דרושים » פרסום שיווק ויחסי ציבור » Co-Founder & Chief Product Officer

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24/08/2026
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07/10/2026
Location: Tel Aviv-Yafo
Job Type: Full Time and Hybrid work
We are looking for an exceptional individual with an entrepreneurial mindset to join us as a Co-Founder & Chief Product Officer. Join us if you would like to:
Join a winning team - Partner with two ad tech veterans with over 20 years of experience
Join a winning culture - Work in a fun, pro-active, and inclusive environment
Join a winning enterprise - Well funded, profitable start-up with an existing revenue stream of over $1M in ARR
Join a winning opportunity - be a real driving force within a company, and define its product vision and GTM strategy.
Key Responsibilities:
Collaborate with fellow co-founders to articulate and refine the company's vision, mission, and strategic direction.
Lead the formulation and execution of the company's product plan, encompassing market analysis, product development, and go-to-market strategy.
Determine and prioritize product features and enhancements through thorough market research, customer feedback, and competitive analysis.
Champion a customer-centric ethos throughout the product development lifecycle, ensuring that our offerings consistently meet and exceed the needs of our target audience.
Spearhead the assembly and management of a top-tier team, overseeing recruitment, hiring, and ongoing employee development initiatives.
Foster strategic alliances and partnerships to fuel the company's expansion and elevate its market presence.
Requirements:
A deeply ingrained entrepreneurial spirit coupled with a fervent ambition to shepherd a startup from its inception to unprecedented heights.
A proven track record of leadership excellence, preferably in the context of a startup or high-growth environment.
Demonstrated expertise in ad-tech, with a comprehensive understanding of industry dynamics and emerging trends.
Exceptional communication and interpersonal skills, with an innate ability to inspire and motivate others.
A history of crafting and executing product strategies that drive revenue growth and catalyze market expansion.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
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07/10/2026
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time and Hybrid work
We are seeking an exceptional individual contributor with an entrepreneurial and a can-do approach to join us as a Senior Ads-Operation Manager. Join us if you would like to:
Join a winning team - Partner with two ad tech veterans with over 20 years of experience
Join a winning culture - Work in a fun, proactive, and inclusive environment
Join a winning enterprise - A well-funded, profitable start-up with a sustainable growth rate.
Join a winning opportunity - be a real driving force within a company and design its ad ops strategy to create a true impact on clients revenue.
Key Responsibilities:
Drive the growth of our SSP partnerships by providing exceptional client service.
Develop and implement revenue growth plans and strategies for our top-tier SSP partnerships.
Become highly knowledgeable about Carlibas supply, technology, and product offerings.
Serve as the primary point of contact for Carlibas programmatic partners worldwide.
Gain expertise in Carlibas marketplace integrations and partner relationships.
Collaborate with programmatic partners and the product team to continuously enhance products.
Requirements:
Over 3 years of experience managing programmatic partnerships on a global scale.
Strong understanding of the commercial and technical aspects of AdTech, including exchanges, DSPs, SSPs, and ad servers.
Extensive problem-solving skills and initial troubleshooting experience.
A customer-first mindset with a commitment to exceeding client expectations.
Excellent communication skills in English, both written and verbal.
Outstanding client service skills, with the ability to interact with and present to clients at all levels of seniority.
Proficiency in MS Office (Excel, Word, PowerPoint).
Achieve revenue goals through the consistent adoption of Carlibas SSP product offerings.
Collaborate with fellow co-founders to articulate and refine the company's vision, mission, and strategic direction.
Lead the formulation and execution of the company's product plan, encompassing market analysis, product development, and go-to-market strategy.
Determine and prioritize product features and enhancements through thorough market research, customer feedback, and competitive analysis.
A deeply ingrained entrepreneurial spirit coupled with a fervent ambition to shepherd a startup from its inception to unprecedented heights.
A proven track record of leadership excellence, preferably in the context of a startup or high-growth environment.
Demonstrated expertise in ad-tech, with a comprehensive understanding of industry dynamics and emerging trends.
