דרושים » פרסום שיווק ויחסי ציבור » B2C Go-to-market

We're looking for a Senior Director of Brand Marketing to own what our company stands for, protect what makes it unmistakable, and make sure brand thinking shapes the biggest decisions the company makes - not just the assets that come after.
You'll balance long-term brand building with short-term commercial impact, and serve as the executive voice on everything brand - across every market, channel, and touchpoint we operate in. This role sits at the center of the Marketing team, partnering directly with our founders and executive leadership.
Two things matter for every leadership role at our company: leadership that sets the bar for excellence, builds high-performing teams, and holds them accountable, and strategy that thinks several years ahead and turns ambitious plans into reality. These aren't buzzwords, they're how we actually work.
Our AI-first approach isn't just a tagline either. We're building the future of insurance with AI at the center, and we need people who are genuinely excited to learn and grow alongside these tools.
In this role you'll:
Own the company brand end-to-end positioning, narrative, voice, and brand systems and act as the final internal authority on what's on-brand across every consumer touchpoint globally
Be the company's go-to person for brand, helping founders, executives, and cross-functional leaders make decisions that strengthen the brand, the business, and the customer experience
Lead world-class integrated campaigns from strategy through execution, including creative direction, external director and studio selection, and the executive feedback loop
Own the end-to-end production of brand and OOH campaigns - from briefing and vendor management through delivery, measurement, and iteration - ensuring creative work ships at scale and on time
Drive operational excellence across the creative function, building the systems, processes, and workflows that allow the team to deliver high-quality work consistently and efficiently
Create non-traditional brand activations, experiential moments, partnerships, and cultural ideas that make our company more visible, more relevant, and harder to forget
Own global brand strategy, including localization, cultural adaptation, market-specific briefs, and the systems that keep our company consistent as it grows
Define and track the brand health metrics that matter - awareness, consideration, distinctiveness, and mental availability - and turn those learnings into smarter strategy, priorities, and budget decisions
Build and lead the brand and creative team, setting the creative bar, running senior hiring, and mentoring the next generation of creative talent at our company.

we are a leading creative technology company on a mission to empower creators and brands to bring their vision to life with video. Offering cutting-edge AI tools and models for image, video, and voiceover creation, alongside high-quality creative assets and powerful editing tools, Artlist enables creators to stay on trend, and achieve their creative goals. Trusted by over 30 million creators worldwide and top brands including Google, Amazon, Microsoft, and Versace, Artlist provides a seamless, subscription-based platform with a global license, giving creators everything they need to produce professional video content efficiently. For more information, visit artlist.io Artlist is looking for a strategic, hands-on, and fast-paced Senior Product Marketing Manager to lead our Go-To-Market (GTM) execution in a fast-moving, dynamic environment. In this role, you will define how our value connects with different creators and brands, turning our product, and creative tools into clear, compelling messaging that users instantly get. You'll operate at a fast pace, taking new ideas to market quickly and delivering the right message to creators across all our marketing channels. Youll act as the key driver who makes things happen-working closely with Product, Copy, Design, Growth Marketing, Social, Sales, and data teams to execute flawlessly. Additionally, you will lead our user communications across all touchpoints, leveraging modern AI platforms and workflows to scale your impact. What Youll Do
* Lead GTM Strategy & Execution: Drive end-to-end go-to-market launches and campaigns at high speed, turning new features, products, and AI capabilities into high-impact releases.
* Drive Business Impact: Turn GTM strategies and communications into measurable business results across user acquisition, conversion, retention, and revenue.
* Engage Existing & New Users: Build targeted messaging strategies to effectively reach, excite, and convert both current users and new audience segments across all relevant channels.
* Lead Cross-Channel User Communications: Own user communications across in-product, email, social, and web touchpoints to continuously boost product adoption, engagement, and retention.
* Make Things Happen Cross-Functionally: Serve as the central engine connecting Product, Copy, Design, Performance Marketing, PR, and Sales to orchestrate smooth, fast, and unified campaign executions.
* Leverage Next-Gen AI Platforms: Utilize new AI tools and platforms to move faster, optimize workflows, and scale how we produce collateral and reach users.
* Optimize Funnels & Drive Growth: Monitor campaign performance and user funnels to quickly iterate, reduce friction, and improve conversion at every step.
* Stay Ahead of Trends: Keep a close pulse on the fast-changing world of AI, creators, and competitors to keep our messaging fresh, relevant, and sharp.

