דרושים » אינטרנט ודיגיטל » Digital Marketing Specialist - B2B

we are looking for a versatile, hands-on Marketing Operations & Growth Specialist who can bridge strategic content creation with technical campaign execution and business operations.
This role is ideal for someone who combines creativity with operational and analytical thinking, a marketer who knows how to write compelling content, manage complex campaigns, connect marketing systems, analyze performance data, manage and maintain related tools, and execute across multiple inbound and outbound channels.
We are specifically looking for someone with proven experience in B2B SaaS, mission-critical enterprise software, and mid-market to enterprise environments in North America.
Responsibilities:
Own the lead generation process, nurture programs, and GTM initiatives
Manage and optimize inbound and outbound marketing campaigns
Build and execute email sequencing and automation workflows
Manage HubSpot operations, CRM flows, and lifecycle automation
Create high-quality marketing content for campaigns, website, email, social media, and sales enablement
Connect and manage integrations between HubSpot and tools such as ZoomInfo, Gong, LinkedIn, and other sales/marketing platforms
Launch, monitor, and optimize paid digital campaigns across multiple channels
Build and maintain marketing and business BI reports and dashboards
Analyze campaign performance, funnel metrics, attribution, and ROI
Manage campaign budgets and operational execution
Work closely with Sales, Product, CS, and Leadership teams to align growth strategies
Assist in improving marketing processes, operational efficiency, and reporting structures

we are looking for a Demand Generation Manager to support our demand generation efforts. Reporting to the Head of Demand Generation, this hands-on role focuses on executing campaigns, optimizing marketing programs, and contributing to pipeline growth. This position is ideal for someone with experience marketing to technical audiences and a strong operational focus.

Key Responsibilities:

Assist in executing multi-channel demand generation campaigns across digital, paid media, email, content marketing, tradeshows, webinars, SEO, and ABM
Support ABM and enterprise marketing initiatives, helping target strategic accounts and key decision-makers
Collaborate with Sales, Product Marketing, and Content teams to align campaigns with business objectives
Track, analyze, and optimize campaign performance to improve ROI, engagement, and pipeline metrics
Help maintain marketing automation, CRM, and reporting workflows to ensure accurate tracking and attribution
Support paid advertising, retargeting, and performance marketing activities
Contribute to creative content, landing pages, and campaign assets to engage developer and technical audiences

We are looking for a Senior Demand Generation Manager (B2B) to join our Digital Marketing team. In this role, you will own and scale our global digital demand engine, driving awareness, engagement, and pipeline growth across key markets.
You will lead performance marketing across multiple channels, working closely with RevOps, Product Marketing, and Sales to deliver measurable business impact. This is a hands-on role for someone who combines strategic thinking with strong execution and is excited to scale a global B2B demand engine targeting enterprise clients.
If you are passionate about growth marketing, data-driven decision making, and working in a fast-paced, collaborative environment, wed love to meet you.
Responsibilities:
Own the B2B demand generation strategy and quarterly planning, aligned to revenue targets and ICP priorities.
Build, manage, and optimize multi-channel campaigns across paid search, paid social, SEO/GEO, email nurture, and ABM programs.
Own end-to-end funnel performance, from first touch to pipeline, with a focus on conversion rates, lead quality, and revenue impact.
Partner closely with RevOps to define and improve MQL/SQL criteria, SLAs, and lead routing processes.
Own campaign measurement and reporting, including dashboards, tracking, and attribution, and generate actionable insights to improve performance.
Run a structured testing program across creative, targeting, landing pages, and nurture journeys.
Collaborate with Marketing, Product Marketing, Design, and Sales to develop high-performing ads, landing pages, and lifecycle content.
Work with external agencies and vendors as needed to scale execution.
Stay up to date with emerging digital trends, tools, and AI to continuously improve performance and scale.

We're looking for a Content & Social Media Manager to help tell that story. It's a hands-on role for a marketer who loves the craft of content, knows digital, and wants their work to mean something.
Working closely with the Head of Marketing, you'll drive our content, social, and SEO-driven campaigns across US health systems and clinics.
If you're a continuous learner who takes pride in strong brand communication and thrives on a collaborative team, we'd love to hear from you.
Key Responsibilities:
Content Creation
Own the content plan and calendar that executes the marketing strategy set by the Head of Marketing, keeping everything on-brand across channels.
Write high-quality content across all channels: thought leadership pieces, blog posts, newsletters, and executive messaging.
Translate complex clinical and technical concepts into clear, compelling content for multiple audiences, including clinicians, health plan leaders, and patients.
Draft and distribute press releases in coordination with the Head of Marketing.
Use design tools (Canva, Adobe Suite, AI) to create on-brand graphics and marketing materials.
Use AI where it adds leverage (research, repurposing, SEO/GEO passes, ideation), while owning the quality, accuracy, and brand voice of everything that ships.
Social Media
Execute the company social media strategy across relevant platforms to drive engagement, follower growth, and brand authority.
Plan, create, and publish content consistently, maintaining a strong and recognizable brand voice.
SEO, GEO & Website Management
Implement and maintain SEO and GEO best practices across website content and published materials to strengthen organic visibility across traditional and AI search engines.
Manage day-to-day website updates and content publishing.
Liaise with external contractors for advanced website design and development needs.
Analytics & Reporting
Track and report on content, social, and SEO/GEO performance using analytics tools.
Share insights with the team to inform content priorities and ongoing optimization.

