As a Digital Marketing Manager, you will be responsible for planning, executing, and managing marketing acquisition campaigns to drive brand awareness, lead generation, and nurturing. You will also help our outbound team support our business objectives. You will be responsible for the overall campaign management, including research, target audience segmentation, content development and execution, digital marketing campaign performance, optimization, and reporting.
You will collaborate with cross-functional teams, including Sales Development, Sales, Product Marketing, and Communications, to drive results.
What you do
Campaign Strategy & Execution: Design, implement, and manage cross-channel marketing campaigns that captivate audiences, drive lead generation, and fuel growth.
Data-Driven Optimization: Monitor campaign performance, conduct A/B testing, and analyze customer data to identify trends and opportunities for improvement.
Digital Marketing Channels: Leverage email marketing, paid media, social media, and content marketing to maximize campaign reach and engagement.
Cross-functional collaboration: Partner with Sales, Product Marketing, and Communications teams to align messaging, amplify reach, and deliver measurable results.
Event Management: Plan and execute in-person and online events to nurture relationships with prospects and support lead conversion.
Creative Messaging: Develop compelling marketing content that resonates with target audiences and aligns with brand voice.
Requirements: 3+ years of B2B marketing experience, ideally in a global SaaS or tech company.
Proven success in campaign management with hands-on knowledge of tools like Google Ads, email platforms, and web analytics.
Strong verbal and written communication skills to craft engaging, brand-aligned messaging.
Ability to interpret data, identify trends, and make data-driven recommendations to optimize performance.
Familiarity with CRM and Marketing Automation tools (Salesforce and Marketo experience is a strong advantage).
Efficient at juggling multiple campaigns, meeting deadlines, and delivering exceptional results.
Self-motivated team player with excellent interpersonal skills and a drive to succeed.
This position is open to all candidates.