Director of Demand Generation

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8600528

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27/04/2026

Growth Marketing Engineer

חברה חסויה

Location: Ramat Gan

Job Type: Full Time

We are now hiring a Growth Marketing Engineer to own and evolve our marketing infrastructure, demand generation engine, and data architecture. This role represents a shift from campaign execution to system ownership, where success is defined by the reliability of data, the integrity of attribution, and the ability to turn marketing activity into a measurable pipeline.
You will work closely with Marketing, Sales, and Revenue Operations, as well as external partners, to ensure that every interaction across our digital ecosystem is captured, structured, and translated into actionable insight and revenue impact.
This role requires working from our Ramat Gan office a minimum of 3 days per week to enable close collaboration across teams.
What You'll Do
Own our marketing infrastructure across web, marketing automation, CRM, and paid media platforms, ensuring systems are correctly configured, connected, and maintained.
Design and manage end-to-end data flows from first touch through to pipeline and revenue, ensuring accuracy and consistency across all systems.
Own tracking architecture across all digital channels, including Google Tag Manager, conversion events, pixels, and attribution models.
Ensure accurate syncing of online and offline conversions, including Salesforce to Google Ads and LinkedIn, supporting optimisation and reporting.
Define and maintain lead capture, routing, enrichment, and lifecycle processes, ensuring clean and structured data enters and moves through the CRM.
Own the operational maintenance of marketing automation workflows in Marketo, including lead processing, scoring, lifecycle management, and system handoffs.
Partner with Revenue Operations and Sales to ensure alignment between marketing activity, pipeline creation, and reporting accuracy.
Own the design and execution of our demand generation strategy, ensuring programmes are structured, scalable, and measurable across all channels.
Define and execute account-based marketing programmes, including target account selection, segmentation, and coordinated engagement across paid, organic, and advocacy channels.

Requirements:
5+ years of experience in B2B SaaS marketing, with a strong focus on systems, infrastructure, and data, ideally within a sales-led environment.
Hands-on experience with marketing automation platforms such as Marketo, including workflow design, lead processing, scoring, and lifecycle management.
Strong experience with Google Tag Manager, conversion tracking, and event-based measurement across web and paid channels.
Proven understanding of attribution models, funnel tracking, and web to CRM data flows.
Experience integrating marketing systems with CRM platforms such as Salesforce, including offline conversion tracking.
Proven experience owning demand generation programmes with accountability for pipeline creation and revenue impact.
Experience designing and executing account based marketing strategies, including account selection, segmentation, and multi channel orchestration.
Strong understanding of how paid, organic, and advocacy channels work together to influence enterprise buying groups.
Strong working knowledge of WordPress infrastructure, technical SEO, and website performance optimisation.
Experience managing and troubleshooting data integrity issues across multiple systems.
Comfortable working with APIs, data layers, and technical documentation, even if not a developer.
Experience managing external agencies, with the ability to define requirements and validate delivery.
Strong analytical mindset with the ability to translate data into actionable insight.
Experience working closely with Sales and Revenue Operations.
High attention to detail, structured thinking, and a problem-solving mindset.
Excellent communication skills in English and Hebrew.

This position is open to all candidates.

