דרושים » פרסום שיווק ויחסי ציבור » Sr. Mng, Product Marketing

As a Product Marketing Manager at our company, you will play a key role in planning and executing the product marketing strategy for our data security offerings. You will be the expert, voice, and go-to-market driver for our companys data security capabilities. You will drive positioning, messaging, content creation, and sales enablement for the product line that you are responsible for. You will work closely with stakeholders from product management, sales, field marketing, and technology partners to develop and execute your strategy and advance our mission.
Your Impact
Apply your data security knowledge to translate product capabilities into simple, compelling messages and tools that resonate with customers, with a clear understanding of the target markets and buyer personas
Work closely with Product Management to build a shared market and product vision, and a cooperative relationship that forms the foundation of all product marketing activities
Author compelling, high-quality content, both at a business and a technical level, in a variety of formats including print, web, social media, and video. You like to write and present
Launch products and collaborate with field teams to execute marketing campaigns; be a subject matter expert and a go-to resource for the sales and field marketing teams
Effectively work at building and executing plans that cross different functional groups, including product management, business development, and sales
Represent the company in customer engagements and at events, to evangelize our point of view
Track the data security market and competitive landscape in collaboration with product, marketing, and sales leadership.

We arelooking for an experienced Director of Product Marketing to articulate our value to the market, build successful GTM strategies and work at the intersection between product, marketing and sales.
Reporting to the Head of Product Marketing, you will join a team of product marketing leaders who own company and product messaging, market intelligence and positioning, analyst relations, effective marketing programs and sales enablement tools to empower GTM strategies. You will be the product evangelist and work cross-functionally to drive marketing campaigns, new product releases, joint value propositions with strategic alliances and enable sales to position and sell our platform across multiple personas.
This position is ideal for someone whos a leader at heart and has a proven track record as a B2B product marketer.
Responsibilities:
Develop messaging and positioning that differentiates us and enforce it through creative presentations, collateral, website content, white papers and playbooks.
Lead product launch processes and deliverables to drive marketing success factors and sales growth
Stay up-to-date with industry developments and competitive analysis as a basis for new original content.
Research and understand target buyer personas and market segments to ensure our offering is designed and delivered to create value for them.
Communicate the value proposition of XM Cybers products to the sales team and develop the sales tools that support the selling process.
Actively engage in customer-facing activities such as customer conferences, virtual events and webinars, and analyst briefings.
Drive integrated marketing campaigns for new business acquisition as well as product adoption by our current customer base.

In this role you have the opportunity to join a fast-growing company, disrupt billion dollars industry and improve millions of lives with unique medical device solutions. Your challenge will be to support the establishment of a new exciting business category in the US market in a challenging phase of aggressive growth and competitive environment. This role offers the unique opportunity to achieve a 360-degree view on go to market, product, marketing, and business aspects under the umbrella of a world leading organization.

As a Product Marketing Director you will own the marketing, product go-to-market and business strategy and deployment of a winning new market category.


Main Duties:

Own the go-to-market and marketing strategy and implementation of the assigned product portfolio across the different organizational functions and regional entities.

Develop the products key value proposition and messaging per key stakeholders throughout the conversion funnel, and develop sales and marketing, competitive and economic tools.

Perform business intelligence, market & competitive analysis and translate them into actionable business goals.

Take an active part in the product strategy and roadmap discussions of new products and their introduction to the market.

Work closely with our global markets and partners and actively drive the relationship, and translation of global marketing strategy to regional strategy.

Develop global go-to-market strategies (segmentation, targeting, positioning, pricing) to drive market share and profitable growth.

In cooperation with the Clinical department, developing educational tools and programs for customers on the clinical value and product use to drive adoption of our offering in the field.

Be the Global Product Champion! Instill a sense of excitement about our products within the organization, and the relevant community, and drive growth throughout our global markets.

