דרושים » פרסום שיווק ויחסי ציבור » Head of Product Marketing - B2B Software

As the Director of Product Marketing, youll sit at the intersection of product, sales, and marketing-defining and communicating our value to the market. Youll help shape our narrative, launch new features and offerings, support the sales team with high-impact enablement materials, and partner closely with the marketing team to drive engagement at every stage of the funnel.

This role is ideal for someone whos equal parts strategist and storyteller-passionate about technology, deeply customer-oriented, and experienced in turning technical products into compelling value propositions.

What Youll Do:
Define and refine our product positioning and messaging to differentiate our AI in a crowded space.
Translate technical features into clear, benefits-driven stories tailored to our buyer personas (fleet managers, operations teams, executives).
Partner with Product and Sales teams to plan and execute GTM strategies for launches-features, platform updates, new use cases, and integrations.
Ensure internal and external alignment on launch plans, messaging, and success metrics.
Develop pitch decks, one-pagers, product sheets, battlecards, and training materials to help Sales teams sell with confidence.
Create narratives and materials tailored to specific buyer journeys and use cases (safety, fuel efficiency, sustainability, etc.).
Conduct competitive analysis, customer interviews, and win/loss reviews to inform messaging, roadmap prioritization, and campaign planning.
Stay on top of industry trends, customer pain points, and buying behaviors.
Work closely with content, demand gen, and brand teams to align messaging and fuel integrated campaigns with strong product narratives.
Serve as the voice of the customer in product roadmap and positioning discussions.

Were looking for a strategic, hands-on Product Marketing Manager to lead the marketing strategy for fastest-growing solution. This role sits at the center of VPs, Product, Sales, and Marketing - owning messaging, product launches, PLG funnels, pipeline impact, and sales enablement across core industries.
Youll act as the CMO for App Intelligence, shaping how its positioned both externally and internally, and directly influence ARR (revenue) by leading marketing that drives new business, upsell, and cross-sell.
So, what will you be doing all day?
Cross-functional leadership: Operate at the intersection and build strong relationships with Solution VP, Head of Solution, Product, GTM, and Marketing teams (campaigns, operations, Demand Gen, etc).
Product launches: Orchestrate the release of new features across industries and personas, from messaging and packaging to campaign strategy.
PLG funnel optimization: Optimize lead gen via website pages, free tools, PPC, outbound campaigns and trial funnels, driving conversions and sales meetings.
Positioning & messaging: Craft competitive value propositions and translate product features into benefit-driven use cases for buyers and customer-facing teams.
Sales enablement: Equip sales with training, decks, battlecards, and competitive positioning.

We are looking for an experienced Product Manager to join our Product team and lead major parts of Valences SaaS Security platform, with a growing focus on securing AI capabilities embedded in SaaS applications.In this role, you will design, define, and deliver core product features, working closely with engineering, sales, and marketing. You will help shape how organizations secure modern SaaS environments - including AI-powered features such as copilots, agents, and generative AI integrations - and translate emerging market needs into impactful product capabilities.If you thrive in fast-paced environments, enjoy owning complex products, and want to be at the forefront of SaaS Security in the AI era, wed love to talk.Responsibilities

Define and prioritize product features and capabilities, including security and governance for AI features within SaaS applications
Lead discovery for new product initiatives, focusing on risks and attack surfaces introduced by AI adoption in SaaS environments
Create clear product requirement documents (PRDs / FRDs) and manage the product backlog
Work closely with engineering teams to ensure delivery aligns with the product roadmap and customer needs
Conduct market research and customer conversations to understand how AI is being used in SaaS and the resulting security challenges
Collaborate with sales and marketing on product launches, messaging, and enablement.
Monitor competitors and market trends across SaaS Security, AI Security, and identity-related domains
Balance quarterly planning with the flexibility to rapidly adjust priorities in a fast-changing market