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8626309

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27/04/2026

Content & Community Marketing Manager

חברה חסויה

Location: Ramat Gan

Job Type: Full Time

We are now hiring a Content & Community Marketing Manager to own and scale our content engine, organic social presence, and community strategy. This role is responsible for turning content, social, and community into a measurable, repeatable growth engine, driving pipeline, building category authority, and influencing buying groups across the full B2B journey.
What You'll Do
Define and own our content strategy, aligned to pipeline generation, category positioning, and business goals.
Plan and execute high-impact content across blogs, whitepapers, eBooks, webinars, events, and campaigns.
Shift content toward problem-first, search-led, and high-intent topics to capture demand and increase category visibility.
Lead our organic social strategy (LinkedIn-first), driving engagement and growth among target accounts.
Manage and scale our employee advocacy programme, increasing participation, reach, and influence across the organisation.
Partner with leadership and subject matter experts to develop executive thought leadership and increase visibility with key buying groups.
Build and operate a repeatable distribution system across social, web, email, and syndication to maximise content impact.
Own the strategy and execution of webinars and events as a scalable demand and engagement programme, driving pipeline progression, audience growth, and community engagement.
Own our PR strategy and execution, managing external PR agencies and ensuring alignment with messaging and campaigns.
Develop press releases and proactive media initiatives that shape category narrative and expand share of voice.
Lead influencer and flagship programmes (Rising 30, B2B Innovation Awards) to strengthen authority and market presence.
Own the development of original research and reports, turning insights into content, PR, and demand generation assets.
Build and actively manage our community as a primary growth lever, driving ongoing engagement, advocacy, peer interaction, and long-term retention.
Lead and grow the Behind the Post podcast, repurposing content across channels.
Ensure all activity is tracked, attributed, and tied to pipeline and revenue outcomes.
Build repeatable systems and workflows that scale content, social, and community impact.
Continuously optimise performance using data, funnel insights, and account-level engagement signals.
Embed AI into workflows to increase output, speed, and personalisation without compromising quality.
Manage external agencies and partners, ensuring clear requirements, delivery, and performance standards.
Success in this role will be measured by increased category visibility, growth in engaged target accounts, and a clear, attributable contribution to pipeline and revenue.

Requirements:
4+ years of experience in B2B SaaS marketing, focused on content, social, or community, ideally in mid-market or enterprise environments.
Proven ability to build content strategies that drive pipeline and business outcomes, not just traffic.
Strong understanding of LinkedIn and B2B social, and how they influence complex buying journeys.
Experience managing content production and working with SEO and PR agencies.
Experience owning and running social and employee advocacy programmes.
Experience in planning and executing webinars or virtual events as demand generation channels.
Strong writing and storytelling skills, with the ability to communicate complex ideas clearly and effectively.
Experience working with senior stakeholders to develop thought leadership.
Hands-on experience using AI tools to improve content creation and workflows.
Ability to work cross-functionally in a fast-paced environment.
High attention to detail, strong organisation, and project management skills.
Excellent communication skills in English (Hebrew is a plus).

This position is open to all candidates.

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8626315

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14/04/2026

Marketing Director

חברה חסויה

Location: Tel Aviv-Yafo

Job Type: Full Time

We are looking for a strategic and hands-on Director of Marketing to scale our marketing impact and accelerate growth. This is a unique opportunity to join a category leader and help shape the go-to-market strategy of one of the most innovative companies in maritime technology.
Role Overview:
As Director of Marketing, you will play a central role in our companys go-to-market strategy. You will own the development of compelling messaging, drive market awareness, and generate pipeline through integrated marketing programs.
This role combines strategic leadership with hands-on execution. You will work closely with Sales, Product, and Customer Success to position our company effectively in the market, shorten sales cycles, and support expansion within existing customers.
You will lead a high-performing marketing team while also contributing directly to key initiatives - setting the bar for quality, speed, and storytelling across our companys most important campaigns.
Key Responsibilities:
Own and execute our companys marketing strategy to support brand growth, new logo acquisition, and customer expansion.
Drive demand generation through integrated campaigns across digital, content, events, paid media, social, PR, and partner channels.
Lead field marketing initiatives that support enterprise sales and industry engagement.
Develop compelling messaging and positioning that clearly communicate our companys differentiated value.
Partner closely with Sales to ensure strong alignment on pipeline generation, account-based marketing, and sales enablement.
Measure, analyze, and optimize marketing performance to maximize pipeline contribution and ROI.
Build, mentor, and scale a world-class marketing team across Content, Demand Generation, Community, Partnerships, and more.

Requirements:
What do you need to succeed in this role?
8+ years of experience in B2B enterprise marketing, preferably in SaaS, AI, or deep-tech companies.
Experience leading a small, high-performing marketing team.
Strong track record in demand generation and pipeline creation.
Experience working closely with enterprise sales teams and supporting complex sales cycles.
Excellent written and verbal communication skills in English; Hebrew or additional languages are a plus.
Familiarity with Salesforce and HubSpot.
Comfortable operating in a fast-moving startup environment and able to turn strategy into execution quickly.
Entrepreneurial mindset with a willingness to roll up your sleeves and drive impact.

