zoominfo LeanData, and other automation tools to streamline marketing workflows and data management.
Ensure seamless integration between HubSpot and Salesforce, improving lead flow, pipeline tracking, and campaign attribution.
Develop and manage marketing automation workflows, including lead routing, lead scoring, data enrichment, and nurture campaigns to enhance conversion rates.
Lead campaign setup, tracking, and reporting across marketing channels, including email marketing, paid campaigns, and events to improve performance visibility.
Drive our website AI chatbot strategy to boost visitor engagement, increase demo requests, and generate actionable insights for GTM stakeholders.
Collaborate cross-functionally with teams including Demand Generation, Content, Events, RevOps, and Sales to optimize marketing operations and ensure alignment with business goals.
Create and maintain dashboards and reporting frameworks in Looker Studio, HubSpot, and Salesforce to track KPIs, analyze performance, and provide actionable insights.
Ensure compliance with data privacy regulations and implement best practices in data governance.
Partner with digital marketing teams, gaining hands-on experience in paid media execution, campaign optimization, and audience segmentation to expand your skill set.
Research and implement innovative marketing technologies, AI-driven tools, and automation advancements to enhance marketing effectiveness.

We are looking for a Head Of Paid Acquisition to join our fast-growing company and our Growth Team. As a Head Of Paid Acquisition, you will be leading the PPC display user Team. You will be responsible for defining and developing the user acquisition strategy and roadmap of Display channels such as Facebook, Instagram, Youtube, DV360, Twitter, Linkedin, and others. You will be responsible for driving financial performance & attaining measurable results through projects and acquisitions activities. In this role, you will also collaborate with BI, Retention, Product, Data Science, Design, and external teams to identify trends and insights, as well as optimize user experience, flows, and messaging to drive the growth of the customer base.

What am I going to do?
Lead the Display Acquisition Team Manage and collaborate with internal teams and external partners to scale performance-driven display channels effectively.
Drive Strategic Growth Develop and execute long-term strategies, design frameworks, and technical requirements to optimize display paid channels and achieve business objectives.
Implement a Robust Testing Strategy Establish a continuous testing framework to enhance channel performance and maximize efficiency.
Explore New Opportunities Identify and evaluate emerging trends, audience targeting strategies, new platforms, tools, and features that align with growth goals.
Enhance Data & Measurement Capabilities Work closely with Data Science and BI teams to refine tracking, measurement, and data management systems, ensuring deeper insights into paid social performance.
Strengthen Business Partnerships Foster strong relationships with key partners to drive high-impact initiatives and expand strategic opportunities.
Optimize Processes & Reporting Develop structured workflows, implement best practices, create project roadmaps, and ensure high standards of reporting for paid social activities.

We are looking for a talented Account-Based Marketing Manager to join us .

As the ABM Manager, you will be responsible for developing and executing account-based marketing strategies to engage high-value prospects and existing customers. You will collaborate closely with sales, content, and digital marketing teams to create highly personalized campaigns that generate pipeline and drive revenue.

Key Responsibilities
Develop and implement a strategic ABM framework to target key accounts and drive engagement.
Work closely with sales teams to identify high-priority accounts and create personalized marketing strategies.
Create and execute multi-channel ABM campaigns, including email, paid media, direct mail, events, and personalized content.
Manage and monitor marketing budgets within an ROI-driven marketing strategy.
Leverage data, insights, and analytics to track campaign performance and optimize for ROI.
Collaborate with content and creative teams to develop targeted messaging and assets.
Align marketing initiatives with sales goals to ensure seamless coordination and effectiveness.
Utilize ABM tools and platforms (such as Demandbase, 6sense, or Terminus) to scale and measure campaign success.
Track and report on key ABM metrics, including engagement, pipeline contribution, and revenue impact.
Stay up to date on industry trends and best practices in ABM to continually refine strategies.

We are looking for a Growth Manager who will be a part of the Marketing Department and works cross-functionally with multiple departments, including design, content, product, product marketing, sales, customer success, engineering, and data.

Responsibilities:
Manage, optimize and scale paid search activity on Google Search.
Support other acquisition channels: Facebook, LinkedIn, Instagram, YouTube and more.
Manage paid campaigns end of end, including budgets, bids, account structure, keywords, ad copy, landing page, creatives, conversion optimization, and more.
Develop paid media plans for specific product lines.
Responsible for launching SEO initiatives with our SEO expert.
Promote partnerships and other growth opportunities.
Improve conversion rates from various marketing assets: website, landing pages etc.

We are seeking a strategic and technical leader to serve as the Director of Marketing Automation and Analytics. This role will be responsible for owning and optimizing the marketing technology stack, automation processes, and data-driven decision-making to enhance marketing effectiveness and drive revenue impact. The ideal candidate will bring expertise in marketing automation platforms, data analysis, and operational efficiencies to support go-to-market (GTM) success.
Responsibilities:
Strategic Planning and Execution:
Develop and implement comprehensive marketing automation strategies aligned with business objectives.
Collaborate with cross-functional teams, including sales, product, IT/IS, to ensure cohesive go-to-market (GTM) initiatives.​
Marketing Technology Management:
Oversee the selection, implementation, and optimization of marketing tech stack.
Optimize lead scoring, nurturing workflows, and multi-channel automation strategies to improve conversion rates.
Implement AI-driven and predictive analytics solutions to enhance data analysis and campaign effectiveness.
Ensure seamless integration of various marketing tools to create a unified tech stack.
Process Optimization and Automation:
Establish best practices and models for marketing Operations and Analytics, ensuring clean data, automation efficiency, and workflow standardization.
Continuously improve operational processes to increase speed, efficiency, and marketing impact.
Identify opportunities to enhance campaign scalability, lead-to-revenue funnel efficiency, and customer lifecycle automation.
Implement scalable systems that reduce manual efforts and enhance operational efficiency.
Data Analysis and Reporting:
Utilize data analytics to monitor campaign performance, customer behavior, and ROI
Develop dashboards and reports to provide actionable insights to stakeholders.
Knowledge and Onboarding
Develop and broadly communicate a clear onboarding plan for each new marketing employee, including structure and timelines.
Ensure the plan concludes only when the new hire is fully equipped to utilize the relevant marketing tech stack. Additionally, conduct refreshers as needed, informed by data from reports and tools in use.

