דרושים » פרסום שיווק ויחסי ציבור » Conversion Rate Optimization (CRO) Manager - Base44

We are looking for a highly analytical, hands-on, and systems-oriented Senior Lifecycle & Automation Manager to own and scale our lifecycle marketing efforts across the customer journey.
Youll be responsible for designing, building, optimizing, and scaling lifecycle programs that improve lead nurturing, activation, engagement, pipeline generation and reactivation across both sales-assisted and product-led motions.
Were looking for someone who thinks in funnels, behaviors, systems, experimentation, automation, and customer journeys and who can independently turn ideas into measurable business impact.
What you'll be doing:
Lifecycle Strategy & Funnel Optimization
Own lifecycle marketing initiatives across lead nurturing, activation, onboarding, engagement, expansion, and dormant lead reactivation.
Design and optimize multi-step customer journeys across multiple touchpoints and lifecycle stages.
Build lifecycle programs that improve top-of-funnel conversion, product adoption, sales efficiency, and pipeline generation.
Identify friction points, drop-offs, and growth opportunities across the funnel.
Campaign & Automation Execution
Build and manage hands-on lifecycle campaigns and automations inside HubSpot.
Design, manage, and optimize cross-channel customer journeys across email, SMS, WhatsApp, SDR outreach, retargeting, and in-product experiences, while orchestrating scalable automations and workflows across multiple systems and tools.
Manage audience segmentation, behavioral targeting, personalization, and dynamic lifecycle experiences.
Run ongoing experimentation and A/B testing across messaging, timing, channels, CTAs, and workflows.
Build scalable lifecycle infrastructure and operational processes.
Monitor and optimize email deliverability, sender reputation, inbox placement, and lifecycle communication performance across channels.
AI & Marketing Systems
Identify opportunities to leverage AI across lifecycle marketing, automation, customer communication, internal workflows, and growth operations.
Help define and build AI-powered tools, workflows, automations, and use cases for internal teams and customer-facing experiences.
Stay up to date with emerging AI tools, workflows, and best practices, and proactively bring new ideas into the organization.
Data, Analytics & Reporting
Monitor and analyze lifecycle and funnel performance across activation, engagement, conversion, and reactivation metrics.

we are a leading creative technology company on a mission to empower creators and brands to bring their vision to life with video. Offering cutting-edge AI tools and models for image, video, and voiceover creation, alongside high-quality creative assets and powerful editing tools, Artlist enables creators to stay on trend, and achieve their creative goals. Trusted by over 30 million creators worldwide and top brands including Google, Amazon, Microsoft, and Versace, Artlist provides a seamless, subscription-based platform with a global license, giving creators everything they need to produce professional video content efficiently. For more information, visit artlist.io Artlist is looking for a strategic, hands-on, and fast-paced Senior Product Marketing Manager to lead our Go-To-Market (GTM) execution in a fast-moving, dynamic environment. In this role, you will define how our value connects with different creators and brands, turning our product, and creative tools into clear, compelling messaging that users instantly get. You'll operate at a fast pace, taking new ideas to market quickly and delivering the right message to creators across all our marketing channels. Youll act as the key driver who makes things happen-working closely with Product, Copy, Design, Growth Marketing, Social, Sales, and data teams to execute flawlessly. Additionally, you will lead our user communications across all touchpoints, leveraging modern AI platforms and workflows to scale your impact. What Youll Do
* Lead GTM Strategy & Execution: Drive end-to-end go-to-market launches and campaigns at high speed, turning new features, products, and AI capabilities into high-impact releases.
* Drive Business Impact: Turn GTM strategies and communications into measurable business results across user acquisition, conversion, retention, and revenue.
* Engage Existing & New Users: Build targeted messaging strategies to effectively reach, excite, and convert both current users and new audience segments across all relevant channels.
* Lead Cross-Channel User Communications: Own user communications across in-product, email, social, and web touchpoints to continuously boost product adoption, engagement, and retention.
* Make Things Happen Cross-Functionally: Serve as the central engine connecting Product, Copy, Design, Performance Marketing, PR, and Sales to orchestrate smooth, fast, and unified campaign executions.
* Leverage Next-Gen AI Platforms: Utilize new AI tools and platforms to move faster, optimize workflows, and scale how we produce collateral and reach users.
* Optimize Funnels & Drive Growth: Monitor campaign performance and user funnels to quickly iterate, reduce friction, and improve conversion at every step.
* Stay Ahead of Trends: Keep a close pulse on the fast-changing world of AI, creators, and competitors to keep our messaging fresh, relevant, and sharp.