This position is open to all candidates.

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8610272

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06/04/2026

MKT - Campaign Manager

חברה חסויה

Location: Herzliya

Job Type: Full Time

The CTI Marketing Manager drives the execution of go-to-market marketing programs across the early and mid-funnel for the Cyber Threat Intelligence (CTI) portfolio. This role translates positioning and strategy into compelling messaging, content, assets and digital campaigns that generate demand, advance pipeline, and support sales engagement.

Partner closely with the Cyber PMM to translate product and portfolio strategy into clear messaging, narratives, and campaign themes across early and mid funnel.
Own the execution of demand and engagement programs, including awareness and lead-generation campaigns, pipeline acceleration initiatives, and sales-aligned motions.
Develop marketing assets across the funnel, including campaign messaging, landing pages, content offers, webinars, email sequences, sales playbooks, case studies, and competitive insights.
Coordinate with sales, product, marketing operations, and external content and digital vendors to ensure strong end-to-end execution.
Support ABM and partner co-marketing programs aligned to priority accounts and routes to market.
Track and analyze performance across the funnel (engagement, MQLs, pipeline contribution, win rates, ROI) and optimize programs based on insights.
Support localization and rollout of campaigns across US and EU markets, working with regional stakeholders.
Manage timelines, budgets, and agency resources related to owned initiatives.
Stay closely connected to market trends, competitive dynamics, and buyer behavior within the CTI space, and feed insights back into messaging and program design.

Requirements:
Native or near-native English.
5+ years of experience in B2B marketing (demand generation, field, segment, or product marketing), in cyber threat intelligence.
Strong understanding of enterprise B2B buyers and complex buying journeys.
Proven ability to execute marketing programs end-to-end, from concept through launch and optimization.
Experience working cross-functionally and across time zones (US + EU).
Strong project management skills with high executional discipline.
Data-driven mindset with hands-on experience using CRM, marketing automation, and analytics tools.
Experience supporting ABM programs and/or partner-led marketing motions.

This position is open to all candidates.

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8601853

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7 ימים

Senior Director, Marketing Operations

חברה חסויה

Location: Tel Aviv-Yafo

Job Type: Full Time

What You'll Own
Operational Planning and Alignment:
Architect the global marketing operating model to bridge the gap between high-level strategy and technical execution.
Partner with the Marketing leadership team to track marketing KPIs, monitor performance metrics, and ensure targets are met.
Manage resource allocation and departmental budgets to ensure efficient spend and maximize Marketing ROI.

Marketing Process Optimization & GTM Execution:
Manage and optimize core marketing processes, including campaign execution, lead and MQA lifecycle, routing, scoring, and attribution.
Implement best practices, automation tools, and generative AI capabilities to increase marketing efficiency and scale workflows.
Ensure data management, workflows, and analytics are functioning properly to support data-driven decision-making.
Enforce core GTM processes and maintain SLAs in close partnership with Sales, BDR, and RevOps teams.

MarTech Stack and Data Management:
Manage and optimize our existing marketing technology ecosystem, including CRM, MAP, ABX/intent (e.g., 6sense), analytics, and data solutions.
Work alongside RevOps to support the Salesforce data model, maintain the integration of marketing systems, and ensure data integrity and CRM quality.
Own the MarTech roadmap and vendor rationalization strategy, ensuring a lean, integrated and future-proof stack.
Drive the implementation of Agentic AI for research, routing and predictive modeling within the customers buying journey while ensuring interaction with core systems (Salesforce, MAP, 6senes, etc.).
Ensure day-to-day compliance with global data privacy requirements across systems.

Performance Measurement & Reporting:
Manage the reporting framework for measuring marketing performance and tracking KPIs, delivering actionable insights to stakeholders.
Maintain clear economic models that track LCV and CAC by marketing motion and activity.
Generate regular reports and dashboards to communicate marketing results, trends, and campaign forecasts.
Track and report on the ROI for marketing events and demand generation programs.
Manage the modern demand gen waterfall and business development cadence to monitor lead quality and conversion rates.

