דרושים » פרסום שיווק ויחסי ציבור » Digital & marketing analyst

Kendago is looking for a sharp, Business Analyst Lead to join our global B2C performance marketing activity. This is a key role for someone with exceptional analytical and mathematical thinking, strong business understanding, and proven experience in performance marketing environments. The Business Analyst Lead will lead the analytical agenda, manage a Data Analyst, and work closely with Marketing, Media, Creative, Biz Dev, Product and R&D teams. The ideal candidate understands how business processes, marketing performance and customer value impact profitability, and knows how to translate data into clear insights, recommendations and business actions. ** who you are?** You are a highly analytical and business-minded professional who knows how to look beyond dashboards and understand the story behind the numbers. You ask sharp questions, challenge assumptions, identify what drives performance, and turn data into practical business recommendations. You are ready to take a leadership step , guide another analyst, and become a key partner to business teams in a fast-moving performance marketing environment. Our office is located in Kiryat Ono. This is a hybrid position, including t wo work-from-home days per week

Responsibilities:
What You’ll Do
* Lead the business analytics domain across Kendago’s B2C performance marketing activity.
* Manage, mentor and professionally guide a Data Analyst.
* Monitor key business processes that directly impact revenue, profitability, customer value and marketing efficiency.
* Analyze marketing funnels, customer acquisition, conversion performance, CAC, ROAS, LTV, retention, attribution and customer behavior.
* Evaluate customer value across campaigns, channels, products and acquisition sources.
* Analyze data from marketing platforms such as Meta and other paid media sources.
* Identify business opportunities, funnel leaks, performance drops and areas for optimization.
* Provide recommendations on where to increase, reduce or reallocate marketing investment based on performance and profitability.
* Lead and support A/B testing, funnel experiments and ongoing measurement frameworks.
* Translate complex data into clear, actionable insights for management and cross-functional teams.
* Act as an analytical advisor to senior management and support business decision-making through data-driven recommendations.
* Work with SQL, BI tools and AI tools to support deeper analysis, efficiency and smarter decision-making.


Biz Dev:
Biz Dev

Remote/Part time:
Hybrid

Kendago is a global leader in Direct-to-Consumer (D2C) digital marketing and advertising, providing brands with a comprehensive suite of services, including proprietary AdTech-backed PPC, creative production, digital marketing expertise, and data-backed CRO optimization. We help our clients grow into world leaders by combining our unique approach to PPC with a focus on brand development, funnel optimization, and ad creativity. We are looking for a talented, data-oriented Brand Marketing Specialist to join our CRO (Conversion Rate Optimization ) team and drive growth funnel performance through full-funnel analysis , experimentation and data-led optimization. This role is ideal for someone who combines strong marketing instincts with sharp analytical skills and knows how to turn data, user behaviour and testing into measurable business impact across the funnel. You will uncover growth opportunities, identify funnel drop-offs and lead optimization efforts that improve conversion, engagement, retention and revenue. You will work closely with creative, media buying, analytics and development teams in a fast-paced, high-impact environment. Our office is located in Kiryat Ono. This is a hybrid position, including two work-from-home days per week

Responsibilities:

* Own and optimize the end-to-end marketing funnels for multiple DTC brands, from first ad interaction to purchase and post-purchase engagement
* Analyze funnel performance across acquisition, landing pages, on-site journeys and conversion points to identify growth opportunities and friction areas Proactively dive into data across the funnel, identify trends, anomalies and behavioral patterns, and turn them into actionable insights that drive growth
* Translate performance data, market research and user behavior into actionable hypotheses, prioritized recommendations and testing plans
* Lead A/B and multivariate testing initiatives to improve conversion, engagement, average order value and retention
* Work closely with creative, media buying, analytics, development and brand teams to improve messaging, offers, landing pages and user flows
* Monitor and report on key growth and funnel metrics including CVR, CTR, CPC, CPA, retention, LTV and engagement
* Segment audiences and behavioral patterns to uncover meaningful performance insights across different traffic sources, products and customer journeys
* Connect the dots between media performance, user intent, on-site behavior and business outcomes
* Stay up to date with growth, CRO and experimentation best practices, bringing fresh ideas and stronger analytical thinking into the team Take initiative in identifying new optimization opportunities, asking the right questions and using data-driven insights to influence priorities and business decisions

