דרושים » פרסום שיווק ויחסי ציבור » Head of Field Marketing

The Global Field Marketing team brings together demand generation, customer marketing, partner marketing, digital marketing, marketing operations, content, and regional field execution into one integrated growth engine.

The EMEA & LATAM Manager, Field Marketing will be a part of the EMEA & LATAM Marketing team.

This role is responsible for driving pipeline growth, strengthening customer and partner engagement, and aligning closely with regional sales leadership and global marketing teams.

The ideal candidate is a modern B2B technology marketer - strategic thinker, highly analytical, AI-savvy, operationally strong, and an exceptional communicator with the ability to influence across all organizational levels.

The position is remote, Europe based.

Responsibilities :
Partner closely with regional sales leadership and cross-functional stakeholders to define GTM priorities, identify growth opportunities, and drive measurable business outcomes.
Build and execute integrated multi-channel marketing programs including executive events, customer engagement initiatives, digital campaigns, partner marketing, webinars, ABM activities, and pipeline acceleration programs.
Drive strong alignment between regional execution and global marketing initiatives, ensuring consistency in messaging, positioning, and campaign strategy.
Own regional marketing performance measurement and reporting, including pipeline contribution, ROI analysis, funnel performance, and executive-level reporting, while enforcing clear marketing-to-revenue attribution standards that ensure direct line-of-sight from every program and investment to pipeline and closed business.
Lead regional adoption around practical implementation of AI-driven marketing processes, tools, and workflows to improve productivity, scalability, personalization, and campaign effectiveness.
Collaborate closely with Marketing Operations and Sales Operations to ensure accurate lead management, attribution, and reporting.
Serve as a strategic advisor and trusted partner to regional sales leadership and executive stakeholders.
Manage regional budgets while continuously optimizing investments for maximum business impact and efficiency.
Lead large-scale customer and partner events end-to-end, including strategy, planning, execution, experience design, and measurement.
Foster a culture of innovation, accountability, collaboration, and operational excellence across the regional marketing organization.

Reporting to the Senior Marketing Manager of Israel and MENA, this role will be instrumental in shaping and executing a field marketing strategy that drives brand awareness and accelerates business growth in the region. You will support our marketing efforts in Israel during this rapid growth phase, working closely with the Israel commercial team and the EMEA Marketing team to deliver impactful, locally relevant initiatives. To support our fast growth, this role requires a proactive mindset, strong project management skills, and effective cross-functional collaboration to keep initiatives moving and ensure high-quality execution.
This is an amazing opportunity to help shape the next phase of growth in the region.


What Youll Do
Own field marketing initiatives across Israel and the Middle East including event sponsorships, exhibitions, roundtables, dinners, and webinars.

Partner with the Channel Partnerships Manager and Head of Startups to help execute high impact measurable co-marketing activities.

Lead the end-to-end execution of field activities, from project management through operations, ensuring smooth delivery and execution.

Collaborate with EMEA marketing teams, together with local Sales teams, to develop localised sales and marketing collateral, shape event messaging, and define pre- and post-event engagement plans for the Israel market.

Drive strong event ROI by setting clear objectives and KPIs for each activity, ensuring lead follow-up, tracking performance, gathering feedback, and identifying opportunities to optimise the field marketing funnel.

Represent on-site with professionalism and energy, acting as a trusted point of contact for customers, partners, and internal stakeholders.

We're looking for a highly hands-on, AI-oriented Head of Marketing who will own the end-to-end GTM strategy while directly orchestrating campaigns, generating enterprise pipelines, and positioning our company as a category leader. You will lead an agile core team (Design, Content, SEO) while staying close to the work balancing high-level strategic direction with daily execution.
What Youll Do
GTM & Growth Strategy: Own and execute the global GTM strategy to drive scalable, data-driven enterprise pipeline growth.
Demand Gen & ABM: Build, launch, and optimize targeted Account-Based Marketing (ABM), inbound, and outbound programs for enterprise clients.
Digital & Content Performance: Own digital growth across SEO, GEO, website conversion, paid acquisition, and content marketing.
Marketing Ops & Automation: Manage our HubSpot stack, marketing automation workflows, email nurturing campaigns, and performance analytics.
Sales Enablement: Partner closely with Sales to create high-impact enablement assets, including case studies, pitch decks, and customer success stories.
Brand & Thought Leadership: Increase brand authority through webinars, PR, industry events, analyst relations, and co-marketing initiatives with strategic partners.
AI Integration: Actively apply AI tools to accelerate content generation, market research, workflow automation, and performance reporting.
KPIs & Budget Management: Manage the marketing budget, measuring clear KPIs including marketing-sourced pipeline, influenced pipeline, ROI, and conversion metrics.

