The Senior Campaign Manager, Digital Paid Media & Demand Generation is a pivotal role that requires an equal balance of strategic ownership (50%) and deep, hands-on campaign execution (50%). This role demands a seasoned B2B marketer who not only defines sophisticated, data-driven strategies but also thrives on being the primary daily user and optimizer within the paid media platforms and Account-Based Marketing (ABM) execution channels to drive measurable pipeline and revenue impact.
This position requires moving seamlessly between designing the quarterly campaign roadmap and managing granular bidding strategies, audience segments, and personalized ABM plays on a daily basis.
Essential Duties & Responsibilities
The responsibilities are split into an equal 50% Strategic Leadership & Analysis and 50% Direct, Hands-on Execution & Optimization.
Strategic Leadership & Analysis (50%)
Paid Media Strategy Development: Design and own the integrated, full-funnel paid media strategy (awareness / consideration / conversion) that directly supports global B2B demand generation and ABM objectives.
ABM Strategy & Framework: Lead the strategic development of Account-Based Marketing (ABM) demand generation, including defining target account lists, personalized campaign frameworks, and measurement approaches that drive engagement within key accounts.
Budget & Channel Prioritization: Guide prioritization of channels, budgets, and audience segmentation based on performance data, market insights, and strategic business goals.
Performance Measurement & Insights: Proactively analyze performance trends and develop comprehensive testing roadmaps (A/B testing, audience variations, bid strategies) to maximize ROI across both broad campaigns and targeted ABM initiatives.
Cross-Functional Alignment: Collaborate with stakeholders across Product Marketing, Content, Creative, and Sales to ensure campaign messaging, assets, and goals are fully aligned and optimized.
Direct, Hands-on Execution & Optimization (50%)
Direct Paid Media Platform Management (MANDATORY): Serve as the primary, hands-on owner for building, launching, monitoring, and optimizing all digital paid media campaigns.
Core Platforms: Google Ads (Search, Display, YouTube), LinkedIn Ads, Meta Ads (Facebook/Instagram), and potentially others.
Hands-on ABM Execution (MANDATORY): Own day-to-day execution of ABM programs, including launching, monitoring, and optimizing personalized ad campaigns, content syndication to target lists, and account-specific digital plays using native ad tools and other channel capabilities.
Full Campaign Ownership: Responsible for end-to-end execution, including:
Audience Creation: Developing and implementing granular audience segmentation (lookalikes, custom audiences, retargeting lists) and uploading/managing precise Target Account Lists for ABM campaigns.
Tracking & Operations: Working directly with the Operations team to ensure flawless tracking, lead flow, and reporting integrity across all channels, including specialized ABM reporting.
Daily Optimization: Conduct daily and weekly performance reviews, making immediate, tactical adjustments to bids, budgets, placements, and creatives to ensure campaigns hit efficiency and volume targets.
Requirements: Minimum 5 years of direct, hands-on experience managing and optimizing paid media campaigns across the required platforms (Google Ads, LinkedIn, Meta). This includes setting up campaign hierarchy, managing bidding, and performing daily optimizations.
Minimum 3 years of experience developing, planning, AND directly executing hands-on B2B Account-Based Marketing (ABM) campaigns using digital channels.
Expert-level proficiency in end-to-end campaign execution (audience development, campaign structure, bidding strategy, and conversion tracking) across both broad demand generation and targeted ABM efforts.
This position is open to all candidates.