דרושים » פרסום שיווק ויחסי ציבור » Senior User Acquisition Manager

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02/04/2024
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נאספה מאתר אינטרנט
7 ימים
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
we are looking for a User Acquisition Manager
What will you do ?
Hands-on management of user acquisition and retargeting activities with various partners (DSPs, SDK Networks, Incentivized, OEM, etc)
Monitor, analyze, and optimize campaigns to reach, maintain and exceed KPIs.
Plan, develop, and execute new marketing strategies & tests to enhance our UA and RT efforts.
Build and maintain strategic and fruitful partnerships with key acquisition partners.
Weekly updates on performance, trends, and initiatives done with the different media partners.
Collaborate with other team members and marketing channels, and share knowledge of the latest learnings to improve our marketing and other departments capabilities.
Cooperate with our creative marketing team and constantly test new & innovative ideas.
Cooperate with product Monetization, Game economy and BI teams, be on top of upcoming changes, features, promotions, tests and issues while adjusting our marketing plans accordingly.
Conduct market research to identify trends & new opportunities.
Keep up to date with the latest industry trends & updates, ensuring their implementation.
Requirements:
+1 year of experience managing high-budget and large-scale performance marketing activities with ad networks & DSPs (gaming experience is a big advantage).
High level of analytical and problem-solving skills with close attention to details
BA/B.Sc. - preferably in Economics / Statistics / Business Management / Engineering or other quantitative fields
Attention to details & the ability to prioritize and work against deadlines and performance goals.
Ability to communicate clearly, collaborate and work effectively with partners and within a team.
Advanced knowledge in Microsoft Office Products, Excel in particular.
Fluent English both written and verbal (must).
This position is open to all candidates.
 
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נאספה מאתר אינטרנט
15/04/2024
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
We are seeking a Director Of Growth Marketing.
As the Director of Growth, you will lead the charge in developing and executing comprehensive growth strategies to drive user acquisition, retention, and revenue growth.
Reporting to the VP, Revenue Marketing, this is a high-impact managerial position within the marketing team, and you will be responsible for overseeing both SEO and paid media channels, managing significant budgets, and collaborating closely with cross-functional teams.
What will you actually be doing?
SEO team management:
Lead and mentor the internal SEO team, providing strategic guidance and fostering a collaborative and innovative culture.
Oversee the development and execution of SEO strategies, ensuring alignment with business objectives.
Conduct regular performance evaluations and provide professional development opportunities for team members.
Paid Media Management:
Manage relationships with external paid media agencies, ensuring alignment with overall marketing goals and objectives.
Collaborate with agencies to develop and optimize paid media campaigns across various platforms.
Effectively communicate business objectives and provide feedback to ensure campaign success.
Manage and optimize budget allocation to maximize ROI and achieve performance targets.
Utilize data-driven insights to refine targeting, messaging, and creative elements.
Innovation in growth strategies:
Spearhead innovation initiatives within the growth team, exploring new and creative ways to acquire and retain users.
Stay abreast of industry trends, emerging technologies, and marketing innovations to inform growth strategies.
Team Leadership:
Build and lead a high-performing growth team, fostering a culture of collaboration, innovation, and continuous improvement.
Provide mentorship and professional development opportunities for team members.
Analytics and Reporting:
Provide actionable insights and data-driven recommendations to optimize marketing strategies
Requirements:
Bachelors degree in Marketing, Business, or a related field; advanced degree is a plus.
Minimum 6 years of experience in digital marketing, with a focus on SEO and paid media.
3+ years of experience leading a team - Must
Proven track record of driving growth in a similar managerial capacity.
Proven experience in a leadership role overseeing SEO and paid media strategies, preferably in a SaaS or technology-focused environment.
Demonstrated success in managing significant budgets and achieving measurable results.
Deep understanding of SEO best practices, search engine algorithms, and the latest industry trends.
Strong analytical skills with proficiency in data analysis tools and platforms.
Excellent communication and interpersonal skills, with the ability to lead and inspire a team.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
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נאספה מאתר אינטרנט
7 ימים
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
we are looking for a User Acquisition Team Lead
What will you do ?
