דרושים » פרסום שיווק ויחסי ציבור » Senior Programmatic Performance Manager (Monetization)

A rapidly growing sports app and a Developer and operator of online media products for millions of sports fans worldwide. With tens of millions of DAUs, across various different products, we have firmly established ourselves as one of the most widely used sports mobile apps globally. Leveraging substantial resources from our partnership with gaming powerhouse Entain, committed to driving pioneering research and expansion initiatives. As a frontrunner in the B2C mobile app ecosystem, our state-of-the-art technology not only fuels our rapid growth but also elevates us to the pinnacle of Monetization prowess and performance. As a Senior Programmatic Performance Manager, you will be the main owner of our Open Auction revenue vertical. Your day to day will be mostly about operating and optimizing the RTB process, working closely with our analysts towards maximizing our potential revenues, helping our growth team optimize UA ROIs and searching for exciting new collabs that will increase our revenue stream.
Responsibilities:
 
* Lead the optimization of the Real-Time Bidding (RTB) process to maximize yield and fill-rate across a diverse portfolio of publisher networks.
* Provide data -driven insights and recommendations to enhance overall revenue performance.
* Monitor advertising performances, identifying irregularities, and proposing actionable changes and new products to optimize revenue outcomes.
* Dive deep into both internal and external advertising platforms to understand their impact on our Return on Investment (ROI).
* Collaborate closely with our analysts to explore data trends, contributing to the continuous improvement of our revenue-generating strategies.
* Work with the growth team to optimize User Acquisition (UA) Return on Investment (ROIs) through effective monetization strategies.
* Proactively seek and evaluate exciting new collaborations and partnerships that have the potential to increase our revenue streams.

The Monetization team is at the core of our business, driving revenue growth and improving the game experience for our users.

Responsibilities:
Craft and optimize custom, effective, and strategic plans that can help reach business targets.
Responsible for the operational launch of campaigns, monitoring results, and reacting accordingly.
Plan, create & implement day-to-day events and promotions strategies based on users' behavior analysis.
Recommend new ways to optimize and maximize game revenues.
Collaborate with the Economy, Design, Product, Technical Operations, and Analytics teams to execute top-quality events and promotions.
Continually test, innovate, and iterate ongoing programs.
Ability to formulate a custom, effective, strategic plan based on our business targets.

we are looking for a User Acquisition Manager
What will you do ?
Hands-on management of user acquisition and retargeting activities with various partners (DSPs, SDK Networks, Incentivized, OEM, etc)
Monitor, analyze, and optimize campaigns to reach, maintain and exceed KPIs.
Plan, develop, and execute new marketing strategies & tests to enhance our UA and RT efforts.
Build and maintain strategic and fruitful partnerships with key acquisition partners.
Weekly updates on performance, trends, and initiatives done with the different media partners.
Collaborate with other team members and marketing channels, and share knowledge of the latest learnings to improve our marketing and other departments capabilities.
Cooperate with our creative marketing team and constantly test new & innovative ideas.
Cooperate with product Monetization, Game economy and BI teams, be on top of upcoming changes, features, promotions, tests and issues while adjusting our marketing plans accordingly.
Conduct market research to identify trends & new opportunities.
Keep up to date with the latest industry trends & updates, ensuring their implementation.

inventing a new way of managing IT end-to-end for IT professionals and teams worldwide.

By creating an AI-powered IT platform, all-in-one Remote Monitoring and Management (RMM) Helpdesk, Ticketing, and Reporting solution helps more than 23,000 IT pros achieve 10X operational efficiency, cut down time-to-resolution, and deliver better outcomes faster. Located in the heart of Tel Aviv, our team of passionate, like-minded individuals is driven by a shared mission to unleash everyone's potential and constantly innovate. We create an open, transparent, and supportive environment that gives our teams the autonomy, resources, and freedom to thrive.

This is a full-time and onsite (hybrid-remote) role at our Tel Aviv office.
seeks an experienced Growth Product Marketing Manager with a proven track record of driving upsell and revenue among PLG clients in the fast-paced SaaS industry. If you are a hands-on professional passionate about marketing, sales, and data analysis, you may be the perfect fit for our Product Marketing team. In this role, you will be instrumental in developing and implementing strategies to engage our customer base, plan and execute product-led growth strategies, and enhance the self-serve experience. Your focus will be on driving PLG customers to maximize the value of our platform and explore cross-sell opportunities.