We are seeking a highly execution-oriented Product Marketing Manager to join our global marketing team.
This role sits at the intersection of Product, Sales, and Marketing and is responsible for translating complex AV hardware and software solutions into clear value propositions, differentiated messaging, and effective go-to-market execution.
This is a hands-on role. The ideal candidate is not only strategic but also operational - someone who owns deliverables, builds materials (demand gen, enablement), drives launch readiness, and works closely with cross-functional teams on a daily basis.
Key Responsibilities
Product Positioning & Messaging
Develop compelling value propositions for Kramers AV hardware and software portfolio
Translate technical features into customer-centric benefits and use cases
Build messaging frameworks tailored to vertical markets and regional needs
Ensure consistency across website, campaigns, and sales materials
Go-To-Market & New Product Introductions (NPIs)
Lead go-to-market planning and execution for new product launches
Develop launch kits including presentations, one-pagers, FAQs, competitive positioning, and training materials
Coordinate launch readiness across Product, Sales, Operations, and Regional Marketing teams
Align product roadmap milestones with marketing and campaign calendars
Sales & Channel Enablement
Create sales enablement tools: battlecards, pitch decks, solution briefs, demo scripts
Support training sessions for global sales and regional teams
Equip channel partners with clear positioning and messaging
Gather field feedback and continuously refine positioning
Competitive & Market Intelligence
Monitor AV industry trends, competitive landscape, and emerging technologies
Maintain competitive battlecards and differentiation messaging
Support pricing and packaging discussions with data-driven insights
Campaign & Digital Collaboration
Work closely with Digital and Campaign teams to support demand generation initiatives
Provide product-focused content for website updates, webinars, events, and thought leadership
Ensure accurate and compelling representation of products across all digital touchpoints

Welcome to Chargeflow Chargeflow is at the forefront of fintech + AI innovation, backed by leading venture capital firms. Our mission is to build a fraud-free global commerce ecosystem by leveraging the newest technology, freeing online businesses to focus on their core ideas and growth. We are building the future, and we need you to help shape it. Who We're Looking For - The Dream Maker As the Senior Product Marketing Manager at Chargeflow, you’ll be at the forefront of our customer journey, responsible for driving user engagement and conversion at every touchpoint. This role will oversee optimizing lead nurturing workflows, boosting landing page conversion rates, and refining customer and audience messaging for the marketing and sales teams. Your goal is to ensure that every interaction with our brand is impactful and aligns with our strategic growth objectives. This role involves utilizing managerial experience to lead key marketing functions and includes overseeing the content team and providing strategic guidance. Your Arena - Know your impact ?? Brand Messaging and Website Ownership
* Plan, create, and test messaging that engages users at critical points in their journey, providing value, driving product adoption, and encouraging feature usage.
* Partner with product teams to ensure messaging feels integrated and provides a smooth user experience.
* Own the website experience for all users. Sales Enablement
* Create and develop sales enablement materials and assets, such as pitch decks, one-pagers, battle cards, and customer success stories, to support the sales team in reducing friction during the sales process.
* Work closely with the sales team to understand and address pain points, equipping them with the right messaging, tools, and data to effectively engage potential customers.
* Provide ongoing training and resources to ensure the sales team is confident in communicating product benefits and handling objections. Competitor Research & Market Analysis
* Conduct regular competitor research to understand product positioning, messaging, and market trends.
* Use insights from competitor analysis to inform product positioning, marketing strategies, and sales enablement. Cross-Functional Collaboration
* Collaborate with sales, product, and customer success teams to align on key messaging, positioning, and customer insights.
* Support cross-functional projects and marketing initiatives to ensure consistency in customer communications and brand messaging. Lead Nurturing & Email Workflow Optimization
* Design, optimize, and execute lead nurturing email workflows that drive engagement, improve conversion, and support a seamless sales funnel.
* Work with content and design teams to craft compelling email content that resonates with our target audiences.
* Ensure top-of-funnel asset engagement and Landing Page Conversion Rate Optimization (CRO)
* Lead initiatives to increase landing page conversions by optimizing messaging, CTAs, layout, and user experience.
* Conduct A/B testing, user feedback sessions, and data analysis to refine landing page performance continuously. Team and Content Management
* Oversee the content team, ensuring high-quality output and alignment with the overall brand strategy.
* Apply managerial experience to guide and develop high-performing marketing initiatives.

