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We're looking for a Marketing Automation Lead to join Mami's growth team and lead the design and execution of end-to-end customer journeys. You'll bring our customer experience vision to life - creating personalized, multi-channel flows that drive engagement, retention, and revenue, while setting the standard for marketing excellence at Mami.
Your main focus will be Email, SMS, and WhatsApp flows, with opportunities to collaborate with Product, Content, and Data teams as Mami continues to scale. This is a rare opportunity to shape both the customer experience and marketing culture of an early-stage, community-driven startup.
What You’ll Do
* Take full ownership of the Marketing Automation platform - optimize templates, manage audiences, integrate data, and monitor deliverability.
* Build and manage multi-channel customer journeys across Email, SMS, and WhatsApp with personalization, triggers, and A/B testing.
* Map end-to-end journeys from sign-up to retention and win-back, including segmentation and dynamic content.
* Analyze results using GA4, attribution, cohort analysis, and LTV metrics to inform strategy.
* Lead briefs for copy and design, craft action-driven microcopy, and adapt content to target audiences.
* Collaborate effectively across teams to ensure smooth delivery and execution.

Cynet is looking for an End Point Protection Platform Group Lead to join us. As a Group Lead, you will play a key role in building Cynet’s resilient, cutting?edge XDR security solutions.

What will you do:

* Manage four Team Leads across low?level C++ and .NET domains
* Aid, guide and provide hands-on leadership to a team of talented core Developers using C++ and .NET
* Technically manage, mentor, review and improve the quality of the code and process
* Work closely with Product, QA and DevOps teams
* Manage the delivery of multiple, complex, simultaneous development projects from design to release
* Make key decisions to ensure the successful implementation of all initiatives

About Us:
Cynet is a leader in threat detection and response, designed to simplify security for organizations of all sizes. Our mission is to empower lean security teams and their partners with an AI-powered, unified platform that autonomously detects, protects, and responds to threats - backed by 24×7 security experts. With a Partner First mindset , we focus on helping customers and partners stay protected, operate confidently, and achieve their goals. Our vision is to give every organization true cybersecurity peace of mind, providing fast, accurate protection without the noise or complexity.

MA?LYS is one of the fastest-growing global D2C startups, powered by a self-built e-commerce platform and data-driven decision-making. We develop clinically tested body care products and deliver them to millions of women worldwide. With rapid growth year over year, MA?LYS is on track to become one of the world’s leading body care brands. We’re a team of passionate innovators who move fast, love seeing real results, and bring humor and creativity into everything we do. We are looking for an HR Business Partner & Talent Acquisition to lead and drive the end-to-end hiring lifecycle and support the ongoing strengthening and development of our organization.
Your life at MA?LYS will look like…
* Own the full recruitment cycle for both Israeli and US roles—from kick-off with hiring managers to sourcing, interviewing, offer negotiation, closing, and ensuring an exceptional candidate experience.
* Conduct in-depth interviews and ensure a consistent, candidate-centric hiring process.
* Analyze recruitment performance and metrics to identify trends and drive process improvements.
* Support managers as a trusted HR partner, including coaching, feedback, and day-to-day guidance.
* Partner closely with hiring managers to understand business needs and design effective hiring and engagement strategies.
* Execute cross-company HR processes such as engagement surveys, annual performance reviews, and L&D initiatives.
* Develop and execute employer branding strategies, including managing MA?LYS's recruitment-related social media presence and careers page.
* Collaborate with managers on career development plans, team structure, and ongoing people-related needs.
You will thrive in this role if you have…
* 5+ years of in-house Talent Acquisition experience.
* Experience recruiting for Product & GTM roles an advantage.
* Hands-on experience with sourcing tools (e.g., LinkedIn Recruiter) and ATS platforms (Comeet).
* HRBP experience, including manager coaching, driving L&D plans, and career pathing - High advantage.
* A proactive, independent, “owner” mindset.
* Strong relationship-building abilities and stakeholder management skills.
* Full professional proficiency in English and Hebrew.