Key Responsibilities:
Develop and execute a growth marketing strategy, including email campaigns, content creation, and in-app communication to drive cross-sell and upsell opportunities among our PLG clients.
Build a well-optimized pipeline to enhance the lifetime value of customers and perform pipeline audits.
Collaborate closely with the Account Executive team on defining, tracking, and optimizing the marketing campaigns to ensure continuous improvement and alignment with business revenue goals.
Create educational materials such as webinars to enrich our customers' knowledge.
Track the right metrics to identify areas of opportunity. Consider new, creative approaches that impact core metrics.
Dive into qualitative and quantitative data to identify user actions and engagement rates to optimize revenue generation.
Collaborate with cross-functional teams, including Marketing, Design, Product, Sales, BI, and Customer Success.

Our company cross-media platform has been the go-to app for over 100 million sports fans worldwide since 2012.
It brings them the fastest and most accurate live scores and online data notifications.
We take great pride in serving millions of loyal users in multiple languages on any device.
With our company, our users can enjoy 24/7 complete coverage of more than 2,000 competitions in a wide variety of sports worldwide.
Like no other app, our users receive Real-Time Stats, Breaking News, In-Play Insights, Lineups, Live Tables, Fixtures, Social Buzz, Odds, and Betting Tips, which produce short-term and long-term value.
Our years of experience provide a unique combination of proven top-notch technology and an intuitive UX, ensuring our users receive a personal screen that produces the best value for them.
If you want to be ahead of everyone else, our company is a must-own app on your mobile device.
Responsibilities:
* Manage a team of 2 user acquisition managers and an ASO manager.
* Hands-on management of mobile app campaigns on various traffic sources (SRNs).
* Set annual goals, monitor performance metrics, and budget tracking.
* Explore new user acquisition channels, TEST and adopt new analytic tools.
* Define requirements for data dashboards and advanced analysis from the data -analysts.
* Develop creative strategy and write creative briefs for the creative and UGC teams.
* Collaborate cross-functionally with data, Creative, Content, Finance and R&D.
* Lead day-to-day communication with Google, Meta, TikTok, Apple and Appsflyer.
* Communicate industry trends and new regulations in the fields of User Privacy and mobile attribution (Android Sandbox, SKAN 4, and attribution models).

Hi! Thanks for checking us out! Who we are: Riverside is your online studio for high-quality recordings and incredibly smart and fast editing. It's powered by AI, but built for human conversations - anything from podcasts to video marketing is captured with 4K video quality and crystal-clear audio, no matter where you’re located. By removing all barriers between idea and expression, we empower anyone to create stories and conversations that engage their audience and inspire the world with conversations and stories.
What will your day to day look like:
* Translate Riverside's company objectives into a comprehensive growth strategy across customer acquisition, retention, and monetization.
* Drive self-serve revenue and pipeline creation through inbound marketing activities, leveraging a diverse set of channels and tactics, expert in end-to-end campaign development, execution, and measurement.
* Own the day-to-day execution for various growth marketing channels, including creative, budget, targeting, testing, and reporting.
* Collaborate with our product marketing and creative teams to inform the targeting and messaging of new campaigns.
* Own the data reporting for key demand metrics across funnels and growth loops, and extract insights to make data-informed decisions to (i) optimize ongoing initiatives and (ii) identify and formulate new experiments to run.
* Launch segmented marketing campaigns to effectively reach prospects and customers.
* Identify revenue opportunities and act on them (i.e., new use cases, restructured partnerships, new features, or reimagined audience segments).
* Partner with product, sales, and customer support teams to improve engagement and conversion metrics throughout the marketing funnel and across multiple channels.
Your areas of expertise most relevant to this role:
* 5+ years of growth marketing experience, with B2C2B and B2B SaaS experience
* You have owned and scaled revenue as the primary KPI
* Experience driving revenue through paid and non-paid marketing channels
* Analytical and creative problem-solver with the ability to deeply understand the customer context and translate this into clear, concise, and creative output
* You have a history of optimizing conversion rates throughout the entire customer journey from acquisition to activation to revenue to retention
* Ability to ideate and execute independently
* Strong communicator (verbal and written) with a solid understanding of creative, content, and community
* You are a demanding leader who understands hyper-growth and is not afraid to set aggressive goals
Values that help you succeed at Riverside:
* Hungry, passionate, and deeply curious
* Bias towards action
* Independent, self-starter
* Proactive and entrepreneurial approach to problem-solving
* Highly rigorous and stay close to the details Bonus
* Experience with a PLG and sales-assisted motion for a prosumer company
* Hands-on experience with HubSpot, Webflow, and Mixpanel
* Worked in the audio/video/media industry
Why choose us? You'll have a front-row seat at an early-stage, fast-growing company.
* We're still small, so there are not too many layers of bureaucracy to work through. You can have a huge impact here.
* Talented partners and plenty of space to learn and teach
* Competitive Salary and benefits and so much more!

