לוח משרות דרושים Product Marketing משרה מלאה

The Product team is a group of curious, data-driven, and creative thinkers who are passionate about building products that help brands grow. We collaborate closely across Product, R&D, and Go-to-Market teams, always striving to connect customer needs with business impact. Our culture values openness, innovation, and ownership- where every voice is heard, and ideas turn into action.

As a Product Marketing Manager, youll help define how our products show up in the market and tell the story of how we drive real value for our customers.

Key Responsibilities:
Develop go-to-market strategies for new product launches and feature releases, ensuring alignment across Product, Sales, and Marketing teams.
Create clear and compelling product messaging and positioning that communicates our value to target audiences.
Collaborate closely with Product Management to translate technical capabilities into customer-centric stories and use cases.
Enable Sales and Customer Success teams with effective collateral, training, and competitive insights.

Were looking for a Product Marketing Lead to join our growing team in Tel Aviv. In this role, youll develop strategies and go-to-market (GTM) plans that drive product adoption, engagement, and growth across key segments and industries.
Youll work cross-functionally with different Product and Marketing teams to ensure our market and our existing members not only understand what we build, but love using it. Youll own positioning, messaging, and market insights that shape how we bring us to market and create real impact.
This is a hands-on role that requires both strategic thinking and flawless execution - turning insights into campaigns that move the needle.
AI Fluency is a Must
At our company, AI Fluency means being able to leverage AI tools and automations to dramatically accelerate your work - turning processes that once took days into hours (or less). Its the ability to communicate ideas not just with words, but through prototypes, visual mockups, and AI-generated demos or clips that bring concepts to life.
We know not everyone has worked in an AI-first culture like ours- and thats okay. What matters most is a proven track record of curiosity, experimentation, and self-driven learning when it comes to new technologies.
Here are a few of the things you will do:
Develop and execute GTM strategies and campaigns for priority segments and verticals.
Define clear product positioning, messaging, and value propositions that differentiate us in the market.
Partner with Product Managers to align on roadmaps and build adoption strategies for new features and launches.
Lead cross-functional teams to execute marketing programs that drive awareness, consideration, and conversion.
Conduct market and customer research to uncover insights, pain points, and barriers to adoption.
Build vertical buyer personas and map customer journeys to inform strategy and optimize campaigns.
Monitor and analyze adoption, funnel conversion, and competitive trends to continuously improve performance.
Create marketing content tailored to different customer segments.
Develop testing and learning plans to refine GTM initiatives over time.

We're looking for an enthusiastic and motivated individual who understands the power of exceptional product marketing. As a Product Marketing Manager, you'll become an expert on our product, our customers, the market and the competitive landscape. You'll shape our go-to-market strategy as well as the future of our product by working cross-functionally with our leadership, marketing and product teams.
Responsibilities
Work closely with the product management, design, and customer experience teams to gather product feedback and ensure a seamless customer experience throughout the product life cycle
Develop a deep understanding of the product, its unique value proposition, and target customer segments. Craft compelling positioning and messaging that effectively communicates the product's benefits and differentiation in the market
Develop and communicate our value proposition through marketing materials, web pages, emails, product screens, and more, to drive feature adoption, success and retention
Collaborate with cross-functional teams to develop and execute comprehensive go-to-market strategies that maximize awareness and user acquisition of the product.
Leverage customer research, feedback, and market intelligence to develop accurate customer segments and identify key customer pain points, needs, and preferences. Align marketing initiatives to address these insights and create compelling customer experiences
Create impactful marketing materials, including product videos, website content, emails, and blog posts, that effectively communicate the value and benefits of our product to increase awareness and adoption
Plan and execute the successful launch of the new product, including coordinating marketing activities, monitoring campaign performance, and adjusting strategies as needed. Measure and report on campaign effectiveness and make data-driven recommendations for optimization
Improve user journeys to increase customer acquisition, conversion, and engagement rates.

