דרושים » אינטרנט ודיגיטל » Product Marketing Manager

We are looking for a highly analytical, hands-on, and systems-oriented Senior Lifecycle & Automation Manager to own and scale our lifecycle marketing efforts across the customer journey.
Youll be responsible for designing, building, optimizing, and scaling lifecycle programs that improve lead nurturing, activation, engagement, pipeline generation and reactivation across both sales-assisted and product-led motions.
Were looking for someone who thinks in funnels, behaviors, systems, experimentation, automation, and customer journeys and who can independently turn ideas into measurable business impact.
What you'll be doing:
Lifecycle Strategy & Funnel Optimization
Own lifecycle marketing initiatives across lead nurturing, activation, onboarding, engagement, expansion, and dormant lead reactivation.
Design and optimize multi-step customer journeys across multiple touchpoints and lifecycle stages.
Build lifecycle programs that improve top-of-funnel conversion, product adoption, sales efficiency, and pipeline generation.
Identify friction points, drop-offs, and growth opportunities across the funnel.
Campaign & Automation Execution
Build and manage hands-on lifecycle campaigns and automations inside HubSpot.
Design, manage, and optimize cross-channel customer journeys across email, SMS, WhatsApp, SDR outreach, retargeting, and in-product experiences, while orchestrating scalable automations and workflows across multiple systems and tools.
Manage audience segmentation, behavioral targeting, personalization, and dynamic lifecycle experiences.
Run ongoing experimentation and A/B testing across messaging, timing, channels, CTAs, and workflows.
Build scalable lifecycle infrastructure and operational processes.
Monitor and optimize email deliverability, sender reputation, inbox placement, and lifecycle communication performance across channels.
AI & Marketing Systems
Identify opportunities to leverage AI across lifecycle marketing, automation, customer communication, internal workflows, and growth operations.
Help define and build AI-powered tools, workflows, automations, and use cases for internal teams and customer-facing experiences.
Stay up to date with emerging AI tools, workflows, and best practices, and proactively bring new ideas into the organization.
Data, Analytics & Reporting
Monitor and analyze lifecycle and funnel performance across activation, engagement, conversion, and reactivation metrics.

We are looking for a Product Marketing Manager to lead the go-to-market strategy, positioning, and messaging across our product portfolio. This is a highly strategic role at the intersection of Product, Marketing, and Sales. You'll own how the market understands our products - defining compelling positioning and messaging, leading our go-to-market strategy, and translating complex technology into clear customer value. It's a high-impact role with significant ownership, working closely with senior leadership to shape both our market narrative and product direction. We're looking for a strong product marketer with proven experience marketing complex technical products to US-based B2B audiences. This position is based in Tel Aviv, Israel.
Responsibilities:
* Own product positioning, messaging, and value proposition across our product portfolio.
* Lead the go-to-market strategy and execution for new products, features, and major releases.
* Become our internal expert on the ad security and digital advertising ecosystem, identifying market trends, customer challenges, and competitive opportunities.
* Conduct market, customer, and competitive research to influence Product Strategy, roadmap, and commercial priorities
* Act as the voice of the customer by bringing market insights directly into Product discussions.
* Partner closely with Product Managers throughout the product lifecycle - from discovery and validation to launch and adoption.
* Create high-impact sales enablement materials, including presentations, one-pagers, battlecards, case studies, competitive analysis, and product messaging.
* Collaborate with the Marketing team to develop campaigns, content, thought leadership, and launch activities that drive awareness and demand.
* Support Sales on strategic opportunities, customer presentations, and competitive deals.
* Measure product launch success, gather customer feedback, and continuously refine positioning and go-to-market strategy.
We're on a mission to make the digital ecosystem safer. We help publishers, platforms, and app developers protect their users from malicious ads, scams, malware, policy violations, and other digital threats - creating safer, higher-quality digital experiences at scale. We're a collaborative, ambitious team that values ownership, curiosity, and continuous learning. You'll work alongside talented colleagues across Product, Engineering, Marketing, Sales, and Customer Success, helping shape products trusted by many of the world's leading digital businesses. If you enjoy turning complex technology into powerful market stories and want to play a key role in shaping the future of digital security, we'd love to hear from you.

