Required Enablement & Competitive Intelligence Manager
Tel Aviv
About the role:
As our Enablement & Competitive Intelligence Manager, you will be the connective tissue between our product, sales, and SE teams, equipping them with the intelligence and training they need to win. Youll own our competitive intelligence landscape end-to-end, from managing battlecards and competitive tools to delivering high-impact enablement sessions that keep our field teams ahead of the market.
Youll partner closely with Product, Sales, and Solutions Engineering to translate product capabilities and competitive features into compelling narratives that drive pipeline and accelerate deals. This role is equal parts analyst, educator, and strategic advisor.
What youll do:
Competitive Intelligence:
Own and manage the companys competitive intelligence platform and tooling, ensuring data is current, accurate, and actionable.
Develop, maintain, and continuously refine battlecards for key competitors, incorporating positioning, differentiators, objection handling, and proof points.
Produce regular win/loss reports by gathering data from CRM, interviews, and deal debrief sessions; synthesize findings into strategic recommendations for sales and product leadership.
Monitor competitor product releases, pricing changes, marketing campaigns, and customer reviews to proactively identify threats and opportunities.
Deliver competitive briefings to sales and GTM stakeholders on a regular cadence.
Sales & SE Enablement:
Design and deliver structured enablement programs that train the Sales and Solutions Engineering teams on competitive positioning, objection handling, and differentiated value messaging.
Host regular sessions with SEs to walk through new product features and capabilities, ensuring the field is always current and confident in demos and technical conversations.
Create and maintain high-quality enablement assets including playbooks, cheat sheets, training decks, and on-demand learning resources.
Serve as the go-to resource for the field during active competitive deals, providing real-time intelligence and talk tracks.
Product & Cross-functional Collaboration:
Partner with Product Management and Product Marketing to deeply understand new features, roadmap priorities, and positioning as they evolve.
Translate product updates into field-ready messaging, ensuring Sales and SE teams can confidently articulate new capabilities from day one of launch.
Feed competitive insights and customer feedback back to the Product team to inform roadmap decisions and messaging strategy.
Collaborate with Marketing on external-facing competitive content and campaigns where appropriate.

We tare seeking a passionate and driven Product Marketing Manager to join our team of clear communicators and product experts.
In this role you will lead the development and execution of sophisticated marketing strategies to drive the growth and adoption of our B2B product portfolio. You will be instrumental in translating complex technical offerings into compelling and easily digestible narratives that empower our global Go-To-Market teams to effectively position and sell our products.
We are seeking a seasoned B2B product marketing professional with a proven track record of success. You possess exceptional written and verbal communication skills and are equally comfortable collaborating strategically with product management, design, and engineering as you are engaging with sales leadership, marketing teams, account management, and directly with customers to understand their needs and market dynamics.
You will play a pivotal role in crafting our product messaging, competitive differentiation, and marketing positioning. This position reports to our Head of Product Marketing.
What You'll Be Doing
Become a Subject Matter Expert. You are the go to person for our 200+ person Sales and Account Management teams when they need support on telling the story about your product/domain
Join and Lead Customer-Facing Sales Calls: Actively participate in sales calls with key customers to provide in-depth product knowledge, answer technical questions, and reinforce the value proposition.
Continuous learning-be a subject matter expert in your domains: Listen to our sales calls and speak to our GTM team and clients to understand our market positioning, trends, and buyer personas
Strategize product needs, marketing, and launch strategies. Youll work closely with our product team during the ideation stage, develop strategic plans, and execute on go-live and adoption efforts
Position your products/product features: Write briefs outlining product-specific positioning, including key benefits, FAQs, sensitivities, etc. Our marketing team will use these to create assets
Create sales materials and training. We sell based on stories, and our 200+-person Sales and Account Management teams need to know those stories. Youll work with Revenue Enablement to train our teams on our offerings
Ad-hoc needs: An urgent RFP, a vast sales call, a request from a current merchant, a deck for a speaking event our org often leans on the Product Marketing teams expertise in product and communication to help with these critical ad-hoc tasks
Collaborate with the team! Were a close-knit team of product marketers who help each other solve problems and constantly critique each others work. We make each other better.

