לוח משרות דרושים Product Marketing משרה מלאה, לחיפוש זה נמצאו 33 משרות

Were looking for a Product Marketing Manager who will own the product story end-to-end from deeply understanding the product and customer needs, to translating complex capabilities into clear, compelling narratives for different audiences and markets.
This role sits at the intersection of Product, Marketing, Sales, and Custome Success, and plays a critical part in shaping how we are positioned,understood, and adopted across industries such as events, staffing, hospitality, and large-scale operations.

We are looking for a Product Marketing Manager, GTM Content to translate our product positioning, buyer insights, and go-to-market priorities into compelling content for the market. This is a hands-on product marketing role for someone who can understand complex B2B technology, identify what matters to different buying audiences, and turn that understanding into clear, differentiated narratives.
You will own the development of persona, solution, and industry-specific assets across the buyer journey, including solution briefs, campaign content, case studies, landing pages, one-pagers, and sales and partner enablement materials. Working closely with product marketing leadership, demand generation, and sales enablement, you will ensure every asset is strategically aligned, commercially relevant, and ready for activation, typically within five business days.
This role is ideal for a product marketer who combines strong positioning and messaging judgment with exceptional hands-on writing ability. You should understand the business applications ecosystem, be comfortable working at pace, and know how to turn complex product capabilities into content that drives buyer progression, campaign performance, and sales adoption.
Key Responsibilities:
Content Creation & Execution:
Write, design, and deliver content assets (solution briefs, persona one-pagers, email copy, landing pages, gated content etc.) with a rapid turnaround of ~5 days per asset.
Ensure all content is aligned with GTM strategy, product positioning, and buyer personas.
Translate complex solution messaging into simple, compelling, and conversion-oriented narratives.
Persona & Solution Alignment:
Develop tailored content for specific buyer roles (e.g., CIO, RevOps, CFO, Sales Leaders) and solution areas.
Adapt messaging tone and format to resonate with decision-makers at different stages of the funnel.
Cross-Functional Collaboration:
Partner with product marketing on messaging frameworks.
Support demand generation with campaign-ready content.
Enable sales with assets that can be leveraged in prospecting and deal cycles.
Quality & Velocity Balance:
Maintain content quality, accuracy, and brand consistency while working at high speed.
Leverage templates, best practices, and frameworks to accelerate production.
KPIs for Success:
Average content delivery time (≤5 business days).
Volume of assets produced per quarter.
Measurable impact of content on campaign performance (e.g., CTR, lead conversions).
Sales adoption of assets (eg. usage in opportunities).
Positive feedback from GTM teams on content relevance and quality.

We're looking for a Director of Product Marketing to own story end to end- from market positioning and differentiation across our product lines (runtime protection/ADR, AI security, and runtime vulnerability management) to equipping our GTM teams to win.

This is a hands-on leadership role. You'll lead a small team while staying close to the work: crafting messaging, building launch plans, and presenting to customers and sellers.

Product Marketing sits within Product Management . You'll partner daily with PMs on roadmap and launches, and work closely with Sales, Marketing, and leadership on pipeline generation and enablement. You'll connect what we build with how the market understands its value.

Key Responsibilities

Lead the Function

Own positioning, messaging, and narrative across product lines, ensuring consistency as the product evolves.
Define the product marketing roadmap and priorities, aligned with product development and GTM goals.
Lead, coach, and develop a small team of product marketers.
Represent Product Marketing in cross-functional planning, bringing market insights and competitive intelligence into roadmap decisions.
Drive Execution

Product launches & campaigns: Lead end-to-end GTM for new products and features, from positioning and messaging to launch plans, sales enablement, and integrated campaigns.
Market & competitive intelligence: Track competitors across ADR, CNAPP, EDR, AppSec, and AI security, translating insights into positioning and product recommendations.
GTM enablement: Equip Sales, SEs, and partners with the training and tools they need to win, including battlecards, one-pagers, pitch decks, demo narratives, and ROI models.
Content & storytelling: Create product-led content across blogs, product tours, videos, launch assets, conferences, and analyst materials, ensuring consistent messaging across channels.