Manage a team of UA Managers.
Hands-on management of user acquisition and retargeting activities with various partners (Incentivized, Social, Search, SDK Networks, OEM, DSP).
Execute new marketing strategies & tests to enhance our UA and RT efforts.
Build and maintain strategic and fruitful partnerships with key acquisition partners.
Weekly updates on performance, trends, and initiatives done with the different media partners.
Cooperate with our creative marketing team and constantly test new & innovative ideas.
Cooperate with Product Monetization, Game Economy, and BI teams, be on top of upcoming changes, features, promotions, tests and issues while adjusting our marketing plans accordingly.
Conduct market research to identify trends & new opportunities.
Keep up to date with the latest industry trends & updates, ensuring their implementation.
Requirements:
+4 year of experience managing high-budget and large-scale performance marketing activities with ad networks & DSPs (gaming experience is a big advantage).
High level of analytical and problem-solving skills with close attention to details
Ability to prioritize your work and the team work against deadlines and performance goals.
Ability to communicate clearly, collaborate and work effectively with partners and within a team.
Advanced knowledge in Microsoft Office Products, Excel in particular.
Fluent English both written and verbal (must).
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
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נאספה מאתר אינטרנט
5 ימים
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
We are looking for a User Acquisition (RTB) who will work with interesting people, meet interesting people and come across interesting ideas.
Join us on this exciting journey and let's make a lasting impact together!
Whats the Job?
Are you passionate about driving user growth and engagement in the dynamic world of insurance technology? Join our innovative team as a User Acquisition Manager and play a key role in expanding our customer base and enhancing our digital presence If you are a results-driven and analytical professional looking to make an impact in the insurance technology sector, we would love to hear from you!
Develop and implement user acquisition strategies to drive customer acquisition
Analyze user data and performance metrics to optimize campaigns and maximize ROI.
Utilize Excel and Looker Studio to extract and analyze data, gaining valuable insights for campaign optimization
Collaborate with cross-functional teams to ensure alignment on marketing goals and initiatives.
Manage digital advertising campaigns across various programmatic platforms to reach target audiences effectively.
Work at the forefront of technology innovation, in a collaborative and dynamic work environment that fosters growth and creativity.
Requirements:
At least one significant previous role in User Acquisition/Media buying.
Strong abilities in Excel and Looker Studio for data analysis and insights generation.
Strong analytical skills, a data-driven mindset, and motivation to achieve performance goals.
Advantage for candidates with US market experience and programmatic buying methods.
This position is open to all candidates.
 
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נאספה מאתר אינטרנט
15/04/2024
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time and Hybrid work
Areas well trust you with:
Campaign Strategy Development: Craft and implement creative campaign strategies across various channels, tailored to our objectives and market dynamics. Leverage competitor analysis and industry insights to identify new campaign ideas and opportunities.
Innovation and Research: Proactively seek out new directions, technologies, markets, and audiences through thorough research and analysis. Stay ahead of industry trends to identify potential opportunities for growth.
Performance Ownership: Maintain a data-driven approach, closely monitoring campaign performance and key metrics.
Be proactive in identifying potential issues (red flags) as well as successes (green flags), and keep stakeholders informed with regular updates.
Funnel Optimization: Ensure thorough testing of the marketing funnel and tracking systems prior to campaign launch. Continuously optimize the funnel to improve campaign performance and lead conversion rates.
Reporting and Analysis: Prepare detailed reports on acquisition strategies, progress, and outcomes. Present findings and insights to senior management, ensuring transparency and alignment with business goals.
Collaboration and Communication: Foster strong relationships with stakeholders, including marketing teams and external partners. Schedule and lead weekly meetings to discuss campaign performance, lead management, and improvement opportunities.
Expertise in GA4: Assume responsibility as the company's GA4 expert, guiding and educating stakeholders on its capabilities and best practices. Ensure optimal utilization of GA4 for data analysis and campaign tracking.
Data Management: Oversee the maintenance and enhancement of marketing dashboards and statistics. Ensure accuracy and relevancy of data, facilitating informed decision-making.