We're looking for a Senior Marketing Operations & AI Manager to own the systems, processes, and data that power our marketing machine. This is a multidimensional role: you'll be the operational backbone of the marketing team, own performance analytics and funnel visibility, and actively drive AI adoption across marketing workflows, all in close collaboration with the Growth and GTM teams.

Own and optimize HubSpot end-to-end, with working knowledge of Salesforce for field mapping and lead flow alignment
Design, implement, and continuously improve email marketing and nurture campaign strategies to drive engagement, lead progression, and conversion
Maintain operational workflows, scoring models, and segmentation strategies that support personalized, scalable campaign execution
Build and own marketing analytics frameworks, including dashboards, attribution models, and funnel reporting, to give clear visibility into campaign ROI and pipeline contribution
Analyze campaign and channel performance and translate findings into actionable recommendations for the team
Partner with the GTM Operations team to ensure data integrity and unified reporting across marketing and sales
Identify, pilot, and scale AI-powered tools and workflows within the marketing team, from intelligent segmentation and lead scoring to content automation and campaign optimization
Assist with event operations: flows, routing, landing pages, and reporting
Work cross-functionally with content, demand generation, and SDR teams to support pipeline growth
Serve as the go-to operational and data resource for the marketing team

We are looking for an experienced Growth Marketing Manager (Enterprise B2B) to join our Demand Generation Marketing team. In this role, you will own and scale our global digital demand engine, driving awareness, engagement, and pipeline growth across key markets.

You will lead performance marketing across multiple channels, working closely with content, Product Marketing, and Sales to deliver measurable business impact. This is a hands-on role for someone who combines strategic thinking with strong execution and is excited to scale a global B2B demand engine targeting enterprise healthcare clients. In this role you will manage external providers and agencies.

If you are passionate about growth marketing, data-driven decision making, and working in a fast-paced, collaborative environment, wed love to meet you.

Responsibilities
Implement the B2B demand generation strategy and quarterly planning across various channels
Build, manage, and optimize multi-channel campaigns across paid search, paid social, SEO/GEO, and ABM programs.
Lead SEO and GEO across search and LLM discovery, including strategy, technical SEO, keyword and entity mapping, monitoring performance, and visibility reporting.
Own website conversion optimization, continuously improving user journeys, landing pages, messaging, forms, CTAs, and overall conversion rates through data-driven experimentation.
Identify, evaluate, and scale emerging acquisition channels, technologies, and AI-powered marketing opportunities to drive efficient pipeline growth.
Collaborate with Marketing, Design, and the content team to develop high-performing ads, landing pages, and lifecycle content, including tailored ABM campaigns
Work with external agencies and vendors as needed to scale execution.
Stay up to date with emerging digital trends, tools, and AI to continuously improve performance and scale.

We are looking for a CRO Manager to take ownership of conversion and funnel optimization across both hands-on execution and strategic design.

In this role, you will run and lead optimization initiatives, owning the full funnel end-to-end - from landing pages to purchase and growth - while also defining how optimization should be structured and scaled across brands.



What you'll do
Own and optimize conversion across the full funnel (landing page to purchase), driving CVR, subscription opt-ins, and expansion (upsell/cross-sell).
Close the loop between creative, audience, and performance to the funnel - match the right creative, messaging, and offers to the right audience and funnel stage.
Optimize for economics, not just conversion - balancing immediate CVR with LTV and CAC payback, and weighing acquisition against long-term retention.
Lead experimentation, moving from ad-hoc testing to repeatable, systematic learning loops.
Build reusable optimization systems that scale across all current and future brands.
Translate brand learnings into structured, AI-ready inputs that power automated variant generation and personalization.
Take ownership of CRO KPIs, analyze performance, translate insights into continuous improvements, and communicate results clearly to leadership.
Work closely with Engineering, Data, and cross-functional teams (performance, creative, lifecycle, partnerships) to align and scale growth.