We are Tailor Brands . We built a platform that builds businesses. From launching and managing to growing a business, Tailor Brands is the all-in-one solution that empowers any business owner. Our platform services over 40 million small businesses Our “Guidance Engine” assesses each new business introduced to our platform and devises a tailored plan that allows you to manage all your business needs from a single dashboard. Through our business-building platform, we’re turning the process of starting, managing, and growing a business into a better experience; we’re simplifying the business journey. At Tailor Brands, we believe in more than just handing you another tool; we are dedicated to teaching you the art of building a business About the Role Being a Senior Designer on Tailor’s creative team means autonomously ideating and executing performance-driven designs in a massively creative and agile environment. You will partner directly with stakeholders across marketing and growth to understand business objectives and turn them into effective, scalable design solutions, owning the entire creative process from initial concept to final pixel. You are someone who thrives in a fast-paced environment, seamlessly switching between high-level brand strategy, multi-channel campaign design, and elevating our core visual identity. Your goal is to step in, take the reins immediately, and produce exceptional assets that maintain our brand's premium feel while driving real engagement and conversions. What You’ll Be Working On Multi-Channel Marketing Design: Creating compelling full-funnel experiences, including landing pages, email campaigns, presentations, and digital collateral. Performance Creative: Conceptualizing and independently executing high-converting, data-backed ads for Meta, Google, and other acquisition channels. Brand Evolution: Lead the development, maintenance, and execution of brand identity assets, guidelines, and design systems. Strategic Partnerships Design: Collaborating closely with the Growth team to iterate on designs based on performance data, A/B testing, and user insights. Collaborative Campaigns: Work with the video creators to design and produce the core video creative ads that define our performance marketing campaigns.

We are looking for a Product Marketing Leader with deep strategic thinking and a passion for translating product value into clear, compelling customer narratives.
In this role, you will sit at the intersection of product strategy, customer insight, and marketing execution, owning the storytelling behind our most important initiatives and ensuring consistency across every customer touchpoint.
You will lead product value articulation end to end, from market and customer research, through defining core USPs and shaping launch narratives, to execution across landing pages, email, and full funnel marketing experiences.
We believe three things matter for every role at our company: drive to push through challenges, efficiency that keeps standards high while moving fast, and adaptability that lets you pivot with data and AI insights. These aren't buzzwords, they're how we actually work.
Our AI-first approach isn't just a tagline either. We're building the future of insurance with AI at the center, and we need people who are genuinely excited to learn and grow alongside these tools.
In this role you'll
Own positioning and messaging for new products, major features, and strategic initiatives, defining what is new, why it matters, and why now
Translate product strategy and capabilities into clear, differentiated customer value that resonates across segments
Shape launch narratives end to end, from early go-to-market alignment with product teams through post-launch optimization
Lead qualitative and quantitative customer research to uncover real motivations, needs, and objections, and use those insights to sharpen messaging
Guide copy and narrative direction across landing pages, lifecycle emails, and marketing funnels to ensure consistent and compelling product storytelling
Improve conversion and feature adoption by continuously testing, measuring, and refining how we communicate value
Reduce go-to-market friction by embedding messaging strategy early in the product development process
Partner closely with leadership and cross-functional teams to shape go-to-market strategy, align on product narratives, and strengthen customer-facing communication across channels.

The Global Field Marketing team brings together demand generation, customer marketing, partner marketing, digital marketing, marketing operations, content, and regional field execution into one integrated growth engine.

The EMEA & LATAM Manager, Field Marketing will be a part of the EMEA & LATAM Marketing team.

This role is responsible for driving pipeline growth, strengthening customer and partner engagement, and aligning closely with regional sales leadership and global marketing teams.

The ideal candidate is a modern B2B technology marketer - strategic thinker, highly analytical, AI-savvy, operationally strong, and an exceptional communicator with the ability to influence across all organizational levels.

The position is remote, Europe based.

