We are looking for a hands-on Marketing Lead to build marketing function from the ground up.

This is a builder role for someone who enjoys both strategy and execution. Reporting directly to the CEO, you will help turn complex science and technology into clear market-facing assets, increase awareness of Scala among relevant biotech, pharma, and industrial audiences, and create the marketing infrastructure needed to support lead generation, sales, partnerships and events.

You will be the primary owner of marketing execution, working closely with leadership, sales, business development, R&D, and operations. This role is a strong fit for someone who has owned marketing in an early-stage or lean environment and is excited to create, test, improve, and get things done.
Location: Tel Aviv (Hybrid)

Key Responsibilities

Own, refine and execute annual core marketing plan across content, digital channels, events, webinars, and conferences.

Work with technical and scientific stakeholders to turn complex ideas into clear, accurate, compelling content for biotech, pharma, and deep-tech audiences.

Embed AI into how marketing work gets done, from messaging and content development to workflow design, and campaign generation.

Manage and expand digital footprint, including website content, SEO/AIO, social media, and ongoing content distribution.

Build lightweight workflows, timelines, and processes that create structure, reduce noise, and keep marketing projects moving.

Develop and execute marketing campaigns that support Sales and Business Development initiatives, helping generate better-targeted outreach, stronger engagement, and more qualified commercial conversations.

Use data and analytics to understand what is working, identify opportunities for improvement, and support better marketing and commercial decisions.

We are looking for a Marketing Director to lead our marketing efforts and build a smart, scalable growth engine for the company. This individual will play a critical role in strengthening our market positioning, driving qualified demand, and helping translate our product capabilities into a clear and compelling narrative for the market.
The role requires someone who combines strategic thinking with hands-on execution, and who can work closely with sales, product, and leadership to turn marketing into a measurable growth driver for the business.
If you are passionate about marketing innovation, measurement, and building a category-leading brand in a fast-moving industry, we want to hear from you.
As a Marketing Director your role will be:
Lead all marketing activities at our company and take ownership of the companys marketing strategy and execution.
Strengthen our companys positioning as a leader in marketing measurement and incrementality.
Maintain and protect the companys brand while ensuring it remains relevant, differentiated, and trusted in the market.
Work closely with the sales team to create a smart inbound and outbound marketing engine that consistently drives qualified opportunities.
Drive marketing performance including MQL and SQL generation, while continuously identifying opportunities to improve funnel performance and unit economics.
Lead SEO, GEO, and AEO initiatives to ensure strong visibility across traditional search engines and AI-driven discovery platforms.
Plan, evaluate, and manage the industry events where our company should participate, sponsor, or speak.
Manage and grow the companys social channels, with a strong focus on building industry credibility and engagement.
Create and manage marketing automation scenarios that support prospect education and customer engagement at scale.
Produce regular marketing content including articles, reports, case studies, and thought leadership pieces.
Lead co-marketing initiatives with customers, partners, and relevant industry leaders.
Develop marketing partnerships including joint reports, research initiatives, quotes, and collaborative content.
Work closely with Product, Customer Success, and Sales teams to translate customer outcomes and product capabilities into compelling marketing narratives.
Continuously analyze marketing performance and optimize campaigns, channels, and messaging based on data.
Monitor industry trends, competitive activity, and emerging developments in marketing measurement.
You will also participate in important decisions around the product, our strategy as well as have the opportunity to choose the areas you work on based on what you want or like to do the most.
We believe in helping each other get most of ourselves rather than do what were not interested in doing.

Required B2B Marketing Manager
About this role:
As a B2B Marketing Manager for our brand in Tel Aviv, you will play a pivotal role in shaping and executing our brand strategy to drive sustainable and profitable growth. Your primary responsibility will be to develop and implement multi-channel marketing campaigns that align with our brand positioning and resonate with our target audience.
Leveraging your deep understanding of market insights, you will transform data into impactful campaigns that support our business objectives. Your expertise in analysis and strategic thinking will be key in identifying local growth opportunities and mitigating potential risks.
From planning and executing marketing initiatives to evaluating their success, you will ensure that every activity-whether local campaigns, customer activations, or PR efforts-is optimized to strengthen our B2B presence and effectively engage customers across Israel.
Responsibilities:
Competitive analysis of the B2B landscape and changing dynamics- conducting in-market surveys, round tables, participation in conferences, and relevant forums.
Drive new potential consumers in-bounds and SDR via B2B communication tools (Linkedin campaigns, Meta, Google, Taboola)
Drive existing customer success and retention efforts- Build and execute creative communication plan (newsletters, notifications, presentations, leaflets, etc.) to existing corporate admins and end users via (writing and communicating new product features, special events, unique benefits and propositions, etc.)
Budget Ownership & media planning:
Brief agencies, plan, execute, and evaluate winning marketing activities, ensure they are consistent with brand positioning across all touchpoints, and drive 10bis corporate users base growth.
Build strong relationships with internal and external stakeholders- acting as a contact point and B2B landscape expert
Own and maintain our B2B social media assets, driving brand presence, engagement, and content strategy across relevant platforms.
Reports to the Head of B2B Sales.