We are Tailor Brands . We built a platform that builds businesses. From launching and managing to growing a business, Tailor Brands is the all-in-one solution that empowers any business owner. Our platform services over 40 million small businesses Our “Guidance Engine” assesses each new business introduced to our platform and devises a tailored plan that allows you to manage all your business needs from a single dashboard. Through our business-building platform, we’re turning the process of starting, managing, and growing a business into a better experience; we’re simplifying the business journey. At Tailor Brands, we believe in more than just handing you another tool; we are dedicated to teaching you the art of building a business About the Role Being a Senior Designer on Tailor’s creative team means autonomously ideating and executing performance-driven designs in a massively creative and agile environment. You will partner directly with stakeholders across marketing and growth to understand business objectives and turn them into effective, scalable design solutions, owning the entire creative process from initial concept to final pixel. You are someone who thrives in a fast-paced environment, seamlessly switching between high-level brand strategy, multi-channel campaign design, and elevating our core visual identity. Your goal is to step in, take the reins immediately, and produce exceptional assets that maintain our brand's premium feel while driving real engagement and conversions. What You’ll Be Working On Multi-Channel Marketing Design: Creating compelling full-funnel experiences, including landing pages, email campaigns, presentations, and digital collateral. Performance Creative: Conceptualizing and independently executing high-converting, data-backed ads for Meta, Google, and other acquisition channels. Brand Evolution: Lead the development, maintenance, and execution of brand identity assets, guidelines, and design systems. Strategic Partnerships Design: Collaborating closely with the Growth team to iterate on designs based on performance data, A/B testing, and user insights. Collaborative Campaigns: Work with the video creators to design and produce the core video creative ads that define our performance marketing campaigns.

Were a well-funded, early-stage startup, hiring our Director of Brand & Communications to build and own our brand and narrative function from the ground up. This role is ideal for a hands-on, strategic operator who thrives in early-stage environments, is comfortable creating structure where none exists, and works closely with our founders to define how Reindeer shows up in the world.

You will own brand and communications end to end, from positioning and narrative through press, founder visibility, and owned content. You will also build the function itself: the team, the systems, and the standard for how we show up everywhere that matters.

We have a product we believe in and a clear shot at owning a category before anyone else defines it. You will shape how the market thinks about us, build the systems that scale that story, and own our brand and reputation as the proof youre winning.

Your Impact
Brand & Narrative Strategy

Own Reindeers positioning and voice, and turn it into a brand system that scales across every campaign, channel, and touchpoint

Conceive and run brand campaigns, from the big idea to the assets to how it shows up across every channel

Set the editorial vision and voice guidelines that keep every piece of content on-brand as we scale

Communications & Press Narrative

Own how Reindeer sounds to the press: the messaging, the story angles, and the talking points behind every pitch and interview

Collaborate with our PR agency, who handle media relations and placement, so that earned coverage carries our narrative

Social & Owned Channels

Own Reindeer's presence on social channels from strategy through the posts themselves, for both the company and the founders

Build the content engine that turns our thinking into a steady, distinct presence people follow

Founder & Executive Visibility

Turn our founders into recognizable voices through bylines, podcasts, panels, and the right rooms

Ghostwrite, coach, and source the opportunities that keep them visible without eating their time

Team & Function Building

Hire and grow the brand and comms function as we scale, setting the standard for how we show up everywhere

Report directly into leadership, and partner closely with founders, Sales, and Product on positioning and go-to-market

Required Director of Product Marketing & Brand
Description
This is a senior marketing leadership role with real breadth. You'll own our market narrative, brand identity, and the full content engine behind it, leading a team of seven across product marketing, content, creative, design, communications, partner marketing, and field marketing.
The right person has lived at the intersection of PMM and brand long enough to have opinions about how they should work together. They lead by creating clarity. They think in systems. And they're genuinely curious about what AI means for how a marketing team operates, not as a trend to follow, but as infrastructure to build on purpose.
About the role:
You'll own how we show up in the market. That means the messaging that lands in a sales conversation, the brand identity on a campaign, the content that earns category authority over time, and the story that reaches analysts, press, and partners. All of it runs through you.
Your team covers a lot of ground: product marketing, content, creative, design, communications, partner marketing, and field marketing. That's a diverse set of disciplines, each with its own cadence and craft. The leadership challenge here isn't managing up; it's creating the conditions for seven specialists to pull in the same direction, at the same pace, without losing coherence.
You'll report to the CMO and sit at the table with Growth, Sales, and Product. You're expected to show up with a point of view on the message, on the market, on what we should be saying, and what we should stop saying.
The person we're looking for has probably led a repositioning. Has built a messaging framework that held up under pressure from Sales and Product. Has grown people who went on to lead their own functions. And is already thinking about how AI changes what a content team can produce, and what it takes to make that output trustworthy.
One thing worth knowing: this team owns the content infrastructure that feeds our AI-powered marketing engine. In a world where AI generates content at scale, the quality of the inputs determines the quality of everything downstream. That's not a technical problem; it's a leadership and editorial one. And it sits with you.
What you'll do:
Own our messaging framework, which is the single source of truth for how the company talks about what it does and why it matters.
Build and maintain persona-level, product-level, and industry-level positioning that holds up in the field, including in a sales conversation, an analyst briefing, a paid campaign, or a press interview.
Translate product releases, market shifts, and competitive moves into messaging updates that reach every function fast.
Own our brand identity: visual standards, tone of voice, brand book, asset templates, and 10x our creative output.
Own the communications and PR strategy, specifically how we show up in press, analyst relations, and industry conversations.
Activate these narratives across every channel, in collaboration with Growth, to drive pipeline and brand awareness.