Required Director of Marketplace Growth
Working in Business means always seeing the full picture. You spot the trend, align the stakeholders, and don't rest until you see the move through. From partnerships to revenue operations, those who thrive here are commercially minded, analytical, and excited to solve problems without obvious solutions. So if you're a born strategist who never leaves anything unfinished, the Business team has just the job for you
What am I going to do?
Own Marketplace Growth Strategy: Define and execute the growth strategy for our self-serve marketplace, driving revenue across the entire customer lifecycle.
Lead Product-Led Growth Initiatives: Optimize acquisition, activation, engagement, retention, and monetization through product-led growth strategies and marketplace optimization.
Drive Experimentation: Build and lead a high-velocity experimentation program, including A/B testing, onboarding optimization, pricing and packaging experiments, landing page improvements, and conversion rate optimization.
Optimize Marketplace Performance: Continuously analyze user behavior, marketplace dynamics, supply-demand balance, and conversion funnels to unlock scalable growth opportunities.
Lifecycle Marketing & Growth Programs: Partner with Marketing teams to develop lifecycle marketing initiatives, acquisition strategies, demand generation programs, and user engagement campaigns that directly impact revenue.
Cross-Functional Leadership: Work closely with Product, Engineering, Design, Data Science, Marketing, and Revenue teams to prioritize initiatives, align stakeholders, and drive execution across multiple organizations.
Growth Analytics & KPI Ownership: Define, monitor, and own key marketplace growth metrics, using data and insights to guide strategic decisions and maximize business impact.
Identify New Growth Opportunities: Constantly explore innovative growth levers, commercial opportunities, and scalable initiatives to accelerate marketplace revenue.

Working in Business means always seeing the full picture. You spot the trend, align the stakeholders, and don't rest until you see the move through. From partnerships to revenue operations, those who thrive here are commercially minded, analytical, and excited to solve problems without obvious solutions. So if you're a born strategist who never leaves anything unfinished, the Fiverr Business team has just the job for you

What am I going to do?:
Own Marketplace Growth Strategy: Define and execute the growth strategy for Fiverr's self-serve marketplace, driving revenue across the entire customer lifecycle. Lead Product-Led Growth Initiatives: Optimize acquisition, activation, engagement, retention, and monetization through product-led growth strategies and marketplace optimization. Drive Experimentation: Build and lead a high-velocity experimentation program, including A/B testing, onboarding optimization, pricing and packaging experiments, landing page improvements, and conversion rate optimization. Optimize Marketplace Performance: Continuously analyze user behavior, marketplace dynamics, supply-demand balance, and conversion funnels to unlock scalable growth opportunities. Lifecycle Marketing & Growth Programs: Partner with Marketing teams to develop lifecycle marketing initiatives, acquisition strategies, demand generation programs, and user engagement campaigns that directly impact revenue. Cross-Functional Leadership: Work closely with Product, Engineering, Design, Data Science, Marketing, and Revenue teams to prioritize initiatives, align stakeholders, and drive execution across multiple organizations. Growth Analytics & KPI Ownership: Define, monitor, and own key marketplace growth metrics, using data and insights to guide strategic decisions and maximize business impact. Identify New Growth Opportunities: Constantly explore innovative growth levers, commercial opportunities, and scalable initiatives to accelerate marketplace revenue.

Equal opportunities:
At Fiverr, we know that talent has no single face. We welcome talent from everywhere and everyone because it makes everything we build better. Need accommodations? Just ask. And if this role excites you but you don't tick every box, apply anyway. The best people rarely fit the mold exactly.

Operational Planning and Alignment:
Architect the global marketing operating model to bridge the gap between high-level strategy and technical execution.
Partner with the Marketing leadership team to track marketing KPIs, monitor performance metrics, and ensure targets are met.
Manage resource allocation and departmental budgets to ensure efficient spend and maximize Marketing ROI.

Marketing Process Optimization & GTM Execution:
Manage and optimize core marketing processes, including campaign execution, lead and MQA lifecycle, routing, scoring, and attribution.
Implement best practices, automation tools, and generative AI capabilities to increase marketing efficiency and scale workflows.
Ensure data management, workflows, and analytics are functioning properly to support data-driven decision-making.
Enforce core GTM processes and maintain SLAs in close partnership with Sales, BDR, and RevOps teams.

