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The Retention Marketing Manager will be responsible for executing and designing Getts customer retention strategy, combining hands-on campaign execution with creative content development.
*This is a temporary position to cover for maternity leave*
-Own and optimize the customer lifecycle communications for Getts B2C users, focusing on retention, re-engagement, and increasing rides and deliveries.
-Develop and improve automated marketing flows, triggered campaigns, and monthly marketing plans to maximize customer loyalty and reduce churn.
-Manage surveys and feedback to understand customer needs better.
-Lead the creation of campaign content briefs for the creative studio and collaborate closely to ensure alignment with brand and business goals.
-Ownership of the CRM platform (Braze), ensuring high deliverability, click rates and minimizing unsubscribes.
-Analyze campaign performance.