Were looking for a Multi-Brand Social Growth & Community Manager (B2C) to build, scale, and operate the social presence, communities, and growth engines of multiple consumer brands across global markets.

This is not a standard social media role.

It is not about managing one brand page, one geography, or one content calendar. This is a RARE opportunity to shape social strategy, community infrastructure, creator programs, and scalable growth systems across multiple B2C products, multiple platforms, and multiple audience segments inside a unique organisation.

The right person for this role lives and breathes social. They understand internet culture, creator ecosystems, platform behaviour, community psychology, and the technologies that power modern social operations. They think like a builder, act like an owner, and know how to take something from 0 to X with real proof to show for it.
What will you be doing all day

Build and grow social media communities across multiple B2C brands and platforms
Own the social & community engine end-to-end: strategy, content, publishing, engagement, and optimization
Develop and execute global social, influencer, and creator strategies across different markets and audiences
Create and manage content calendars aligned with brand, product, and business goals
Identify, recruit, and manage influencers, creators, ambassadors, and partners
Build scalable playbooks, frameworks, and workflows across multiple brands
Spot trends and turn them into relevant, high-impact content opportunities
Collaborate closely with marketing, product, analytics, and creative teams
Analyze performance and continuously optimize for growth, engagement, and impact
Use AI and modern tools to improve content creation, workflows, and insights
Monitor conversations, sentiment, and risks, and act quickly when needed

Operational Planning and Alignment:
Architect the global marketing operating model to bridge the gap between high-level strategy and technical execution.
Partner with the Marketing leadership team to track marketing KPIs, monitor performance metrics, and ensure targets are met.
Manage resource allocation and departmental budgets to ensure efficient spend and maximize Marketing ROI.

Marketing Process Optimization & GTM Execution:
Manage and optimize core marketing processes, including campaign execution, lead and MQA lifecycle, routing, scoring, and attribution.
Implement best practices, automation tools, and generative AI capabilities to increase marketing efficiency and scale workflows.
Ensure data management, workflows, and analytics are functioning properly to support data-driven decision-making.
Enforce core GTM processes and maintain SLAs in close partnership with Sales, BDR, and RevOps teams.

MarTech Stack and Data Management:
Manage and optimize our existing marketing technology ecosystem, including CRM, MAP, ABX/intent (e.g., 6sense), analytics, and data solutions.
Work alongside RevOps to support the Salesforce data model, maintain the integration of marketing systems, and ensure data integrity and CRM quality.
Own the MarTech roadmap and vendor rationalization strategy, ensuring a lean, integrated and future-proof stack.
Drive the implementation of Agentic AI for research, routing and predictive modeling within the customers buying journey while ensuring interaction with core systems (Salesforce, MAP, 6sense, etc.).
Ensure day-to-day compliance with global data privacy requirements across systems.

Performance Measurement & Reporting:
Manage the reporting framework for measuring marketing performance and tracking KPIs, delivering actionable insights to stakeholders.
Maintain clear economic models that track LCV and CAC by marketing motion and activity.
Generate regular reports and dashboards to communicate marketing results, trends, and campaign forecasts.
Track and report on the ROI for marketing events and demand generation programs.
Manage the modern demand gen waterfall and business development cadence to monitor lead quality and conversion rates.

Team Leadership & Management:
Manage and mentor a team of Marketing Operations professionals, ensuring their day-to-day performance and professional growth.
Foster a collaborative, execution-oriented culture within the Marketing Operations team.
Provide operational support and troubleshooting to other Marketing teams, such as demand generation, product marketing, and field marketing.
Manage stakeholders enterprise integration across and the broader SAP ecosystem, data privacy standards (GDPR/CCPA), and cross-functional attribution in a multi-product environment.

