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We're looking for a Motion Designer who can take a brief and turn it into a concept and a finished video. If you live for creative work, you're already playing with the new AI tools, and you can move fast without dropping quality, let's talk.

We're looking for a Senior Social Media Manager to own that channel end to end: spot the moment, shoot it, publish it, learn from it. This is a hands-on creator role, not a scheduling role. You'll be producing a constant, high volume of content across formats, from reactive Reels and TikToks to campaign pieces and always-on storytelling. If you think in hooks, you have an instinct for what people actually stop to watch, and you can move fast without losing the brand, let's talk.

What Will You Do
Channel ownership: own Instagram and TikTok end to end: strategy, content pillars, publishing calendar, and performance.
Hands-on production: produce a high volume of short-form content yourself, shooting and editing (Reels, TikTok, Stories).
Real-time reaction: react in real time to trends, moments, and the occasional crisis, with the right tone for each audience.
Cultural range: build content that works for both Hebrew and Arabic-speaking communities, in cities and in the periphery.
Measurement: track what matters (saves, shares, reach, comment quality) and adjust based on it.

We're looking for a Social Media Manager to own that channel end to end: spot the moment, shoot it, publish it, learn from it. This is a hands-on creator role, not a scheduling role. You'll be producing a constant, high volume of content across formats, from reactive Reels and TikToks to campaign pieces and always-on storytelling. If you think in hooks, you have an instinct for what people actually stop to watch, and you can move fast without losing the brand, let's talk.

What Will You Do
Channel ownership: own Instagram and TikTok end to end: strategy, content pillars, publishing calendar, and performance.
Hands-on production: produce a high volume of short-form content yourself, shooting and editing (Reels, TikTok, Stories).
Real-time reaction: react in real time to trends, moments, and the occasional crisis, with the right tone for each audience.
Cultural range: build content that works for both Hebrew and Arabic-speaking communities, in cities and in the periphery.
Measurement: track what matters (saves, shares, reach, comment quality) and adjust based on it.

Were entering a rapid scale phase with the ambition to lead the food delivery category in Israel. The Head of Marketing will build and lead marketing function end-to-end in Israel, owning demand growth, brand, lifecycle/CRM, and marketing operations - with direct accountability for revenue, GMV, usage, and retention. This is a builder role reporting to the CEO and operating closely with Commercial and Operations within HAATs city-based operating model.

What Will You Do
Brand Marketing
Build brand equity, awareness, and reputation as the leading local delivery platform in Israel.
Define brand positioning, messaging, and narrative grounded in local city presence.
Own brand identity, guidelines, and core brand assets.
Lead PR, content, social, influencer, and analyst relations.
Ensure brand storytelling reflects real merchant, courier, and city-level experiences.
Growth Marketing
Grow demand efficiently and profitably across HAATs operating cities.
Build and scale paid, organic, and offline growth engines by city and category.
Own acquisition strategy across priority cities in coordination with Commercial and Operations.
Drive demand for specific categories, partners, or verticals based on supply readiness.
Manage CAC, payback period, and cohort economics at city and segment level.
Product Marketing
Increase revenue and engagement from existing users.
Own lifecycle marketing, CRM, and retention programs.
Drive feature adoption and website/app conversion optimization (CRO).
Support Sales and Commercial with launches, messaging, and merchant visibility.
Translate merchant and operational inputs into clear user-facing value propositions.
Strategy & Marketing Operations
Build a scalable, high-impact marketing organization embedded in HAATs operating model.
Define marketing OKRs, roadmap, org structure, and roles & responsibilities.
Own marketing P&L, budget, and tech stack.
Work closely with the Head of Commercial to support city launches, vertical expansions, and merchant priorities.
Translate city-level commercial and operational inputs into targeted marketing plans by city, category, and partner tier.
Align Marketing, Commercial, Operations, Product, and Customer Support around shared marketplace KPIs.
Leadership, Planning & Performance
Own and deliver aggressive, measurable growth targets (e.g. double-digit MoM growth during scale or city-launch periods).
Manage a 6-7 figure annual marketing budget with clear ROI and unit economics tracking.
Build and lead a team of 5+ marketers and agency partners.
Launch and scale 3-5 growth engines across paid, organic, lifecycle, and city-level channels.
Own city-level demand planning in coordination with Commercial and Operations.
Present weekly performance reviews covering GMV, CAC, retention, funnel health, and city performance.
Define and execute a 12-month GTM and marketing roadmap aligned with commercial and operational plans.