Senior Product Marketing Manager
As the Senior Product Marketing Manager, youll be at the forefront of our customer journey, responsible for driving user engagement and conversion at every touchpoint. This role will oversee optimizing lead nurturing workflows, boosting landing page conversion rates, and refining customer and audience messaging for the marketing and sales teams. Your goal is to ensure that every interaction with our brand is impactful and aligns with our strategic growth objectives. This role involves utilizing managerial experience to lead key marketing functions and includes overseeing the content team and providing strategic guidance.
Your Arena - Know your impact:
Brand Messaging and Website Ownership:
Plan, create, and test messaging that engages users at critical points in their journey, providing value, driving product adoption, and encouraging feature usage.
Partner with product teams to ensure messaging feels integrated and provides a smooth user experience.
Own the website experience for all users.
Sales Enablement:
Create and develop sales enablement materials and assets, such as pitch decks, one-pagers, battle cards, and customer success stories, to support the sales team in reducing friction during the sales process.
Work closely with the sales team to understand and address pain points, equipping them with the right messaging, tools, and data to effectively engage potential customers.
Provide ongoing training and resources to ensure the sales team is confident in communicating product benefits and handling objections.
Competitor Research & Market Analysis:
Conduct regular competitor research to understand product positioning, messaging, and market trends.
Use insights from competitor analysis to inform product positioning, marketing strategies, and sales enablement.
Cross-Functional Collaboration:
Collaborate with sales, product, and customer success teams to align on key messaging, positioning, and customer insights.
Support cross-functional projects and marketing initiatives to ensure consistency in customer communications and brand messaging.
Lead Nurturing & Email Workflow Optimization:
Design, optimize, and execute lead nurturing email workflows that drive engagement, improve conversion, and support a seamless sales funnel.
Work with content and design teams to craft compelling email content that resonates with our target audiences.
Ensure top-of-funnel asset engagement and
Landing Page Conversion Rate Optimization (CRO):
Lead initiatives to increase landing page conversions by optimizing messaging, CTAs, layout, and user experience.
Conduct A/B testing, user feedback sessions, and data analysis to refine landing page performance continuously.
Team and Content Management:
Oversee the content team, ensuring high-quality output and alignment with the overall brand strategy.
Apply managerial experience to guide and develop high-performing marketing initiatives.

You will be the expert developing our go-to-market strategies, including segmentation, pricing and packaging plans and product naming.
Youll collaborate with the marketing and product teams to lead product launches, and own the creation of product-specific sales and marketing collateral that includes one pagers, decks, landing pages, webinars and more
Youll own competitive intelligence and market analysis, identifying trends, threats, and opportunities for growth and conveying differentiation to our GTM teams.
Youll collaborate closely with the sales teams and product teams to create a feedback loop that delivers insights that impact the product roadmap
You will be responsible for developing positioning, messaging, competitive differentiation, and enabling the sales and marketing teams to work efficiently together to generate and close opportunities
Youll find creative ways to tie our value props into strong brand campaigns, alongside our growth and content marketers

Kendago is a global leader in Direct-to-Consumer (D2C) digital marketing and advertising, providing brands with a comprehensive suite of services, including proprietary AdTech-backed PPC, creative production, digital marketing expertise, and data-backed CRO optimization. We help our clients grow into world leaders by combining our unique approach to PPC with a focus on brand development, funnel optimization, and ad creativity. We are looking for a talented, data-oriented Brand Marketing Specialist to join our CRO (Conversion Rate Optimization ) team and drive growth funnel performance through full-funnel analysis , experimentation and data-led optimization. This role is ideal for someone who combines strong marketing instincts with sharp analytical skills and knows how to turn data, user behaviour and testing into measurable business impact across the funnel. You will uncover growth opportunities, identify funnel drop-offs and lead optimization efforts that improve conversion, engagement, retention and revenue. You will work closely with creative, media buying, analytics and development teams in a fast-paced, high-impact environment. Our office is located in Kiryat Ono. This is a hybrid position, including two work-from-home days per week