Exceptional communication and interpersonal skills, with an innate ability to inspire and motivate others.
A history of crafting and executing product strategies that drive revenue growth and catalyze market expansion.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
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חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time and English Speakers
We are looking for a Head of Marketing, that will lead the go-to-market strategy and execution for the company globally.
If you want to make a real impact in a huge and fast-growing market while improving lives of millions of patients and working in a global and innovative environment, this is your opportunity!
Key responsibilities:
Drive the brand presence online and offline, by establishing effective marketing infrastructures and supporting campaigns that will be deployed across the business globally
Lead digital strategy, activities and online presence: responsible for websites development and performance, share of voice online and lead generation through organic and paid efforts on PPC, social, inbound marketing
Responsible for Corporate and Divisional branding - B2B2C. Maintain, develop and refresh and brand book and work with the regional and product teams on a coherent implementation to ensure a coherent brand presence on all touch points
Collaborate with product leads to define the go-to-market strategy and its implementation globally
Work closely with regional marketing teams and actively drive the relationship, and translation of global marketing strategy to regional strategy
Collaborate with product teams to develop the products' key messaging throughout the customer journey and develop relevant collateral to support sales, marketing and customer success in the field
Perform marketing/business intelligence, market & competitive analysis and translate them into actionable business goals; Constantly explore, recommend, use and optimize communication methods, vehicles and technologies to engage with various audiences
Responsible for deployment of partners portal to ensure deployment of marketing and training materials in the best way possible to employees and partners
Lead and develop the global Marketing team, setting strategic direction, providing guidance, removing obstacles, and ensuring effective execution of key marketing priorities and initiatives.
Requirements:
BA/BSc and MBA or advanced degree, of which at least one should be in Marketing, Business Administration or Communications
10+ years of experience in strategic, commercial or product marketing roles within a global organization, with a strong track record of driving go-to-market strategy, market development and business growth; medical device industry experience is preferred
Proven experience and measurable results in digital marketing strategy and execution, including website development/optimization, digital analytics, managing and optimizing successful digital lead generation programs on SEO, PPC, social etc
Proven team management skills: ability to ensure execution while listening to the team and leveraging their knowledge and skills
Demonstrated ability in managing contractors/suppliers such as marketing agencies, website developers, graphic designers, content developers
Excellent communication and presentation skills and ability to influence and motivate others in a cross functional organization
Ability to work self-sufficiently with strong sense of initiative, and excel in a high-paced, always changing environment
Can-do and hands-on mentality, positivity, and willingness to think outside the box to continuously improve our products and solutions
Strong analytical and problem solving skills (proficiency in excel is a must)
An eye for design and detail
Fluent English - solid spoken and written skills
Proven ability to work globally; willingness to travel internationally
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
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12/10/2026
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
What You'll Be Doing
Define and continuously refine messaging and positioning for our products and features, ensuring clarity and consistency across all channels and audiences.
Lead end-to-end GTM strategy for product launches, from naming and positioning through enablement, campaign orchestration, and post-launch measurement.
Own analyst relations completely, including managing relationships with firms like Gartner and Forrester, coordinating briefings and inquiries, responding to research requests, and ensuring we are accurately and favorably represented in relevant reports and evaluations.
Conduct win/loss interviews, competitive analysis, and customer research to sharpen positioning and keep the team ahead of market shifts.
Develop high-quality sales and customer-facing materials, including pitch decks, one-pagers, battlecards, and technical explainers.
Collaborate closely with Product, Sales, DevRel, and Content to ensure a unified narrative across the funnel.
Act as the voice of the market in roadmap planning, pricing discussions, and strategic initiatives.