Join us as a Senior Business Development Associate ! As a key member of our Marketing & Partnerships team, you will play a central role in identifying, initiating, and managing strategic partnerships that drive our business forward. We are looking for someone who is data-driven yet creative, able to turn ambitious projects into reality.

What Will You Do
Partner Network Development: Identify, initiate, and establish new strategic partnerships and collaborations aligned with the company's overall business objectives
Relationship Management: Maintain and support existing relationships with strategic partners, ensuring high levels of satisfaction and cooperation
Negotiate partnership agreements and commercial terms using analytical data
Track and analyze partnership performance; identify and implement improvements
Build professional relationships with senior managers
Generate new business development initiatives and maintain a commercial pipeline
Work with internal teams (marketing, sales, product) to integrate partnership initiatives
Collaborate with cross-functional teams to ensure the success of strategic partners campaigns, from pre-sale research to campaign launch and optimization

We're looking for a Senior Marketing Designer to join our team. This is an end-to-end role - from campaign brief through concept, design, and launch. You'll work closely with marketing, growth, brand, and product to shape how we show up to the people running their own businesses - and to the customers we're trying to reach.
What you'll do:
Translate positioning and campaign strategy into design that's clear, distinctive, and on-brand across web, lifecycle, paid, and social.
Own creative from brief to shipped asset - landing pages, launch campaigns, email, sales enablement, and brand moments.
Rapidly prototype and test creative directions using Claude, Weave, Midjourney, Figma, and others to get real work in front of stakeholders and users fast.
Partner with growth and lifecycle marketers to make design decisions that move real metrics - not just look good in a deck.
Contribute beyond your own campaigns - to our visual system, our brand craft, and our design culture.

We are looking for a creative, ambitious marketing designer to join our team. In this role, you will combine artistic skills with marketing insights to design high-performing creatives that drive user acquisition and engagement. You will play a key role in translating data and trends into visual assets that stop the scroll and convert.

What Will You Do
Design High-Impact Ads: Create static banners, GIFs, and video creatives for large-scale UA campaigns on Meta (Facebook/Instagram), TikTok, and Google.
Video Creation: Edit and produce engaging short-form video content (UGC style, motion graphics, trends).
Support Growth & Retention: Design on-brand assets for the user journey, including in-app pop-ups, email visuals, and landing pages.
Iterate & Optimize: Collaborate with the performance team to analyze creative data and produce rapid variations of winning concepts.
Concept & Brainstorm: Bring fresh ideas to the table! research industry trends, competitors, and new visual hooks to constantly improve our creative strategy.

We're looking for a Director of Product Management to own our financial-products portfolio end to end and to lead the new, standalone initiatives that leverage HB's financial products across the member base. You'll be the owner of HB's financial products and the market pulse on what's coming next that can help our members - new payment methods, new banking and capital capabilities, new ways money moves for service businesses.
This is a senior individual-leadership role. You'll lead through ownership, clarity, and influence.
What you'll own:
The portfolio - payments processing, Balance (banking), Capital (lending), instant payouts, territory expansion and new business opportunities
New standalone initiatives - identify, scope, and drive new bets that leverage HB's financial products for the member base, from idea through PMF.
The market pulse - track where payments, fintech, and embedded finance are moving; bring the developments that can help HB members before competitors do.
The vendor stack - Stripe, Plaid, Unit, QuickBooks. Contract negotiation, escalations, roadmap alignment and more
The economics - GPV, take-rate, unit economics, margins, fraud loss appetite, vendor cost. You own and defend the numbers.

We're looking for a data-driven Growth Marketing Manager to bridge the gap between marketing and product. In this role, you will own the critical phase between user acquisition and the first purchase, optimizing the user journey to maximize activation and revenue. You will work cross-functionally to determine our offer strategy, architect conversion flows, and measure the ROI of our incentives.

What Will You Do
Analyze and improve the user funnel from registration to first purchase (CRO).
Architect and lead automated conversion journeys: Design the logic and flows for In-App, Push, and Email sequences (leveraging tools like Braze/CleverTap) to guide users toward their first purchase.
Design and manage the strategy for new user incentives (coupons, discounts, ect).
Define the messaging strategy within the app (pop-ups, banners, micro-copy) to nudge users toward action.
Lead a high-velocity A/B testing roadmap on pricing, messaging, and user flows.
Collaborate with Product and Analytics teams to implement growth drivers and measure impact.

