דרושים » פרסום שיווק ויחסי ציבור » Director of Product Growth

We are looking for a high-caliber Brand Revenue & Strategy Manager to work across a portfolio of DTC brands.
This role sits at the intersection of brand strategy, growth, P&L, and partner management. You will analyze each brand as a complete business, identify its most important opportunities and constraints, and help shape the strategy required to scale it profitably.
You will work with teams across performance marketing, creative, CRO, retention, operations, and finance, while helping our brand partners understand their performance, financial results, and strategic priorities.
What you'll do:
Brand Strategy: Define positioning, target audiences, product priorities, pricing, offers, and growth plans.
Revenue and P&L Analysis: Analyze revenue, margins, acquisition costs, retention, inventory, and contribution profit to identify opportunities and risks.
Commercial Diagnosis: Determine whether a brands primary constraint relates to its product, positioning, creative, media, funnel, pricing, retention, inventory, or unit economics.
Partner Management: Build strong relationships with brand owners, align on priorities, and work on product development and improvements, inventory costs, forecasts, and payouts.
Growth Planning: Translate business objectives into priorities across acquisition, creative, CRO, retention, merchandising, and operations.
Pricing and Monetization: Develop and evaluate pricing, bundles, promotions, subscriptions, upsells, and shipping thresholds.
Forecasting: Build scenarios connecting media spend, CAC, conversion, AOV, repeat revenue, inventory requirements, and profitability.
Business Reviews: Prepare clear internal and partner-facing reviews covering results, insights, risks, and recommended actions.
Product Feedback: Translate commercial insights into feedback that helps improve platform, agents, and workflows.

We're looking for a data-driven Growth Marketing Manager to bridge the gap between marketing and product. In this role, you will own the critical phase between user acquisition and the first purchase, optimizing the user journey to maximize activation and revenue. You will work cross-functionally to determine our offer strategy, architect conversion flows, and measure the ROI of our incentives.

What Will You Do
Analyze and improve the user funnel from registration to first purchase (CRO).
Architect and lead automated conversion journeys: Design the logic and flows for In-App, Push, and Email sequences (leveraging tools like Braze/CleverTap) to guide users toward their first purchase.
Design and manage the strategy for new user incentives (coupons, discounts, ect).
Define the messaging strategy within the app (pop-ups, banners, micro-copy) to nudge users toward action.
Lead a high-velocity A/B testing roadmap on pricing, messaging, and user flows.
Collaborate with Product and Analytics teams to implement growth drivers and measure impact.

Were looking for a Communications and Content Lead to define and amplify how we sound and show up externally, and deliver high-performing campaigns that drive brand awareness, lead generation, and lead conversion.
Reporting to the Director of Integrated Marketing, you'll lead brand strategy, thought leadership, PR, content, social media, and influencer marketing. Youll help shape our positioning as a trusted, established, and differentiated category leader.
This is a hands-on role that requires strategic thinking, strong execution, and the use of AI to scale both the quality and quantity of brand and performance content. Youll have direct ownership of copy quality, consistency, and iteration, and work closely with Product Marketing, Growth, and Partnerships.
What You'll Do:
Own our communications and content strategy
Lead our upcoming company rebrand to redefine our positioning, messaging, voice, and differentiation in the market.
Write and edit copy for paid channels, marketing emails, website content, landing pages, blogs, guides, organic socials, and customer stories.
Own social media strategy and execution: content calendar, voice, posting, and engagement across channels.
Manage PR and media relations hands-on, without relying on an external agency: building relationships with journalists, analysts, and industry voices directly, and driving high-impact earned media.
Launch and run our influencer program: identify, recruit, and manage relationships with relevant real estate, fintech, and proptech influencers and creators to expand our reach and credibility.
Build executive visibility, working with the CEO, CMO, and leadership team on speaking opportunities, thought leadership, media, awards, and executive communications.
Design and use AI-powered workflows to accelerate ideation, variation, versioning, and iteration of copy while maintaining quality.
Define and measure communications, brand, and performance KPIs, including awareness, trust, share of voice, social engagement, market perception, new customers acquired, and customer expansion.