Proactive Problem-Solving: Work with limited resources and demonstrate initiative in identifying challenges and proposing innovative solutions. Drive continuous improvement by promoting new ideas and best practices.
Requirements:
Areas of your knowledge and Expertise:
Proven 2 year experience in user acquisition and digital marketing.
Strong analytical skills, with expertise in Google Analytics 4 (GA4) and other analytics tools.
Excellent communication skills with the ability to engage and influence stakeholders.
Demonstrated ability to develop and execute successful marketing campaigns.
Adept at problem-solving, with a proactive approach to addressing challenges and opportunities.
Familiarity with industry trends, competitor activities, and market conditions.
Bachelor's degree in Marketing or a related field preferred.
Hubspot Marketing Hub - Advantage.
English - High proficiency.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
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פורסם ע"י המעסיק
09/05/2024
Location: Tel Aviv-Yafo
Job Type: Full Time
A rapidly growing sports app and a Developer and operator of online media products for millions of sports fans worldwide. With tens of millions of DAUs, across various different products, we have firmly established ourselves as one of the most widely used sports mobile apps globally. Leveraging substantial resources from our partnership with gaming powerhouse Entain, committed to driving pioneering research and expansion initiatives. As a frontrunner in the B2C mobile app ecosystem, our state-of-the-art technology not only fuels our rapid growth but also elevates us to the pinnacle of Monetization prowess and performance. As a Senior Programmatic Performance Manager, you will be the main owner of our Open Auction revenue vertical. Your day to day will be mostly about operating and optimizing the RTB process, working closely with our analysts towards maximizing our potential revenues, helping our growth team optimize UA ROIs and searching for exciting new collabs that will increase our revenue stream.
Responsibilities:
 
* Lead the optimization of the Real-Time Bidding (RTB) process to maximize yield and fill-rate across a diverse portfolio of publisher networks.
* Provide data -driven insights and recommendations to enhance overall revenue performance.
* Monitor advertising performances, identifying irregularities, and proposing actionable changes and new products to optimize revenue outcomes.
* Dive deep into both internal and external advertising platforms to understand their impact on our Return on Investment (ROI).
* Collaborate closely with our analysts to explore data trends, contributing to the continuous improvement of our revenue-generating strategies.
* Work with the growth team to optimize User Acquisition (UA) Return on Investment (ROIs) through effective monetization strategies.
* Proactively seek and evaluate exciting new collaborations and partnerships that have the potential to increase our revenue streams.
Requirements:
* minimum of 3 years of experience in Adtech, with a focus on analytical roles, preferably in a startup or a tech company.
* Proficient in Google Ad Manager, demonstrating the ability to navigate and utilize its features effectively.
* Entrepreneurial Mindset - Demonstrated ability to thrive in an entrepreneurial environment and excel in a fast-paced setting.
* Results-Driven - Proven capacity to work independently, drive results, and collaborate effectively with team members.
* Top Communication Skills - Fluent and idiomatic proficiency in English, both written and spoken.
* Bachelor's degree in Exact Science, Engineering, Economics, or an equivalent field from a reputable university.
* Familiarity with various advertising technologies, any different SSPs and DSPs.
* Experience with SQL.
* A strong passion for sports and sports-related data is considered an advantage. So come join the family and contribute to the development of next-generation products that will shape the future of advertising in the SportsTech and Information Technology industry.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
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נאספה מאתר אינטרנט
4 ימים
Location: Tel Aviv-Yafo
Job Type: Full Time
Required Senior Programmatic Performance Manager (Monetization)
As a Senior Programmatic Performance Manager, you will be the main owner of our Open Auction revenue vertical.
Your day to day will be mostly about operating and optimizing the RTB process, working closely with our analysts towards maximizing our potential revenues, helping our growth team optimize UA ROIs and searching for exciting new collabs that will increase our revenue stream.
Responsibilities:
Lead the optimization of the Real-Time Bidding (RTB) process to maximize yield and fill-rate across a diverse portfolio of publisher networks.
