Required SEO/ GEO Team Leader
Marketing is about obsessing over an audience until you know what they want before they realize it. From brand managers to performance marketers to CRM specialists, the people we're looking for are bold, data-driven, and always convinced there's a better way to do it. So if you watch the Super Bowl for the ads, the Marketing team might be looking for you.
The SEO Team Leader will define and lead our SEO strategy to drive scalable organic growth across global markets for the core marketplace, with a strong focus on complex marketplace dynamics and US/global search opportunities. This role requires a strategic and hands-on leader who combines deep technical SEO expertise with a strong understanding of how search is evolving beyond traditional rankings into AI-powered discovery experiences.
The ideal candidate is an experienced SEO and organic growth leader with a strong background in large-scale platforms or marketplaces, and a proven ability to operate in fast-moving, cross-functional environments. The SEO Team Leader will lead a team of SEO specialists while partnering closely with Product, Engineering, Analytics, Content, and Marketing to build scalable processes, shape roadmaps, prioritize high-impact opportunities, and connect organic growth efforts directly to business performance.
In this position, you must be highly data-driven, deeply technical, and fluent in both classic SEO and emerging Generative Engine Optimization (GEO), including visibility across AI search experiences such as Google AI Overviews, ChatGPT, and other LLM-powered discovery surfaces.
What am I going to do?
Manage and lead the core SEO team, setting strategy and direction to improve organic search performance, AI-search discoverability, and measurable business outcomes across our marketplace.
Own our SEO roadmap across technical SEO, on-site SEO, international SEO, and Generative Engine Optimization, ensuring the company is well-positioned for the future of search.
Lead hands-on technical SEO initiatives at scale, including JavaScript SEO, crawlability, rendering, indexation, internal linking, structured data, Core Web Vitals, site architecture, and technical migrations.
Partner closely with Product, Engineering, and Marketing to ensure SEO requirements and recommendations are properly prioritized, implemented, and embedded into platform capabilities and release processes.
Measure, analyze, and communicate the impact of SEO and GEO initiatives using clear business metrics, translating organic growth work into marketplace and company value.
Stay ahead of industry developments across SEO, technical search infrastructure, search engine algorithm changes, and AI-powered search experiences, while continuously raising the knowledge level of the team and broader organization.
Requirements: 5+ years of SEO leadership experience in an international marketplace, e-commerce company, or complex digital product/platform, ideally with strong exposure to US and global markets.
Proven experience leading SEO in large-scale, complex web environments, including marketplaces or platforms with heavy cross-functional dependencies.
Strong understanding of how search is evolving beyond traditional Google rankings, including AI Overviews, LLM-driven discovery, and Generative Engine Optimization across platforms such as ChatGPT and other AI-powered search experiences.
Strong Hands-On technical SEO expertise at scale, including JavaScript SEO, Core Web Vitals, crawl and indexation management, site architecture, structured data, and technical migrations.
Highly analytical and deeply data-driven, with the ability to connect SEO initiatives to business KPIs such as traffic quality, conversion, revenue impact, and long-term organic growth.
Proven ability to work cross-functionally and build scalable processes across Product, Engineering, and Marketing, including roadmap planning, prioritization, and experiment design.
This position is open to all candidates.