The Head of Marketing will build and lead our marketing function end-to-end in Israel, owning demand growth, brand, lifecycle/CRM, and marketing operations - with direct accountability for revenue, GMV, usage, and retention. This is a builder role reporting to the CEO and operating closely with Commercial and Operations within our city-based operating model.

What Will You Do
Brand Marketing
Build our brand equity, awareness, and reputation as the leading local delivery platform in Israel.
Define brand positioning, messaging, and narrative grounded in our local city presence.
Own brand identity, guidelines, and core brand assets.
Lead PR, content, social, influencer, and analyst relations.
Ensure brand storytelling reflects real merchant, courier, and city-level experiences.
Growth Marketing
Grow demand efficiently and profitably across our operating cities.
Build and scale paid, organic, and offline growth engines by city and category.
Own acquisition strategy across priority cities in coordination with Commercial and Operations.
Drive demand for specific categories, partners, or verticals based on supply readiness.
Manage CAC, payback period, and cohort economics at city and segment level.
Product Marketing
Increase revenue and engagement from existing users.
Own lifecycle marketing, CRM, and retention programs.
Drive feature adoption and website/app conversion optimization (CRO).
Support Sales and Commercial with launches, messaging, and merchant visibility.
Translate merchant and operational inputs into clear user-facing value propositions.
Strategy & Marketing Operations
Build a scalable, high-impact marketing organization embedded in our operating model.
Define marketing OKRs, roadmap, org structure, and roles & responsibilities.
Own marketing P&L, budget, and tech stack.
Work closely with the Head of Commercial to support city launches, vertical expansions, and merchant priorities.
Translate city-level commercial and operational inputs into targeted marketing plans by city, category, and partner tier.
Align Marketing, Commercial, Operations, Product, and Customer Support around shared marketplace KPIs.
Leadership, Planning & Performance
Own and deliver aggressive, measurable growth targets (e.g. double-digit MoM growth during scale or city-launch periods).
Manage a 6-7 figure annual marketing budget with clear ROI and unit economics tracking.
Build and lead a team of 5+ marketers and agency partners.
Launch and scale 3-5 growth engines across paid, organic, lifecycle, and city-level channels.
Own city-level demand planning in coordination with Commercial and Operations.
Present weekly performance reviews covering GMV, CAC, retention, funnel health, and city performance.

We're looking for a data-driven Growth Marketing Manager to bridge the gap between marketing and product. In this role, you will own the critical phase between user acquisition and the first purchase, optimizing the user journey to maximize activation and revenue. You will work cross-functionally to determine our offer strategy, architect conversion flows, and measure the ROI of our incentives.

What Will You Do
Analyze and improve the user funnel from registration to first purchase (CRO).
Architect and lead automated conversion journeys: Design the logic and flows for In-App, Push, and Email sequences (leveraging tools like Braze/CleverTap) to guide users toward their first purchase.
Design and manage the strategy for new user incentives (coupons, discounts, ect).
Define the messaging strategy within the app (pop-ups, banners, micro-copy) to nudge users toward action.
Lead a high-velocity A/B testing roadmap on pricing, messaging, and user flows.
Collaborate with Product and Analytics teams to implement growth drivers and measure impact.