Team Leadership & Management:
Manage and mentor a team of Marketing Operations professionals, ensuring their day-to-day performance and professional growth.
Foster a collaborative, execution-oriented culture within the Marketing Operations team.
Provide operational support and troubleshooting to other Marketing teams, such as demand generation, product marketing, and field marketing.
Manage stakeholders enterprise integration across and the broader SAP ecosystem, data privacy standards (GDPR/CCPA), and cross-functional attribution in a multi-product environment.

דרישות:
12+ years of progressive experience in Marketing Operations, Revenue Operations (RevOps), or a related GTM role within the B2B SaaS/software industry.
5+ years of direct people leadership experience, with a proven track record of managing and scaling high-performing teams.
Excellent communication and stakeholder management skills with the ability to translate technical operations data into clear business updates for Marketing, Sales, and Executive audiences.
Advanced analytical and problem-solving skills, with a focus on fixing workflow bottlenecks.
Expert-level proficiency in marketing strategies, tactics, and technologies, including marketing automation, CRM data governance, and analytics tools.
Proven track record of successfully managing Marketing Operations processes, driving team efficiency, and building senior-level coalitions across Sales, Finance, and RevOps to drive GTM alignment.
Experience coaching and developing a team of managers and directors, focusing on increasing their strategic impact and readiness for expanded scope.
Deep experience in managing global departmental budgets including making high-stakes tradeoffs and optimizin המשרה מיועדת לנשים ולגברים כאחד.

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8636254

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13/04/2026

Marketing Manager

חברה חסויה

Location: Tel Aviv-Yafo

Job Type: Full Time

As a Marketing Manager at our company, you will turn strategy into execution across campaigns, content, and product storytelling.
Working closely with the VP of Marketing, Director of Product Marketing, and cross-functional teams, you'll own day-to-day marketing initiatives that drive awareness, pipeline, and product adoption.
This role is ideal for someone who thrives in a fast-paced environment, enjoys building and shipping, and knows how to translate complex product capabilities into clear, compelling narratives that resonate with finance and operations leaders.
You'll play a key role in shaping how our products show up in the market across our website, campaigns, launches, events, PR, and partner channels.
Responsibilities
Content & Social Media
Create and manage high-quality marketing content (landing pages, blogs, reports, etc.)
Create and manage social media content that reinforces product positioning, builds brand credibility, and drives awareness, while continuously testing and optimizing performance.
Collaborate with Demand Gen to develop and launch high-impact campaign assets that drive pipeline
Website Experience
Own and continuously improve the website as a core growth channel, ensuring pages and key journeys are clear, up to date, and optimized for conversion. Collaborate with Product,Design, and Demand Gen to launch new pages, test messaging and layouts, and use data and AI tools to improve performance and user experience.
Email marketing
Plan and execute targeted email campaigns across the funnel from event promotions to lifecycle and nurture sequences, optimizing for engagement and conversion.
Lead Field Marketing & Events
Plan and own end-to-end event execution for field marketing initiatives, including industry events, trade shows, and hosted experiences
Partner with Sales to maximize pipeline generation from events (pre-event outreach, onsite engagement, post-event nurture)
Develop event-specific content and campaigns to drive attendance and engagement
Measure and report on event performance and ROI

Requirements:
2-5 years of experience in B2B marketing, preferably in fintech, SaaS, or high-growth startups
Strong execution mindset with the ability to take ideas from concept to launch quickly
Self-starter with a strong ownership mindset-able to identify gaps, set direction, and execute independently
High fluency in AI tools for marketing execution, including platforms like Claude Code, ChatGPT, and other generative AI tools - Must-Have
Excellent written and verbal communication skills (native-level English)
Experience owning or supporting field marketing and event programs (trade shows, conferences, hosted events)

This position is open to all candidates.