We are looking for a Product Marketing Manager to lead the go-to-market strategy, positioning, and messaging across our product portfolio.

This is a highly strategic role at the intersection of Product, Marketing, and Sales. You'll own how the market understands our products - defining compelling positioning and messaging, leading our go-to-market strategy, and translating complex technology into clear customer value. It's a high-impact role with significant ownership, working closely with senior leadership to shape both our market narrative and product direction.

We're looking for a strong product marketer with proven experience marketing complex technical products to US-based B2B audiences.

This position is based in Tel Aviv, Israel.

Responsibilities
Own product positioning, messaging, and value proposition across our product portfolio.
Lead the go-to-market strategy and execution for new products, features, and major releases.
Become our internal expert on the ad security and digital advertising ecosystem, identifying market trends, customer challenges, and competitive opportunities.
Conduct market, customer, and competitive research to influence product strategy, roadmap, and commercial priorities.
Act as the voice of the customer by bringing market insights directly into Product discussions.
Partner closely with Product Managers throughout the product lifecycle - from discovery and validation to launch and adoption.
Create high-impact sales enablement materials, including presentations, one-pagers, battlecards, case studies, competitive analysis, and product messaging.
Collaborate with the Marketing team to develop campaigns, content, thought leadership, and launch activities that drive awareness and demand.
Support Sales on strategic opportunities, customer presentations, and competitive deals.
Measure product launch success, gather customer feedback, and continuously refine positioning and go-to-market strategy.

What You'll Be Doing
Define and continuously refine messaging and positioning for our products and features, ensuring clarity and consistency across all channels and audiences.
Lead end-to-end GTM strategy for product launches, from naming and positioning through enablement, campaign orchestration, and post-launch measurement.
Own analyst relations completely, including managing relationships with firms like Gartner and Forrester, coordinating briefings and inquiries, responding to research requests, and ensuring we are accurately and favorably represented in relevant reports and evaluations.
Conduct win/loss interviews, competitive analysis, and customer research to sharpen positioning and keep the team ahead of market shifts.
Develop high-quality sales and customer-facing materials, including pitch decks, one-pagers, battlecards, and technical explainers.
Collaborate closely with Product, Sales, DevRel, and Content to ensure a unified narrative across the funnel.
Act as the voice of the market in roadmap planning, pricing discussions, and strategic initiatives.
Identify opportunities to incorporate AI tools into content creation, competitive research, and campaign workflows to increase speed and quality of output.
Track and report on PMM impact across pipeline influence, win rates, analyst positioning, and content usage.

Required SVP, Product Marketing
Marketing, Ramat Gan, Israel (Hybrid)
Description
As SVP of Product Marketing, you will report to the CEO and act as the companys owner of B2C marketing - highly focused on Product Marketing. You and your global teams will own go-to-market across our consumer product portfolio: core communication (including the OpenAI partnership) & subscription products - defining the product story and how each is positioned, launched, and grown globally.
The ideal candidate is able to showcase a successful track record as a highly effective product marketing leader, one that lives and breathes product marketing able to articulate features into stories and user-journeys into experiences. A master communicator that understands how users think, feel and act - and how to translate those into insights that drive engagement and the business forward. A type of manager that challenges conventions, leading by example and raises the bar on execution. The right candidate wins through precision and creativity, leveraging our massive audience and existing channels, not mass media spend.
Responsibilities
Product Positioning & Messaging:
Define product positioning, messaging frameworks and value propositions for each product and audience segment
Build narratives that resonate globally and adapt locally - ensuring our product story lands across diverse markets and cultures
Define messaging strategies that meet users at the right moment - from first impression through activation, engagement, and monetization
Translate product roadmap milestones into compelling, launch plans and audience relevant experiences
Product Go-to-Market & Growth:
Own marketing strategy for our core communication experience - messaging and calls - ensuring it remains the daily habit for hundreds of millions of users
Lead GTM for strategic partnerships that drive tangible user growth and expand our super-app value proposition
Develop GTM plans for monetization products from positioning to conversion
Partner with Product and Business to identify and activate growth levers across the full consumer product funnel
Market and Customer Research: Lead insights teams to understand buyer personas, market trends, and competitor movements.
People & Function Leadership:
Lead and develop our global product marketing teams across our top regions: Central East Europe, Ukraine & APAC
Build a culture of accountability, data-driven decision-making, and business focus across the team
Align product management, sales, and marketing departments toward shared revenue and growth goals.

