דרושים » פרסום שיווק ויחסי ציבור » Growth Marketing Specialist - B2B Healthcare (US Market)

we are looking for a versatile, hands-on Marketing Operations & Growth Specialist who can bridge strategic content creation with technical campaign execution and business operations.
This role is ideal for someone who combines creativity with operational and analytical thinking, a marketer who knows how to write compelling content, manage complex campaigns, connect marketing systems, analyze performance data, manage and maintain related tools, and execute across multiple inbound and outbound channels.
We are specifically looking for someone with proven experience in B2B SaaS, mission-critical enterprise software, and mid-market to enterprise environments in North America.
Responsibilities:
Own the lead generation process, nurture programs, and GTM initiatives
Manage and optimize inbound and outbound marketing campaigns
Build and execute email sequencing and automation workflows
Manage HubSpot operations, CRM flows, and lifecycle automation
Create high-quality marketing content for campaigns, website, email, social media, and sales enablement
Connect and manage integrations between HubSpot and tools such as ZoomInfo, Gong, LinkedIn, and other sales/marketing platforms
Launch, monitor, and optimize paid digital campaigns across multiple channels
Build and maintain marketing and business BI reports and dashboards
Analyze campaign performance, funnel metrics, attribution, and ROI
Manage campaign budgets and operational execution
Work closely with Sales, Product, CS, and Leadership teams to align growth strategies
Assist in improving marketing processes, operational efficiency, and reporting structures

we are seeking a high-impact, execution-driven Demand Generation Manager to directly power our B2B revenue engine. This is a critical, hands-on role reporting to the Head of Marketing Ops, dedicated to rapidly scaling pipeline within complex B2B Enterprise and Government organizations. We are looking for highly motivated, operational marketers who are masters of modern growth playbooks and ABM, with a proven ability to leverage AI and automation to 10x their output. If your passion is building and owning end-to-end campaigns, launching high-converting pages, and executing sophisticated account-based strategies, you belong here.

Key Responsibilities:

Drive Enterprise & Gov Pipeline: Strategically design and deploy targeted multi-channel campaigns (digital, email, webinars, events) to secure engagement and drive conversion among long-cycle B2B Enterprise and Government decision-makers.
Master HubSpot & Automation: Own the day-to-day execution within HubSpot. Build automated workflows, manage database segmentation, and guarantee flawless lead routing and attribution.
Build & Optimize Landing Pages: Lead the creation, A/B testing, and iteration of high-converting landing pages to maximize ROI from paid media, organic content, and targeted outbound campaigns.
Accelerate ABM Initiatives: Collaborate closely with Sales to execute advanced Account-Based Marketing (ABM) plays, developing personalized buyer journeys for strategic accounts in the maritime, risk, and government sectors.
Achieve 10x Output with AI: Mandatorily integrate AI agents, LLMs, and modern automation tools into your daily workflow to dramatically accelerate content creation, massively scale personalization, and ensure world-class operational efficiency.
Data-Driven Optimization: Rigorously monitor campaign performance, meticulously track pipeline generation, and proactively report on key metrics to continuously optimize conversion rates across every stage of the funnel.

The Global Field Marketing team brings together demand generation, customer marketing, partner marketing, digital marketing, marketing operations, content, and regional field execution into one integrated growth engine.

The EMEA & LATAM Director, Field Marketing will play a strategic leadership role within the global field marketing organization, leading regional marketing across EMEA & Latin America. This role is responsible for driving pipeline growth, strengthening customer and partner engagement, and aligning closely with regional sales leadership and global marketing teams.

This leader will manage a regional team and external vendors/agencies while serving as a key member of the EMEA leadership team and the broader global marketing organization.

Uniquely, this role combines strategic regional leadership with direct territory ownership: in addition to leading the team, this leader will personally own and execute field marketing for a defined set of markets within the region, acting as the in-market field marketer for those territories.

The ideal candidate is a modern B2B technology marketing leader - strategic thinker, highly analytical, AI-savvy, operationally strong, and an exceptional communicator with the ability to influence across all organizational levels.

Responsibilities
Partner closely with regional sales leadership and cross-functional stakeholders to define GTM priorities, identify growth opportunities, and drive measurable business outcomes.
Lead, mentor, and develop a regional field marketing team while managing external vendors, agencies, and production partners.
Serve as the direct field marketing owner for a defined set of territories within EMEA & LATAM, personally planning and executing pipeline programs, customer engagement, and partner activities in those markets - not only leading others who do so.