Were looking for a Product Marketing Lead to join our growing team in Tel Aviv. In this role, youll develop strategies and go-to-market (GTM) plans that drive product adoption, engagement, and growth across key segments and industries.
Youll work cross-functionally with different Product and Marketing teams to ensure our market and our existing members not only understand what we build, but love using it. Youll own positioning, messaging, and market insights that shape how we bring us to market and create real impact.
This is a hands-on role that requires both strategic thinking and flawless execution - turning insights into campaigns that move the needle.
AI Fluency is a Must
AI Fluency means being able to leverage AI tools and automations to dramatically accelerate your work - turning processes that once took days into hours (or less). Its the ability to communicate ideas not just with words, but through prototypes, visual mockups, and AI-generated demos or clips that bring concepts to life.
We know not everyone has worked in an AI-first culture like us- and thats okay. What matters most is a proven track record of curiosity, experimentation, and self-driven learning when it comes to new technologies.
Here are a few of the things you will do:
Develop and execute GTM strategies and campaigns for priority segments and verticals.
Define clear product positioning, messaging, and value propositions that differentiate us in the market.
Partner with Product Managers to align on roadmaps and build adoption strategies for new features and launches.
Lead cross-functional teams to execute marketing programs that drive awareness, consideration, and conversion.
Conduct market and customer research to uncover insights, pain points, and barriers to adoption.
Build vertical buyer personas and map customer journeys to inform strategy and optimize campaigns.
Monitor and analyze adoption, funnel conversion, and competitive trends to continuously improve performance.
Create marketing content tailored to different customer segments.
Develop testing and learning plans to refine GTM initiatives over time.

we are looking for a Product Marketing Lead.
As a Product Marketing Lead youll help define how our products show up in the market and tell the story of how we drive real value for our customers.
Key Responsibilities:
Develop go-to-market strategies for new product launches and feature releases, ensuring alignment across Product, Sales, and Marketing teams.
Create clear and compelling product messaging and positioning that communicates value to target audiences.
Collaborate closely with Product Management to translate technical capabilities into customer-centric stories and use cases.
Enable Sales and Customer Success teams with effective collateral, training, and competitive insights.

We're looking for an enthusiastic and motivated individual who understands the power of exceptional product marketing. As a Product Marketing Manager, you'll become an expert on our product, our customers, the market and the competitive landscape. You'll shape our go-to-market strategy as well as the future of our product by working cross-functionally with our leadership, marketing and product teams.

Responsibilities:
Work closely with the product management, design, and customer experience teams to gather product feedback and ensure a seamless customer experience throughout the product life cycle.
Develop a deep understanding of the product, its unique value proposition, and target customer segments. Craft compelling positioning and messaging that effectively communicates the product's benefits and differentiation in the market.
Develop and communicate our value proposition through marketing materials, web pages, emails, product screens, and more, to drive feature adoption, success and retention.
Collaborate with cross-functional teams to develop and execute comprehensive go-to-market strategies that maximize awareness and user acquisition of the product.
Leverage customer research, feedback, and market intelligence to develop accurate customer segments and identify key customer pain points, needs, and preferences. Align marketing initiatives to address these insights and create compelling customer experiences.
Create impactful marketing materials, including product videos, website content, emails, and blog posts, that effectively communicate the value and benefits of our product to increase awareness and adoption
Plan and execute the successful launch of the new product, including coordinating marketing activities, monitoring campaign performance, and adjusting strategies as needed. Measure and report on campaign. effectiveness and make data-driven recommendations for optimization
Improve user journeys to increase customer acquisition, conversion, and engagement rates with impactful content.

Were looking for a Senior Growth Content Marketing Manager to own performance messaging end-to-end, from insight and concept through execution and iteration.
This is a maternity leave replacement role for a period of six months, with an option to extend.
This role is responsible for developing messaging framework and delivering high-performing copy that drives lead generation and conversion across ads, emails, landing pages, and partner marketing assets. You will shape and evolve positioning for weight loss and GLP-1 audiences, translating insights, strategy, and performance data into clear, compelling messaging that can be deployed and iterated at scale.
This is a hands-on role that requires strategic thinking, strong execution, and use of AI to scale both the quality and quantity of performance content. You will have direct ownership of copy quality, consistency, and iteration, and operate as a core partner to Acquisition, Lifecycle, CRO, and Partnerships.
Responsibilities:
Own messaging across paid ads, emails, landing pages, and partner marketing assets
Write, test, and iterate conversion-focused copy for paid ads (static copy and video scripts), emails, landing pages, and partner marketing assets
Design and use AI-powered workflows to accelerate ideation, variation, versioning, and iteration of copy while maintaining quality
Develop hooks, angles, value propositions, objections, and narratives for performance marketing
Translate performance data, user insights, and growth priorities into clear creative concepts and copy hypotheses
Iterate copy based on performance feedback and clearly connect changes to outcomes
Create partner-ready copy for co-branded assets, landing pages, emails, and enablement materials
Adapt core messaging for different audiences, channels, and partner contexts
Stay informed on content marketing trends, competitor messaging, and category best practices to inform positioning and copy decisions

