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Were looking for a strategic, and hands-on VP Marketing to lead us into our next chapter of growth, and to champion the creative, independent business owners at the heart of our mission. In this high-impact role, youll build and lead a global marketing organization across Tel Aviv and New York City, define our marketing vision, and craft the strategy that drives our most important business goal - member growth.
Youll shape how marketing operates by building and empowering a world-class team, crafting the strategy, and ensuring our story reaches the right audiences. This is a rare opportunity for a marketing leader who is energized by possibility, thrives in fast-paced and entrepreneurial environments, and is excited to build a modern, data-driven, and creative marketing function from the ground up.
Youll join a company built on values that put people first, encourage ownership, and celebrate creativity.
If youre ready to build a marketing organization that moves the needle- and build the next great chapter of our journey- wed love to meet you.
What you'll be responsible for:
Strategic Leadership
Build and lead the marketing organization in TLV & NYC - hire top talent, establish structure, and scale capabilities across all marketing functions.
Define and execute our end-to-end marketing strategy, tightly aligned with company growth and business objectives.
Own cross-functional alignment between Marketing, Product, and CX to ensure a unified brand, product narrative, and customer journey.
Develop frameworks and KPIs that measure how marketing directly impacts member acquisition, activation, and retention.
Growth & Demand Generation
Own all aspects of growth marketing, including acquisition, lifecycle, and conversion funnels.
Design and lead multi-channel campaigns (paid, organic, partnerships, content, social) that drive sustainable demand and user engagement.
Implement a culture of experimentation- continuously test, learn, and optimize creative and analytical strategies.
Use data to identify opportunities, define hypotheses, and iterate quickly on performance and ROI.
Brand & Storytelling
Evolve our brand voice and identity, ensuring a consistent, emotionally resonant story across all channels.
Position us as the go-to platform for independent business owners- through thought leadership, storytelling, and community engagement.
Lead content, PR, and communications initiatives that strengthen awareness and differentiation in key markets.
Innovation & Enablement
Integrate emerging marketing technologies, tools, and AI-driven capabilities to enhance creativity, efficiency, and impact.
Champion marketing automation and personalization to create scalable, data-informed customer journeys.
Build processes and systems that empower collaboration and speed- from campaign ideation to execution.