לוח משרות דרושים SEM \ PPC

Were looking for a data-driven SEM specialist to drive user acquisition across our companys travel and expense products. Youll be a key member of the Growth team, contributing to our search-first strategy across Google, Bing, and emerging LLM-based channels to capture high-intent demand, with a focus on scalable structure, smart automation, and full-funnel impact.
What youll do
Search-first growth
Drive end-to-end planning and optimization of SEM campaigns across Google, Bing, Apple and LLM-driven surfaces
Build and maintain scalable keyword and account architecture across multiple products, go-to-market motions (PLG, SLG), and regions
Align SEM execution with business priorities and revenue goals
Localize strategy and messaging while maintaining a coherent global structure
Test new markets, formats, and betas to unlock incremental growth
Automation, testing, and analytics
Run a structured testing roadmap across keywords, audiences,
and landing experiences
Analyze performance across the full funnel and surface clear, actionable insights
Partner with Analytics and Web/CRO teams to improve conversion rates and ROI
AI first approach - using and researching AI tools & features to drive performance and improve day2day efficiency.

We are Tailor Brands . We built a platform that builds businesses. From launching and managing to growing a business, Tailor Brands is the all-in-one solution that empowers any business owner. Our platform services over 40 million small businesses. Our "Guidance Engine" assesses each new business introduced to our platform and devises a tailored plan that allows you to manage all your business needs from a single dashboard. Through our business-building platform, we’re turning the process of starting, managing, and growing a business into a better experience; we’re simplifying the business journey. At Tailor Brands, we believe in more than just handing you another tool; we are dedicated to teaching you the art of building a business.
About the role: We're looking for a Senior User Acquisition Manager to own and scale Tailor Brands' paid acquisition across discovery and search channels. This is a hands-on, high-ownership role for someone who thrives across the full paid media mix — with particular depth in Meta and TikTok — and knows how to turn creative strategy, audience targeting, and funnel design into compounding growth. You'll join an existing acquisition team and take meaningful ownership over our paid social engine while contributing to and collaborating on search. You think in funnels, test relentlessly, and care about the full loop from first impression to down-funnel conversion. You won't just manage campaigns — you'll architect the growth system behind them.
Responsibilities: Own Paid Discovery Channels End-to-End Lead strategy and execution on Facebook/Instagram and TikTok as primary acquisition channels — owning budget allocation, campaign structure, audience architecture, bidding strategy, and performance targets. You set the direction and run the day-to-day. Collaborate on Search Work alongside the existing search team to align on cross-channel strategy, share audience and conversion learnings, and ensure paid social and SEM efforts reinforce each other across the funnel. Drive Full-Funnel Growth Think beyond the click. You'll work on the entire acquisition funnel — from ad creative angle to landing page experience to onboarding conversion — identifying where users drop and building tests to fix it. You'll partner closely with Product and CRO to run experiments that move down-funnel metrics, not just CTR. Build and Iterate the Creative Testing Machine Develop a systematic approach to creative testing: hypothesis ? brief ? launch ? read ? iterate. You'll work with designers and video producers to test hooks, formats, and messaging at pace, with a clear framework for what wins and why. Expand Into New Discovery Surfaces Identify and pilot emerging acquisition surfaces — TikTok Search, Reels, UGC-style creatives, influencer seeding for paid amplification — and build the playbook for scaling what works. Collaborate Across Growth, Product, and Analytics Partner with the product team on funnel experiments, with analytics on measurement infrastructure, and with finance on budget modeling. You'll be a key voice in growth strategy discussions — not just an executor.