Were looking for a hands-on, creative, and driven Product Marketing Manager to join our fast-paced team. Youll work directly under the VP of Marketing, leading agencies, and collaborating with internal teams to execute marketing programs that drive awareness, engagement, and revenue.
This is a startup-mode role. Youll roll up your sleeves, manage campaigns end to end, and help shape how tells its story to the world. Its a chance to be part of a successful AI company shaping the future of voice and to see your marketing work directly influence business growth.
Responsibilities:
Research user needs, competitor landscape, and market trends to guide GTM strategy and positioning.
Lead content and SEO + AEO strategy, including blogs, newsletters, case studies, and website updates.
Own funnel activation and optimization, using data and customer insights to improve conversion across the buyer journey.
Create and manage integrated campaigns with sales and agencies.
Build and execute integrated marketing campaigns that generate awareness, engagement, and qualified pipeline.
Support product and feature launches with clear and consistent messaging.
Develop sales enablement materials such as decks, one-pagers, and pitch presentations.
Coordinate with creative and performance agencies to deliver on-brand assets.
Drive go-to-market planning for new AI initiatives.
Identify growth opportunities and build cases to support them.

were looking for a strategic and hands-on Product Marketing Lead to define how enters, positions, and grows in the B2B market.
The Role:
You will own positioning, ICP, messaging, competitive intelligence, sales enablement, pricing; packaging insights, and GTM strategy. Youll work closely with the B2B GM, Product, Sales and Marketing to turn customer insights into a clear market strategy and a repeatable commercial motion.
This is a build-from-zero role: youll create the playbook rather than inherit one.
What Youll On:
Define B2B positioning, messaging, category narrative, and differentiation.
Build and refine the ICP, target segments, personas, and use cases.
Conduct customer and market research and translate insights into GTM priorities.
Build the first sales enablement foundation - pitch decks, one-pagers, battlecards, discovery frameworks, case studies, and ROI messaging.
Lead competitive intelligence and pricing and packaging research.
Turn pilot and customer results into compelling proof points and commercial insights.
Lead GTM plans and launches for new B2B products and capabilities.
Build the processes and foundation for the Product Marketing function, eventually growing the team.

At our company, what you do matters. Every day, we protect over 100,000 organizations worldwide from increasingly sophisticated cyber and AI-driven threats, securing their AI transformation.
Our prevention-first approach safeguards hybrid networks, cloud environments, digital workspaces, and AI systems, stopping attacks before they happen.
This is where innovation meets real-world impact. Youll help customers across industries operate with confidence in a rapidly changing digital world, working alongside smart, curious people who take ownership, challenge assumptions, and solve complex problems.
Were proud to be recognized by TIME, Newsweek, and Forbes for excellence and workplace culture.
What really sets our company apart is the opportunity to grow, contribute, and help companies navigate their AI transformation securely.
If youre excited to work at the forefront of AI-driven security on a global scale, this is the place to do it.
Key Responsibilities
Create engaging product positioning and technical learning experiences, including eLearning, workshops, presentations, demonstrations, webinars, guides, and hands-on activities.
Translate complex cybersecurity capabilities into clear customer value, relevant use cases, competitive messages, and practical sales conversations.
Work with Product Management, R&D, Sales, Training, and subject matter experts to ensure content is accurate, current, relevant, and aligned with business priorities.
Deliver virtual and in-person learning sessions to technical sales teams and partners across different regions.
Own learning initiatives from needs analysis and content development through delivery, feedback, improvement, and business impact.