We are looking for a strategic and creative Content Marketing Director to lead our global content strategy and execution. This role will be responsible for developing high-impact content programs and driving engagement across multiple channels and audiences.
The ideal candidate is both a strategic storyteller and an operational leader, with deep experience in B2B and enterprise marketing. You should be passionate about translating complex ideas into compelling content that drive awareness, engagement, and pipeline growth
Responsibilities:
Own and lead the global marketing content strategy.
Develop messaging frameworks and storytelling that support the companys positioning and business goals.
Create and oversee high-quality content including blogs, reports, case studies, Case studies, landing pages, webinars, email campaigns, presentations, podcasts, video, and social content.
Edit, refine, and ensure the quality, consistency, and strategic alignment of all written content across channels.
Partner closely with different teams across the company.
Lead content production and manage internal writers.
Optimize content for engagement and conversion.
Analyze content performance and continuously improve strategy based on insights and KPIs
Ensure consistency across all content touchpoints and maintain brand voice and messaging standards.
Support executive thought leadership and corporate communications initiatives.

we are seeking a Digital & Brand Manager - Paediatric Nutrition to join our Paediatric Nutrition Business Unit.

This role is responsible for leading the digital strategy and execution across the PN portfolio, driving consumer awareness, engagement, and growth through impactful digital and content marketing initiatives. The position also serves as Pediasure Brand Manager, owning brand performance, digital innovation, and measurable business results.

What Youll Do:

Develop and execute an integrated digital and media strategy aligned with business and brand objectives.

Lead all digital marketing activities, including brand positioning, messaging, campaign planning, digital assets, and performance optimization.

Plan and implement full-funnel digital campaigns across paid, owned, and earned channels in collaboration with agency partners.

Drive performance marketing excellence across paid social, programmatic, and SEM to maximize ROI.

Own and manage all digital assets, including websites, UX/UI, SEO, and content platforms.

Partner with media agencies to optimize campaign delivery and improve effectiveness across platforms (e.g. Google Ads, Meta).

Analyze campaign performance and apply data-driven insights to continuously optimize results.

Manage digital marketing budgets with clear accountability for ROI.

Identify and implement new digital technologies and trends to enhance consumer engagement and marketing effectiveness.

Support CRM and consumer lifecycle initiatives, partnering with internal teams to deliver a seamless consumer journey.

Lead brand strategy and execution for Pediasure to achieve sales, market share, and profitability targets.

Analyze market trends, consumer insights, and competitive dynamics to identify growth opportunities.

Develop and implement brand plans, manage A&P investments, and oversee execution across functions.

Act as VEEVA initiator and business owner for the Paediatric Nutrition portfolio.

Collaborate cross‑functionally with Sales, Medical, Finance, and Supply Chain teams to deliver integrated brand initiatives.

Retention Marketing Manager- Maternity Leave Replacement
Tel Aviv, Israel
Job Description
The Retention Marketing Manager will be responsible for executing and designing our customer retention strategy, combining hands-on campaign execution with creative content development.
This role combines technical expertise with marketing creativity, encompassing tasks such as building automations and surveys in Braze, writing engaging copy, briefing campaigns, and managing the monthly retention plan. The focus is on strengthening customer relationships, increasing ride frequency, and maximizing lifetime value.
Reporting to the Head of Marketing - Demand, the ideal candidate is a retention marketer who is both data-driven and creative, with strong experience in B2C marketing platforms such as Braze, and the ability to craft campaigns that deliver measurable results while resonating with customers.
This is a temporary position to cover for maternity leave.
Key Responsibilities:
Own and optimize the customer lifecycle communications for our B2C users, focusing on retention, re-engagement, and increasing rides and deliveries through multiple channels.
Develop, execute, and continuously improve automated marketing flows, triggered campaigns, and monthly marketing plans to maximize customer loyalty and reduce churn.
Manage surveys and feedback to understand customer needs better and improve engagement and satisfaction.
Lead the creation of campaign content briefs for the creative studio and collaborate closely to ensure alignment with brand and business goals.
Full ownership of the CRM platform usage (Braze), ensuring high deliverability, open and click rates, and minimizing unsubscribes.
Analyze campaign performance and user behavior data to optimize messaging and identify opportunities for growth.
Coordinate with cross-functional teams, including product, data, and creative, to implement timely and relevant communications.
Act as the key retention marketing contact for stakeholders, ensuring alignment on priorities and compliance with data and legal guidelines.
Balance technical execution and creative input to deliver high-quality, personalized communication that resonates with customers.

