דרושים » פרסום שיווק ויחסי ציבור » Conversion Rate Optimization (CRO) Manager - Base44

we are seeking a high-impact, execution-driven Demand Generation Manager to directly power our B2B revenue engine. This is a critical, hands-on role reporting to the Head of Marketing Ops, dedicated to rapidly scaling pipeline within complex B2B Enterprise and Government organizations. We are looking for highly motivated, operational marketers who are masters of modern growth playbooks and ABM, with a proven ability to leverage AI and automation to 10x their output. If your passion is building and owning end-to-end campaigns, launching high-converting pages, and executing sophisticated account-based strategies, you belong here.

Key Responsibilities:

Drive Enterprise & Gov Pipeline: Strategically design and deploy targeted multi-channel campaigns (digital, email, webinars, events) to secure engagement and drive conversion among long-cycle B2B Enterprise and Government decision-makers.
Master HubSpot & Automation: Own the day-to-day execution within HubSpot. Build automated workflows, manage database segmentation, and guarantee flawless lead routing and attribution.
Build & Optimize Landing Pages: Lead the creation, A/B testing, and iteration of high-converting landing pages to maximize ROI from paid media, organic content, and targeted outbound campaigns.
Accelerate ABM Initiatives: Collaborate closely with Sales to execute advanced Account-Based Marketing (ABM) plays, developing personalized buyer journeys for strategic accounts in the maritime, risk, and government sectors.
Achieve 10x Output with AI: Mandatorily integrate AI agents, LLMs, and modern automation tools into your daily workflow to dramatically accelerate content creation, massively scale personalization, and ensure world-class operational efficiency.
Data-Driven Optimization: Rigorously monitor campaign performance, meticulously track pipeline generation, and proactively report on key metrics to continuously optimize conversion rates across every stage of the funnel.

Required User Acquisition Manager
Why is this role so important?
As a User Acquisition Manager, you will play a critical role in driving new customer growth through the strategic management and optimization of paid media channels. You will partner closely with Growth Marketing, Creative, Analytics, and Product teams to execute full-funnel acquisition strategies that align directly with our business objectives.
In this role, you will be accountable for managing campaign budgets and optimizing cost-efficiency metrics like CAC and ROAS, ensuring that every marketing dollar contributes to scalable, high-quality user growth.
So, what will you be doing all day?
Plan and Execute Campaigns: Plan, execute, and optimize paid campaigns across Google, Meta, YouTube, and other emerging platforms to achieve monthly acquisition targets
Budget & Performance Management: Manage budget allocation and pacing to meet acquisition targets while continuously monitoring key metrics (CPC, CPA, ROAS, CAC) to implement optimizations
Creative Strategy: Partner with Creative and Web teams to develop and test creative assets and landing pages, maximizing conversion rates through data-driven experimentation
Testing & Optimization: Conduct A/B testing on audiences, creatives, and bidding strategies to improve performance and efficiency
Data & Attribution: Collaborate with the Analytics team to ensure proper tracking, attribution, and reporting accuracy across all UA channels (using tools like GA4, Appsflyer, and data)
Strategic Reporting: Deliver data-driven insights and present weekly and monthly performance reports to management to inform campaign optimization and cross-functional growth initiatives.

We are looking for a strategic, data-driven, and commercially minded acquisition leader to own and scale our global paid growth engine across segments and regions.
This role requires a proven track record in managing Paid Search and Paid Social campaigns within B2B SaaS environments at scale, including large ARR goals and managed budgets, as well as strong leadership abilities to guide a team of campaign managers toward performance excellence.
What Youll Do
Own and scale our global paid acquisition strategy across Search, Paid Social, retargeting, and emerging channels to drive efficient SQL and pipeline growth across segments and regions.
Optimize and evolve paid media programs across Google, LinkedIn, Meta, Bing, and AI-driven advertising platforms, continuously improving targeting, creative performance, automation, and campaign efficiency.
Leverage AI tools and capabilities to improve campaign execution, audience segmentation, bidding strategies, testing velocity, reporting, and overall operational scale.
Manage and optimize significant paid media budgets, ensuring efficient allocation, forecasting, pacing, and ROI performance across channels and markets.
Lead a high-performing team of paid acquisition managers, fostering a culture of experimentation, accountability, innovation, and continuous improvement.
Partner closely with Regional Marketing, Web, Creative, RevOps, and Operations teams to align acquisition strategies with business goals and improve funnel performance end-to-end.
Drive ongoing experimentation through A/B testing, landing page optimization, and conversion rate optimization (CRO) initiatives to improve conversion quality and pipeline impact.
Analyze market trends, audience behavior, competitive insights, and campaign performance data to inform strategy, messaging, and growth opportunities.
Stay ahead of industry shifts, platform changes, and emerging AI capabilities to ensure we remain at the forefront of modern B2B acquisition marketing.