Responsibilities:

* Own and optimize the end-to-end marketing funnels for multiple DTC brands, from first ad interaction to purchase and post-purchase engagement
* Analyze funnel performance across acquisition, landing pages, on-site journeys and conversion points to identify growth opportunities and friction areas Proactively dive into data across the funnel, identify trends, anomalies and behavioral patterns, and turn them into actionable insights that drive growth
* Translate performance data, market research and user behavior into actionable hypotheses, prioritized recommendations and testing plans
* Lead A/B and multivariate testing initiatives to improve conversion, engagement, average order value and retention
* Work closely with creative, media buying, analytics, development and brand teams to improve messaging, offers, landing pages and user flows
* Monitor and report on key growth and funnel metrics including CVR, CTR, CPC, CPA, retention, LTV and engagement
* Segment audiences and behavioral patterns to uncover meaningful performance insights across different traffic sources, products and customer journeys
* Connect the dots between media performance, user intent, on-site behavior and business outcomes
* Stay up to date with growth, CRO and experimentation best practices, bringing fresh ideas and stronger analytical thinking into the team Take initiative in identifying new optimization opportunities, asking the right questions and using data-driven insights to influence priorities and business decisions

Biz Dev:
CRO

Remote/Part time:
Remote

Power the Future with us! At SolarEdge (NASDAQ: SEDG), we're a global leader in smart energy technology, with over 3,000 employees, offices in 30 countries, and millions of installations worldwide. Our innovative solutions include solar inverters, battery storage, backup systems, EV charging, and AI-based energy management. We're committed to making clean, green energy the primary power source for homes, businesses, and beyond. With the growing demand for electricity, the need for smart, clean energy sources is constantly rising. SolarEdge offers amazing opportunities to develop your skills in a multidisciplinary environment, covering everything from research and development to production and customer supply. Work with talented colleagues, tackle exciting challenges, and help create a sustainable future in an industry that's always evolving and innovating. Join us and be part of a company that values creativity, agility, and impactful work. SolarEdge is seeking an experienced and hands-on Team Leader to drive the Go-to-Market (GTM) strategy and execution for the Commercial & Industrial (C&I) segment. This role will be responsible for managing a diverse and high-impact team including Marketing, Product Marketing, Technical Writing, and Training professionals. The Team Leader will set direction, define priorities, and ensure high-quality execution across all GTM initiatives supporting the C&I business. The role owns the end-to-end GTM marketing framework - including positioning and messaging, product launches, sales enablement, training programs, and technical content - driving market adoption and supporting revenue growth across global markets. The ideal candidate combines strategic thinker, strong operational leadership and execution-driven leader. Someone who can define priorities to meet business needs, align cross-functional stakeholders, and personally dive into content, messaging, and launch execution.

Country:
Israel

City:
Herzliya

we are looking for a Product Marketing Manager.
As a Product Marketing Manager, you will play an essential role in building market knowledge, structuring specific applications, and translating our core LiDAR technology into clear value propositions across these high-growth verticals.
What you'll do:
Market Vertical Strategy: Continuously build and maintain deep market knowledge across non-automotive sectors such as ITS, construction, drones, and security
Value Proposition Development: Translate complex LiDAR and perception technology into clear, industry-specific value propositions that resonate with diverse customer needs
Application Structuring: Identify and structure specific use cases within new verticals to guide product development and sales efforts
Sales Enablement: Create high-impact technical content, sales collateral, and presentations tailored to non-automotive partners and customers
Cross-Functional Collaboration: Work closely with the sales team and company departments to align our technological capabilities with the requirements of various industrial sectors
Competitive Analysis: Monitor industry trends and competitor activities within the global industrial and smart infrastructure markets