Required PM GI HCC
Introduction to role
This role leads the brand strategy for GI HCC, from design and planning through to implementation and evaluation. It covers all marketing activities for the assigned products, including multi-channel and digital solutions such as social media, inside sales and distribution strategy. The position owns all marketing materials and communications for the product, drives marketing programmes and implements changes, and analyses market data to identify key segment drivers. As an active, leading member of a cross-functional team including FLSM, Medical, Regulatory, Diagnostic and Market Access, this role ensures sharp execution of tactics that truly move the needle for patients living with cancer.
Accountabilities:
In this role, responsibility spans the full brand lifecycle. This includes preparing, updating and executing robust Brand Plans that deliver both short- and long-term market share and profitability targets. Market and customer insights are gathered and interpreted to shape strategy: segmentation, SWOT, competitor analysis and sector developments are translated into clear operational plans that stay current in a fast-changing environment. Strategic decisions are led to improve business performance, while brand strategy and plans are developed and implemented in close collaboration with Sales Management, Medical, Regulatory, Diagnostic and Market Access. Synchronisation with the cross-functional team is maintained through clear, continuous communication and strong relationships, increasing recognition and awareness of the brand strategy across. Close bilateral communication with the product promotion team via FLSMs ensures strategic and operational plans are implemented effectively across Israel, with regular feedback loops and follow-up on execution. The role also maintains effective links with global brand teams and marketing groups to share information and effective practices. Field presence is key: dual visits with the product promotion and medical teams help identify and solve issues quickly, while strong relationships are built and maintained with Opinion Leaders to shape and support the brands impact.