Provide data-driven insights and recommendations to enhance overall revenue performance.
Monitor advertising performances, identifying irregularities, and proposing actionable changes and new products to optimize revenue outcomes.
Dive deep into both internal and external advertising platforms to understand their impact on our Return on Investment (ROI).
Collaborate closely with our analysts to explore data trends, contributing to the continuous improvement of our revenue-generating strategies.
Work with the growth team to optimize User Acquisition (UA) Return on Investment (ROIs) through effective monetization strategies.
Proactively seek and evaluate exciting new collaborations and partnerships that have the potential to increase our revenue streams.
Requirements:
minimum of 3 years of experience in Adtech, with a focus on analytical roles, preferably in a startup or a tech company.
Proficient in Google Ad Manager, demonstrating the ability to navigate and utilize its features effectively.
Entrepreneurial Mindset - Demonstrated ability to thrive in an entrepreneurial environment and excel in a fast-paced setting.
Results-Driven - Proven capacity to work independently, drive results, and collaborate effectively with team members.
Top Communication Skills - Fluent and idiomatic proficiency in English, both written and spoken.
Bachelor's degree in Exact Science, Engineering, Economics, or an equivalent field from a reputable university.
Familiarity with various advertising technologies, any different SSPs and DSPs.
Experience with SQL.
A strong passion for sports and sports-related data is considered an advantage.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
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נאספה מאתר אינטרנט
28/03/2024
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
Job Description:
As the E-commerce Marketing Lead, you will play a pivotal role in driving our Israel's progression into the e-commerce landscape (non food). This position requires an adept understanding of e-commerce marketing strategies, an ability to analyze customer behavior and market trends, and a knack for tailoring these insights to the unique dynamics of the Israeli market. Your leadership will be instrumental in navigating Wolt through this exciting expansion, marking a significant milestone in our growth trajectory.
Key Responsibilities:
* Develop and implement marketing strategies for Ecommerce verticals with a focus on fashion & general merchandise, emphasizing online user behavior, acquisition techniques, and retargeting of new and existing users.
* Analyze market trends, customer behavior, and sales data to identify growth opportunities, using these insights to drive effective user acquisition and retention strategies.
* Manage and optimize online marketing channels, prioritizing metrics and performance analysis to adjust strategies as needed.
* Continuously enhance the customer journey on the company`s platform through A/B testing and user feedback, aiming to improve User Experience and conversion rates.
 
Next Steps:
If you are excited about working in a high-growth environment, taking ownership, and being part of an extremely ambitious team, then click below to apply and get the conversation going!
We will be reviewing applications on an on-going basis, so if this sounds like an opportunity you want to pursue, apply today!
If you have any questions regarding this role, please contact us.
About us:
We are a technology company that makes it incredibly easy to discover and get the best restaurants, grocery stores and other local shops delivered to your home or office. Since launching 7 years ago, Wolt has expanded from a restaurant food delivery platform in the Nordics to a leading player in the delivery of everything across EMEA. Wolt works together with tens of thousands of restaurant and retail partners, as well as with over a hundred thousand courier partners across 23 countries and 250+ cities. In November 2020 Wolt and DoorDash announced they are joining forces, and the transaction is expected to close in H1 2022. We continue to expand rapidly and are looking for more talented individuals to join us.
We are not only offers great apps to customers and partners, but is also developing a broad range of technologies and solutions. Our apps ( IOS and Android ) have the industrys highest reviews, largely because of our customer-centric approach to how we build our products and operations. For example, our customer service team responds in a matter of minutes, in the customers own language.
Requirements:
Our humble expectations:
* At least 4 years of experience in a B2C Ecommerce business, showcasing expertise in understanding and leveraging online user behavior, acquisition strategies, and conversion optimization techniques.
* A proven track record in developing and executing successful Ecommerce marketing activity.
* Strong analytical skills and a data -driven mindset, experienced in using analytics tools to inform marketing decisions and optimize performance.
 
This position is open to all candidates.