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07/04/2026

Senior Global Campaign Manager

חברה חסויה

Location: Tel Aviv-Yafo

Job Type: Full Time and Hybrid work

We are looking for a strategic, execution-focused Senior Global Campaign Manager to drive the next phase of our growth across global and regional markets. This is a hands-on, high-impact role at the intersection of campaign management, content strategy, and creative production, built for a digitally native marketer who thrives in fast-paced environments and knows how to scale campaigns and assets with speed and precision.
You will own the full lifecycle of integrated marketing campaigns, from intake and planning, through creative production and localization, to launch, optimization, and post-campaign analysis. Youll partner with global and regional stakeholders to adapt campaigns for local markets, build compelling content experiences, and ensure flawless delivery of digital-first assets across all channels.
Your work will directly impact pipeline acceleration and revenue growth, while shaping how we execute performance marketing at scale.
Why Join Us?
Be part of a globally recognized, people-first company revolutionizing HR.
Work with passionate, high-performing peers across the globe.
Drive regional and global impact, owning high-visibility initiatives.
Play a key role in scaling our performance creative and marketing engine.
Job responsibilities
Campaign Execution & Performance:
Own and manage the end-to-end project lifecycle of global campaigns and alignment of regionalisation with the Regional Marketing Managers.
Lead the architecture of global campaigns, defining targets, messaging, assets, channels, and funnel-stage CTA planning.
Ensuring alignment with marketing goals and collaborating with product marketing, brand, creative, web, and sales teams.
Ensure tracking, reporting, and optimization are in place (Salesforce, Tableau, analytics platforms).
Run structured post-mortems to capture insights and apply learnings for future campaigns.
Creative & Asset Production:
Oversee production of performance creative assets (paid ads, banners, videos, landing pages, emails).
Project manage multiple timelines and workstreams across creative, content, and web to ensure flawless execution.
Leverage AI and creative automation tools (Figma, generative AI, Vibe Coding) to drive speed and scale in production.
Cross-Functional Collaboration:
Serve as the connective tissue between Brand, PMM, regional marketing managers, demand generation and performance teams, and creative operations, ensuring global campaign themes are defined and localized effectively.
Shape and execute global campaigns with a strong regional footprint, maximizing resonance and imprint in each market.
Provide feedback to global stakeholders on regional performance, buyer behavior, and marketing competitive trends.

Requirements:
5-7 years of experience in digital marketing roles.
Proven ability to execute integrated campaigns that deliver measurable results.
Strong background in digital performance marketing & multi channel creative production (landing pages, paid ads, videos).
Familiarity with digital channels and campaign best practices, including LinkedIn, Meta, Google, and Display.
Exceptional project management skills: able to manage multiple timelines, teams, and deliverables.
Proficiency in AI and creative tools, analytics dashboards, and campaign/project management systems.
Experience working in matrixed, global organizations, highly collaborative and data-driven.
Fluency in English required.

This position is open to all candidates.

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8602202

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27/04/2026

VP Marketing

חברה חסויה

Location: Tel Aviv-Yafo

Job Type: Full Time

This is a foundational leadership role responsible for defining our market narrative, positioning, and marketing engine as we scale.

You will own how we show up in the market, from category creation and messaging to product marketing, demand generation, and brand. This is a highly strategic role, but equally hands-on, requiring someone who can operate across narrative, product, and growth while building a world-class team.

Youll partner closely with the CEO, Sales, and Product leadership to define our position as we evolve into a multi-product platform spanning SaaS, financial services, and AI.

What Youll Own:

1. Category & Company Narrative

Help define and own the story of Agora in the market.

Develop and evolve Agoras category positioning as the operating system for real estate finance
Translate our product evolution into a clear, compelling narrative
Drive consistent messaging across all external and internal channels
Partner with the CEO on thought leadership and market-facing storytelling
Help establish Agora as the reference point in our category

2. Product Marketing & Go-To-Market

Build a best-in-class product marketing function that connects product to market.

Own positioning and messaging across all products and platform capabilities
Lead launches for new offerings (payments, accounting, AI features, etc.)
Define ICPs, segmentation, and GTM strategy in partnership with Sales
Equip Sales with clear narratives, competitive positioning, and assets that win deals
Continuously refine messaging based on market feedback and performance

3. Demand Generation & Growth Alignment

Partner with Sales to drive a predictable, scalable pipeline.