Required Client Solution Manager, Tech & Commerce, 12 Month Contract
The Client Solutions Manager partners with our most strategic clients to make sure they are successful with us. This is an opportunity to build and manage key relationships, serve as a consultative product expert and a trusted adviser in marketing, leading strategy, media planning, creative, tech integration, and measurement for our top clients across various verticals mainly Fashion. The Client Solutions Manager is a strategic solution-driver with a focus on developing ROI-positive marketing strategies, driving growth by constantly improving performance for advertisers and implementing measurement & attribution solutions.
This role is responsible for optimizing complex opportunities and using data and analytics to build consultative and technical solutions for our customers, providing business insights, driving revenue, advertiser education, and satisfaction through a consultative, data-driven approach. Success in this position requires consultative sales and analytical skills, a focus on client service and commercial acumen, and the drive to thrive in a dynamic, team-focused environment.
Responsibilities
Track record of excelling in Client Solution Manager role and driving impact on solution adoption, revenue, and operational rigor
Identify, create, and implement marketing solutions grounded on achieving measurable business results for our clients
Develop vertical expertise, including industry research and perspective, to drive overall business objectives and marketing solutions for advertisers
Work with businesses to understand their objectives and develop the strategy in partnership with the Client Partner and cross-functional teams, which will constitute building on insights, crafting marketing strategies and media plans, creative guidance and measurement recommendations
Provide dedicated account management to top clients, to develop, manage, optimize, and support strategic account plans, and leverage data to create business solutions for clients
Project Management - Work and collaborate with a group of internal cross-functional teams, managing complex work streams to optimize marketing objectives for clients. Manage analytics and dashboards to advise clients (for example daily client facing data/insights reporting, understanding performance across multiple accounts across multiple country used by clients)
Manage strategic marketing conversations with clients, agencies, and partners (media, creative, measurement partners, MarTech, etc.)
Manage internal account operations (revenue delivery, media recommendations, troubleshooting issues, optimization opportunities)
Manage planning, execution, ongoing reporting and optimisation of campaigns (Observe budget spend, manage internal analytics and dashboards, provide optimisation and real time recommendations).

Define and continuously refine messaging and positioning for products and features, ensuring clarity and consistency across all channels and audiences.
Lead end-to-end GTM strategy for product launches, from naming and positioning through enablement, campaign orchestration, and post-launch measurement.
Own analyst relations completely, including managing relationships with firms like Gartner and Forrester, coordinating briefings and inquiries, responding to research requests, and ensuring is accurately and favorably represented in relevant reports and evaluations.
Conduct win/loss interviews, competitive analysis, and customer research to sharpen positioning and keep the team ahead of market shifts.
Develop high-quality sales and customer-facing materials, including pitch decks, one-pagers, battlecards, and technical explainers.
Collaborate closely with Product, Sales, DevRel, and Content to ensure a unified narrative across the funnel.
Act as the voice of the market in roadmap planning, pricing discussions, and strategic initiatives.
Identify opportunities to incorporate AI tools into content creation, competitive research, and campaign workflows to increase speed and quality of output.
Track and report on PMM impact across pipeline influence, win rates, analyst positioning, and content usage.

we are seeking a Digital & Brand Manager - Paediatric Nutrition to join our Paediatric Nutrition Business Unit.

This role is responsible for leading the digital strategy and execution across the PN portfolio, driving consumer awareness, engagement, and growth through impactful digital and content marketing initiatives. The position also serves as Pediasure Brand Manager, owning brand performance, digital innovation, and measurable business results.

What Youll Do:

Develop and execute an integrated digital and media strategy aligned with business and brand objectives.

Lead all digital marketing activities, including brand positioning, messaging, campaign planning, digital assets, and performance optimization.

Plan and implement full-funnel digital campaigns across paid, owned, and earned channels in collaboration with agency partners.

Drive performance marketing excellence across paid social, programmatic, and SEM to maximize ROI.

Own and manage all digital assets, including websites, UX/UI, SEO, and content platforms.

Partner with media agencies to optimize campaign delivery and improve effectiveness across platforms (e.g. Google Ads, Meta).

Analyze campaign performance and apply data-driven insights to continuously optimize results.

Manage digital marketing budgets with clear accountability for ROI.

Identify and implement new digital technologies and trends to enhance consumer engagement and marketing effectiveness.

Support CRM and consumer lifecycle initiatives, partnering with internal teams to deliver a seamless consumer journey.

Lead brand strategy and execution for Pediasure to achieve sales, market share, and profitability targets.

Analyze market trends, consumer insights, and competitive dynamics to identify growth opportunities.

Develop and implement brand plans, manage A&P investments, and oversee execution across functions.

Act as VEEVA initiator and business owner for the Paediatric Nutrition portfolio.

Collaborate cross‑functionally with Sales, Medical, Finance, and Supply Chain teams to deliver integrated brand initiatives.