Operational Planning and Alignment:
Architect the global marketing operating model to bridge the gap between high-level strategy and technical execution.
Partner with the Marketing leadership team to track marketing KPIs, monitor performance metrics, and ensure targets are met.
Manage resource allocation and departmental budgets to ensure efficient spend and maximize Marketing ROI.

Marketing Process Optimization & GTM Execution:
Manage and optimize core marketing processes, including campaign execution, lead and MQA lifecycle, routing, scoring, and attribution.
Implement best practices, automation tools, and generative AI capabilities to increase marketing efficiency and scale workflows.
Ensure data management, workflows, and analytics are functioning properly to support data-driven decision-making.
Enforce core GTM processes and maintain SLAs in close partnership with Sales, BDR, and RevOps teams.

MarTech Stack and Data Management:
Manage and optimize our existing marketing technology ecosystem, including CRM, MAP, ABX/intent (e.g., 6sense), analytics, and data solutions.
Work alongside RevOps to support the Salesforce data model, maintain the integration of marketing systems, and ensure data integrity and CRM quality.
Own the MarTech roadmap and vendor rationalization strategy, ensuring a lean, integrated and future-proof stack.
Drive the implementation of Agentic AI for research, routing and predictive modeling within the customers buying journey while ensuring interaction with core systems (Salesforce, MAP, 6sense, etc.).
Ensure day-to-day compliance with global data privacy requirements across systems.

Performance Measurement & Reporting:
Manage the reporting framework for measuring marketing performance and tracking KPIs, delivering actionable insights to stakeholders.
Maintain clear economic models that track LCV and CAC by marketing motion and activity.
Generate regular reports and dashboards to communicate marketing results, trends, and campaign forecasts.
Track and report on the ROI for marketing events and demand generation programs.
Manage the modern demand gen waterfall and business development cadence to monitor lead quality and conversion rates.

Team Leadership & Management:
Manage and mentor a team of Marketing Operations professionals, ensuring their day-to-day performance and professional growth.
Foster a collaborative, execution-oriented culture within the Marketing Operations team.
Provide operational support and troubleshooting to other Marketing teams, such as demand generation, product marketing, and field marketing.
Manage stakeholders enterprise integration across and the broader SAP ecosystem, data privacy standards (GDPR/CCPA), and cross-functional attribution in a multi-product environment.

Were looking for a data-driven event marketing professional to join as Field Marketing Manager, Growth. This full-time role in our Tel Aviv Office is part of the Geo Marketing Organization and works closely with our Growth Marketing Team to drive measurable business impact through strategic events targeting our high-potential SMB clients.
In this role, you will play a key part in executing our global growth events strategy, designing high-impact events that generate new business opportunities. Youll bring a strong analytical mindset, leveraging data to optimize event performance, measure success, and continuously improve marketing outcomes.
Were looking for an event marketing pro with a can-do attitude, exceptional collaboration, verbal and written communication skills, willingness to travel the world often, and a passion for learning. If you thrive at the intersection of events, analytics, and growth marketing, wed love to hear from you!

We're looking for a Senior Marketing Operations & AI Manager to own the systems, processes, and data that power our marketing machine. This is a multidimensional role: you'll be the operational backbone of the marketing team, own performance analytics and funnel visibility, and actively drive AI adoption across marketing workflows, all in close collaboration with the Growth and GTM teams.