Responsibilities:
Lead product and feature launches end-to-end: narrative, naming, enablement, web, press, and the launch moment itself.
Own analyst relations, including managing relationships with firms, coordinating briefings and inquiries
Conduct win/loss interviews, competitive analysis, and customer research to sharpen positioning and keep the team ahead of market shifts
Own competitive intelligence, monitoring market trends and adapting messaging to stay ahead in our space
Collaborate closely with Product, Sales and Marketing to ensure a unified narrative across the funnel
Build the sales enablement layer from the ground up: pitch decks, demo narratives, battle cards, one-pagers, discovery guides, and customer proof points.

Are you a skilled and strategic marketer looking to take your career to the next level? We are growing and looking for you! A Senior Product Marketing Manager (5+ years of experience) who will play a crucial role in helping us transform the day to day operations and tenant experience for the trillion dollar commercial and multifamily real estate industry.
You will own product marketing plans and content that increase brand awareness, drive demand, and generate leads for our solutions in the U.S. commercial real estate market. A love for the Real Estate world is a big plus. This is a full-time position based out of Tel Aviv (hybrid). If you're looking for a position with tremendous impact and room to add your personal touch, then it's time to come to us!
Responsibilities
Develop and execute product marketing plans that increase brand awareness, drive demand, and generate leads for our products.
Develop messaging and positioning that resonates with our target audience and communicates the unique value of our products.
Work closely with the sales team to create sales enablement materials that help them sell our products more effectively.
Lead GTM activities and cross-team collaboration to develop and execute successful product launches
Own all product communication, including newsletters, feature announcements, web and social media content and other ad-hoc communications
Conduct market research to gain a deep understanding of our target audience and the competitive landscape.
Partner with customers and prospects to create case-studies and demonstrate key use cases and value.

We are looking for a Product Marketing Leader with deep strategic thinking and a passion for translating product value into clear, compelling customer narratives.
In this role, you will sit at the intersection of product strategy, customer insight, and marketing execution, owning the storytelling behind our most important initiatives and ensuring consistency across every customer touchpoint.
You will lead product value articulation end to end, from market and customer research, through defining core USPs and shaping launch narratives, to execution across landing pages, email, and full funnel marketing experiences.
We believe three things matter for every role: drive to push through challenges, efficiency that keeps standards high while moving fast, and adaptability that lets you pivot with data and AI insights. These aren't buzzwords, they're how we actually work.
Our AI-first approach isn't just a tagline either. We're building the future of insurance with AI at the center, and we need people who are genuinely excited to learn and grow alongside these tools.
In this role you'll:
Own positioning and messaging for new products, major features, and strategic initiatives, defining what is new, why it matters, and why now
Translate product strategy and capabilities into clear, differentiated customer value that resonates across segments
Shape launch narratives end to end, from early go-to-market alignment with product teams through post-launch optimization
Lead qualitative and quantitative customer research to uncover real motivations, needs, and objections, and use those insights to sharpen messaging
Guide copy and narrative direction across landing pages, lifecycle emails, and marketing funnels to ensure consistent and compelling product storytelling
Improve conversion and feature adoption by continuously testing, measuring, and refining how we communicate value
Reduce go-to-market friction by embedding messaging strategy early in the product development process
Partner closely with leadership and cross-functional teams to shape go-to-market strategy, align on product narratives, and strengthen customer-facing communication across channels.