We are Tailor Brands . We built a platform that builds businesses. From launching and managing to growing a business, Tailor Brands is the all-in-one solution that empowers any business owner. Our platform services over 40 million small businesses Our "Guidance Engine" assesses each new business introduced to our platform and devises a tailored plan that allows you to manage all your business needs from a single dashboard. Through our business-building platform, we’re turning the process of starting, managing, and growing a business into a better experience; we’re simplifying the business journey. At Tailor Brands , we believe in more than just handing you another tool; we are dedicated to teaching you the art of building a business
Role Overview - Steering Growth Through Intelligence We are seeking an extraordinary Director of Marketing Strategy to drive our growth trajectory to new heights. This role sits at the intersection of marketing strategy and analytics, relying on your expertise to make sharper business decisions, optimize our overarching strategy, and enhance our impact in the entrepreneurial ecosystem. This is your opportunity to make a real impact, not only on our growth but also on the future of millions of building businesses worldwide.
Your Key Responsibilities
* Lead and execute comprehensive marketing strategies, serving as the central figure in all marketing activities; align marketing efforts with overarching business goals and objectives
* Collaborate with sales and product teams to ensure alignment of marketing strategies with business goals.
* Identify potential growth opportunities, deriving from your forecasts, and drive the strategic plans, campaigns, and tests to capitalize on them.
* Bridge the gap between front-line marketers and senior leadership, establishing an efficient dialogue of growth-driven insights.

As a Publisher Operations Manager, you will work as a part of the Publisher Operations team, providing services and support for the client teams and management. You will manage and oversee the cross-departmental collaboration between the Publisher Operations, Product, and R&D teams regarding product updates, requests, and implementations, and work directly with the publishers themselves.
You will be responsible for leading external processes, including troubleshooting and any technical challenges that arise for publisher clients or client managers.

You will teach the Publisher Operations teams about new updates and developments in the industry, and within us, such as any customizations or updates in our products and services, enriching client managers with information.

If you are a creative problem solver, data-driven, love working collaboratively, and are self-motivated, we want to get to know you!

Main responsibilities:
Develop full expertise over the companys various products in order to support and guide the client managers and publishers with all aspects of product implementation, usage, and monitoring.
Understand and identify the needs and special requests of the publishers.
Support operative efforts, including any and all client-side troubleshooting
Be the ad tech industry expert by consistently researching trends and news, performing competitive analyses, and sharing your knowledge with relevant stakeholders.
Oversee all product and technical updates and their effects on monetization, analyzing and tracking changes alongside client managers.
Be the knowledge hub for both us and industry-related matters, while leading meetings to educate teams on relevant topics.

We are looking for an Operations & Strategy Analyst to join the RevOps team, a leading team in the company, that supports hundreds of millions of dollars, leads strategic processes and serves as a compass for the Sales management team. The role requires great storytelling skills, an eye for detail, great communication, and a keenness for problem-solving.

You will be responsible for all aspects of the Sales data, from building dashboards & writing SQL queries to analyze the strategic elements of the business and ensuring actionable recommendations to key stakeholders.

A temporary position for ~9 months, due to maternity leave replacement. Still, there is a real option that the temporary will become permanent :)

Responsibilities
Collaborate with our BI Sales Business Analytics team to drive data-based business insights and smart decision-making.
Identify areas for improvement based on data analysis aligned with our business vision and strategy.
Define business KPIs, proxies, and targets. Track and report on representative performance and forecast metrics, providing actionable insights and recommendations to enhance overall sales effectiveness.
Work closely with cross-department stakeholders to identify trends and business opportunities while considering company-level perspectives.
Provide support for ongoing business needs.
Lead the design and strategy of building dashboards and reports in our BI tools to track and monitor business performance and operational processes.
Design and build smart work processes in our operational tools (e.g., Gong, Salesforce, HubSpot) together with our Business Application team.