Own and optimize HubSpot end-to-end, with working knowledge of Salesforce for field mapping and lead flow alignment
Design, implement, and continuously improve email marketing and nurture campaign strategies to drive engagement, lead progression, and conversion
Maintain operational workflows, scoring models, and segmentation strategies that support personalized, scalable campaign execution
Build and own marketing analytics frameworks, including dashboards, attribution models, and funnel reporting, to give clear visibility into campaign ROI and pipeline contribution
Analyze campaign and channel performance and translate findings into actionable recommendations for the team
Partner with the GTM Operations team to ensure data integrity and unified reporting across marketing and sales
Identify, pilot, and scale AI-powered tools and workflows within the marketing team, from intelligent segmentation and lead scoring to content automation and campaign optimization
Assist with event operations: flows, routing, landing pages, and reporting
Work cross-functionally with content, demand generation, and SDR teams to support pipeline growth
Serve as the go-to operational and data resource for the marketing team

We're looking for a Senior Director of Brand Marketing to own what our company stands for, protect what makes it unmistakable, and make sure brand thinking shapes the biggest decisions the company makes - not just the assets that come after.
You'll balance long-term brand building with short-term commercial impact, and serve as the executive voice on everything brand - across every market, channel, and touchpoint we operate in. This role sits at the center of the Marketing team, partnering directly with our founders and executive leadership.
Two things matter for every leadership role at our company: leadership that sets the bar for excellence, builds high-performing teams, and holds them accountable, and strategy that thinks several years ahead and turns ambitious plans into reality. These aren't buzzwords, they're how we actually work.
Our AI-first approach isn't just a tagline either. We're building the future of insurance with AI at the center, and we need people who are genuinely excited to learn and grow alongside these tools.
In this role you'll:
Own the company brand end-to-end positioning, narrative, voice, and brand systems and act as the final internal authority on what's on-brand across every consumer touchpoint globally
Be the company's go-to person for brand, helping founders, executives, and cross-functional leaders make decisions that strengthen the brand, the business, and the customer experience
Lead world-class integrated campaigns from strategy through execution, including creative direction, external director and studio selection, and the executive feedback loop
Own the end-to-end production of brand and OOH campaigns - from briefing and vendor management through delivery, measurement, and iteration - ensuring creative work ships at scale and on time
Drive operational excellence across the creative function, building the systems, processes, and workflows that allow the team to deliver high-quality work consistently and efficiently
Create non-traditional brand activations, experiential moments, partnerships, and cultural ideas that make our company more visible, more relevant, and harder to forget
Own global brand strategy, including localization, cultural adaptation, market-specific briefs, and the systems that keep our company consistent as it grows
Define and track the brand health metrics that matter - awareness, consideration, distinctiveness, and mental availability - and turn those learnings into smarter strategy, priorities, and budget decisions
Build and lead the brand and creative team, setting the creative bar, running senior hiring, and mentoring the next generation of creative talent at our company.

As Head of Product Communications & Storytelling, you'll be embedded inside the Product and Technology organization, reporting directly to the CPTO. You'll understand what we're building at the deepest level-and just as importantly, why it matters to customers, members, partners, and the business.

Responsibilities
Own how Hello we communicates its product vision, company narrative, and category leadership across every audience and customer touchpoint.
Serve as the strategic translator between Product & Technology and the rest of the organization, ensuring complex innovation is communicated through customer value and business outcomes-not technical capabilities alone.
Own the company and product narrative-from strategic positioning and category definition to product launches-ensuring the story evolves alongside the company, the product, and the market.
Partner deeply with Product, Engineering, Clinical, Data Science, and executive leadership to understand not only what is being built, but why it matters, who it serves, and how it should be communicated.
Shape Hello our category narrative by developing differentiated positioning, clear points of view, and messaging that influences how the market understands cardiac AI prevention.
Translate product innovation into audience-specific narratives for executives, enterprise buyers, health plans, employers, clinicians, members, analysts, partners, employees, and the board.
Influence positioning, messaging, ICP, and go-to-market strategy through customer insights, market research, competitive intelligence, and close partnership with Product leadership.
Build communication and storytelling standards that enable Product Managers, technical teams, and cross-functional partners to communicate clearly and consistently across every audience.
Partner with executive leadership on company-level communications, including board presentations, executive messaging, thought leadership, analyst relations, industry events, and strategic announcements.