We are looking for a User Acquisition Manager (Google Ads) to drive growth through large-scale global performance campaigns.
This is a perfect opportunity to join the worlds fastest-growing financial portal and a solid internet brand at an exciting time of record-breaking numbers while growing and developing your career path.
What youll be doing:
Manage Google Ads campaigns across multiple markets, covering Search and Display
Drive performance through structured testing of creatives, audiences, bidding, and landing pages
Analyze campaign data to identify growth opportunities and optimize conversion performance
Collaborate with our creative and design teams to develop and execute successful campaigns
Manage and allocate budgets to maximize ROAS and achieve profitability targets.

We are looking for a creative and hands-on Field Marketing Manager to lead, plan, and execute our global field strategy both in-person and virtual. This role includes online and offline 3rd party and owned events. a key part of our growing marketing team, and we work closely with the sales, product, and customer success teams to create meaningful, engaging, and results-driven experiences that drive pipeline and brand awareness.
As our Field Marketing Manager, you will be responsible for managing and executing all aspects of field marketing activities, including global industry events, customer meetups, executive dinners, webinars, and sponsorships. Youll play a central role in strengthening our market presence and cultivating a sense of community around the Panorays brand.

Retention Marketing Manager- Maternity Leave Replacement
Tel Aviv, Israel
Job Description
The Retention Marketing Manager will be responsible for executing and designing our customer retention strategy, combining hands-on campaign execution with creative content development.
This role combines technical expertise with marketing creativity, encompassing tasks such as building automations and surveys in Braze, writing engaging copy, briefing campaigns, and managing the monthly retention plan. The focus is on strengthening customer relationships, increasing ride frequency, and maximizing lifetime value.
Reporting to the Head of Marketing - Demand, the ideal candidate is a retention marketer who is both data-driven and creative, with strong experience in B2C marketing platforms such as Braze, and the ability to craft campaigns that deliver measurable results while resonating with customers.
This is a temporary position to cover for maternity leave.
Key Responsibilities:
Own and optimize the customer lifecycle communications for our B2C users, focusing on retention, re-engagement, and increasing rides and deliveries through multiple channels.
Develop, execute, and continuously improve automated marketing flows, triggered campaigns, and monthly marketing plans to maximize customer loyalty and reduce churn.
Manage surveys and feedback to understand customer needs better and improve engagement and satisfaction.
Lead the creation of campaign content briefs for the creative studio and collaborate closely to ensure alignment with brand and business goals.
Full ownership of the CRM platform usage (Braze), ensuring high deliverability, open and click rates, and minimizing unsubscribes.
Analyze campaign performance and user behavior data to optimize messaging and identify opportunities for growth.
Coordinate with cross-functional teams, including product, data, and creative, to implement timely and relevant communications.
Act as the key retention marketing contact for stakeholders, ensuring alignment on priorities and compliance with data and legal guidelines.
Balance technical execution and creative input to deliver high-quality, personalized communication that resonates with customers.

we are seeking a Senior Paid Acquisition Specialist to join our growing paid acquisition team. In this role, youll take full ownership of creating, scaling, and optimizing high-volume paid campaigns across various search channels, with a primary focus on Google Search.
Youll be expected to leverage AI tools and automation to enhance performance, increase efficiency, and uncover smarter ways to manage and analyze campaign data. Were looking for someone who is AI-native and tech-savvy, able to integrate new tools and automation into daily work.
As a Paid Acquisition Specialist, youll lead the development and execution of our paid search strategy, collaborating cross-functionally to deliver impactful, results-driven campaigns in a fast-paced, learning-oriented environment.
Were looking for someone who is super analytical, independent, a quick learner, and a creative problem-solver, with a proven ability to work with large datasets, extract insights at both macro and micro levels, and continuously improve performance.
The ideal candidate takes ownership of campaigns, works proactively, and finds creative ways to drive growth and efficiency.
What am I going to do?
Monitor and optimize large-scale paid search campaigns across multiple channels (primarily Google Search), ensuring alignment with business objectives.
Leverage AI tools and emerging technologies to enhance workflows, improve operational efficiency, and strengthen campaign analysis.
Continuously explore and implement AI-driven methods to improve campaign performance and team productivity.
Stay up to date on the latest trends in paid search and digital marketing, continuously integrating new tactics to maintain a competitive edge.
Use analytical tools to evaluate campaign performance and deliver actionable insights to stakeholders, helping the team make informed decisions and achieve its goals.
Develop and manage monthly budget plans to optimize ROI.
Serve as the paid acquisition teams main point of contact for the external data & analytics team, aligning on measurement strategy, data access, and performance modeling.
Build and maintain dashboards to monitor team KPIs, uncover performance patterns, and track progress toward goals.