Biz Dev:
CRO

Remote/Part time:
Remote

we are seeking an eCommerce Business Systems Analyst, a highly technical and IT accomplished professional who has a talent and a love for data and software design. In this role, you will help our company customers meet their business goals by enabling them to sell their products online. This person will, through a highly technical lens, coordinate efforts to define, design, and implement eCommerce solutions for our company customers.
What Makes This a Great Opportunity
Bring your technical expertise and prowess into a customer-centric role.
Be part of a growing company set apart by a strong collaborative culture driven by clear core values.
Ability to make an impact quickly with diverse work in a small family-like, professionally-managed, no frills work environment.
Join a company where your talent will be recognized and rewarded and personal and career development is valued.
Essential Duties & Responsibilities
Define data architecture to organize data storage based on use requirements.
Communicate with customers to determine requirements.
Define epics, user stories, functional and technical requirements, and specifications; thoroughly explore APIs to learn what exists and to make recommendations to the development team.
Plan for major design elements by creating wireframes that communicate visual requirements and design to the customer and the development team.
Write functional specifications that accurately reflect the customer's needs and are easy for the development team to understand; conduct code reviews.
Create and execute test plans to verify functionality and minimize release issues.
Manage projects implementing eCommerce solutions for our customers so well that they become raving fans!
Collaborate with team members and customers to gather requirements, define project scope, and ensure timely, high-quality completion of work.
Hold weekly meetings with clients to report progress, taking notes and documenting action items.
Create project timelines and help schedule team members effectively.

one of the world's most impactful shopping recommendation companies, is searching for a talented Social Marketing analyst to join our innovative team. For the past decade, we've served tens of millions of users globally, and we're looking for a passionate individual to help us continue our journey of making an impact.
Key Responsibilities:
Media Buying & Optimization: Strategize, execute, and optimize high-impact paid campaigns on Meta platforms with large-scale budgets, focusing on scaling while improving ROI.
Marketing Analysis: Be deeply integrated with data-driven decision-making by analyzing campaign performance, identifying trends, and ensuring overall profitability.
Technology & Automation: Initiate and collaborate with product and engineering teams to enhance and develop automations, AI adoption, and media buying excellence, leveraging our cutting-edge technology.
Creative Strategy: Lead, collaborate, and develop creative and content strategies within the team.

The Salesforce Marketing Cloud / Marketing Services business analyst reviews and evaluates business systems, processes, and requirements to design, implement, and enhance marketing automation systems that meet overall client business objectives.
The business analyst is responsible for leading workshops, overseeing configuration of the system, and managing relationships with customers and internal stakeholders. He/she can lead a workstream for large projects and guide the work of the supporting team.
The BA should act as a strategic advisor to help clients get the most value out of their marketing automation system and their consulting engagement.
Responsibilities:
Engage with clients to assess their current sales and marketing landscape and processes and distill business requirements/user stories.
Lead onsite client workshops to share our companys marketing automation framework, best practices, and case studies.
Work with clients to shape marketing automation strategy and define and scope projects to address specific needs.
Guide marketing automation administration, configuration, migration, campaign execution, and testing activities.
Manage agile business executives and work with them to successfully complete the program.
Mentors other consultants and business analysts throughout the project.
Supports the project manager in identifying and mitigating risk and resolving issues.
Keep up-to-date on latest industry trends and research to share with clients and to continually optimize their marketing automation strategy.

Were looking for a Senior Business Analyst who works at the intersection of growth, data, and strategy, and acts as a true partner to our Go-To-Market and Revenue teams. This role goes beyond reporting-its about understanding the drivers behind our business performance, shaping commercial strategy, and turning complex data into actionable growth levers.
Youll be deeply embedded in how our business scales, from defining commercial success metrics and optimizing the sales funnel to influencing the company roadmap with clear, data-driven recommendations.
Hands-on experience using GenAI to accelerate business analysis, forecasting, insight generation, and decision-making processes is a must for this role.
This role is based in Tel Aviv. We work in a hybrid model, with 3 days a week in the office.
This might be for you if:
You enjoy working closely with Sales, Marketing, Finance, and Operations leaders.
You like answering complex questions about revenue drivers, customer acquisition, and market trends.
Youre comfortable owning analyses end-to-end-from framing the business problem to measuring the impact.
You thrive in fast-moving, iterative environments where agility is key.
You actively leverage AI tools to improve analytical speed, forecasting quality, and insight depth.
You care about outcomes, not just dashboards.