Required Solutions Marketing Manager
As a Solutions Marketing Manager, you have excellent interpersonal, written and verbal communication skills as well as presentation and process facilitation skills. You have the ability to work across-organizational lines and with executive level leaders. As a highly collaborative team member, you will report into marketing but be expected to work in unison with product and sales leaders and executives.
You are responsible for understanding our global payments technology and translating these capabilities into actionable campaigns and marketing materials. You will develop messaging, collateral, ads, thought leadership, web copy and sales tools that explain how the techstack can solve customer problems and will ultimately help our global sales teams attract and win more deals.
You have experience building, executing and measuring the success of campaigns and product launches. You are experienced with involving key stakeholders to validate launch goals, KPIs and success. You thrive in a fast paced environment and excel at driving new efforts from ideation to execution with meaningful measurements.
Responsibilities:
Ability to translate the overarching business unit GTM strategy into an actionable marketing plan.
Ownership of the entire GTM marketing process:
Understand our ideal customer profiles and buyer personas.
Develop product positioning informed by customer insights, product differentiators and competitive advantages.
Write marketable content such as thought leadership, industry insights and website content.
Create meaningful ads, landing pages and primary assets that drive quality leads
Manage cross-functional teams to ensure deliverables are on time, accurate and aligned with campaign goals, events, website and other key demand generation initiatives.
Establish and maintain strong partnerships across sales, marketing and product to deliver best in class messaging, content and training.
Report on project plan impact and results, recommend and help build new initiatives and programs to generate new and repeat business opportunities.

As a PM here, you own one of those systems end to end: you set the strategy, work daily with a team of engineers and data scientists in Tel Aviv, and drive decisions that show up in company-level growth numbers. The problems are genuinely hard and mostly unsolved - how do you prove the value of a channel you can't fully instrument, how do you respond to an ecosystem highly disrupted by AI, how do you make someone want an app before you ask them to sign up.
Product Manager, Central Products Responsibilities
Is the primary driver for identifying significant near and long-term opportunities in a large Product area, and driving product mission, strategies, and roadmaps in the context of broader organizational strategies and goals
Generate buy-in and drive consensus across organizations. Bring clarity and structure to ambiguous opportunities. Consistently demonstrate initiative and execute with limited oversight
Critically evaluate when AI is (and isn't) the optimal solution at portfolio level, setting the standard for rigorous tradeoff analysis
Translate AI capabilities into compelling, differentiated product visions that define market categories
Champion AI-native strategies including comprehensive evals and data strategies that enable org-wide continuous improvement
Drive product development with teams of engineers and designers, while maintaining team health
Work closely with cross-functional teams to drive product mission, define product requirements, coordinate resources from other groups (design, legal, etc.), develop roadmaps, and guide the team through key milestones
Reimagine workflows, responsibly using AI tools to transform team velocity and capability at organizational scale
Foster a culture of rapid experimentation and learning that becomes a competitive advantage
Scale AI best practices (including responsible AI use), workflows, and artifacts across the organization so capability compounds exponentially
Plan, initiate, and manage information technology projects for web-based products, applications, and platforms
Orchestrate complex execution across multiple organizations by combining AI automation with strategic human oversight at scale
Maximize efficiency in a constantly evolving environment where the process is fluid and creative solutions are the norm
Use AI-enabled tools to build products-setting the standard for PM technical capability
Interpret research and state-of-the-art learnings to design product strategy and apply rigorous logical reasoning at the frontier
Demonstrate expert understanding of system/architecture trade-offs and how they impact user experience and business outcomes; lead strategic technical decisions with engineering leadership
Integrate data, usability studies, research, and market analysis into product strategies and requirements to enhance user satisfaction and improve engineer productivity
Express complex and technical concepts at the right altitude, choosing the right medium and level of detail for the audience (XFN partners, execs, engineering, etc.)
Understand Meta's strategic and competitive position and deliver products that are aligned with our mission and recognized best in the industry
Define and analyze metrics that inform the success of products. Identify and track key performance metrics. Drive decision-making through user insights, quantitative analysis, and AB testing
Design sophisticated experiments and interpret results (leveraging AI) to drive strategic product decisions
Define and run evaluations (evals) to interpret model outputs at scale-establishing evaluation as a strategic capability for AI-powered experiences