Reporting to the Senior Marketing Manager of Israel and MENA, this role will be instrumental in shaping and executing a field marketing strategy that drives brand awareness and accelerates business growth in the region. You will support our marketing efforts in Israel during this rapid growth phase, working closely with the Israel commercial team and the EMEA Marketing team to deliver impactful, locally relevant initiatives. To support our fast growth, this role requires a proactive mindset, strong project management skills, and effective cross-functional collaboration to keep initiatives moving and ensure high-quality execution.
This is an amazing opportunity to help shape the next phase of growth in the region.


What Youll Do
Own field marketing initiatives across Israel and the Middle East including event sponsorships, exhibitions, roundtables, dinners, and webinars.

Partner with the Channel Partnerships Manager and Head of Startups to help execute high impact measurable co-marketing activities.

Lead the end-to-end execution of field activities, from project management through operations, ensuring smooth delivery and execution.

Collaborate with EMEA marketing teams, together with local Sales teams, to develop localised sales and marketing collateral, shape event messaging, and define pre- and post-event engagement plans for the Israel market.

Drive strong event ROI by setting clear objectives and KPIs for each activity, ensuring lead follow-up, tracking performance, gathering feedback, and identifying opportunities to optimise the field marketing funnel.

Represent on-site with professionalism and energy, acting as a trusted point of contact for customers, partners, and internal stakeholders.

We're looking for a creative Brand & Storytelling Leader to build one of healthcare's most distinctive brands, help define how Movement Intelligence is understood around the world, and lead Marketing Program Management, building the marketing engine that will power our company's next stage of growth.
Working at the intersection of Marketing, Product, Clinical, Sales, Customer Success, and Leadership, reporting to the Chief Growth and Marketing Officer, you'll lead brand strategy, thought leadership, creative direction, content, social media, and marketing operating system - ensuring every touchpoint reflects a compelling story, a differentiated brand, and a marketing organization built for growth.
What youll lead
Help redefine how healthcare understands human movement.
You'll combine strategic brand thinking, exceptional storytelling, creative excellence, and operational discipline to shape how our company is experienced across every touchpoint while building the systems that enable marketing to scale.
Brand, Storytelling & Content Leadership
Shape and evolve the company brand across every audience and customer touchpoint, ensuring every interaction reflects a distinctive, inspiring, and trusted brand.
Define and champion the company's brand narrative, voice, and creative standards.
Create campaigns, stories, and experiences that don't just explain what our company does, but inspire people to believe in where healthcare is going.
Lead market education initiatives that establish Movement Intelligence as an emerging healthcare category and the 6th vital sign.
Be the creative force behind our company's content engine, writing, creating, editing, and shaping high-impact content across advertising, social media, website, thought leadership, blogs, newsletters, presentations, videos, and executive communications.
Transform our company's social media presence into a destination for thought leadership, market education, customer stories, and meaningful conversations around Movement Intelligence.
Raise the creative bar across everything we produce, from campaigns and events to presentations, social content, customer experiences, and executive communications.
Program Management
Great brands are built through consistent execution. You'll build and manage the systems, workflows, and operating rhythms that enable the marketing team to execute with quality, focus, and scale.
Oversee the Content Hub, marketing knowledge base, and asset governance.
Own Marketing's operating system, ensuring projects move efficiently from request through execution.
Manage marketing workflows, project prioritization, timelines, asset management, and content operations.
Build scalable marketing processes, editorial calendars, templates, documentation, and ways of working that improve quality, consistency, and execution speed.

Were looking for a sharp, hands-on Marketing Manager who knows how to take a brief and turn it into a well-executed marketing campaign.
Youll see the full picture, from choosing the right channels and defining the assets needed to building timelines and making sure everything goes live on time and to brief.
Youll coordinate multiple stakeholders, remove roadblocks, and own campaigns from the initial brief through launch.