Required Senior Marketing Operations Manager
As a Senior Marketing Operations Manager, you will be a critical architect of our marketing systems and operations strategy, leveraging your extensive experience in automation and analytics to drive operational excellence and results. Reporting to the Director of Marketing Operations, you will lead and collaborate cross-functionally with key stakeholders in marketing, demand generation, sales, revenue operations to ensure our technology stack, processes, and campaigns are aligned with business objectives and delivered timely and efficiently. 1 . The ideal candidate should possess a strong background in marketing technology, data analysis and process optimization.
Key Responsibilities:
Strategic Leadership:
Campaign Strategy and Execution: Oversee the strategic planning, launch, and execution of multi-channel marketing campaigns, ensuring they align with business goals and drive measurable results.
Cross-Functional Collaboration: Foster collaboration between teams to enhance campaign effectiveness
Data-Driven Decision Making:
Performance Analytics: Develop and implement robust reporting frameworks and KPIs to evaluate marketing initiatives' effectiveness, leveraging data to inform strategic decisions and optimize performance.
Attribution Modeling: Lead the development of attribution models to accurately measure marketing impact on sales and identify opportunities for improvement.
Operational Excellence:
Process Improvement: Identify and implement best practices to streamline marketing processes and workflows, enhancing efficiency and scalability.
Campaign Infrastructure Development: Design and build a comprehensive campaign infrastructure that supports business objectives and provides accurate reporting capabilities.
Technology and Tools Management:
Martech Ownership: Serve as the technical owner of marketing technology platforms, particularly HubSpot and Salesforce, ensuring data integrity and alignment across systems.
Compliance and Data Governance: Ensure adherence to data privacy regulations and maintain high data quality standards across all marketing operations.
Budget Oversight:
Financial Management: Monitor and manage the marketing budget, ensuring optimal allocation of resources and timely payments to vendors to prevent service disruptions.

Artlist is where the creative arts meet technology. If there’s one thing we all have in common, it’s a love of music and film, which is why we build innovative products to help content creators make amazing videos. We do this by giving them the best music, footage, sound effects, and editing software around. We also revolutionized the industry with a radical new music licensing model that has since become the global standard. Artlist now is the go-to platform for over 16M content creators across more than 160 countries. Our users range from beginner social creators to megabrands like Apple, Google, Nike, Coca-Cola, and Netflix. We’re looking for an exceptional Head of Growth Products to join our product leadership team in Tel-Aviv and take full ownership of the growth domain—spanning user acquisition, onboarding, subscription, billing, and expansion. This is a high-impact, cross-functional role at the heart of our product and business strategy. You’ll lead the vision, roadmap, and execution of our Growth product area, focusing on optimizing the customer journey and driving measurable improvements in conversion, retention, and revenue. You’ll manage a team of talented PMs and collaborate closely with engineering, design, data, marketing, sales, payments, and customer success teams. As part of the broader product leadership group, you’ll help shape our product vision and company priorities. Wake up for this: Lead the strategy and execution of the Growth product area - from first visit to paid subscription and billing.
* Manage, mentor, and grow a team of high-performing Product Managers.
* Partner with cross-functional teams to deliver experiments and features that improve the user journey and impact key business metrics.
* Drive product discovery and experimentation across funnels, pricing, onboarding, and payments.
* Own growth KPIs and lead data-driven decisions to identify and prioritize opportunities.
* Ensure clear alignment and communication across stakeholders and leadership.
* Contribute to broader product and company strategy as part of the product leadership team

Artlist is where the creative arts meet technology. If there’s one thing we all have in common, it’s a love of music and film, which is why we build innovative products to help global brands and individual creators make amazing videos. We revolutionized the industry with a radical new music licensing model that has since become the global standard. Artlist is now the go-to platform for over 26M users worldwide. They range from top-tier global brands like Google, Apple, Amazon, Microsoft, and Calvin Klein to social creators, video editors, and more. Our products: Artlist: an all-in-one platform for video creation, including high-quality and curated royalty-free music, SFX, footage, templates, plugins, AI tools and more. Motion Array: the ultimate creator hub with top-tier templates, plugins, music, SFX, footage, AI voiceover, motion graphics, and more.
We’re looking for a hands-on Marketing Automation Manager to lead end-to-end campaign execution and optimization across the customer journey. You’ll play a key role in driving business impact through data-driven marketing, automation tools, and cross-team collaboration.
What You’ll Do: Campaign Management: Set up and manage automated campaigns, newsletters, user protocols, in-product and more channels across multiple products and audience segments. Performance Optimization : Monitor campaign impact, analyze results, and continuously improve performance through insights and prioritization. Cross-Team Collaboration : Work closely with product marketing, creative, content, data, and other teams to align campaigns with business goals. A/B Testing & Experimentation : Run ongoing A/B tests to optimize performance across emails and in-product touchpoints. Data & Segmentation : Manage user segmentation based on user status, behavior, demographics, and product usage to deliver relevant messaging. In-Product & Landing Page : Support in-app campaigns and landing page activities to drive feature adoption and improve performance. Tool & Feature Adoption : Test and implement new tools, features, and trends to keep our automation practices ahead of the curve.