Develop marketing programs that contribute meaningfully to pipeline generation
Align closely with Sales on targets, ICPs, and funnel performance
Build and iterate on campaigns that support mid-market and enterprise growth
Establish a marketing system that balances brand-building with performance

4. Marketing Organization & Team Building

Build and lead a high-performing global marketing organization.

Hire, develop, and lead leaders across key marketing functions
Define the org structure needed for the next phase of scale
Create clarity, accountability, and operating rhythm across the team
Functions include:
Product Marketing
Brand & Communications
Content & Thought Leadership
Demand Generation & Growth
Marketing Operations

5. Category Leadership & Market Presence

Establish Agora as a recognized leader in the space.

Drive analyst relations and category positioning
Build Agoras presence across industry events, partnerships, and ecosystem players
Lead content and thought leadership strategy
Partner with PR and communications to amplify Agoras voice in the market

Requirements:
Were looking for a marketing leader who can operate at both altitude and detail-someone who can define a category while also building the systems to execute against it.

You likely have:
Experience scaling B2B SaaS companies through significant growth stages.
Deep expertise in product marketing and narrative-driven positioning.
Experience in sales-led GTM environments.
A track record of building and leading high-performing marketing teams.
Experience launching new products and expanding platforms.

Bonus Points:
Experience with platform businesses or multi-product SaaS.
Background in fintech or financial infrastructure.
Exposure to category creation or major repositioning efforts.

This position is open to all candidates.

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8625539

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אירעה שגיאה בשליחת פרטיך למשרה

06/04/2026

Social Media & Campaign Expert

חברה חסויה

Location: Caesarea

Job Type: Full Time

Alma, a Sisram Medical company, is a global leader in medical-aesthetic technologies, with over 25 years of experience in energy-based devices (EBD). Over the years, Alma has evolved into an integrated aesthetic and wellness ecosystem that combines medical devices, injectables, diagnostics, and personalized skincare. The company operates in a dynamic, innovation-driven environment, merging advanced technology with deep clinical understanding to create holistic solutions for aesthetic clinics. Alma’s headquarters are in Caesarea, Israel, with business operations in more than 100 countries worldwide. We are seeking a strategic, hands-on, and results-oriented Social Media & Campaign Expert to lead Alma’s global organic and paid digital marketing efforts. This role is pivotal in shaping and executing high-impact strategies that grow Alma’s online presence, engage professional and consumer audiences, and drive lead generation and business growth. You will manage Alma’s core social channels and digital campaigns, while also providing governance and support to subsidiaries and global partners to ensure brand consistency and performance optimization across markets. Key Responsibilities:
* Social Media Strategy & Execution
* Own and evolve Alma’s global social media strategy across platforms (Instagram, LinkedIn, Facebook, TikTok, YouTube, etc.).
* Plan and execute multi-channel campaigns supporting product launches, brand initiatives, and lead generation.
* Manage social content creation, calendars, community engagement, and influencer collaborations.
* Ensure brand consistency and strategic alignment across all social touchpoints. Campaign Management & Paid Media:
* Lead paid media strategy and execution across Google, Meta, LinkedIn, TikTok, and YouTube.
* Optimize campaign performance through A/B testing, audience segmentation, and budget allocation.
* Collaborate with creative and content teams to develop compelling ad creatives and messaging. Global Governance & Enablement:
* Provide strategic guidance, toolkits, and best practices to Alma’s subsidiaries and partners.
* Ensure alignment with global brand standards and campaign objectives.
* Support local teams with training, performance reviews, and optimization recommendations. Performance Analysis & Reporting:
* Define KPIs and track performance across organic and paid channels.
* Use analytics tools (Google Analytics, Meta Business Suite, LinkedIn analytics, SEMrush, etc.) to generate actionable insights.
* Deliver regular reports with visualized data, insights, and recommendations for continuous improvement. Cross-Functional Collaboration:
* Work closely with internal teams to integrate social and campaign efforts into broader marketing initiatives.
* Align with content, product, clinical, and sales teams to ensure messaging relevance and strategic impact.
* Manage external vendors and agencies, including briefing, coordination, and performance evaluation.