Were looking for a Vibe Marketer to help shape how people discover, understand, and get excited about Base44. Youll take ideas from early concept to live campaign, combining strategy, creative direction, and execution- powered by AI and no-code tools- to show whats possible with our platform. This role is for someone who thrives in an intense, fast-paced atmosphere and is eager to shape the future of how products are built.
In your day-to-day, you will
Lead and independently execute comprehensive marketing initiatives across diverse channels, drawing from hands-on experience in dynamic startup environments
Create product pages, launch campaigns, customer stories, and other assets that clearly communicate value
Use AI to produce copy, visuals, and video, refining outputs to meet high creative standards
Bring messaging, assets, and distribution together to create campaigns that drive adoption and engagement
Test and iterate on messaging to turn insights into content and experiences that convert interest into action
Manage social media, email marketing, and direct communication with customers.

We are an AI-first tech company in the automotive space with hubs across the US and Israel. Our mission is to constantly disrupt the industry by creating new, groundbreaking technologies to help dealers build stronger, more resilient businesses. Our work happens in the fast lane as we work to bring AI and data -driven solutions to a quickly evolving industry. Our team is made up of curious and creative individuals who are always looking to achieve the impossible. We are bold, collaborative, and goal driven, and, at our core, we believe every voice has value and can impact our bottom line. If you are a creative, solutions-oriented individual who is ready to put your career in drive, we are the place for you! We are seeking an experienced and strategic Senior Product Marketing Manager to join our dynamic team. In this role, you will be responsible for leading the go-to-market strategy, positioning, messaging, and overall marketing initiatives for our product portfolio. You will work closely with product management, sales, and cross-functional teams to drive product adoption, customer engagement, and revenue growth.
 
What you will be responsible for:
 
* Develop and execute innovative Product Marketing strategies that align with business goals and market trends.
* Craft compelling product positioning, messaging, and value propositions that resonate with target audiences.
* Lead go-to-market planning and coordination for new product launches, feature releases, and campaigns.
* Collaborate with product management to deeply understand product features, competitive landscape, and customer needs.
* Conduct market research and competitive analysis to identify opportunities and threats.
* Create enabling tools and sales collateral, including presentations, case studies, decks, and product demos.
* Partner with Demand Generation, content, and customer success teams to maximize product awareness and uptake.
* Monitor and analyze product performance metrics, customer feedback, and market trends to refine marketing strategies.
 
The top candidate will also have:
 
* Passion and curiosity for emerging technologies
* Experience with B2B2C, B2C, and B2B product landscapes
* Strong Experience interfacing with the US market.
* Background in high-profile companies.
* Strong leadership skills
* You are a storyteller; you can distill compelling narratives from endless details and facts
 
Why you should join us:
 
* Family-friendly environment and flexible working hours
* An awesome global team of forward-thinking, innovative go-getters
* Integrate with tech titans: work directly with APIs from Google, facebook, Microsoft, and more
* Be part of a rapidly scaling company poised for the future
* Learning and growth opportunities within a fast-paced tech startup environment
* Clear career advancement path for strong performers
* We are committed to setting each other up for success. As a member of our team, you will work in an environment that encourages growth, initiative taking, and continuous mutual feedback in order to reach your full potential.
* Cibus and lots of yummy treats:-)

We are an AI-first tech company in the automotive space with hubs across the US and Israel. Our mission is to constantly disrupt the industry by creating new, groundbreaking technologies to help dealers build stronger, more resilient businesses. Our work happens in the fast lane as we work to bring AI and data -driven solutions to a quickly evolving industry. Our team is made up of curious and creative individuals who are always looking to achieve the impossible. We are bold, collaborative, and goal driven, and, at our core, we believe every voice has value and can impact our bottom line. If you are a creative, solutions-oriented individual who is ready to put your career in drive, we are the place for you! We are seeking an experienced and strategic Senior Product Marketing Manager to join our dynamic team. In this role, you will be responsible for leading the go-to-market strategy, positioning, messaging, and overall marketing initiatives for our product portfolio. You will work closely with product management, sales, and cross-functional teams to drive product adoption, customer engagement, and revenue growth.
 