We are seeking an experienced and visionary Head of Product Management to spearhead our data center network security product portfolio. At our company, our data center security solutions safeguard some of the most demanding environments, including critical infrastructure, the world's largest financial institutions, and major manufacturing organizations, driving substantial business revenue.
In this dynamic role, you will lead a talented team of product managers, shaping longterm strategy, guiding product execution, and advising on M&A activities. Your leadership will ensure our offerings continually set the benchmark for performance, scalability, and security.
Collaborating closely with engineering, architecture, UX, marketing, sales, and C-level executives, you will champion innovation across our data center security products. Your efforts will ensure these products meet the evolving needs of our global customers. This highimpact leadership position is perfect for someone who thrives at the intersection of technology, business, and customer value, and is eager to make a significant business impact while joining a leading group at our company.
Key Responsibilities
Lead the product vision, strategy, and roadmap for the data center network security portfolio, ensuring alignment with company goals and market needs.
Manage, mentor, and develop a team of product managers, fostering strong execution and customercentric thinking.
Partner with engineering and UX to define priorities, guide development, and deliver highquality, intuitive products.
Collaborate with marketing and sales to shape product positioning, messaging, and gotomarket plans.
Present product updates, roadmap reviews, and market analysis to our companys Clevel executive team to drive alignment and strategic decisionmaking.
Engage directly with customers, partners, and field teams to gather insights, validate direction, and support strategic opportunities.
Monitor product performance, customer feedback, and competitive trends to drive continuous improvement and innovation.
Identify emerging technologies and market shifts to ensure the product line remains a leader in data center security.

Required Product Marketing Manager
Sitting at the intersection of product management, marketing and sales, you will help ensure customers and internal teams understand the unique value of our product and what sets it apart in the market. You will study the companys products as well as customer pain points and translate technical functionality into compelling benefits. You will be introducing new functionalities to the market and enhance our existing product by building the positioning and tools to both articulate the benefits to prospects and drive user adoption and engagement.
Responsibilities
Responsibilities include
Support commercialization and go-to-market of new products and features - including positioning, packaging, pricing, competitive landscape - and product roadmap based on deep understanding of market needs.
Work with the product team to analyze needs and our value proposition per persona and educate both internal and external stakeholders on our product features and their benefits.
Improve new logo and upsell win rates with a differentiated, data-driven value story that you bring to life with a suite of market-facing materials and tools for our GTM team
Sales enablement: Provide strategic support and tailored assets for high-value, strategic sales and client meetings in partnership with sales, product, and marketing teams
Initiate assets and content creation (e.g. case studies, data sheets, solution briefs, product videos, website copy, release announcements) to articulate the benefits of the product to the world
Maintain product and service-line documentation for our care delivery products.

we are looking for a Product Marketing Lead.
As a Product Marketing Lead youll help define how our products show up in the market and tell the story of how we drive real value for our customers.
Key Responsibilities:
Develop go-to-market strategies for new product launches and feature releases, ensuring alignment across Product, Sales, and Marketing teams.
Create clear and compelling product messaging and positioning that communicates value to target audiences.
Collaborate closely with Product Management to translate technical capabilities into customer-centric stories and use cases.
Enable Sales and Customer Success teams with effective collateral, training, and competitive insights.

As a Product Manager , you will be responsible for leading the development of core product features that enhance our on-chain security solutions. You will own the product lifecycle from vision to execution, ensuring the product aligns with our overall strategy and delivers value to our customers. Youll work closely with R&D, go-to-market teams, and customers, bringing together technical expertise, market insight, and leadership skills to deliver innovative solutions that meet the needs of the rapidly evolving blockchain space.

Your Chain of Impact:

Own the Product Vision and Roadmap: Define and drive the product roadmap in collaboration with leadership and cross-functional teams, ensuring alignment with overall strategic objectives.
End-to-End Feature Ownership: Lead the ideation, development, and launch of key product features, ensuring they are delivered on time and exceed customer expectations.
Cross-Functional Collaboration: Work closely with R&D, engineering, and go-to-market teams to ensure seamless execution of product initiatives, managing trade-offs between customer needs and technical constraints.
Customer Focus: Build and maintain strong relationships with customers to deeply understand their pain points, use cases, and security needs. Leverage this understanding to inform product decisions and prioritize features that deliver the most value.
Data-Driven Decision Making: Analyze market trends, customer feedback, and competitive intelligence to make informed product decisions and identify new opportunities for innovation.
Drive Consensus and Communication: Act as the main point of contact between stakeholders, facilitating clear and effective communication across teams, including R&D, marketing, sales, and support.
Execution and Delivery: Prioritize rigorously, ensure timely delivery of product initiatives, working closely with engineering teams to track progress, manage risks, and communicate updates to stakeholders.
Stay ahead of industry trends, blockchain technologies, and security challenges, positioning as a leader in Web3 trust and security.