 
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נאספה מאתר אינטרנט
28/04/2024
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time and Hybrid work
we are looking for a talented, experienced hands-on Growth Manager who thrives at the intersection of marketing, product, and data analysis to join the Customer Growth team.
As a Growth manager, you will play a pivotal role in developing and executing strategies to engage and retain our existing customer base, driving them to realize the most value of the products theyre using and generate demand for x-sell. You will collaborate closely with PMM, CS, Product, and Marketing teams to create experiences and interactions to enhance customer satisfaction, drive loyalty, and increase customer lifetime value.
Responsibilities:
Increase L&R and Subscription customers feature adoption rates and usage by developing, executing, and managing growth initiatives end-to-end.
Manage customer communication channels such as email marketing, in-app messaging, newsletters, and community mgmt to keep customers engaged and informed.
Own and lead customer marketing strategies and plan activities such as email marketing campaigns, content planning and creation, and in-app communication to generate x-sell demand from our existing customer base.
Create knowledge enrichment programs and collaterals such as guides, walkthroughs, videos, webinars, and more to help educate our customers.
Define, track, and optimize product data and KPIs to ensure constant improvement and alignment with the business goals.
Stay informed about industry trends, competitor activities, and customer preferences to identify opportunities for innovation and improvement. Determine industry benchmarks and conduct competitive research to influence decision-making and planning.
Collaborate with other teams in Marketing,Design, Product, Product Marketing, Sales, Customer Success, Engineering, and Data.
Requirements:
3+ years of experience in customer marketing/growth management Must
Proven experience in the creation, optimization, and management of customer marketing campaigns Must
Experience in SaaS / B2B / eCommerce Big Advantage
Solid knowledge in marketing automation tools Hubspot, customer.io, Google Analytics, etc Advantage
Excellent communication and interpersonal skills and a native level of English, both written and spoken
Creative thinker with the ability to develop innovative marketing strategies.
Ability to thrive in a fast-paced, collaborative environment.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
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פורסם ע"י המעסיק
09/05/2024
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
Our company cross-media platform has been the go-to app for over 100 million sports fans worldwide since 2012.
It brings them the fastest and most accurate live scores and online data notifications.
We take great pride in serving millions of loyal users in multiple languages on any device.
With our company, our users can enjoy 24/7 complete coverage of more than 2,000 competitions in a wide variety of sports worldwide.
Like no other app, our users receive Real-Time Stats, Breaking News, In-Play Insights, Lineups, Live Tables, Fixtures, Social Buzz, Odds, and Betting Tips, which produce short-term and long-term value.
Our years of experience provide a unique combination of proven top-notch technology and an intuitive UX, ensuring our users receive a personal screen that produces the best value for them.
If you want to be ahead of everyone else, our company is a must-own app on your mobile device.
Responsibilities:
* Manage a team of 2 user acquisition managers and an ASO manager.
* Hands-on management of mobile app campaigns on various traffic sources (SRNs).
* Set annual goals, monitor performance metrics, and budget tracking.
* Explore new user acquisition channels, TEST and adopt new analytic tools.
* Define requirements for data dashboards and advanced analysis from the data -analysts.
* Develop creative strategy and write creative briefs for the creative and UGC teams.
* Collaborate cross-functionally with data, Creative, Content, Finance and R&D.
* Lead day-to-day communication with Google, Meta, TikTok, Apple and Appsflyer.
* Communicate industry trends and new regulations in the fields of User Privacy and mobile attribution (Android Sandbox, SKAN 4, and attribution models).
Requirements:
* 5 + years of B2C mobile app performance marketing experience.
* 2+ years of experience in managing a team and training new employees.
* Hands-on experience with Meta or Google Ads.
* Proven experience with managing a 6-digit monthly budget (USD).
* Deep understanding of mobile attribution models.
* Understanding ASO strategies and techniques.
* B.A/BSc in relevant field.
*  data -oriented and tech-savvy personality.
* Excellent communication skills in English.
* Passion for Football and other Sports - Advantage.
* Familiarity with the Sports Betting industry - advantage.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
עדכון קורות החיים לפני שליחה
עדכון קורות החיים לפני שליחה
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