The Global Field Marketing team brings together demand generation, customer marketing, partner marketing, digital marketing, marketing operations, content, and regional field execution into one integrated growth engine.

The EMEA & LATAM Director, Field Marketing will play a strategic leadership role within the global field marketing organization, leading regional marketing across EMEA & Latin America. This role is responsible for driving pipeline growth, strengthening customer and partner engagement, and aligning closely with regional sales leadership and global marketing teams.

This leader will manage a regional team and external vendors/agencies while serving as a key member of the EMEA leadership team and the broader global marketing organization.

Uniquely, this role combines strategic regional leadership with direct territory ownership: in addition to leading the team, this leader will personally own and execute field marketing for a defined set of markets within the region, acting as the in-market field marketer for those territories.

The ideal candidate is a modern B2B technology marketing leader - strategic thinker, highly analytical, AI-savvy, operationally strong, and an exceptional communicator with the ability to influence across all organizational levels.

Responsibilities
Partner closely with regional sales leadership and cross-functional stakeholders to define GTM priorities, identify growth opportunities, and drive measurable business outcomes.
Lead, mentor, and develop a regional field marketing team while managing external vendors, agencies, and production partners.
Serve as the direct field marketing owner for a defined set of territories within EMEA & LATAM, personally planning and executing pipeline programs, customer engagement, and partner activities in those markets - not only leading others who do so.

we are looking for an experienced Facebook Campaign Manager to manage our paid social acquisition efforts.
We are a global D2C brand house in the lifestyle and jewelry space, building category-defining brands through full vertical integration- from product development to fulfillment. Known for our strong focus on personalization, design, and performance marketing, we scale digitally native brands across multiple international markets.
The Facebook Campaign Manager will be responsible for planning, executing, and optimizing Meta campaigns, with a strong focus on driving conversions, maximizing ROI, and scaling profitable customer growth.
As we continue to grow, we are evolving our performance marketing approach to be faster, more data-driven, and highly experimental, combining creative, analytics, and technology to unlock growth.
Responsibilities:
Develop, implement, and manage campaigns across multiple platforms, including social media channels.
Analyze campaign performance metrics and provide regular reports with actionable insights.
Collaborate with the marketing team to develop ad copy and creative assets.
Monitor and manage budgets, ensuring maximum ROI on all PPC efforts.
Stay updated on industry trends and best practices to maintain a competitive edge.
Conduct A/B testing to optimize ad performance and improve conversion rates.

Were looking for a highly curious, AI-native, and execution-oriented marketer to help us build and launch campaigns across content, product marketing, events, webinars, thought leadership, lifecycle programs, and GTM initiatives.

This is a hands-on role for someone early in their career who wants real ownership and exposure across multiple areas of modern B2B marketing.

Youll work closely with leadership on everything from campaign strategy and messaging to content creation, operational execution, event coordination, performance analysis, and launch management.

Were specifically looking for someone who naturally uses AI to move faster, think better, create stronger work, and execute at a high level across everything they do.

What Youll Do
In this role, youll help:
manage demand generation activities across multiple channels and platforms
build and launch marketing campaigns end-to-end
support webinars, virtual events, and field marketing initiatives
create content across LinkedIn, blogs, email, landing pages, presentations, and campaign assets
support campaign operations and execution across multiple channels
manage and optimize paid campaigns and distribution efforts
analyze campaign performance and identify opportunities to improve results
coordinate launches, workflows, and campaign execution across platforms
work confidently across CRM, marketing, video, design, and AI platforms
support website content, SEO, AEO and administration
collaborate with Sales, Product, and CS teams for content and campaign effectiveness
use AI to accelerate research, content creation, analysis, creative iteration, and operational execution
work with US teams and in US time zones on a daily basis
work in a startup wearing many hats, constantly switching tasks, with high output operations
This role is ideal for someone who enjoys both creativity and execution, someone who likes turning ideas into shipped campaigns, and appreciates goal setting and measurable outcomes.