we are looking for a Business Development Analyst to join the Business Development team.
The Business Development team is responsible for all aspects from the establishment of new operations, through pursuing a range of potential growth opportunities, including through M&As. You will take a significant part in the strategic business development projects, including targeting and executing acquisitions, locating new markets, and preparing materials for senior management to support short- and long-term planning processes.
The Business Development Analyst will play a key role in influencing the strategic direction of the Group through a combination of analysis of new markets and products, and producing forecasts. The analyst will collaborate with finance, marketing, product, and other functions in the organization to combine business needs and growth goals.
Responsibilities:
Identify potential companies for acquisition, perform business model forecasting, and support post-acquisition integration processes.
Develop and maintain financial and operational models for market entry, M&A valuations, and strategic initiatives.
Build and maintain complex valuation models for potential acquisition targets.
Support the management team and the Heads of Department with data-driven analysis for strategic decisions.
Analyze and identify macro trends and market drivers relevant to business growth.
Various ad-hoc strategic analyses and process improvement projects to drive efficiency in business development activities.

The eCommerce Manager role will lead our company eCommerce site transformation and enhancements. S/he will leverage sales and web metrics to make strategic recommendations with a targeted focus on maximizing platform adoption to drive improvement in conversion rate. In addition to serving as the subject matter expert on the Salesforce Commerce Cloud/Demandware platform, s/he will focus on activation of product, content and promotion on the sites.
Job Responsibilities
Merchandising and Website Enhancements
Oversee e-commerce daily operations, performance, analysis and provide insights
Manage site merchandising, troubleshoot on-site bugs and identify opportunities for improvement
Lead A/B testing strategy and QA to improve all web programs
Manage web calendar for product launches, site updates, marketing communications, promotions, etc.
Manage all online product content for web data loads, accurate inventory and product information
Lead coordination between creative and technical teams, suggesting and implementing appropriate strategies for all website operations
Review customer journey through the site, recommending adjustments including site search, navigation, and other features
Aggregate all available data and analytics to accurately identify areas of opportunity for growth
Content Strategy
Support the conceptualization, prioritization and calendarization of digital content/editorial
Measure and monitor content effectiveness and communicate how content strategy is contributing to business goals
Support Executive Director to achieve sales and margin plans
Lead strategy for content linking, product boosting and navigational changes
Reporting & Analysis
Tracks and analyses sales and inventory performance; executes on findings to improve results
Build and refines taxonomy strategy
Analyze the purchase and conversion funnel to better optimize the customer journey
Analyze site logistic reports and partner with merchandising operation teams to optimize business and resolve issues.

As a Business Analyst in our company Marketing, youll be a strategic partner, transforming data into impactful decisions that drive our North Star goal. In your day-to-day, you will:
Drive decision-making by defining initiatives, measuring impact, and providing proactive recommendations from deep-dive analyses
Research, define, and rigorously analyze key metrics, understanding root causes and ensuring valid, actionable measurement using statistical methods
Leverage Generative AI and Large Language Models to enhance data exploration, automate analysis, and accelerate insight generation
Lead the design, execution, and interpretation of A/B tests and experiments, guiding product and marketing strategy
Analyze complex user funnels and journeys to identify friction points and optimize paths for engagement and conversion
Pioneer automated tools and build advanced dashboards to empower stakeholders with actionable insights and foster a data-fluent culture
At our company, we believe our best work happens together. Our work model is fully in person, with 5 days a week from our office. Flexibility remains a core value at our company and special requests are handled thoughtfully at the team level.

were looking for a Marketing & Growth Data Analyst to help shape how we grow. In this role, youll work closely with Marketing leaders and senior management to measure performance, run meaningful analyses, and influence decisions that drive efficient customer acquisition and revenue growth. The role focuses on performance measurement, advanced analytics, and statistical modeling to inform strategy, budget allocation, and optimization decisions. This is a hands-on role in a fast-moving startup environment, with real ownership, high impact, and strong exposure to leadership.
Responsibilities:
Partner closely with Marketing leadership and top management on high-impact growth decisions.
Define, track, and evolve core Marketing & Growth metrics (CAC, LTV, ROAS, payback, etc.).
Build dashboards and recurring insights using Tableau, backed by Snowflake and dbt.
Analyze performance across multi-channel marketing efforts (paid, organic, lifecycle, partnerships).
Design, run, and analyze A/B tests and experiments, from metric definition to insights.
Own and improve tracking and attribution frameworks to ensure reliable measurement.
Build and apply statistical and econometric models (e.g., MMM, regression, incrementality) using Python or R.
Support forecasting, planning, and budget allocation with data-driven insights.
Communicate findings clearly and confidently to non-technical stakeholders.