we are a leading creative technology company on a mission to empower creators and brands to bring their vision to life with video. Offering cutting-edge AI tools and models for image, video, and voiceover creation, alongside high-quality creative assets and powerful editing tools, Artlist enables creators to stay on trend, and achieve their creative goals. Trusted by over 30 million creators worldwide and top brands including Google, Amazon, Microsoft, and Versace, Artlist provides a seamless, subscription-based platform with a global license, giving creators everything they need to produce professional video content efficiently. For more information, visit artlist.io Artlist is looking for a strategic, hands-on, and fast-paced Senior Product Marketing Manager to lead our Go-To-Market (GTM) execution in a fast-moving, dynamic environment. In this role, you will define how our value connects with different creators and brands, turning our product, and creative tools into clear, compelling messaging that users instantly get. You'll operate at a fast pace, taking new ideas to market quickly and delivering the right message to creators across all our marketing channels. Youll act as the key driver who makes things happen-working closely with Product, Copy, Design, Growth Marketing, Social, Sales, and data teams to execute flawlessly. Additionally, you will lead our user communications across all touchpoints, leveraging modern AI platforms and workflows to scale your impact. What Youll Do
* Lead GTM Strategy & Execution: Drive end-to-end go-to-market launches and campaigns at high speed, turning new features, products, and AI capabilities into high-impact releases.
* Drive Business Impact: Turn GTM strategies and communications into measurable business results across user acquisition, conversion, retention, and revenue.
* Engage Existing & New Users: Build targeted messaging strategies to effectively reach, excite, and convert both current users and new audience segments across all relevant channels.
* Lead Cross-Channel User Communications: Own user communications across in-product, email, social, and web touchpoints to continuously boost product adoption, engagement, and retention.
* Make Things Happen Cross-Functionally: Serve as the central engine connecting Product, Copy, Design, Performance Marketing, PR, and Sales to orchestrate smooth, fast, and unified campaign executions.
* Leverage Next-Gen AI Platforms: Utilize new AI tools and platforms to move faster, optimize workflows, and scale how we produce collateral and reach users.
* Optimize Funnels & Drive Growth: Monitor campaign performance and user funnels to quickly iterate, reduce friction, and improve conversion at every step.
* Stay Ahead of Trends: Keep a close pulse on the fast-changing world of AI, creators, and competitors to keep our messaging fresh, relevant, and sharp.

we are looking for a Head of Monetization.
This is a high-impact, revenue-driving leadership role for a data-driven commercial mastermind. As the Head of Monetization, you will own the end-to-end monetization strategy, economy design, and revenue growth engine across our platform. You are not here to just set price tags; you are here to design high-converting subscription models, optimize dynamic pricing, unlock new revenue streams, and turn user engagement into scalable, sustainable business growth.
What You'll Do:
Monetization Strategy & Ownership: Architect and execute the global monetization strategy, optimizing monetization funnels, pricing tiers, paywalls, and in-app economies to maximize LTV and ARPU.
Conversion & Funnel Optimization: Lead continuous experiments across paywall designs, onboarding flows, checkout experiences, and targeted promotional offers to lift purchase conversion rates.
Subscription & Economy Design: Design, test, and iterate on subscription plans, microtransactions, and premium features, balancing high monetization with strong long-term user retention.
Cross-Functional Leadership: Partner closely with Product, Analytics, Growth, and Marketing teams to seamlessly integrate monetization initiatives into the core user experience.
Data-Driven Experimentation: Define key metrics, design rigorous A/B testing frameworks, and analyze cohort purchasing behaviors to discover hidden monetization levers.

Were looking for a Product Management Team Leader to lead our Marketplace product team - the engine behind the on-demand revolution in transportation and new verticals across all our markets. This is a player-coach role: youll manage and grow a team of product managers while owning a core product area hands-on, taking it from vision to reality.