What you will be responsible for:
 
* Develop and execute innovative Product Marketing strategies that align with business goals and market trends.
* Craft compelling product positioning, messaging, and value propositions that resonate with target audiences.
* Lead go-to-market planning and coordination for new product launches, feature releases, and campaigns.
* Collaborate with product management to deeply understand product features, competitive landscape, and customer needs.
* Conduct market research and competitive analysis to identify opportunities and threats.
* Create enabling tools and sales collateral, including presentations, case studies, decks, and product demos.
* Partner with Demand Generation, content, and customer success teams to maximize product awareness and uptake.
* Monitor and analyze product performance metrics, customer feedback, and market trends to refine marketing strategies.
 
The top candidate will also have:
 
* Passion and curiosity for emerging technologies
* Experience with B2B2C, B2C, and B2B product landscapes
* Strong Experience interfacing with the US market.
* Background in high-profile companies.
* Strong leadership skills
* You are a storyteller; you can distill compelling narratives from endless details and facts
 
Why you should join us:
 
* Family-friendly environment and flexible working hours
* An awesome global team of forward-thinking, innovative go-getters
* Integrate with tech titans: work directly with APIs from Google, facebook, Microsoft, and more
* Be part of a rapidly scaling company poised for the future
* Learning and growth opportunities within a fast-paced tech startup environment
* Clear career advancement path for strong performers
* We are committed to setting each other up for success. As a member of our team, you will work in an environment that encourages growth, initiative taking, and continuous mutual feedback in order to reach your full potential.
* Cibus and lots of yummy treats:-)

Required Revenue Enablement Manager
What You'll Do:
Collaborate with internal stakeholders: Collaborate with internal teams (Product, Marketing, Legal, Finance, Sales leadership, etc) to drive product and sales enablement initiatives.
Translate & empower: Transform technical product information and non-sales materials into clear, compelling and actionable content designed explicitly for our GTM teams (Business Development, Sales Managers, Account Managers, Partnerships).
Design & execute programs: Own the end-to-end lifecycle of enablement programs-from creation, development and global implementation to tracking. This includes onboarding, bootcamps, continuous training and certifications.
Create high-impact content: Craft a wide range of enablement materials in various formats, including presentations, videos, playbooks, toolkits, and other instructional documents.
Manage knowledge hubs: Maintain and organize our centralized content repositories (Confluence Sales Hub) ensuring all materials are accurate, up-to-date and easily accessible.
Foster communication: Act as a key liaison between the sales organization and the wider company and manage internal communication channels (Slack).
SKO: Act as a key contributor to the planning, organization, and content creation for the annual Sales Kick-Off.

Required Technical Product Marketing Manager
What are we looking for?
Were building the next generation of agentic security - intelligent, autonomous systems that actively protect modern organizations in real time. As our Technical Product Marketing Manager, you will own the translation of this vision into a clear, compelling, and credible story for the market. This is a highly strategic and hands-on role at the intersection of security, AI/agents, and go-to-market execution. Youll work closely with Product, Engineering, Security, Sales, and Marketing to define positioning, lead launches, enable GTM teams, and ensure our messaging resonates with highly technical buyers and practitioners. Youll be the voice that turns complex, cutting-edge security capabilities into narratives that build trust, drive adoption, and differentiate us in a crowded market. If you are deeply technical, security-oriented, and exceptionally articulate - and you enjoy operating in fast-moving, uncharted markets - this role is for you.
Responsibilities:
Own Technical Product Marketing for the Agentic Security Domain
Define and own positioning, messaging, and value propositions for our agentic security capabilities across personas (security leaders, practitioners, platform teams, buyers).
Craft a clear and differentiated narrative around agentic access, authorization and authentication, autonomous security, trust boundaries, permissions, and risk reduction.
Develop a deep understanding of customer pain points, threat models, and security workflows through research, field feedback, and competitive analysis.
Maintain and evolve competitive intelligence: market landscape, differentiation, and positioning against alternative approaches.
Act as a trusted partner to Sales and Solutions teams, bringing clarity to complex buying conversations.
Own end-to-end GTM strategy for new features, agents, and major launches - from market insight to execution.
Translate technical product releases into compelling customer-facing stories, assets, and enablement.
Partner with Product Managers to compile and educate on market, competitive, and customer insights.
Enable and Align GTM Teams alongside Marketing Team PMMs
Build high-quality sales and field enablement materials (pitch decks, talk tracks, demos, FAQs, battlecards).
Ensure consistency and precision of messaging across marketing, sales, content, and product touchpoints.
Support both GTM motions with persona-specific messaging and use cases.