Subsidiary:
Alma LTD

Requirements:
* Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
* 3+ years of hands-on experience in social media and performance marketing, preferably in aesthetics, medical devices, wellness, or beauty industries.
* Proficiency in digital marketing platforms: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, YouTube Studio.
* Strong command of analytics tools: Google Analytics, SEMrush, Meta Insights, LinkedIn Analytics etc.
* Experience with social media management tools (e.g., HubSpot, SEMrush etc.).
* Excellent project management and organizational skills.
* Strong communication and collaboration abilities in cross-functional, international environments.
* Proven experience in vendor and agency management.
* Strategic thinker with a hands-on approach.
* Data-driven and detail-oriented.
* Creative mindset with a passion for storytelling and audience engagement.

This position is open to all candidates.

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8417710

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אירעה שגיאה בשליחת פרטיך למשרה

14/04/2026

VP Marketing

חברה חסויה

Location: Tel Aviv-Yafo

Job Type: Full Time

we are hiring a VP Marketing to build and scale a world-class AI-first marketing organization.

This is not a channel operator role, but rather a systems architect position. The VP Marketing designs, builds, and operates the full marketing engine across Brand, Growth, Product Marketing, and Strategy & Operations. The mandate is to turn marketing into a predictable, capital-efficient growth system aligned with business outcomes.

The role carries an AI-first operating mandate. Marketing must be governed and executed through AI-enabled systems across planning, execution, analytics, and optimization to materially increase output, speed to signal, and efficiency.

The VP Marketing reports to the CEO and is a core member of the executive leadership team. Success is measured in revenue impact, efficiency, scalability, and organizational strength.

Responsibility
Business Outcomes:

You are accountable for marketings contribution to-

Marketing-sourced and influenced pipeline, including PLG signups and SLG demos, and Marketing-attributed revenue
CAC and payback improvement, funnel efficiency, and win-rate improvement, along with forecast accuracy
Marketing must be measurable, predictable, and aligned with company growth targets.

Brand & Category Leadership:

Define and evolve Anchors category positioning and narrative architecture while strengthening brand equity. Success is measured by brand visibility, branded demand growth, category association, and market credibility.

Growth Portfolio Strategy:

Design the growth portfolio across organic, paid, outbound, partnerships, field marketing, and emerging channels. Decide capital allocation across engines and balance short-term revenue drivers with long-term compounding assets while leading the Head of Growth organization.

Product Marketing & Lifecycle:

Own positioning and messaging architecture, define ICP segmentation and vertical expansion strategy, and govern website and conversion strategy. Build sales enablement systems and lifecycle, retention, advocacy, and virality motions aligned across PLG and SLG funnels. Success is measured by improved activation, win rates, velocity, and customer expansion.

Marketing Strategy & Operations :

Build marketing as a disciplined operating system, including OKRs, planning frameworks, dashboards, reporting standards, and forecasting accuracy. Govern budget planning, unit economics, and alignment with Sales and Product.

Marketing must operate through an AI:

Enabled system covering experimentation velocity, workflow automation, analytics, and performance management.

Leadership Mandate:

Design the marketing organization structure and hiring roadmap. Recruit and develop senior leaders while establishing operating rhythms, cross-functional alignment rituals, and governance processes.

What Success Looks Like in 12-24 Months

Predictable pipeline generation across multiple growth engines
Increased brand recognition and category presence
Improved CAC and payback
Faster funnel velocity and higher win rates
Marketing planning becomes modeled and forecastable
Leadership trusts marketing forecasts

Requirements:
10+ years of marketing leadership in B2SMB or B2B SaaS
5+ years in a VP Marketing or CMO role
Experience scaling marketing from early stage to structured growth
Direct ownership of the pipeline and revenue targets
Experience managing multi-channel growth portfolios
Experience operating in hybrid PLG and SLG models
Demonstrated improvement of CAC, payback, and funnel efficiency
Experience managing multi-million dollar marketing budgets

This position is open to all candidates.

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8610243

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