Responsibilities :
Partner closely with regional sales leadership and cross-functional stakeholders to define GTM priorities, identify growth opportunities, and drive measurable business outcomes.
Build and execute integrated multi-channel marketing programs including executive events, customer engagement initiatives, digital campaigns, partner marketing, webinars, ABM activities, and pipeline acceleration programs.
Drive strong alignment between regional execution and global marketing initiatives, ensuring consistency in messaging, positioning, and campaign strategy.
Own regional marketing performance measurement and reporting, including pipeline contribution, ROI analysis, funnel performance, and executive-level reporting, while enforcing clear marketing-to-revenue attribution standards that ensure direct line-of-sight from every program and investment to pipeline and closed business.
Lead regional adoption around practical implementation of AI-driven marketing processes, tools, and workflows to improve productivity, scalability, personalization, and campaign effectiveness.
Collaborate closely with Marketing Operations and Sales Operations to ensure accurate lead management, attribution, and reporting.
Serve as a strategic advisor and trusted partner to regional sales leadership and executive stakeholders.
Manage regional budgets while continuously optimizing investments for maximum business impact and efficiency.
Lead large-scale customer and partner events end-to-end, including strategy, planning, execution, experience design, and measurement.
Foster a culture of innovation, accountability, collaboration, and operational excellence across the regional marketing organization.

We are looking for an experienced Growth Marketing Manager (Enterprise B2B) to join our Demand Generation Marketing team. In this role, you will own and scale our global digital demand engine, driving awareness, engagement, and pipeline growth across key markets.

You will lead performance marketing across multiple channels, working closely with content, Product Marketing, and Sales to deliver measurable business impact. This is a hands-on role for someone who combines strategic thinking with strong execution and is excited to scale a global B2B demand engine targeting enterprise healthcare clients. In this role you will manage external providers and agencies.

If you are passionate about growth marketing, data-driven decision making, and working in a fast-paced, collaborative environment, wed love to meet you.

Responsibilities
Implement the B2B demand generation strategy and quarterly planning across various channels
Build, manage, and optimize multi-channel campaigns across paid search, paid social, SEO/GEO, and ABM programs.
Lead SEO and GEO across search and LLM discovery, including strategy, technical SEO, keyword and entity mapping, monitoring performance, and visibility reporting.
Own website conversion optimization, continuously improving user journeys, landing pages, messaging, forms, CTAs, and overall conversion rates through data-driven experimentation.
Identify, evaluate, and scale emerging acquisition channels, technologies, and AI-powered marketing opportunities to drive efficient pipeline growth.
Collaborate with Marketing, Design, and the content team to develop high-performing ads, landing pages, and lifecycle content, including tailored ABM campaigns
Work with external agencies and vendors as needed to scale execution.
Stay up to date with emerging digital trends, tools, and AI to continuously improve performance and scale.

Were looking for a Senior Marketing Operations Manager to take ownership of our marketing infrastructure, automation, technology stack, processes, and data strategy.

, Marketing Operations plays a critical role in connecting data, systems, and teams to drive scalable growth across both Sales-Led (SLG) and Product-Led (PLG) motions. This role sits at a key intersection within our Marketing organization, enabling alignment across teams, technologies, and processes.

You will be both a hands-on builder and a strategic partner, working closely with Lifecycle Growth, Product Marketing, Demand Generation, BI, MIS and GTM teams to design and scale high-impact marketing workflows.

Youll play a central role in transforming how we operate, bringing a modern, AI-first approach to marketing operations, simplifying complex legacy processes, and driving measurable business impact.



Key Responsibilities
Own and optimize marketing automation platforms, building scalable multi-channel campaigns, lifecycle journeys, and nurture programs
Lead advanced audience segmentation and ensure seamless lead flow across SLG and PLG funnels
Design and implement scalable marketing processes, including campaign execution, lead management, and data governance
Set up and maintain lead capture integrations while operating data enrichment strategies using internal and external sources, ensuring accurate data flow and improving segmentation, targeting, and personalization
Own data governance across marketing systems and CRM, ensuring high standards of accuracy, consistency, and scalable data structures across multiple objects
Collaborate cross-functionally to translate business needs into operational solutions and drive alignment on GTM and KPIs
Analyze campaign and funnel performance, delivering actionable insights and defining measurement frameworks with BI and Analytics teams
Drive AI innovation, including redesigning workflows and implementing AI-driven solutions

We are looking for a Product Marketing Manager to lead the go-to-market strategy, positioning, and messaging across our product portfolio.

This is a highly strategic role at the intersection of Product, Marketing, and Sales. You'll own how the market understands our products - defining compelling positioning and messaging, leading our go-to-market strategy, and translating complex technology into clear customer value. It's a high-impact role with significant ownership, working closely with senior leadership to shape both our market narrative and product direction.