Identify opportunities to incorporate AI tools into content creation, competitive research, and campaign workflows to increase speed and quality of output.
Track and report on PMM impact across pipeline influence, win rates, analyst positioning, and content usage.
Requirements:
4-6 years of B2B SaaS product marketing experience; devtools, infrastructure, or cloud experience is a strong plus.
Proven ability to translate complex technical concepts into strategic business narratives that resonate with both technical and executive audiences.
Exceptional writing and storytelling skills, with a developer-savvy tone and strong instincts for what lands with infrastructure buyers.
Experience owning product launches end-to-end, with a track record of driving measurable pipeline impact.
Hands-on experience managing analyst relations, including briefings, inquiries, and report participation with major firms.
Comfortable operating in a high-growth startup environment with a high degree of autonomy.
Deep knowledge of Kubernetes, cloud cost, or the DevOps ecosystem is required.
Curiosity about AI tools and how they can accelerate research, content, and go-to-market execution.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
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30/09/2026
Location: Tel Aviv-Yafo
Job Type: Full Time
We're looking for a strategic Product Marketing & Go-to-Market leader to build the strategy that takes Movement Intelligence into new verticals. Working at the intersection of Product, Clinical, Sales, Customer Success, and Marketing, reporting to the Chief Growth and Marketing Officer, you'll shape vertical strategies, define how our value translates across different healthcare markets and turn complex product, clinical, and data capabilities into clear, compelling narratives that customers immediately understand and act on. You'll combine strategic thinking with exceptional storytelling, and build go-to-market plans that turn new market opportunities into scalable growth.
What youll lead
Help redefine how healthcare understands human movement.
Lead the go-to-market strategy and execution for new products and strategic initiatives.
Craft the strategic narrative behind every launch and go-to-market initiative, connecting customer challenges, clinical evidence, business outcomes, positioning, messaging, and commercial execution into one compelling story.
Build and execute go-to-market strategies for existing and emerging healthcare verticals, defining target segments, ideal customer profiles, priority use cases, buyer journeys, value propositions, and routes to market.
Own the end-to-end execution of go-to-market programs, orchestrating every launch across Product, Sales, Marketing, Clinical, and Customer Success to ensure every campaign component is delivered on time and performs as one cohesive experience.
Translate product and vertical go-to-market strategy into integrated, multi-channel campaigns, developing messaging and content across landing pages, emails, LinkedIn, webinars, PR, presentations, sales enablement, case studies and customer communications.
Conduct customer, market, and competitive research to identify market opportunities, customer needs, buying behaviors, market dynamics, growth opportunities and competitive differentiation.
Equip commercial teams with messaging, proof points, sales narratives, and storytelling frameworks, that help advance enterprise conversations and drive growth.
Identify opportunities to improve customer adoption and expansion throughout the customer journey, including patient and frontline employee engagement initiatives.
Establish scalable Product Marketing and Go-to-Market frameworks that support our company's continued growth while influencing product strategy and commercial success.
Requirements:
7+ years of experience in Product Marketing, Go-to-Market Strategy, Strategic Marketing, or Market Development within B2B technology, digital health, or healthcare.
Proven experience developing go-to-market strategies that opened new products, customer segments, or market opportunities, not just executing product launches.
Brings both strategic rigor and creative intuition. Comfortable using data to shape decisions without losing sight of the human story.
Ability to turn customer, market, and competitive insights into positioning, commercial strategy, and business decisions.
Comfortable moving between executive strategy discussions and hands-on execution.
Proven ability to build strong cross-functional partnerships across Product, Clinical, Sales, Customer Success, and Marketing.
Ability to thrive in a fast-paced startup environment and drive initiatives from strategy through execution.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
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חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
We are looking for a Product Marketing Manager to lead the go-to-market strategy, positioning, and messaging across our product portfolio.