We're looking for an experienced performance marketing manager to lead and scale our user acquisition efforts for our mobile app. This role will own the full acquisition funnel on the media side, managing significant budgets to drive growth. You will start as a hands-on leader and build the team and infrastructure as the company scales.

What Will You Do
Own and scale user acquisition strategy and budget allocation.
Scale the performance marketing function and recruit/build the team as the company grows.
Optimize campaigns across channels to hit acquisition and retention KPIs.
Collaborate closely with product, analytics, and creative teams.
Drive creative testing strategy and provide data-backed direction to the creative studio.
Establish performance frameworks and reporting infrastructure.

We're looking for a ML Engineer to join our Data team in Tel Aviv. Our team sits at the heart of our data stack - we build and maintain the infrastructure, pipelines, and AI-powered systems that DS, product, marketing and other stakeholders rely on to move fast and make smart decisions.
What you'll work on:
Integrate and productionize LLM-based systems: from prompt registries and model gateways to agentic workflows - with a focus on reliability, observability, and cost efficiency.
Own our core MLOps infrastructure: build and maintain our feature store, vector database, training and monitoring tools, etc.- so DS and product teams can ship AI features without infrastructure becoming the bottleneck.
Build AI-powered Python microservices that integrate LLMs, scraping, pipelines and internal data into product features used by hundreds of thousands of businesses.
Collaborate deeply with data scientists, engineers and product managers to turn ideas into reliable, scalable ML systems, iterating quickly from prototype to production.
Own initiatives end-to-end: from design doc to production deployment, including monitoring, documentation, and handoff.

We are looking for an experienced Engineering Director to lead a Core Product engineering group in our Tel Aviv office. In this role, you will manage a group of Engineering Managers who each lead their own teams of engineers. You will be responsible for driving delivery, quality, and impact across one of our most critical product areas.
You will report to the Head of Engineering and partner closely with Product, Design, Data, and Go-to-Market leaders to shape strategy and ensure strong execution. This role requires a seasoned leader with deep people-management experience, strong product partnership, and the ability to lead through scale and complexity. The group also plays a key role in embedding AI capabilities into our core product experiences, making this an exciting opportunity to help shape how AI enhances workflows for millions of independent business owners.
A few of the things you will do:
Lead, coach, and support a group of 5 Engineering Managers overseeing multiple teams and dozens of engineers.
Develop and grow managers by helping them strengthen their leadership, decision-making, and team health.
Drive clarity, alignment, and focus across teams working on shared product goals and cross-team initiatives.
Partner closely with Product and Design leadership to shape roadmap, priorities, and execution plans.
Help define and deliver core product and Growth experiences, including initiatives that embed AI into key user workflows.
Translate company and product strategy into clear engineering direction and measurable outcomes.
Help teams plan effectively, make thoughtful tradeoffs, and deliver high-quality products in a predictable way.
Improve how teams collaborate across domains by refining planning, processes, and communication.
Lead cross-team initiatives and manage dependencies across multiple stakeholders.
Play a key role in hiring, org design, and scaling the engineering organization in Tel Aviv.

We are looking for a Senior Fraud Analyst to serve as the technical cornerstone of our Fraud Prevention team.
In this role, you won't be managing a team; youll be managing the technical evolution of our fraud defenses. Reporting directly to the Fraud Prevention Director, you will act as a high-level individual contributor, bridging the gap between data science, engineering, and risk strategy. You will be responsible for pioneering the use of AI and advanced analytics to protect our community and ensure our platform remains the safest place for independent businesses to grow.
Here are a few of the things you'll do:
Technical Strategy & Architecture: Partner with the Fraud Prevention Director to define the long-term technical roadmap, moving us toward an AI-first, autonomous fraud detection ecosystem.
AI & LLM Integration: Design and implement Generative AI agents and LLM-powered workflows to automate complex forensic investigations, reducing the time-to-detect for emerging fraud vectors.
Advanced Detection Modeling: Develop and prototype sophisticated ML models and graph-based heuristics to identify collusion, synthetic identities, and fraud rings.
Cross-Functional Technical Lead: Serve as the primary technical consultant to Product and Engineering, ensuring that new payment features (like RTP or international expansion) are built with scalable, AI-driven safeguards from day one.
Expert Forensics: Act as an escalation point on high-stakes, large-scale fraud attacks, utilizing advanced Python and network analytics to deconstruct and mitigate threats.
Data Excellence: Set the standard for the fraud teams technical stack. You will optimize our SQL/Python environments and ensure our data infrastructure is capable of supporting real-time AI inference.