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Required Product Manager, Product-Led Growth
The role:
As a Product Manager, Product-Led Growth (PLG), you will own and scale our self-serve experience, focusing on driving user activation and expanding our PLG offering. You will lead the end-to-end user journey, from first touch through activation, subscription, and expansion, while building new entry points for users to discover and adopt our products independently.
This is a highly cross-functional role at the intersection of product, growth, marketing, payments, and data. You will work closely with Marketing, Product Marketing, Ops, Growth, R&D, and third-party partners to remove friction, optimize conversion, and turn PLG into a meaningful revenue and pipeline driver.
The day-to-day:
Own and optimize the activation funnel, improving time-to-value and increasing activation rates across PLG entry points
Design and run experiments (A/B tests and growth initiatives) to improve conversion, engagement, and retention
Expand our PLG offering by identifying new self-serve entry points, use cases, and packaging opportunities
Partner closely with Marketing, Product Marketing, and Growth teams to align acquisition, messaging, and onboarding experiences
Collaborate with Engineering and third-party integrations to build scalable, reliable PLG infrastructure and experiences
Instrument user journeys and analyze behavioral data to identify friction points and drive data-informed decisions
Define and track key KPIs such as activation rate, conversion, time-to-value, PLG revenue, and PQL generation.

Were looking for a curious, hands-on Product Manager who knows how to take a complex customer or business need, ask the right questions, distill what really matters, and turn it into a clear product solution that can be built and delivered.

Someone who can look at a problem from different angles, explore and validate possible solutions, make informed trade-offs, and turn the chosen direction into a clear plan for execution.

What youll do

Own product initiatives from discovery through delivery.
Understand customer and business needs, challenge requirements and assumptions, and identify the real problem behind the request.
Explore and validate different solution approaches before deciding what and how to build.
Turn the chosen solution into clear features, user flows, business logic, requirements, and development-ready specifications.
Work closely with R&D and Data to assess feasibility and effort, refine scope, and make informed product and technical trade-offs.
Prioritize based on customer value, business impact, effort, and technical complexity.
Drive execution from planning through development and successful delivery.

Guideline Group is a leading technology group in Israel, operating across FinTech, InvestTech, LegalTech, and BusinessTech. Techdin, part of Guideline Group, is looking for a Senior Product Manager to join our LegalTech product team and lead the development of complex, AI-driven products. We’re looking for a curious, hands-on Product Manager who knows how to take a complex customer or business need, ask the right questions, distill what really matters, and turn it into a clear product solution that can be built and delivered. Someone who can look at a problem from different angles, explore and validate possible solutions, make informed trade-offs, and turn the chosen direction into a clear plan for execution. What you’ll do Own product initiatives from discovery through delivery. Understand customer and business needs, challenge requirements and assumptions, and identify the real problem behind the request. Explore and validate different solution approaches before deciding what and how to build. Turn the chosen solution into clear features, user flows, business logic, requirements, and development-ready specifications. Work closely with R&D and Data to assess feasibility and effort, refine scope, and make informed product and technical trade-offs. Prioritize based on customer value, business impact, effort, and technical complexity. Drive execution from planning through development and successful delivery.