דרושים » פרסום שיווק ויחסי ציבור » Product Marketing Manager

We're looking for an enthusiastic and motivated individual who understands the power of exceptional product marketing. As a Product Marketing Manager, you'll become an expert on our product, our customers, the market and the competitive landscape. You'll shape our go-to-market strategy as well as the future of our product by working cross-functionally with our leadership, marketing and product teams.

Responsibilities:
Work closely with the product management, design, and customer experience teams to gather product feedback and ensure a seamless customer experience throughout the product life cycle.
Develop a deep understanding of the product, its unique value proposition, and target customer segments. Craft compelling positioning and messaging that effectively communicates the product's benefits and differentiation in the market.
Develop and communicate our value proposition through marketing materials, web pages, emails, product screens, and more, to drive feature adoption, success and retention.
Collaborate with cross-functional teams to develop and execute comprehensive go-to-market strategies that maximize awareness and user acquisition of the product.
Leverage customer research, feedback, and market intelligence to develop accurate customer segments and identify key customer pain points, needs, and preferences. Align marketing initiatives to address these insights and create compelling customer experiences.
Create impactful marketing materials, including product videos, website content, emails, and blog posts, that effectively communicate the value and benefits of our product to increase awareness and adoption
Plan and execute the successful launch of the new product, including coordinating marketing activities, monitoring campaign performance, and adjusting strategies as needed. Measure and report on campaign. effectiveness and make data-driven recommendations for optimization
Improve user journeys to increase customer acquisition, conversion, and engagement rates with impactful content.

We are seeking a strategic and detail-oriented Product Marketing Manager to join our fast-paced team. In this role, youll take ownership of high-impact initiatives-from crafting intuitive in-app messaging and product guidance to developing compelling collateral that moves the needle on adoption. Were looking for a gifted writer who thrives in a cross-functional environment, partnering closely with Product, Engineering, and customer-facing teams to bridge the gap between data and value. As a proactive self-starter, youll independently manage multiple projects to drive measurable results. If you have a gift for translating dense, technical data methodologies into clear, persuasive stories-and you're energized by using AI tools to work faster and smarter- we want to talk to you!
RESPONSIBILITIES:
Support new product launches by crafting persuasive customer-facing messaging and collateral that drives awareness, engagement, and education around new features.
Create and maintain high-impact marketing assets, including one-pagers, presentations, and videos that articulate product value and drive adoption across key audiences.
Develop user-friendly knowledge base and Academy articles that guide users through feature functionality, usage, and underlying data methodologies.
Generate segmented in-product messages and emails aimed at different verticals and accounts to increase awareness and adoption.
Collaborate cross-functionally to shape product communication based on customer feedback and market needs.
Establish clear KPIs and regularly report on performance, using data to measure impact, optimize campaigns, and inform future product marketing initiatives.
Leverage AI-powered tools (e.g., LLMs, image generators, automation platforms) to accelerate content creation, streamline workflows, and enhance the quality of marketing deliverables.