Were looking for a Product Marketing Manager who can turn complex technology into clear, compelling messaging, empower our global sales teams, and bring product launches to life with creativity and strategic thinking. If you thrive at the intersection of product, sales, and storytelling - read on.
Responsibilities :
Sales enablement - Deliver sharp, engaging enablement sessions that make our sales team unstoppable.
Messaging and positioning - Nail the narrative. Translate product power into messaging for every persona.
Launch leadership - Own product and solution rollouts in sync with product, demand gen, and marcom teams.
Competitive insights - Analyze the market and build differentiators that help us win.
Content creation - From sales decks and datasheets to videos, whitepapers, and webinars (plus the bold new ideas you bring to the table).
Thought leadership - Be the face and a voice for Pentera - presenting at webinars, events, and industry panels.
Customer proximity - Join sales calls, stay grounded in real-world feedback, and become a trusted voice of the field.

A leading creative technology company on a mission to empower creators and brands to bring their vision to life with video. Offering cutting-edge AI tools and models for image, video, and voiceover creation, alongside high-quality creative assets and powerful editing tools, we enable creators to stay on trend, and achieve their creative goals. Trusted by over 30 million creators worldwide and top brands including Google, Amazon, Microsoft, and Versace, we provide a seamless, subscription-based platform with a global license, giving creators everything they need to produce professional video content efficiently.
About the role
We are ooking for a strategic and hands-on Product Marketing Manager to join our growing team and help drive impact across the entire user journey. In this role, you will help shape products in the rapidly evolving world of generative AI, empowering millions of creators worldwide. Youll work closely with Product and Marketing teams to plan and execute go-to-market launches, run cross-channel campaigns, optimize funnels, and drive meaningful business results. What youll do
* Own core marketing funnels end-to-end from first visit to paid subscription.
* Analyze conversion points, uncover friction areas, and implement initiatives to improve every step of the user journey.
* Collaborate with Product teams to design high-impact optimizations across homepage, pricing, onboarding, and in-product touchpoints.
* Plan and execute go-to-market strategies for new features, experiences, and workflows.
* Build and refine clear messaging, value propositions, and audience segmentation.
* Partner with marketing teams to deliver coordinated product-focused campaigns that drive awareness, adoption, and retention.
* Track key funnel and product performance metrics and translate data into meaningful insights.
* Drive deep understanding of users, market trends, and competitors, and convert insights into recommendations that influence product and marketing strategy.

Were hiring a Senior Product Marketing Manager to own end-to-end product marketing across platform-driving adoption, engagement, expansion, and ARR growth.
This is a highly cross-functional role based in Tel Aviv, partnering closely with Product, Sales, Demand Gen, Customer Experience, Design, and Content teams across Israel and the U.S.
Youll lead positioning and go-to-market execution, turning customer and market insights into scalable growth.
Youll also own product launches and releases, working closely with the Head of Product Marketing to build and scale a consistent release cadence. Success is measured by real business outcomes: product adoption, customer engagement, expansion, and revenue impact.
Responsibilities
Lead Product Launches & Release Execution- Drive end-to-end product launches, from strategic planning to post-launch insights, Own release cadence, craft clear positioning and messaging, and lead data-backed retrospectives to refine adoption, engagement, and revenue outcomes.
Drive Adoption, Engagement & Expansion- Shape the product marketing strategy for high-priority products, Build segmented GTM motions, identify scalable acquisition and expansion opportunities, and serve as the internal expert on customer pain points, product value, and competitive landscape.
Optimize the User Journey- Collaborate with Product, Design, and Growth teams across Israel and the U.S. to improve onboarding, activation, and retention, Map user journeys, uncover friction points, leverage behavioral and cohort data, and develop scalable, repeatable growth systems - not one-off campaigns.
Cross-Functional Leadership- Act as a strategic partner across Product, Sales, CX, Demand Gen, Content, and Design, Lead cross-functional alignment around launches and priorities, and communicate insights and impact clearly to stakeholders and leadership across regions.
Education & Enablement- Own customer and internal education programs that support adoption and expansion, Create scalable enablement assets- webinars, guides, playbooks - aligned to release cycles and product lifecycle stages.