The Marketplace team is responsible for:

Building and maintaining the platform for drivers and couriers to work with
Developing dynamic, ML-driven marketplace solutions for matching, pricing, earnings, and broader optimisation.
Integrating external supply partners (other transportation companies)
What youll do

Lead a team of product managers - set direction, coach and develop them, and raise the bar on product craft across the Marketplace group.
Own a product roadmap end-to-end - take a core marketplace area from vision to execution and delivery, while staying hands-on with the hardest problems yourself.
Generate comprehensive insights through data, market, and user research to guide product vision, with a specific focus on marketplace dynamics in ride-hailing and delivery.
Lead products and features throughout their entire lifecycle - from concept and detailed requirements to execution and successful rollout - emphasising marketplace efficiency and a great user experience for both riders and suppliers.
Collaborate closely with Engineering, Data Analytics, Customer Experience, Marketing, and Operations to build best-in-class products and ensure successful market rollout in competitive ride-hailing and delivery markets.
Define metrics, analyse feature performance through qualitative and quantitative analysis, and iterate until objectives are met - with a keen eye on marketplace KPIs.
Understand our strategic position vs. the competition and work day in, day out to improve it.
Actively contribute to the overall product roadmap, bringing a deep understanding of marketplace operations and the competitive landscape.
Champion our vision, priorities, challenges, and opportunities with teams across our regions.
Leverage AI tools to accelerate product discovery, requirements definition, analysis, and day-to-day product execution.

we are looking for an Ecommerce Site Experience Lead to own our site's performance end-to-end. This is a strategy role as much as a hands-on one: you decide what gets tested and built, and you own how the site performs

Responsibilities
What you'll do

● Own site performance end-to-end: constant page optimization to grow add-to-cart rate and conversion rate.

● Optimize pricing, promotional offers, and upsell strategy to improve site performance.

● Run our A/B testing program: design tests, read the results, and apply what works.

● Build personalization strategies across our markets and audiences.

● Analyze customer behavior, competitors, and market trends to guide site decisions.

● Define and execute strategic plans for which products to promote, and when.

● Build and launch landing pages for new products and campaigns.

● Translate our brand's visuals and voice into how the site looks and feels, working closely with our graphic designer.

● Bring a strong UX/UI eye to navigation and site structure, elevating the overall look and feel.

● Lead new product launches on-site and evolve the funnel as the site grows.

Were looking for an experienced Head of Marketing with a strong B2B product background and a proven track record of building a products brand identity, positioning, and market presence from the ground up.
This is a highly hands-on role. It brings together brand management and product marketing: building a distinct, consistent brand while defining how the product is positioned, how its value is communicated, and how it is brought to market. You will combine strategic leadership with direct involvement in day-to-day execution, taking ownership of both the direction and the work needed to bring it to life.
You will own how the product looks, sounds, and is understood, both internally and in the market. Your scope will include brand strategy, positioning, messaging, website, inbound marketing, and sales enablement.
Working directly with senior leadership and closely with product and sales, youll turn complex product capabilities into clear, compelling stories and create the content and materials needed to bring them to customers.
Youll also lead external agencies, designers, writers, and freelancers, setting clear briefs and holding the work to a high standard, while remaining hands-on in the day-to-day execution.
What Will You Do?
Hands-on leadership. Lead marketing strategy while remaining deeply involved in execution, driving the work forward from planning through delivery. Set the marketing roadmap, define priorities, and decide where to focus resources. Balance building the brand with generating demand and supporting sales.
Positioning. Define where Draper sits in the AI marketing category and why buyers should choose us. Clarify our ideal customers, their needs, and our differentiation. Partner with product and sales on pricing and packaging.
Brand. Build and evolve the Draper identity, from the initial agency brief and creative direction to the style guide, visual language, templates, and tone of voice. Ensure consistency across decks, website, product UI, and social. Lead agency and creative partners from brief through delivery.
Messaging. Build the messaging architecture, including narrative, proof points, objection handling, and audience-specific messaging. Translate technical capabilities into clear customer benefits and business value. Align sales, product, and senior leadership. Write key copy, from homepage messaging to launches and thought leadership.
Go-to-market and sales enablement. Lead marketing planning for the product launch and subsequent releases. Develop pitch decks, product overviews, case studies, and other materials that help sales explain the products value and move conversations forward.
Inbound and demand. Build and improve the journey from first touch to qualified conversation through content, SEO, lifecycle email, lead capture, and conversion. Work with sales to assess lead quality and identify what turns interest into customers.
Digital presence. Own the website end to end, including content, structure, SEO, and conversion, as well as organic social, LinkedIn, and the companys leadership presence. Prioritize additional channels, partnerships, and PR opportunities based on their relevance to our buyers.

