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About us
A provider of cutting-edge communication and connectivity devices and applications for powersports and outdoor enthusiasts. In 2026, we are proudly unveiling our Beyond Helmet line, the first of its kind in the motorcycle industry, fostering a new age in safety, sound, and communications. After pioneering the worlds first Bluetooth-based wireless intercom headset in 2004, we have  been responsible for many of the industrys innovations, revolutionizing communication, pushing technological boundaries, and enhancing user safety. Now sold in over 100 countries, we areproud to be the worlds leading communication device for groups in motion.
Position Overview
We are seeking a highly skilled and dynamic Product Marketing Manager to join our passionate marketing team. In this role, you will be responsible for developing and executing Product Marketing strategies, tactics, and campaigns that support the growth and long-term success of our product portfolio. Reporting directly to the CMO, you will work closely with cross-functional teams to lead the launch and promotion of our powersports and outdoor communication solutions. As a key member of our high-performing marketing team, you will serve as the companys product expert - deeply familiar with our competitive landscape, creative in developing compelling product-related collateral, and confident in presenting it to a wide range of audiences and stakeholders.
*Full-time position in a hybrid model (from the companys offices at Raanana/from home)
Roles & Responsibilities:
* Develop and implement comprehensive Product Marketing strategies to drive awareness, adoption, and sales of our product lines.
* Conduct market research and competitive analysis to identify key market trends, customer needs, and opportunities for product differentiation. Identify areas for improvement and inform on future product development strategies.
* Collaborate with product management, engineering, and design teams to define product positioning, messaging, and target customer profiles.
* Create compelling product narratives and value propositions that resonate with our target customers and effectively communicate the unique benefits of our
* consumer and partners portfolio.
* Plan and execute product launches, including developing go-to-market strategies, coordinating cross-functional activities, and overseeing marketing campaigns.
* Act as a subject matter expert on consumer electronics trends, powersport market dynamics, and competitive landscape, providing insights and recommendations to senior leadership and other stakeholders.
* Collaborate with the sales and channel teams to develop sales enablement materials, pricing strategies, and promotional activities to drive product adoption and revenue growth.
* Create and manage the production of marketing collaterals such as sales presentations, product datasheets, website content, demo videos, installation, and user guides.
* Ensure that the messaging is consistent and effectively communicates the product's value to customers by doing user testing and other means
* Gather & analyze market feedback, customer insights, and sales data to continuously improve Product Marketing strategies and optimize the product lifecycle.
* Build strong relationships with industry influencers, partners, and media outlets to enhance brand awareness and drive positive product reviews and endorsements.

We are seeking a talented Campaign Manager with proven experience in managing large-scale, complex media campaigns. In this role, you will take full ownership of significant media budgets, lead execution across multiple platforms, and generate business impact through data-driven insights. You will also collaborate with cross-functional teams, and leverage AI to push innovation in campaign management. If you’re into driving business growth to high-profile brands through sharp and sophisticated digital activity – Let’s talk!

Responsibilities:

* Creating, managing, and optimizing campaigns on Google, Facebook, Taboola, Outbrain, DV360 and more.
* Managing budgets, performance, and audience targeting.
* Developing and implementing multi-channel marketing strategies.
* Working with big brands in the Israeli market on high-scale budgets.
* Overseeing full-funnel marketing activity.
* Developing, designing, and editing content.
* Creating marketing materials such as posts, banners, stories, and newsletters.
* Managing on-site data and marketing automation processes.
* Applying AI-driven tools and methodologies to enhance efficiency, improve insights, and solve challenges faster.

We are looking for a technically-grounded, visionary Product Owner to lead GenAI-powered initiatives within our B2B platform. You will stand at the intersection of cutting-edge LLM technology and enterprise-scale business impact, transforming how global financial institutions handle everything from underwriting automation to complex claims intelligence.

Key Responsibilities:
AI Roadmap & Strategy: Define and own the GenAI roadmap, identifying high-value use cases like fraud detection copilots, document intelligence, and agentic underwriting.
Backlog Excellence: Own and optimize the product backlog, translating complex AI concepts into clear user stories and acceptance criteria for engineering and data science teams.
Technical Specs & Orchestration: Read and write technical specs, API contracts, and data models. Youll work closely with Development & architecture teams
Experimental Mindset: Lead lean experiments and A/B tests to validate LLM performance, managing the balance between probabilistic AI outputs and deterministic business rules.
Stakeholder Leadership: Communicate the vision and progress transparently to global stakeholders and enterprise clients, acting as the bridge between "the possible" and "the practical".

Were building foundational infrastructure to secure AI agents-including their identities, access patterns, and interactions with sensitive systems and data.
This includes designing intelligent, dynamic mechanisms for ephemeral access control, secrets management, and agent and user identity tailored to the modern agent ecosystem.
As the Manager, youll not only help define how agents authenticate, receive scoped access, perform actions securely, and leave behind a verifiable audit trail - youll also be responsible for building and leading a high-impact engineering team from the ground up.
This is a rare opportunity to combine hands-on engineering with technical leadership-writing critical code, mentoring engineers, sharing knowledge, and driving best practices-while building a platform from the ground up at the cutting edge of AI, identity, and security.
Responsibilities
Lead the end-to-end development of a secure platform for managing AI agents identities, permissions, access control, and execution context.
Recruit, onboard, and mentor a team of engineers, shaping the teams culture and technical direction.
Drive the design and implementation of core services, ensuring high performance, security, and maintainability.
Enforce engineering excellence and best practices, including testing, code reviews, observability, secure coding, and CI/CD pipelines.
Stay hands-on: actively contribute to critical paths in architecture, prototyping, and complex problem-solving.
Ensure your teams deliverables meet high standards of performance, resilience, and security in production.