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abra is hiring a Digital Project Manager The role includes managing strategic projects, coordinating between multiple interfaces, leading cross-organizational projects end-to-end, driving matrix collaboration across diverse teams, overseeing schedules, budgets, tasks, and deliverables, and working regularly with the Jira system. Full-time position, Sunday–Thursday, based in Tel Aviv

We're looking for a highly skilled Digital Marketing Manager to take full ownership of our digital channels. This is a hands-on execution role ideal for someone who thrives on optimizing campaigns, analyzing performance, and driving measurable growth across multiple digital touchpoints.

Youll be responsible for building, managing, and optimizing performance campaigns, improving conversion rates, and driving a consistent flow of high-quality leads into our CRM.

As a Digital Marketing Manager at our company you will

Plan, launch, and optimize campaigns across Google Ads, Meta, LinkedIn, and other relevant platforms to drive qualified MQLs.
Create and test landing pages using Webflow to maximize conversion rates.
Monitor campaign performance daily, analyze results, and report on CAC, CPL, and ROI using relevant dashboards.
Collaborate with content and web teams to execute keyword strategy, link-building, and on-page optimization.
Build retargeting campaigns and automation flows that move leads through the funnel from MQL to SQL.
Explore emerging paid channels, affiliate programs, and communities relevant to our ICP.

Reporting to the Head of Marketing - Demand, the ideal candidate is a retention marketer who is both data-driven and creative, with strong experience in B2C marketing platforms such as Braze, and the ability to craft campaigns that deliver measurable results while resonating with customers.



This is a temporary position to cover for maternity leave.



Key Responsibilities:

Own and optimize the customer lifecycle communications for B2C users, focusing on retention, re-engagement, and increasing rides and deliveries through multiple channels.
Develop, execute, and continuously improve automated marketing flows, triggered campaigns, and monthly marketing plans to maximize customer loyalty and reduce churn.
Manage surveys and feedback to understand customer needs better and improve engagement and satisfaction.
Lead the creation of campaign content briefs for the creative studio and collaborate closely to ensure alignment with brand and business goals.
Full ownership of the CRM platform usage (Braze), ensuring high deliverability, open and click rates, and minimizing unsubscribes.
Analyze campaign performance and user behavior data to optimize messaging and identify opportunities for growth.
Coordinate with cross-functional teams, including product, data, and creative, to implement timely and relevant communications.
Act as the key retention marketing contact for stakeholders, ensuring alignment on priorities and compliance with data and legal guidelines.
Balance technical execution and creative input to deliver high-quality, personalized communication that resonates with customers.

We are looking for an experienced Google PPC Team Leader to join our growing team and lead a group of junior to mid-level campaign managers. Youll play a key role in shaping strategy, overseeing performance, and mentoring the team to achieve wildly successful PPC campaign results.

We are seeking a highly skilled and innovative GEO & SEO Manager to own our websites organic growth, visibility, and optimization. This role combines GEO, SEO, and webmaster responsibilities, with a focus on both driving traffic and increasing conversions.
You will work closely with developers, content creators, and the broader marketing team to ensure online presence is optimized for traditional search engines as well as AI-powered search platforms like ChatGPT, Perplexity, Gemini, and Claude.
What Youll Do :
GEO & SEO Strategy :
Own and lead the GEO/SEO roadmap to drive measurable growth in organic visibility and lead generation.
Develop and execute strategies for traditional SEO, entity optimization, structured data, and AI search visibility.
Stay ahead of search and AI trends, monitoring competitors and testing innovative techniques.
Conduct regular website audits (technical SEO, structured data, site health, speed, security) and oversee implementation with developers.
Web Management & Optimization :
Manage and prioritize the marketing website roadmap, aligning development resources with business goals.
Ensure content is optimized for both search engines and user experience: keyword research, entity alignment, site structure, and content embedding.
Upload, publish, and manage content via WordPress (and other CMSes as needed).
Implement conversion rate optimization (CRO) best practices to improve visitor-to-lead performance across website.
Analytics & Reporting :
Track and analyze KPIs including organic traffic growth, keyword/entity rankings, brand visibility, AI-search presence, and conversion metrics.
Provide clear reporting and actionable insights to marketing leadership and cross-functional teams.
Monitor share of visibility: brand mentions, query presence, and AI-overview inclusion.