דרושים » אינטרנט ודיגיטל » PPC Search Specialist

we are seeking a highly analytical and performance-driven Senior Marketing Analyst with deep expertise in Search advertising across Google Ads and Bing Ads. You will own and scale paid search acquisition globally, with a strong focus on efficiency, experimentation, and revenue growth. This role is ideal for someone with hands-on experience in B2C and/or Finance and/or Gaming marketing environments, who understands full-funnel performance and thrives in a fast-paced, data-led team.
Key Responsibilities:
Own end-to-end management of Search campaigns across Google Ads and Bing Ads
Plan, execute, and continuously optimize campaigns to meet CPA, ROAS, and growth targets
Conduct in-depth keyword research, query mining, and competitive analysis to identify new opportunities
Develop and refine bidding strategies, audience segmentation, and account structures
Run structured A/B tests across ad copy, landing pages, and bidding approaches
Monitor and analyze campaign performance, translating data into clear insights and actions
Collaborate with creative, product, and analytics teams to improve conversion funnels and messaging alignment
Build dashboards and reports to track performance and inform strategic decisions

we are seeking a SEM Specialist to join our growing paid acquisition team. In this role, you will take ownership of creating, scaling, and optimizing paid campaigns across various search channels, with a primary focus on Google Search. You will be expected to leverage AI tools and automation to enhance performance, increase efficiency, and uncover smarter ways to manage and analyze campaign data. We are looking for someone who is AI native and tech savvy, able to integrate new tools and automation into daily work. As a SEM Specialist, you will play a key role in the development and execution of our paid search strategy, collaborating cross functionally to deliver impactful, results driven campaigns in a fast paced, learning oriented environment. We are looking for someone who is highly analytical, independent, a quick learner, and a creative problem solver, with the ability to work with datasets, extract insights at both macro and micro levels, and continuously improve performance. The ideal candidate takes ownership of campaigns, works proactively, and finds creative ways to drive growth and efficiency.
Our work model is hybrid, combining remote and on-site work.
What am I going to do?:


* Monitor and optimize paid search campaigns across multiple channels, primarily Google Search, ensuring alignment with business objectives.
* Leverage AI tools and emerging technologies to enhance workflows, improve operational efficiency, and strengthen campaign analysis.
* Continuously explore and implement AI driven methods to improve campaign performance and team productivity.
* Stay up to date on the latest trends in paid search and digital marketing, continuously integrating new tactics to maintain a competitive edge.
* Use analytical tools to evaluate campaign performance and deliver actionable insights to stakeholders, helping the team make informed decisions and achieve its goals.
* Develop and manage monthly budget plans to optimize ROI.
* Act as a point of contact for the external data and analytics team, aligning on measurement strategy, data access, and performance modeling.
* Build and maintain dashboards to monitor team KPIs, uncover performance patterns, and track progress toward goals.
Equal opportunities:
At our company, we prioritize diversity. We celebrate difference and embed it into every aspect of our workplace and product, as well as our community. we are proud and committed to providing equal opportunity employment to all individuals regardless of race, color, religion, sex, sexual orientation, citizenship, national origin, disability, Veteran status, or any other characteristic protected by law. In addition, we will provide accommodation to individuals with disabilities or a special need.

Were looking for a highly motivated and experienced Senior User Acquisition Manager to drive the growth of our games combining strategic thinking with hands-on execution. You will be responsible for developing, implementing, and optimizing high-impact user acquisition campaigns across various channels. The ideal candidate will possess a strong understanding of digital marketing, a data-driven mindset, and a proven track record of successfully acquiring quality users at scale within budget. It is a cross-functional role, where close collaboration with Creative, Product, Legal, and external partners will be required to ensure all programs are brand-aligned, legally compliant, as well as performance-driven.
*Located in Tel-Aviv we work on site.
Responsibilities
Develop and execute UA strategies across multiple marketing channels to grow our player base profitably.
Continuously monitor campaign performance, analyze key metrics (CPI, CPA, LTV, ROI), and identify opportunities for optimization and scaling.
Monitor marketing campaigns across paid social (Facebook, Instagram, Snapchat, TikTok, Reddit), search (Apple Ads), programmatic, affiliates, CTV, and other relevant networks.
Collaborate with creative, product, and analytics teams to test and scale winning strategies
Manage budgets effectively, ensuring efficient allocation of resources and maximizing return on investment.
Build and manage relationships with agencies, affiliates, and key external industry partners.
Conduct market research to identify trends & new opportunities and to keep up to date with the games industry, especially the social casino games vertical.

We are looking for a User Acquisition Manager (Google Ads) to drive growth through large-scale global performance campaigns.
This is a perfect opportunity to join the worlds fastest-growing financial portal and a solid internet brand at an exciting time of record-breaking numbers while growing and developing your career path.
What youll be doing:
Manage Google Ads campaigns across multiple markets, covering Search and Display
Drive performance through structured testing of creatives, audiences, bidding, and landing pages
Analyze campaign data to identify growth opportunities and optimize conversion performance
Collaborate with our creative and design teams to develop and execute successful campaigns
Manage and allocate budgets to maximize ROAS and achieve profitability targets.

one of the world's most impactful shopping recommendation companies, is searching for a talented Social Marketing analyst to join our innovative team. For the past decade, we've served tens of millions of users globally, and we're looking for a passionate individual to help us continue our journey of making an impact.
Key Responsibilities:
Media Buying & Optimization: Strategize, execute, and optimize high-impact paid campaigns on Meta platforms with large-scale budgets, focusing on scaling while improving ROI.
Marketing Analysis: Be deeply integrated with data-driven decision-making by analyzing campaign performance, identifying trends, and ensuring overall profitability.
Technology & Automation: Initiate and collaborate with product and engineering teams to enhance and develop automations, AI adoption, and media buying excellence, leveraging our cutting-edge technology.
Creative Strategy: Lead, collaborate, and develop creative and content strategies within the team.