Required Client Solution Manager, Tech & Commerce, 12 Month Contract
The Client Solutions Manager partners with our most strategic clients to make sure they are successful with us. This is an opportunity to build and manage key relationships, serve as a consultative product expert and a trusted adviser in marketing, leading strategy, media planning, creative, tech integration, and measurement for our top clients across various verticals mainly Fashion. The Client Solutions Manager is a strategic solution-driver with a focus on developing ROI-positive marketing strategies, driving growth by constantly improving performance for advertisers and implementing measurement & attribution solutions.
This role is responsible for optimizing complex opportunities and using data and analytics to build consultative and technical solutions for our customers, providing business insights, driving revenue, advertiser education, and satisfaction through a consultative, data-driven approach. Success in this position requires consultative sales and analytical skills, a focus on client service and commercial acumen, and the drive to thrive in a dynamic, team-focused environment.
Responsibilities
Track record of excelling in Client Solution Manager role and driving impact on solution adoption, revenue, and operational rigor
Identify, create, and implement marketing solutions grounded on achieving measurable business results for our clients
Develop vertical expertise, including industry research and perspective, to drive overall business objectives and marketing solutions for advertisers
Work with businesses to understand their objectives and develop the strategy in partnership with the Client Partner and cross-functional teams, which will constitute building on insights, crafting marketing strategies and media plans, creative guidance and measurement recommendations
Provide dedicated account management to top clients, to develop, manage, optimize, and support strategic account plans, and leverage data to create business solutions for clients
Project Management - Work and collaborate with a group of internal cross-functional teams, managing complex work streams to optimize marketing objectives for clients. Manage analytics and dashboards to advise clients (for example daily client facing data/insights reporting, understanding performance across multiple accounts across multiple country used by clients)
Manage strategic marketing conversations with clients, agencies, and partners (media, creative, measurement partners, MarTech, etc.)
Manage internal account operations (revenue delivery, media recommendations, troubleshooting issues, optimization opportunities)
Manage planning, execution, ongoing reporting and optimisation of campaigns (Observe budget spend, manage internal analytics and dashboards, provide optimisation and real time recommendations).

You're a hands-on operator who treats the marketing engine as a system to be perfected, not a set of tasks to be checked off. Our stack is already up and running; your job is to take it from good to great: sharpen what's working, fix what's leaking, and level it up as we scale. You live in HubSpot, you get a quiet thrill from a workflow that just works, and you see a leaky funnel or a broken attribution model as a puzzle waiting to be solved.

You're senior enough to own the marketing and partnerships tech stack end-to-end, but you're an IC at heart. You'd rather get your hands in the system and improve it yourself than hand it off. You think in full-funnel impact: how a paid click becomes a lead, how a lead becomes a deal, and how a partner-sourced opportunity gets routed, tracked, and credited correctly all the way through to revenue.

You embrace AI as a core part of how you work, actively experimenting with whatever's new, whether that's improving automations, wiring up tools, or supercharging your own output. You move fast, back your decisions with data, and bring structure and clarity to everything you touch.

So, what will you be doing all day?

This is a hands-on ownership role. You're taking systems that already exist and making them faster, cleaner, and more scalable.

Own and optimize our HubSpot Marketing Ops. Refine workflows, integrations, properties, lifecycle stages, lead scoring, campaign architecture, data hygiene, and reporting across the full journey from first touch through conversion.
Elevate marketing operations. Make sure campaigns, lead routing, attribution, and reporting are accurate, fast, and scalable, and keep improving them as we grow.
Sharpen tracking and attribution. Own and improve how we measure the funnel end-to-end, tighten the connection between paid channels (Facebook Ads, Google Ads and more) and HubSpot, and evolve our multi-touch attribution into a source of truth the whole team trusts.
Improve the automation and middleware. Maintain and upgrade the connective tissue between HubSpot, our databases, and ad platforms, and harden the automated pipelines that keep data flowing where it needs to go.
Oversee data quality. Own incoming data requests, audience segmentation, and performance deep-dives, and run regular hygiene audits so the marketing database stays accurate and measurable.
Own partnership operations. Improve the systems that track partner-sourced and partner-influenced pipeline, automate partner lead handoffs and routing, and give the partnerships team clean data to grow the channel.
Drive attribution and analytics. Analyze performance from acquisition through expansion and churn, surface where the funnel breaks and where the budget works, and make the numbers trustworthy enough to drive real decisions.
Bring AI into the engine. Find the manual, repetitive, and error-prone parts of GTM ops and automate them with AI and no-code/low-code tooling.
Partner cross-functionally. Collaborate closely with stakeholders across the company to improve efficiency and accelerate growth across the customer lifecycle.