We're looking for a Growth Marketing Manager to conduct the entire growth orchestra: paid acquisition, landing pages, experimentation, SEO and LLM visibility, partners and vendors. You'll own the full funnel from first impression to qualified pipeline, and you'll own the number.
This is a hands-on, high-ownership role. You won't hand off briefs and wait - youll build the page, launch the test, read the data, and kill what doesn't work. You'll report to the Head of Growth and work day-to-day with Content, Product Marketing, Design, Sales, and RevOps. It's an individual contributor role today with a clear path to building a team as the function scales.
We work AI-natively. We expect you to reach for AI tools by default - to research, build, analyze, and ship at a pace that would have needed a team of five two years ago.
What You'll Do:
Own paid acquisition end to end.
Plan, launch, and optimize Google Ads and LinkedIn Ads - targeting, creative, bidding, budget allocation - against pipeline and CAC targets, not clicks. Open new channels as we grow.
Own the conversion path.
Partner with Content Marketing and Design to build landing pages and campaign assets, then run a continuous A/B testing program on messaging, layout, offers, and forms to move conversion rate.
Run growth as an experiment engine.
Build a testing roadmap, prioritize by expected impact, run clean experiments, and turn results into decisions the whole team can act on.
Own organic and AI visibility.
Drive technical and content SEO alongside LLM citation optimization- making sure we show up when security engineers and CISOs ask AI assistants about cloud security.
Manage partners and vendors.
Agencies, review sites, syndication, co-marketing, events - hold them to clear KPIs and make each one earn its budget.
Build the AI-native marketing stack.
Use AI tools across research, creative production, analysis, and automation to compress cycle times and scale output without scaling headcount.
Report on what matters
. Build the reporting that connects spend to pipeline to revenue, and bring a clear point of view on where the next dollar should go.
Work like a seller.
Sit close to Sales, understand the buyer and the deal cycle, and optimize for pipeline quality - not lead volume.

We are looking for an experienced Growth Marketing Manager (Enterprise B2B) to join our Demand Generation Marketing team. In this role, you will own and scale our global digital demand engine, driving awareness, engagement, and pipeline growth across key markets.

You will lead performance marketing across multiple channels, working closely with content, Product Marketing, and Sales to deliver measurable business impact. This is a hands-on role for someone who combines strategic thinking with strong execution and is excited to scale a global B2B demand engine targeting enterprise healthcare clients. In this role you will manage external providers and agencies.

If you are passionate about growth marketing, data-driven decision making, and working in a fast-paced, collaborative environment, wed love to meet you.

Responsibilities
Implement the B2B demand generation strategy and quarterly planning across various channels
Build, manage, and optimize multi-channel campaigns across paid search, paid social, SEO/GEO, and ABM programs.
Lead SEO and GEO across search and LLM discovery, including strategy, technical SEO, keyword and entity mapping, monitoring performance, and visibility reporting.
Own website conversion optimization, continuously improving user journeys, landing pages, messaging, forms, CTAs, and overall conversion rates through data-driven experimentation.
Identify, evaluate, and scale emerging acquisition channels, technologies, and AI-powered marketing opportunities to drive efficient pipeline growth.
Collaborate with Marketing, Design, and the content team to develop high-performing ads, landing pages, and lifecycle content, including tailored ABM campaigns
Work with external agencies and vendors as needed to scale execution.
Stay up to date with emerging digital trends, tools, and AI to continuously improve performance and scale.