We are looking for a Social Campaign Manager to join our team.
We are seeking curious and analytical candidates who thrive in fast-paced environments and love tackling large-scale, complex global campaigns. If youre passionate about performance marketing, eager to take ownership, and want to be part of a results-driven yet fun and unique work culture-this role is fo you.
Responsibilities:
Build, manage, and optimize paid social campaigns across platforms like Facebook, TikTok, and other non-search channels.
Analyze campaign performance, identify trends, and make data-driven decisions to improve KPIs.
Scale high-budget campaigns efficiently while maintaining ROI.
Collaborate with Business, Creative, and Product teams to develop innovative growth strategies.
Stay up to date with market trends, platform updates, and competitive strategies to maximize campaign success.

we are looking for a User Acquisition Manager.
Responsibilities:
Manage large-scale Google UAC campaigns with full ownership over budgets and performance (CR, CPA, ROI)
Identify and scale new growth opportunities across UA channels
Plan, execute, and analyze A/B tests to continuously improve campaign performance
Build and maintain structured testing roadmaps across campaigns
Develop and execute monthly media plans aligned with business goals
Monitor, analyze, and optimize campaign performance using advanced analytics tools
Generate actionable insights and data-driven reports
Collaborate closely with the in-house creative team to improve ad performance

We are looking for a highly skilled User Acquisition Manager to join the growth team. You will own our performance activity, driving growth through scalable acquisition strategies across social and discovery platforms. The ideal candidate is a performance-driven professional with 3-4 years of experience who can balance technical campaign management with high-impact creative intuition.
What Youll Do
Discovery Channel Leadership: Lead the planning and execution of high-scale performance campaigns across social discovery channels, ensuring we stay top-of-mind in the feed.
Full-Funnel Optimization: Drive the end-to-end strategy for user acquisition, optimizing every touchpoint from the first "scroll-stopping" ad impression to the final signup.
Data-Driven Scaling: Utilize a rigorous analytical approach to monitor campaign performance, identifying areas for cost reduction, efficiency improvements, and aggressive scaling opportunities.
Agile Performance Management: Maintain a pulse on budgets and real-time KPIs, identifying immediate opportunities to pivot strategies for maximum efficiency.
Experimentation & Innovation: Design and execute a relentless testing roadmap-covering new audience segments, bidding strategies, and ad formats-to stay ahead of market trends.
Creative Strategy: Partner with creative teams to produce trend-aware video content and UGC, using data-driven insights to iterate on high-performing hooks.

The leading global financial news & data platform, is looking for a User Acquisition Analyst to drive measurement, insights, and optimization for our paid acquisition efforts across channels, with a clear focus on growing our subscription product.
What we are looking for: someone who understands paid marketing deeply (search, social, display, affiliates, etc.), can navigate the realities of attribution and tracking, and can translate multi-channel performance into decisions that improve CAC, ROAS, LTV, and payback. You should also be highly fluent with AI-driven analysis, confident inside each platforms native analytics, and able to use visualizations + AI to communicate insights and support data-driven decision making.
What youll be doing
Own analytics for paid user acquisition across channels (paid search, paid social, display/programmatic, affiliates, partnerships, etc.) and across platforms (web, iOS, Android)
Build and maintain end-to-end performance visibility: click -> landing -> activation -> paywall -> purchase -> renewal/retention
Develop and refine measurement approaches including:
attribution models (last-click, first-click, data-driven where available)
cross-channel cannibalization detection and analysis
incrementality and lift thinking (geo tests/holdouts/controlled experiments where possible)
Use AI tools to accelerate analysis, explore hypotheses, detect patterns/anomalies, and generate high-quality insights
Leverage each platforms native analytics tools (Google Ads, Meta, TikTok, DSPs, affiliate platforms, etc.) to understand what drives performance and to diagnose what is actually changing inside campaigns (creative, audiences, bidding, placements, pacing, attribution)
Monitor and optimize core performance KPIs tied to subscriptions: CAC, ROAS, CVR, LTV, payback period, churn/retention cohorts
Own ongoing monitoring to proactively detect drops, tracking glitches, attribution breaks, spend/performance anomalies, and funnel issues, and drive resolution with relevant stakeholders
Partner with UA managers and channel owners to identify opportunities, size impact, and prioritize actions (creative, targeting, bidding, landing pages, offers, paywall flows)
Deep dive into funnel drop-offs and cohort behavior by channel/campaign/audience/geo/device to explain whats driving performance
Design and analyze A/B tests (creative tests, landing tests, offer/trial mechanics), ensuring clean measurement and clear conclusions
Create recurring reporting and executive-ready narratives using strong visualizations: what changed, why it changed, and what we should do next
Improve data quality and tracking: event definitions, UTM governance, campaign naming, source-of-truth reconciliation across platforms.