MarTech Stack and Data Management:
Manage and optimize our existing marketing technology ecosystem, including CRM, MAP, ABX/intent (e.g., 6sense), analytics, and data solutions.
Work alongside RevOps to support the Salesforce data model, maintain the integration of marketing systems, and ensure data integrity and CRM quality.
Own the MarTech roadmap and vendor rationalization strategy, ensuring a lean, integrated and future-proof stack.
Drive the implementation of Agentic AI for research, routing and predictive modeling within the customers buying journey while ensuring interaction with core systems (Salesforce, MAP, 6sense, etc.).
Ensure day-to-day compliance with global data privacy requirements across systems.

Performance Measurement & Reporting:
Manage the reporting framework for measuring marketing performance and tracking KPIs, delivering actionable insights to stakeholders.
Maintain clear economic models that track LCV and CAC by marketing motion and activity.
Generate regular reports and dashboards to communicate marketing results, trends, and campaign forecasts.
Track and report on the ROI for marketing events and demand generation programs.
Manage the modern demand gen waterfall and business development cadence to monitor lead quality and conversion rates.

Team Leadership & Management:
Manage and mentor a team of Marketing Operations professionals, ensuring their day-to-day performance and professional growth.
Foster a collaborative, execution-oriented culture within the Marketing Operations team.
Provide operational support and troubleshooting to other Marketing teams, such as demand generation, product marketing, and field marketing.
Manage stakeholders enterprise integration across and the broader SAP ecosystem, data privacy standards (GDPR/CCPA), and cross-functional attribution in a multi-product environment.

We're looking for a highly hands-on, AI-oriented Head of Marketing who will own the end-to-end GTM strategy while directly orchestrating campaigns, generating enterprise pipelines, and positioning our company as a category leader. You will lead an agile core team (Design, Content, SEO) while staying close to the work balancing high-level strategic direction with daily execution.
What Youll Do
GTM & Growth Strategy: Own and execute the global GTM strategy to drive scalable, data-driven enterprise pipeline growth.
Demand Gen & ABM: Build, launch, and optimize targeted Account-Based Marketing (ABM), inbound, and outbound programs for enterprise clients.
Digital & Content Performance: Own digital growth across SEO, GEO, website conversion, paid acquisition, and content marketing.
Marketing Ops & Automation: Manage our HubSpot stack, marketing automation workflows, email nurturing campaigns, and performance analytics.
Sales Enablement: Partner closely with Sales to create high-impact enablement assets, including case studies, pitch decks, and customer success stories.
Brand & Thought Leadership: Increase brand authority through webinars, PR, industry events, analyst relations, and co-marketing initiatives with strategic partners.
AI Integration: Actively apply AI tools to accelerate content generation, market research, workflow automation, and performance reporting.
KPIs & Budget Management: Manage the marketing budget, measuring clear KPIs including marketing-sourced pipeline, influenced pipeline, ROI, and conversion metrics.

Required Demand Generation Manager- Base44
Job Description
As a Demand Generation Manager, you'll drive multi-channel demand programs, manage ABM strategies, and optimize conversion funnels to generate pipeline contribution and revenue influence. You'll work closely with sales and other teams to create and execute targeted campaigns while analyzing performance to ensure continuous improvement. You'll also collaborate with the Base44 B2C user acquisition team and creative team to create holistic and converting content and campaigns.
In your day-to-day, you will:
Own and execute multi-channel demand programs, running campaigns across paid, content syndication, and events targeting enterprise buyers
Lead ABM strategy and execution, identifying and tiering target accounts, coordinating with Sales, and running account-specific plays across platforms like LinkedIn and others
Manage the PLG-to-Enterprise conversion funnel, optimizing the path from self-serve sign-up to Sales-Qualified Accounts in collaboration with RevOps
Drive pipeline reporting and campaign analytics by building dashboards to track key metrics and inform decisions
Collaborate with Base44s B2C user acquisition and creative teams to create holistic and converting content and campaigns
Work with cross-functional teams to ensure successful execution of demand generation strategies.