Were looking for a Product Marketing Lead to join our growing team in Tel Aviv. In this role, youll develop strategies and go-to-market (GTM) plans that drive product adoption, engagement, and growth across key segments and industries.
Youll work cross-functionally with different Product and Marketing teams to ensure our market and our existing members not only understand what we build, but love using it. Youll own positioning, messaging, and market insights that shape how we bring us to market and create real impact.
This is a hands-on role that requires both strategic thinking and flawless execution - turning insights into campaigns that move the needle.
AI Fluency is a Must
AI Fluency means being able to leverage AI tools and automations to dramatically accelerate your work - turning processes that once took days into hours (or less). Its the ability to communicate ideas not just with words, but through prototypes, visual mockups, and AI-generated demos or clips that bring concepts to life.
We know not everyone has worked in an AI-first culture like us- and thats okay. What matters most is a proven track record of curiosity, experimentation, and self-driven learning when it comes to new technologies.
Here are a few of the things you will do:
Develop and execute GTM strategies and campaigns for priority segments and verticals.
Define clear product positioning, messaging, and value propositions that differentiate us in the market.
Partner with Product Managers to align on roadmaps and build adoption strategies for new features and launches.
Lead cross-functional teams to execute marketing programs that drive awareness, consideration, and conversion.
Conduct market and customer research to uncover insights, pain points, and barriers to adoption.
Build vertical buyer personas and map customer journeys to inform strategy and optimize campaigns.
Monitor and analyze adoption, funnel conversion, and competitive trends to continuously improve performance.
Create marketing content tailored to different customer segments.
Develop testing and learning plans to refine GTM initiatives over time.

We are creating an entirely new market - Application Risk Management - by reinventing the Secure Development Lifecycle for agile and cloud-native development. Our message is resonating: we won the RSA Conference Innovation Sandbox Contest for the Most Innovative Startup and were also named a Gartner Cool Vendor in DevSecOps.

Reporting directly into the VP of Marketing, you will play a pivotal role in our marketing plans, from positioning and messaging to sales and partner enablement. The ideal candidate thrives at the cutting edge of creating customer-facing solutions, has a deep understanding of software development, security, and DevSecOps, is an articulate presenter, a strong writer, and is ready to be a key face of the company. This is a completely new role with the ability to create, manage, and execute the Product Marketing function.

What You Will Do:
Develop and maintain positioning and messaging frameworks.
Research industry trends to proactively recommend messaging and content that will resonate with target audiences.
Create compelling assets to educate the market on risk-based application security and why it is essential for organizations of all types and sizes.
Analyze competitors and develop battle cards.
Understand the analyst landscape and helping to craft briefing materials and follow-up for them.
Lead product launches, from building the message to overseeing the development and rollout of new collateral.
Conduct regular conversations with our customers, prospects, and closed-lost deals to keep our pulse on the market.
Lead sales and partner enablement.
Work with cross-functional teams to develop persona-driven, high-performing content and content strategies to maximize conversion throughout the buyer journey.

we are looking for a Product Manager.
As the Product Manager for our cutting-edge Policy Protect solution, you will play a pivotal role in advancing Riskifieds mission to detect and prevent eCommerce policy abuse. Policy Protect leverages advanced machine learning to provide merchants with real-time insights into which orders, claims, and customers are trustworthy and profitable, and which are not.
In this role, you will own the definition, execution, and ongoing evolution of end-to-end product flows across all policy abuse use cases. This ownership spans the full merchant journey-from configuration and decisioning to review, analysis, and ongoing optimization-ensuring the product delivers clear value and measurable outcomes. You will work closely with Engineering and Product Design to deliver robust, scalable solutions, while balancing technical constraints with business priorities.
You will also partner deeply with Go-to-Market (GTM) and Account Management teams to drive successful product adoption, support revenue growth, and ensure Policy Protect meaningfully contributes to merchant retention and expansion. Your work will directly impact customer satisfaction, commercial success, and the long-term evolution of the Policy Protect roadmap.
What You'll Be Doing
Own and lead the definition, execution, and maintenance of end-to-end product flows across all policy abuse use cases, ensuring a cohesive and effective merchant experience throughout the lifecycle.
Drive product strategy and execution for Policy Protect in close collaboration with Engineering, Product Design, Data, and BI teams.
Translate complex policy abuse challenges into scalable product solutions that balance merchant usability, system performance, and business impact.
Partner closely with GTM and Account Management teams to support successful product adoption, enablement, and ongoing usage, ensuring Policy Protect supports growth, retention, and expansion goals.
Engage directly with merchants, prospects, and internal stakeholders to understand real-world challenges, validate solutions, and continuously refine product capabilities.
Own backlog prioritization and roadmap execution, ensuring focus on the highest-impact initiatives that address policy abuse and deliver measurable value to merchants.
Provide subject-matter expertise and guidance to GTM and Account Management teams on product capabilities, best practices, and positioning.