We're looking for a strong product marketer with proven experience marketing complex technical products to US-based B2B audiences.

This position is based in Tel Aviv, Israel.

Responsibilities
Own product positioning, messaging, and value proposition across our product portfolio.
Lead the go-to-market strategy and execution for new products, features, and major releases.
Become our internal expert on the ad security and digital advertising ecosystem, identifying market trends, customer challenges, and competitive opportunities.
Conduct market, customer, and competitive research to influence product strategy, roadmap, and commercial priorities.
Act as the voice of the customer by bringing market insights directly into Product discussions.
Partner closely with Product Managers throughout the product lifecycle - from discovery and validation to launch and adoption.
Create high-impact sales enablement materials, including presentations, one-pagers, battlecards, case studies, competitive analysis, and product messaging.
Collaborate with the Marketing team to develop campaigns, content, thought leadership, and launch activities that drive awareness and demand.
Support Sales on strategic opportunities, customer presentations, and competitive deals.
Measure product launch success, gather customer feedback, and continuously refine positioning and go-to-market strategy.

Required Director of Product Marketing & Brand
Description
This is a senior marketing leadership role with real breadth. You'll own our market narrative, brand identity, and the full content engine behind it, leading a team of seven across product marketing, content, creative, design, communications, partner marketing, and field marketing.
The right person has lived at the intersection of PMM and brand long enough to have opinions about how they should work together. They lead by creating clarity. They think in systems. And they're genuinely curious about what AI means for how a marketing team operates, not as a trend to follow, but as infrastructure to build on purpose.
About the role:
You'll own how we show up in the market. That means the messaging that lands in a sales conversation, the brand identity on a campaign, the content that earns category authority over time, and the story that reaches analysts, press, and partners. All of it runs through you.
Your team covers a lot of ground: product marketing, content, creative, design, communications, partner marketing, and field marketing. That's a diverse set of disciplines, each with its own cadence and craft. The leadership challenge here isn't managing up; it's creating the conditions for seven specialists to pull in the same direction, at the same pace, without losing coherence.
You'll report to the CMO and sit at the table with Growth, Sales, and Product. You're expected to show up with a point of view on the message, on the market, on what we should be saying, and what we should stop saying.
The person we're looking for has probably led a repositioning. Has built a messaging framework that held up under pressure from Sales and Product. Has grown people who went on to lead their own functions. And is already thinking about how AI changes what a content team can produce, and what it takes to make that output trustworthy.
One thing worth knowing: this team owns the content infrastructure that feeds our AI-powered marketing engine. In a world where AI generates content at scale, the quality of the inputs determines the quality of everything downstream. That's not a technical problem; it's a leadership and editorial one. And it sits with you.
What you'll do:
Own our messaging framework, which is the single source of truth for how the company talks about what it does and why it matters.
Build and maintain persona-level, product-level, and industry-level positioning that holds up in the field, including in a sales conversation, an analyst briefing, a paid campaign, or a press interview.
Translate product releases, market shifts, and competitive moves into messaging updates that reach every function fast.
Own our brand identity: visual standards, tone of voice, brand book, asset templates, and 10x our creative output.
Own the communications and PR strategy, specifically how we show up in press, analyst relations, and industry conversations.
Activate these narratives across every channel, in collaboration with Growth, to drive pipeline and brand awareness.

Define and continuously refine messaging and positioning for products and features, ensuring clarity and consistency across all channels and audiences.
Lead end-to-end GTM strategy for product launches, from naming and positioning through enablement, campaign orchestration, and post-launch measurement.
Own analyst relations completely, including managing relationships with firms like Gartner and Forrester, coordinating briefings and inquiries, responding to research requests, and ensuring is accurately and favorably represented in relevant reports and evaluations.
Conduct win/loss interviews, competitive analysis, and customer research to sharpen positioning and keep the team ahead of market shifts.
Develop high-quality sales and customer-facing materials, including pitch decks, one-pagers, battlecards, and technical explainers.
Collaborate closely with Product, Sales, DevRel, and Content to ensure a unified narrative across the funnel.
Act as the voice of the market in roadmap planning, pricing discussions, and strategic initiatives.
Identify opportunities to incorporate AI tools into content creation, competitive research, and campaign workflows to increase speed and quality of output.
Track and report on PMM impact across pipeline influence, win rates, analyst positioning, and content usage.