Company Overview: We are a subsidiary of a United States-based company, and currently we are in stealth mode. Our company is funded by major investors known both in the United States and in Israel. Our team is skilled and professional, and offers a unique twist to the Israeli work culture.
Position Overview: As the senior manager of Paid Search, you will be responsible for building out our paid search activity and team. This includes developing, implementing, and optimizing our pay-per-click (PPC) advertising campaigns across various digital platforms. You will play a crucial role in driving qualified traffic, increasing conversion rates, and maximizing ROI. The ideal candidate is analytical, detail-oriented, and possesses a deep understanding of PPC strategies and best practices.
No prior management experience required.
Responsibilities:
* Develop and execute PPC campaigns across Google Ads, Bing Ads, and other relevant platforms.
* Conduct keyword research and analysis to identify high-value opportunities.
* Create compelling ad copy and design effective landing pages to drive conversions.
* Monitor campaign and site performance and adjust strategies as needed to achieve KPIs and objectives.
* Analyse data and generate reports to provide insights and recommendations for optimization.
* Stay informed about industry trends, algorithm updates, and best practices to maintain a competitive edge.
* Optimize marketing funnels to maximize revenue and profitability of traffic
* Collaborate with cross-functional teams including design, content, and development to align PPC efforts with overall marketing initiatives.
Requirements: * 2 years of experience in comparison marketing
* Proven experience creating and/or managing PPC campaigns at scale while hitting both company and client KPIs.
* In-depth knowledge of Google Ads, Bing Ads, and other PPC platforms.
* Strong analytical skills with the ability to interpret data and make data-driven decisions.
* High proficiency in Microsoft office is a major advantage.
* Excellent communication and collaboration skills.
* Detail-oriented with the ability to manage multiple accounts and/or projects simultaneously.
* Presentation/deck building skills for stakeholder meetings is a plus.
* Google Ads certification is a plus.
This position is open to all candidates.