This is a highly strategic role at the intersection of Product, Marketing, and Sales. You'll own how the market understands our products - defining compelling positioning and messaging, leading our go-to-market strategy, and translating complex technology into clear customer value. It's a high-impact role with significant ownership, working closely with senior leadership to shape both our market narrative and product direction.

We're looking for a strong product marketer with proven experience marketing complex technical products to US-based B2B audiences.

This position is based in Tel Aviv, Israel.

Responsibilities
Own product positioning, messaging, and value proposition across our product portfolio.
Lead the go-to-market strategy and execution for new products, features, and major releases.
Become our internal expert on the ad security and digital advertising ecosystem, identifying market trends, customer challenges, and competitive opportunities.
Conduct market, customer, and competitive research to influence product strategy, roadmap, and commercial priorities.
Act as the voice of the customer by bringing market insights directly into Product discussions.
Partner closely with Product Managers throughout the product lifecycle - from discovery and validation to launch and adoption.
Create high-impact sales enablement materials, including presentations, one-pagers, battlecards, case studies, competitive analysis, and product messaging.
Collaborate with the Marketing team to develop campaigns, content, thought leadership, and launch activities that drive awareness and demand.
Support Sales on strategic opportunities, customer presentations, and competitive deals.
Measure product launch success, gather customer feedback, and continuously refine positioning and go-to-market strategy.
Requirements:
5+ years of experience in Product Marketing, Product Management, or a similar go-to-market role within a B2B technology company.
Proven experience marketing complex technical products - experience with cyber or similar deep-tech products is an advantage.
Experience marketing to US audiences is required.
Exceptional written, verbal, and presentation skills in English.
Proven experience developing product positioning, messaging, and go-to-market strategies for technical products.
Ability to translate complex technical capabilities into clear, compelling customer value.
Strong analytical skills with experience in market research, competitive analysis, and identifying market opportunities.
Experience working cross-functionally with Product, Marketing, Sales, and Customer Success.
Self-motivated, proactive, and comfortable taking ownership in a fast-paced environment.
Familiarity with the digital advertising or ad tech ecosystem - an advantage.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
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4 ימים
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
Were looking for an experienced Head of Marketing with a strong B2B product background and a proven track record of building a products brand identity, positioning, and market presence from the ground up.
This is a highly hands-on role. It brings together brand management and product marketing: building a distinct, consistent brand while defining how the product is positioned, how its value is communicated, and how it is brought to market. You will combine strategic leadership with direct involvement in day-to-day execution, taking ownership of both the direction and the work needed to bring it to life.
You will own how the product looks, sounds, and is understood, both internally and in the market. Your scope will include brand strategy, positioning, messaging, website, inbound marketing, and sales enablement.
Working directly with senior leadership and closely with product and sales, youll turn complex product capabilities into clear, compelling stories and create the content and materials needed to bring them to customers.
Youll also lead external agencies, designers, writers, and freelancers, setting clear briefs and holding the work to a high standard, while remaining hands-on in the day-to-day execution.
What Will You Do?
Hands-on leadership. Lead marketing strategy while remaining deeply involved in execution, driving the work forward from planning through delivery. Set the marketing roadmap, define priorities, and decide where to focus resources. Balance building the brand with generating demand and supporting sales.
Positioning. Define where Draper sits in the AI marketing category and why buyers should choose us. Clarify our ideal customers, their needs, and our differentiation. Partner with product and sales on pricing and packaging.
Brand. Build and evolve the Draper identity, from the initial agency brief and creative direction to the style guide, visual language, templates, and tone of voice. Ensure consistency across decks, website, product UI, and social. Lead agency and creative partners from brief through delivery.
Messaging. Build the messaging architecture, including narrative, proof points, objection handling, and audience-specific messaging. Translate technical capabilities into clear customer benefits and business value. Align sales, product, and senior leadership. Write key copy, from homepage messaging to launches and thought leadership.
Go-to-market and sales enablement. Lead marketing planning for the product launch and subsequent releases. Develop pitch decks, product overviews, case studies, and other materials that help sales explain the products value and move conversations forward.
Inbound and demand. Build and improve the journey from first touch to qualified conversation through content, SEO, lifecycle email, lead capture, and conversion. Work with sales to assess lead quality and identify what turns interest into customers.
Digital presence. Own the website end to end, including content, structure, SEO, and conversion, as well as organic social, LinkedIn, and the companys leadership presence. Prioritize additional channels, partnerships, and PR opportunities based on their relevance to our buyers.
Requirements:
4-7 years of marketing experience, including at least 2 years at a startup with end-to-end ownership.
Proven experience building or substantially repositioning a B2B products brand identity, positioning, and messaging, with concrete examples of your work and its impact.
Ability to set marketing strategy and priorities while remaining highly hands-on in day-to-day execution.
Experience leading external agencies and creative partners, from defining the brief to reviewing and delivering the final work.
Experience working directly with senior leadership and partnering closely with product and sales.
Strong understanding of inbound marketing, SEO, website conversion, and marketing measurement.
Strong visual judgment and attention to brand consistency.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
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15/10/2026
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
We're looking for a Director of Product Marketing to own story end to end- from market positioning and differentiation across our product lines (runtime protection/ADR, AI security, and runtime vulnerability management) to equipping our GTM teams to win.

This is a hands-on leadership role. You'll lead a small team while staying close to the work: crafting messaging, building launch plans, and presenting to customers and sellers.

Product Marketing sits within Product Management . You'll partner daily with PMs on roadmap and launches, and work closely with Sales, Marketing, and leadership on pipeline generation and enablement. You'll connect what we build with how the market understands its value.

Key Responsibilities

Lead the Function

Own positioning, messaging, and narrative across product lines, ensuring consistency as the product evolves.
Define the product marketing roadmap and priorities, aligned with product development and GTM goals.
Lead, coach, and develop a small team of product marketers.
Represent Product Marketing in cross-functional planning, bringing market insights and competitive intelligence into roadmap decisions.
Drive Execution

