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Ilyon is a leading mobile gaming company renowned for delivering world-class entertainment to millions of players globally, driven by creativity, innovation, and a passion for engaging experiences. We are seeking a UA Creative Lead to spearhead creative marketing efforts across all our casual puzzle games and help shape the future of our studio as part of an elite team of professionals. In this role, you will coach, mentor, inspire, and lead a team of marketing creative animators across Ilyon’s casual mobile portfolio, building an environment where team members have the autonomy, context, and support to take ownership, make data-backed decisions, and grow into future production leaders. The Role
* Manage, mentor, and lead a team of marketing creative animators.
* Structure marketing creative strategy for all catalog games (both video and playable assets)
* Oversee large-scale creative production for user acquisition (UA).
* Analyze daily performance data to optimize creative production.
* Research market trends, competitors, and industry best practices.
* Utilize AI tools to optimize and enhance creative workflows.
* Contribute hands-on to 2D, 3D, and playable asset creation when needed.

About Us: We are a leading mobile gaming company renowned for delivering world-class entertainment to millions of players globally. Driven by creativity, innovation, and a passion for engaging experiences, we are expanding our portfolio. We are seeking a Senior Game Designer to spearhead our new casual puzzle game products and help shape the future of our studio alongside an elite team of game professionals. Position Overview: A visionary Senior Game Designer who understands the psychology behind casual puzzle games. You will be the creative anchor for new titles - leading projects from initial concept through global launch and game updates. You will craft innovative core mechanics and shape unforgettable player experiences that drive long-term retention and engagement. Key Responsibilities: End-to-End Ownership: Drive the game design process from initial pitch and prototyping to global release and live operations. system & Economy Design: Create, balance, and fine-tune engaging core mechanics, progression, in-game economies, and compelling reward loops. Cross-Functional Leadership: Collaborate closely with artists, developers, and data analysts to ensure the creative vision aligns with technical and business goals. data -Driven Iteration: Analyze playtests and live player data (including A/B tests) to iterate on levels balancing and progression, FTUE and economy. Trend Forecasting: Deconstruct competitive titles and stay ahead of mobile industry trends to ensure our designs remain fresh, innovative, and highly marketable.