Were looking for a client-facing Product Manager who thrives in a fast-paced, multi-project environment. In this role, youll own and drive the strategy, definition, and execution of digital products for a range of clients - from concept to successful launch and beyond.
Youll collaborate closely with designers, developers, and business stakeholders to shape products that reach thousands (sometimes millions) of users and deliver measurable impact.
Youll build long-term, trusted relationships with clients - guiding them through every stage of the product journey and ensuring their goals translate into successful, impactful digital solutions.
What you'll be doing
Product Strategy & Ownership
Own multiple digital products across diverse domains.
Define product vision, strategy, and roadmaps aligned with client goals.
Conduct user, market, and competitive research to uncover opportunities and guide product direction.
Translate business challenges and user insights into impactful solutions and clear success metrics.
Execution & Delivery
Lead cross-functional teams through discovery, design, and development, while taking an active, hands-on role in translating strategy into tangible deliverables.
Manage product backlogs, sprint priorities, and delivery timelines using Scrum methodology.
Ensure every product release delivers on quality, user experience, and business value.
Client Collaboration
Serve as the main point of contact for clients - building trust and aligning on vision and priorities.
Build and nurture strong client relationships, acting as a trusted partner who understands their business, challenges, and goals.
Present product concepts and decisions with confidence and clarity to both technical and non-technical audiences.

We are pushing the boundaries of Software Supply Chain Security and introducing new and exciting features to developers, DevOps, and application security professionals. Were looking for a Senior Manager, Product Management to lead a team and own products throughout the product lifecycle, gathering and prioritizing product and customer requirements, defining the product strategy and go-to-market, and working closely with Engineering to deliver winning products with great user experience that customers love. It also includes managing PMs, working with customers, Sales, Marketing and Support to ensure revenue and customer satisfaction goals are met.
As a Senior Manager, Product Management you will
Lead a team of Product Managers working on one of our major growth products and lead the team to success.
Lead initiatives involving several Product Managers and teams from the different cores delivering cross-product value.
Own the full cycle of product development including ideation, competitive analysis, client validation, discovery with R&D, spec writing, launching and monitoring.
Work alongside Product Analysts, UX/UI, Product Marketing and other functions in the organization to drive successful products and feature rollouts.
Build positive relationships and trust through strong cross-team interactions and get buy-in for the product vision across internal and external stakeholders.
Identify, design, experiment, and iterate on product decisions by leveraging data and evidence gathered from customer usage and interviews, market research, and usage/adoption metrics.

Join Us at the Cutting Edge of Knowledge Management Are you passionate about building products that solve real customer problems and create meaningful business impact? Do you thrive in cross functional environments, working closely with engineering, design, sales, support, and customers to turn complex challenges into simple, elegant solutions? KMS Lighthouse is looking for a highly motivated, detail oriented Technical Product Manager with a strong sense of ownership to lead key parts of our knowledge management platform. In this role, you will drive the strategy and execution for core product areas, including AI powered features, helping our customers deliver better experiences to employees and end users. You will own the full product lifecycle from discovery and research to delivery, iteration, and success measurement.

Responsibilities:

* Define and lead the product roadmap for key areas of the Lighthouse platform, aligning customer needs with business goals
* Drive the development of AI powered capabilities that enhance search, automation, and user experience
* Collaborate with engineering and design to build scalable, reliable, and intuitive products
* Partner with sales, customer success, and support to understand customer challenges and translate them into product solutions
* Conduct user research, customer interviews, and market analysis to identify opportunities and prioritize work
* Write clear, detailed product specifications and user stories that enable teams to deliver with focus and clarity
* Drive cross functional execution from discovery through development, launch, and iteration, ensuring high quality and timely delivery
* Own product success metrics and use data to inform decisions, improvements, and prioritization

Benefits:

* Experience working on knowledge management, productivity tools, or customer service platforms

We are looking for an experienced Product Manager to join our product team and lead initiatives focused on Financial Crime solutions. This role is ideal for someone with hands-on experience building products in the financial crime domain and a deep understanding of how banks detect, investigate, and prevent fraudulent and scam-related activity.

Responsibilities:
Own the product roadmap for Financial Crime capabilities, covering Fraud, Scams, and related risk use cases.
Work closely with Engineering, Data Science, and UX to build scalable, data-driven solutions.
Partner with Customer Success, Sales, and Solutions teams to support deployments, upgrades, and go-to-market efforts.
Engage directly with customers to understand real-world fraud and scam workflows, operational challenges, and regulatory constraints.
Analyze market trends, regulatory developments, and competitive offerings in the Financial Crime space.
Drive prioritization decisions based on customer impact, risk reduction, and business value.
Lead agile product processes, including backlog management and release coordination.