What Youll Do
* Take full ownership of campaigns from planning through launch
* Translate briefs into clear 360 marketing plans
* Manage and coordinate all stakeholders involved in campaign execution
* Receive briefs from the Commercial team and refine the marketing objective
* Plan campaign deployment across multiple channels
* Define the assets required for each channel
* Build timelines, workflows, and launch schedules
* Write briefs for Content, Design, and CRM teams
* Track progress and ensure deadlines are met
* Review deliverables, refine them, and ensure they answer the brief
* Integrate relevant AI tools into the marketing workflow

we are hiring a Senior Marketing Leader to lead marketing as a strategic, revenue-aligned operating system.
This role is designed for a hands-on marketing leader who has built brand-led growth engines, understands how categories are created, and knows how to translate deep technical differentiation into commercial impact. A strong engineering background or experience marketing developer tools, APIs, infrastructure, or AI/ML products is highly preferred. This role requires someone who is genuinely comfortable with technical content and can engage credibly with both engineering and business buyers.
The Head of Marketing will be a core member of the business leadership team and will report to the President & Chief Business Officer, working closely with BizDev, Product, and Sales.
Marketing is explicitly structured as:
Brand and category
Demand generation
Product marketing
Strategy and operations as the foundation
The Head of Marketing will step into a clear mandate, defined budget, and an established strategic blueprint, and will be responsible for executing and scaling the system with rigor and focus - in a deeply hands-on capacity.

Define and continuously refine messaging and positioning for products and features, ensuring clarity and consistency across all channels and audiences.
Lead end-to-end GTM strategy for product launches, from naming and positioning through enablement, campaign orchestration, and post-launch measurement.
Own analyst relations completely, including managing relationships with firms like Gartner and Forrester, coordinating briefings and inquiries, responding to research requests, and ensuring is accurately and favorably represented in relevant reports and evaluations.
Conduct win/loss interviews, competitive analysis, and customer research to sharpen positioning and keep the team ahead of market shifts.
Develop high-quality sales and customer-facing materials, including pitch decks, one-pagers, battlecards, and technical explainers.
Collaborate closely with Product, Sales, DevRel, and Content to ensure a unified narrative across the funnel.
Act as the voice of the market in roadmap planning, pricing discussions, and strategic initiatives.
Identify opportunities to incorporate AI tools into content creation, competitive research, and campaign workflows to increase speed and quality of output.
Track and report on PMM impact across pipeline influence, win rates, analyst positioning, and content usage.

As the worlds leading vendor of Cyber Security, facing the most sophisticated threats and attacks, weve assembled a global team of the most driven, creative, and innovative people. At our company, our employees are redefining the security landscape by meeting our customers real-time needs and providing our cutting-edge technologies and services to an ever-growing customer base.
our company Software Technologies has been honored by Time Magazine as one of the Worlds Best Companies for 2024. We've also earned a spot on the Forbes list of the Worlds Best Places to Work for five consecutive years (2020-2024) and recognized as one of the Worlds Top Female-Friendly Companies. If you're passionate about making the world a safer place and want to be part of an award-winning company culture, we invite you to join us.
Were looking for a Web Dev/Marketing Operations Manager to lead the strategy, design, and execution of personalized digital journeys across our website, HubSpot and Salesforce and to assist in the move of our CRM from HubSpot to Marketo later on in the year.
In this role, you will be a key player in creating, managing, and optimizing the user journey while executing impactful campaigns that enhance engagement across various channels.
Youll have the chance to enhance your skills, expand your expertise, and directly impact the growth and success of our organization.
Key Responsibilities
Own end-to-end marketing automation initiatives: from ideation and segmentation to execution, analysis, and optimization.
Own website optimization of our WordPress website, including page development, plugin updates and more.
Create Landing pages, emails, forms and other marketing elements.
Design and execute complex user journeys across our website, HubSpot, Salesforce, and connected CRMs, with a deep understanding of data structures and flows.
Track, analyze, and report on marketing performance across platforms using dashboards and data analysis tools.
Apply data-driven optimization: run structured A/B tests, monitor trends and behaviors, and optimize KPIs across segments and regions to improve engagement and retention.
Identify and implement AI-driven improvements to replace or augment manual marketing ops workflows, including documentation and performance measurement.
Collaboration with global stakeholders (marketing, sales, data, and engineering) to translate business goals into scalable MarTech solutions.
Support marketing operations as needed, including ad hoc tasks and conference preparation.

We are seeking a talented Campaign Manager with proven experience in managing large-scale, complex media campaigns.

In this role, you will take full ownership of significant media budgets, lead execution across multiple platforms, and generate business impact through data-driven insights. You will also collaborate with cross-functional teams, and leverage AI to push innovation in campaign management.

If youre into driving business growth to high-profile brands through sharp and sophisticated digital activity - Lets talk!

Responsibilities
Creating, managing, and optimizing campaigns on Google, Facebook, Taboola, Outbrain, DV360 and more.
Managing budgets, performance, and audience targeting.
Developing and implementing multi-channel marketing strategies.
Working with big brands in the Israeli market on high-scale budgets.
Overseeing full-funnel marketing activity.
Developing, designing, and editing content.
Creating marketing materials such as posts, banners, stories, and newsletters.
Managing on-site data and marketing automation processes.
Applying AI-driven tools and methodologies to enhance efficiency, improve insights, and solve challenges faster.