As the Head of Performance Marketing , you will lead the companys user acquisition and growth efforts end-to-end- from strategy and execution to optimization and team leadership.

Responsibilities:
Lead and scale the company's user acquisition activity across all media channels, managing and optimizing large-scale performance marketing campaigns across Search, Social, Native, and additional paid channels, while overseeing significant marketing budgets including forecasting, allocation, scaling, and efficiency tracking.
Drive continuous optimization through data analysis, experimentation, and performance improvements, developing and implementing advanced user acquisition and growth strategies to meet business KPIs, while owning campaign performance analysis and providing actionable insights to improve ROI, CPA, LTV, and revenue growth.
Conduct ongoing A/B testing across creatives, funnels, bidding strategies, audience targeting, and campaign setups.
Utilize analytics platforms, BI systems, and reporting tools to extract insights and support data-driven decision making.
Collaborate closely with Product, Creative, Analytics, Clients team and additional cross-functional teams to align growth initiatives and marketing efforts.
Build and improve internal processes for campaign management, optimization, reporting, and operational scalability.
Lead, and mentor a high-performing performance marketing team.

Were looking for a Marketing Operations Engineer to join our Marketing Technologies & Operations team as a true technical builder. This role sits at the core of how scales its Product-Led Growth (PLG) motion - building the infrastructure that turns product signals into revenue.
Youll operate at the intersection of Marketing, Sales, Data, and Engineering - going beyond campaign execution to design systems, automate workflows, and deploy AI-driven solutions that power customer journeys at scale.
Youll lead the technical side of our customer engagement platforms, develop our orchestration layer (n8n / Make), and build the foundations that connect product usage with go-to-market execution.
This role is based in Tel Aviv. We work in a hybrid model, with 3 days a week in the office.
This might be for you if:
You see marketing systems as something to build - not just manage
You enjoy designing workflows and automations across multiple tools and platforms
You like turning messy, fragmented data into clean, actionable flows
Youre excited about using AI to automate and scale go-to-market processes
Youre comfortable working across Marketing, Sales, Data, and Engineering
You take full ownership - from idea to production and iteration
You thrive in fast-moving, high-impact, AI-first environments

Were looking for a Senior Marketing Operations Manager to take ownership of our marketing infrastructure, automation, technology stack, processes, and data strategy.
Marketing Operations plays a critical role in connecting data, systems, and teams to drive scalable growth across both Sales-Led (SLG) and Product-Led (PLG) motions. This role sits at a key intersection within our Marketing organization, enabling alignment across teams, technologies, and processes.
You will be both a hands-on builder and a strategic partner, working closely with Lifecycle Growth, Product Marketing, Demand Generation, BI, MIS and GTM teams to design and scale high-impact marketing workflows.
Youll play a central role in transforming how we operate, bringing a modern, AI-first approach to marketing operations, simplifying complex legacy processes, and driving measurable business impact.
Key Responsibilities:
Own and optimize marketing automation platforms, building scalable multi-channel campaigns, lifecycle journeys, and nurture programs
Lead advanced audience segmentation and ensure seamless lead flow across SLG and PLG funnels
Design and implement scalable marketing processes, including campaign execution, lead management, and data governance
Set up and maintain lead capture integrations while operating data enrichment strategies using internal and external sources, ensuring accurate data flow and improving segmentation, targeting, and personalization
Own data governance across marketing systems and CRM, ensuring high standards of accuracy, consistency, and scalable data structures across multiple objects
Collaborate cross-functionally to translate business needs into operational solutions and drive alignment on GTM and KPIs
Analyze campaign and funnel performance, delivering actionable insights and defining measurement frameworks with BI and Analytics teams
Drive AI innovation, including redesigning workflows and implementing AI-driven solutions