Were hiring a Senior Product Marketing Manager with strong experience in Banking, FinTech, and AI-driven products to lead positioning, go-to-market execution, and adoption strategy for complex, high-stakes solutions.
This senior role is based in Tel Aviv and works cross-functionally with teams across Israel and the U.S.-including Product, Demand Generation, Sales, Customer Experience, Design, and Content.
Youll translate advanced technologies, including AI capabilities, into clear, credible value for regulated and risk-sensitive buyers.
You will drive product launches, shape how AI features are communicated and trusted, and influence adoption, revenue impact, and buyer confidence..
Responsibilities :
Lead AI & Platform Product Launches- Drive end-to-end launches of AI and data-driven features. Translate complex technical capabilities into clear customer value, ensure a reliable release cadence, and lead post-launch analysis focused on adoption, trust, and revenue impact.
Positioning for Regulated, Risk-Aware Buyers- Own messaging and positioning for banking, fintech, and compliance-focused audiences. Balance innovation with credibility and transparency, and serve as the internal expert on buyer concerns around AI, risk, trust, and governance.
Competitive, Pricing & Market Intelligence- Lead competitive insights and win/loss analysis, Support pricing and packaging strategies with a strong understanding of enterprise buying behavior and how AI solutions are evaluated in regulated markets.
Sales Partnership & Cross-Functional Alignment- Work closely with Sales on long, multi-stakeholder sales cycles, Create enablement that supports technical and non-technical buyers, and align teams across Israel and the U.S. around messaging, launch strategy, and go-to-market execution.

Required Product Marketing Manager
Description
As a Product Marketing Manager, you will own the GTM strategy for your product and market initiatives. You will work closely with departments across the team to boost awareness, increase adoption, and take new offerings to market.
The right person for this role loves tech and has a knack for understanding pinpoint target audiences and tailoring compelling narratives to their needs. And they love driving measurable business results by crafting and executing go-to-market plans, sales and marketing materials, and are looking to step into a key role at a fast-growing and dynamic tech company.
What youll do:
Be an expert in our products and our market.
Develop product marketing strategies, including product launches, GTM, and targeted campaigns.
Analyze personas to map out our customers needs and translate our product capabilities into value propositions.
Educate stakeholders on our product features and their benefits.
Work closely with sales and product teams to develop key messaging, value propositions, and key differentiators.
Create sales collateral and tools that align with the buying process and help move prospects & customers through the sales cycle.
Create marketing materials (e.g., sales collateral, product videos, website copy, blog posts) that articulate our impact and our products.
Speak and present both internally and externally to promote the story of our product.
Conduct market analysis to obtain an understanding of the competitive landscape and help establish product differentiators.

Required Product Marketing Manager
The opportunity
We are creating an entirely new market - Application Risk Management - by reinventing the Secure Development Lifecycle for agile and cloud-native development. Our message is resonating: we won the RSA Conference Innovation Sandbox Contest for the Most Innovative Startup and were also named a Gartner Cool Vendor in DevSecOps.
Reporting directly into the VP of Marketing, you will play a pivotal role in our marketing plans, from positioning and messaging to sales and partner enablement. The ideal candidate thrives at the cutting edge of creating customer-facing solutions, has a deep understanding of software development, security, and DevSecOps, is an articulate presenter, a strong writer, and is ready to be a key face of the company. This is a completely new role with the ability to create, manage, and execute the Product Marketing function.
What You Will Do
Develop and maintain positioning and messaging frameworks
Research industry trends to proactively recommend messaging and content that will resonate with target audiences
Create compelling assets to educate the market on risk-based application security and why it is essential for organizations of all types and sizes
Analyze competitors and develop battle cards
Understand the analyst landscape and helping to craft briefing materials and follow-up for them
Lead product launches, from building the message to overseeing the development and rollout of new collateral
Conduct regular conversations with our customers, prospects, and closed-lost deals to keep our pulse on the market
Lead sales and partner enablement
Work with cross-functional teams to develop persona-driven, high-performing content and content strategies to maximize conversion throughout the buyer journey.