As a Marketing Manager at our company, you will turn strategy into execution across campaigns, content, and product storytelling.
Working closely with the VP of Marketing, Director of Product Marketing, and cross-functional teams, you'll own day-to-day marketing initiatives that drive awareness, pipeline, and product adoption.
This role is ideal for someone who thrives in a fast-paced environment, enjoys building and shipping, and knows how to translate complex product capabilities into clear, compelling narratives that resonate with finance and operations leaders.
You'll play a key role in shaping how our products show up in the market across our website, campaigns, launches, events, PR, and partner channels.
Responsibilities
Content & Social Media
Create and manage high-quality marketing content (landing pages, blogs, reports, etc.)
Create and manage social media content that reinforces product positioning, builds brand credibility, and drives awareness, while continuously testing and optimizing performance.
Collaborate with Demand Gen to develop and launch high-impact campaign assets that drive pipeline
Website Experience
Own and continuously improve the website as a core growth channel, ensuring pages and key journeys are clear, up to date, and optimized for conversion. Collaborate with Product,Design, and Demand Gen to launch new pages, test messaging and layouts, and use data and AI tools to improve performance and user experience.
Email marketing
Plan and execute targeted email campaigns across the funnel from event promotions to lifecycle and nurture sequences, optimizing for engagement and conversion.

Were looking for a Senior Growth Content Marketing Manager to own performance messaging end-to-end, from insight and concept through execution and iteration.

This is a maternity leave replacement role for a period of six months, with an option to extend.

This role is responsible for developing messaging framework and delivering high-performing copy that drives lead generation and conversion across ads, emails, landing pages, and partner marketing assets. You will shape and evolve positioning for weight loss and GLP-1 audiences, translating insights, strategy, and performance data into clear, compelling messaging that can be deployed and iterated at scale.

This is a hands-on role that requires strategic thinking, strong execution, and use of AI to scale both the quality and quantity of performance content. You will have direct ownership of copy quality, consistency, and iteration, and operate as a core partner to Acquisition, Lifecycle, CRO, and Partnerships.

Responsibilities

Own messaging across paid ads, emails, landing pages, and partner marketing assets
Write, test, and iterate conversion-focused copy for paid ads (static copy and video scripts), emails, landing pages, and partner marketing assets
Design and use AI-powered workflows to accelerate ideation, variation, versioning, and iteration of copy while maintaining quality
Develop hooks, angles, value propositions, objections, and narratives for performance marketing
Translate performance data, user insights, and growth priorities into clear creative concepts and copy hypotheses
Iterate copy based on performance feedback and clearly connect changes to outcomes
Create partner-ready copy for co-branded assets, landing pages, emails, and enablement materials
Adapt core messaging for different audiences, channels, and partner contexts
Stay informed on content marketing trends, competitor messaging, and category best practices to inform positioning and copy decisions

we are looking for a AI Growth Marketing Manager.
What Youll Do:
Create and optimize user funnels, landing pages, and in-product experiences using structured A/B testing and data-driven experimentation.
Take full responsibility for growth: lead user acquisition projects from strategy through execution, using AI as your main working environment.
Set and monitor KPIs, analyze user behavior and cohort data, and constantly iterate.
Prioritize and manage opportunities from ideation, implementation, production deployment, and monitoring.
Own business units, from top-level KPIs to daily performance.
Conduct internal, competition, and ad-intelligence research to find and exploit new opportunities.
Use generative AI tools to create and optimize funnel performance.
Work closely with teammates from all departments - product, data science, and R&D.
Work in a fast-paced, innovative, data-driven, and rewarding environment.
Act as the point of contact for strategic partners, managing client calls, technical integrations, and partnership success.

As the Head of Performance Marketing , you will lead the companys user acquisition and growth efforts end-to-end- from strategy and execution to optimization and team leadership.