Product launches & campaigns: Lead end-to-end GTM for new products and features, from positioning and messaging to launch plans, sales enablement, and integrated campaigns.
Market & competitive intelligence: Track competitors across ADR, CNAPP, EDR, AppSec, and AI security, translating insights into positioning and product recommendations.
GTM enablement: Equip Sales, SEs, and partners with the training and tools they need to win, including battlecards, one-pagers, pitch decks, demo narratives, and ROI models.
Content & storytelling: Create product-led content across blogs, product tours, videos, launch assets, conferences, and analyst materials, ensuring consistent messaging across channels.
Requirements:
6+ years of Product Marketing experience in cybersecurity, including 2+ years leading or mentoring product marketers. Runtime security experience is a plus.
Proven track record of launching technical software products and driving adoption of new capabilities.
Strong technical acumen, with the ability to engage with engineers and security practitioners, understand detection architectures, and translate technical concepts into clear business value.
Exceptional writing, storytelling, and presentation skills, with the ability to make complex technical products compelling and relevant to buyers.
Strong understanding of enterprise software buyer journeys and complex, multi-stakeholder sales cycles.
Analytical mindset, with the ability to turn data and market insights into actionable recommendations.
Creative, energetic, and collaborative, with the ability to influence without authority and thrive in the ambiguity of a fast-growing company.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
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07/10/2026
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
In this role, we are looking for a Go To Market (GTM) to own business growth and product strategy to support the rapid growth of our company. This includes owning the product go to market strategy for one of our product areas, creating compelling messaging and positioning, launching new features, enabling the field teams, and partnering with marketing and revenue to target the right buyers and influencers.
Responsibilities
Act as a business owner for your product area to measure and accelerate commercial success and product growth by owning launch execution, pipeline impact, and market expansion.
Define use cases, product messaging and positioning, value propositions, and customer profiles to showcase the value of our company.
Become a subject matter expert in cloud security with an in-depth understanding of the market and products, including overall value proposition, features, functionality, and the verticals and use cases in which they are relevant.
Partner closely with product management to ensure we are delivering on end to end scenarios that meet customer needs and to execute world class product and feature launches.
Develop tools and training to support the full sales cycle, including product demos, sales training, reference architectures, and competitive intelligence to the field and marketing organizations.
Define the strategic narrative for GTM and deliver key messages that enable our marketing team to execute high-quality digital and event-based campaigns and programs.
Work closely with our demand generation teams to drive the pipeline for the sales organization.
Requirements:
Degree in Computer Science, equivalent technical background, or hands-on technical experience.
Experience in product marketing, solutions engineering, or product management at an enterprise-focused software or SaaS company.
Excellent written and verbal communication, presentation, and core messaging skills in English.
Proven track record of driving product adoption, GTM strategy, and marketing for technical audiences with the ability to effectively engage security, cloud, and developer personas within enterprises.
Preferred qualifications
Prior experience working with major cloud providers such as AWS, Azure, and GCP.
Experience in the cybersecurity industry.
Proven track record of leading end-to-end product and feature launches.
Demonstrated experience working closely with cross-functional sales and product teams.
Proven ability to think strategically, problem-solve, and execute independently.
Strong project management skills to manage multiple priorities in a dynamic environment, with a willingness to roll up your sleeves and get scrappy in a startup environment.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
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3 ימים
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
We're looking for an exceptional Product Marketing Manager to own how the market sees, understands, and experiences the Company product. This is a high-impact, ownership-heavy role for someone who has spent real time inside the CAD/CAM industry and knows how to translate deep technical capability into positioning, content, and sales enablement that lands with technical buyers.

You'll own product marketing end to end: positioning and messaging, the videos and demos that show the product in action, and the assets that carry it into the field with our sales team. You'll report to our Head of Marketing.

What You'll Do
Own positioning and messaging for the CAM Agent, translating deep technical capability into language that lands with CNC programmers, manufacturing engineers, and their leadership
Plan, script, and produce product demo and feature walkthrough videos that show the Agent running on different CAM platforms, such as NX, Mastercam, Creo, and more
Build and maintain the core sales enablement library, including pitch decks, one-pagers, competitive battlecards, and RFP/technical response support
Partner closely with Sales to understand what's winning and losing deals, and turn that into sharper content and messaging
Work with Product and the technical team to keep every external technical claim accurate and defensible
Plan and run go-to-market for new features and capability releases
Support conference and event presence with demo-ready materials and on-site content capture
Gather customer proof points and turn them into case studies and testimonials
Requirements:
4+ years of product marketing experience in a technical B2B environment
Demonstrated experience creating video content, product demos, or technical explainer content; a portfolio or reel is a strong plus
Demonstrated ability to understand complex technical products and explain them clearly without losing technical credibility
Proactive, resourceful, and comfortable owning a domain with real ambiguity
High level of ownership and attention to technical accuracy - you'll be the face of what the product can and can't do
This position is open to all candidates.
 
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