Responsibilities:
Lead and scale the company's user acquisition activity across all media channels, managing and optimizing large-scale performance marketing campaigns across Search, Social, Native, and additional paid channels, while overseeing significant marketing budgets including forecasting, allocation, scaling, and efficiency tracking.
Drive continuous optimization through data analysis, experimentation, and performance improvements, developing and implementing advanced user acquisition and growth strategies to meet business KPIs, while owning campaign performance analysis and providing actionable insights to improve ROI, CPA, LTV, and revenue growth.
Conduct ongoing A/B testing across creatives, funnels, bidding strategies, audience targeting, and campaign setups.
Utilize analytics platforms, BI systems, and reporting tools to extract insights and support data-driven decision making.
Collaborate closely with Product, Creative, Analytics, Clients team and additional cross-functional teams to align growth initiatives and marketing efforts.
Build and improve internal processes for campaign management, optimization, reporting, and operational scalability.
Lead, and mentor a high-performing performance marketing team.

we are seeking a Senior Paid Acquisition Specialist to join our growing paid acquisition team. In this role, youll take full ownership of creating, scaling, and optimizing high-volume paid campaigns across various search channels, with a primary focus on Google Search.
Youll be expected to leverage AI tools and automation to enhance performance, increase efficiency, and uncover smarter ways to manage and analyze campaign data. Were looking for someone who is AI-native and tech-savvy, able to integrate new tools and automation into daily work.
As a Paid Acquisition Specialist, youll lead the development and execution of our paid search strategy, collaborating cross-functionally to deliver impactful, results-driven campaigns in a fast-paced, learning-oriented environment.
Were looking for someone who is super analytical, independent, a quick learner, and a creative problem-solver, with a proven ability to work with large datasets, extract insights at both macro and micro levels, and continuously improve performance.
The ideal candidate takes ownership of campaigns, works proactively, and finds creative ways to drive growth and efficiency.
What am I going to do?
Monitor and optimize large-scale paid search campaigns across multiple channels (primarily Google Search), ensuring alignment with business objectives.
Leverage AI tools and emerging technologies to enhance workflows, improve operational efficiency, and strengthen campaign analysis.
Continuously explore and implement AI-driven methods to improve campaign performance and team productivity.
Stay up to date on the latest trends in paid search and digital marketing, continuously integrating new tactics to maintain a competitive edge.
Use analytical tools to evaluate campaign performance and deliver actionable insights to stakeholders, helping the team make informed decisions and achieve its goals.
Develop and manage monthly budget plans to optimize ROI.
Serve as the paid acquisition teams main point of contact for the external data & analytics team, aligning on measurement strategy, data access, and performance modeling.
Build and maintain dashboards to monitor team KPIs, uncover performance patterns, and track progress toward goals.

we are looking for a User Acquisition Manager .
As an Expert Search User Acquisition Manager, you will help our acquisition efforts, be responsible for setting, optimizing, and scaling campaigns on Search campaigns (Google and Bing ads). You'll work closely with the bigger team, providing actionable insights and sharing best practices and knowledge.
What you'll be doing:
Set, optimize, and scale search campaigns in order to achieve KPIs
Share actionable insights and knowledge with existing PPC account managers.
Analyze performance based on ROI and engagement to drive actionable insights
Co-initiate and implement teams performance oriented projects, constantly seeking improvement opportunities
Work together with CS, Sales and product to optimize every step of the funnel
Work closely with the creative and content teams to improve Conv Rate
Identify trends and constantly come up with new growth opportunities
Initiate, structure and measure AB tests on landing pages
Combine business and creative thinking to understand user pain points, identify growth opportunities, and translate insights into practical actions that improve campaign and funnel performance.

Required Demand Generation Manager- Base44
Job Description
As a Demand Generation Manager, you'll drive multi-channel demand programs, manage ABM strategies, and optimize conversion funnels to generate pipeline contribution and revenue influence. You'll work closely with sales and other teams to create and execute targeted campaigns while analyzing performance to ensure continuous improvement. You'll also collaborate with the Base44 B2C user acquisition team and creative team to create holistic and converting content and campaigns.
In your day-to-day, you will:
Own and execute multi-channel demand programs, running campaigns across paid, content syndication, and events targeting enterprise buyers
Lead ABM strategy and execution, identifying and tiering target accounts, coordinating with Sales, and running account-specific plays across platforms like LinkedIn and others
Manage the PLG-to-Enterprise conversion funnel, optimizing the path from self-serve sign-up to Sales-Qualified Accounts in collaboration with RevOps
Drive pipeline reporting and campaign analytics by building dashboards to track key metrics and inform decisions
Collaborate with Base44s B2C user acquisition and creative teams to create holistic and converting content and campaigns
Work with cross-functional teams to ensure successful execution of demand generation strategies.